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January 2014

IMT – H | Prarambh


Contents 1. 2. 3. 4. 5. 6. 7. 8.

Prarambh Speaks………………………………………………….. 1 Dr. Sridhar International Dental Hospital …………………………………………………….. 2 ToucHb - a medical innovation …………………………….. 7 Diabeto - Indian start-up in Disease Management……………………………………………. 8 An interview with Dr. Suresh Attili ……………………….. 9 EnVoyage 2014 – Hyderabad ……………………………….. 12 Add-ons ……………………………………………………………….. 14 Team Prarambh ……………………………………………………. 15

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Prarambh Speaks “The goal of real healthcare reform must be high quality, universal coverage in a cost effective way.” – Bernie Sanders

This quote covers the entire meaning of healthcare facilities and focuses on the fact that “Healthcare is a primary right of all living beings existing on this planet.” Healthcare is not only considered as a process of diagnosing and treating diseases but also a way of preventing the occurrences of the same at a cost which is affordable to all. In this era of global population aging, where the number of adults within a certain age limit has increased and become more prone to chronic diseases, the need to maintain proper healthcare centers has become a must. But in this fast moving era of growth and development, the real meaning has faded away somehow. This issue of Empressario renders you a theme which will help you revisit the global welfare responsibility that each individual has towards himself and others as well. It focuses on the experiences shared by two major doctors in their respective fields of specialization and their journey throughout. Some thought provoking articles on health issues also constitute a part of this healthcare edition. Let us all go back to the days of childhood when we were taught of health and care being the primary concerns and were considered to be prioritized above all.

Happy Reading!!

Team Prarambh

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Dr. Sridhar International Dental Hospital “Excellence through service”

My sincere advice to my younger fraternity is “Strive! Strive to learn and Strive to Serve.” Dr. Sridhar Reddy

Dr. Sridhar Reddy is the pioneer of dental awareness in India. He has under his name the following awards: • • • •

Received "Highly Commended - Outstanding Dentist of the Year 2013" and "Best Clinic Interior Award" in the fabulous FAMDENT EXCELLENCE IN DENTISTRY AWARDS 2013. Honoured with 9 Gold Medals and a Seva Medal by His Excellency Governor of Andhra Pradesh. Awarded the prestigious Dr. NTR TRUST AWARD for my services to the underprivileged. Awarded 8 District Collector’s Service Awards in cognizance of my professional and community services.

But above all, he feels, the highest achievement he has ever accomplished is the smiles on the faces of his patients. T inspires him every day to strive for more. Here is the extract of the interview he gave to Prarambh:

1) Could you please give us a brief about your hospital? What are the services provided and facilities available in your Hospital and Research centre? I started my initial practice of Dentistry in 1995 in the name of “Sridhar Superspeciality Dental Hospital” in Vijayawada. Over a period of a decade, I developed it into one of the best dental care establishments. My dream finally came true in 2006 when Dr. Sridhar International Dental Hospital & Research Centre was inaugurated by the then Chief Minister of Andhra Pradesh, Dr. Y. S. Rajasekhar Reddy. A good ambience with centralized air conditioning and 10 Dental chairs, the hospital is the largest hospital in India, in terms of area, spread over 10,000 sft. To its credit the hospital has introduced many technological advancements for the first time in India, like Multipurpose Lasers, advanced chair-side Cerec Blue Cam technology and Cerec Omni Cam, the state-of-art technology. The Hospital also houses intraoral camera, Radio Visio Graph (RVG) & technology with High-speed sintering system for Zirconium & metal-free ceramic crowns. It has a special Dental Aesthetics Department and offers the total spectrum of dental treatment. The hospital also houses an IN-LAB, spread over an area of 1400Sft. which continuously caters to the high speed delivery system of prosthetic work. The hospital also possesses Post –Operative care units with beds. A highly proficient staff with 15 full time Doctors and 25 other staff and Lab Technicians, weal ways aim to provide quality services of International Standards to our patients.

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We impel and encourage the spirit of research among our staff and regularly organize seminars/workshops in exclusive halls equipped with LCD Projection system. The IDA Costal Andhra Branch works hand in hand with our research facilities and organizes seminars for Dental students and professionals in the region. Renowned for its challenging dental cases and accomplishment of mile stone surgeries, Dr. Sridhar International Dental Hospital has a well-designed spacious lounge for patients with television for viewing dental tips like ‘How to brush?’, ‘The general dental problems children have’, etc. The lounge provides drinking water, tea, coffee vending machines and magazines. The Reception has Automated Patient Registration System, On-line Appointment System and Billing Section. Also there is a specially designed Diagnosis Room, where I personally attend each and every patient who visits our Hospital. After making the necessary investigations, the patient is properly explained about the dental problem she/he has and treatment is planned accordingly. The hospital also has sophisticated Seminar Hall cum E-Classroom where latest techniques and on-going research in dentistry are discussed and shared. We also have a separate SEVA VIBHAG, where treatment is provided freely or at a nominal cost to the deprived sections. We do not want a patient to step out of our hospital just because she cannot afford it. We take care of orphans, street children and underprivileged persons by providing the same high quality treatment, as part of our social responsibility. We treat every patient with due care and dignity, irrespective of her social status. We believe, that is what makes our Hospital truly international. 2) Could you please tell us the challenges faced by you while starting up this venture? I did my B.D.S. from Government Dental college, Hyderabad and completed my M.D.S. in Bapuji Dental College, Davanagere in 1992. I worked hard for two years in Siddhartha Dental College, Tumkur, and Karnataka and saved some money during the period. When a friend of mine suggested me to start a practice on my own, I pondered over what special skills I had, which would distinguish me from others. I met Dr. C. K. DhanaSekaran, a renowned maxillofacial surgeon and sought a job. He declined me but I requested him to allow me to work with him at least on honorary basis, without salary. He accepted. He was a great teacher and I had the privilege of assisting him in some path breaking surgeries . After one year, I gained confidence to start practice of my own. When I landed in Vijayawada, many people discouraged me. I was almost a stranger without friends and acquaintances. However, I was confident that I could make a difference. With the meagre amount I started my clinic “ Sridhar Super Specialty Dental Hospital “ in 1995. There were no ministers to inaugurate my hospital, as Dr. N. T. Rama Rao dismantled his cabinet at that time. I invited Dr. E. Ashok Rao, Honourable Health Minister of Madhya Pradesh , with whom I came into contact during my college days to inaugurate and that became a sensation. I immediately took up a campaign on Dental Health Awareness in this region, published free booklets, conducted hundreds of free dental check-up camps in the rural and remotest areas of this region . This created patients not only for my clinic but also for many dentists in the city. With the aim of providing quality dental treatment to the precious patients, I never looked back. In 1996, I started doing Orthognathic surgeries and this drew more people. I visited all the schools in the region and screened more than 50,000 students in that year. In 1996, I introduced Intra-Oral Camera and Radio Visio-Graph for the first time in India. In 1996, I started Implants and Magnetic Dentures. I started establishing Free Dental Check-up Units in Industrial exhibitions in Vijaywada and Hyderabad. This created great dental awareness among people. In 2000, I started a Branch in Hyderabad inaugurated by Sri G. M. C. BalaYogi, a former Loksabha speaker. In 2002 and 2003, I conducted in a big way Dental Camps under “Sukhibhava” programme organized by “EENADU” the most popular newspaper group and provided free treatment worth of Rs.47 lakhs to the people, including 200 fixed Orthodontic appliances and cleft lip & palate surgeries. This brought me special felicitation by Sri Ramoji Rao, the newspaper tycoon. By now I established my practice well and earned a name for myself.In 2006, I started my prestigious Dental Facility, “Dr.Sridhar International Dental Hospital & Research Centre” ted

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the largest in India and beset with sophisticated equipment and highly proficient staff. This hospital was inaugura by Sri G. M. C. BalaYogi, a former Loksabha speaker. In 2002 and 2003, I conducted in a big way Dental Camps under “Sukhibhava” programme organized by “EENADU” the most popular newspaper group and provided free treatment worth of Rs.47 lakhs to the people, including 200 fixed Orthodontic appliances and cleft lip & palate surgeries. This brought me special felicitation by Sri Ramoji Rao, the newspaper tycoon. By now I established my practice well and earned a name for myself. In 2006, I started my prestigious Dental Facility, “Dr.Sridhar International Dental Hospital & Research Centre” the largest in India and beset with sophisticated equipment and highly proficient staff. This hospital was inaugurated by Dr. Y. S. Raja Sekahar Reddy, former Chief Minister of Andhra Pradesh. I introduced Multipurpose Dental Laser. And the next year, I started SevaVibhagam to treat orphans freely and poor people with minimum cost possible. Dr. Sridhar International Dental Hospitals owe their existence to the people and our dedication to provide quality treatment of international standards to our patients

3) Could you please Tell us about your future expansion plans? All my plans and projects take shape with my patients at the center. Presently we are having three clinics in Hyderabad and Vijayawada. For me, expansion does not exactly mean proliferation of branches. Expansion means ability to serve more people with better quality. I always focus upon improving quality of treatment by incorporating advanced technology. Excellence is the mantra. I never compromise in this regard. Many of my friends ask me why am I not opening branches in all major cities even though I have the ability and reputation to do so. Well, my answer is simple. I am not here to exploit the faith my patients have in me. I start a new branch only when I am convinced that I could provide the same quality of treatment in the new Hospital as in my Hospital in Vijayawada. Though it might take time, I have plans to bring high quality dental care to reach out to the masses at affordable cost. I have a vision that one day people would regard their dental problems as oral emergencies. I work towards that! 4) Sir, did you always wish to be an entrepreneur? How did your entrepreneurship journey start? Having hailed from a rural family, I did not have big dreams. I really had humble beginnings. It was the exposure I got during my Graduation and Post-graduation that helped me look at the world with awe. I started thinking that excellence alone can emancipate. I strived hard to make a difference by gaining proficiency in my discipline. My teachers paved way for my future by providing great insights into my profession. I vowed for excellence. I decided that I could make a difference by offering the best of dentistry to my patients. But the question was “How?” That is where I started exploring possibilities.I started my own clinic “Sridhar Super Speciality Dental Hospital’ in 1995. Every day I faced a new challenge. I strongly believe,“Challenge” is the real mark of progress, if there are no challenges one doesn’t have a scope to improve. It was a long journey but it slowly gained momentum. My strife for excellence helped me see possibilities to serve people better. I dared to introduce many technological advancements in my Hospital for the first time in India. From Multipurpose Lasers to Chair side Blue Cam, I have been the forerunner to fetch the best technology available. Now, I sincerely prefer to be called a practitioner than entrepreneur, because I always viewed dentistry as a ‘service’ rather than a business. I am proud to be a dentist and would remain so.

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5) From your profile we have learnt that you were very active in extracurricular activities from your college days. So, what sort of activities interest you the most? And are you still pursuing any? And could you please give us a brief about your role in Red Cross society? The spirit of service imbibed within me comes from my father, who was a follower of Sri Vinobha Bhave. I worked for Junior Red Cross during my school days and realized that service is the culmination of love for others. Service renders dignity to oneself, love for others and welfare for community. It is really overwhelming to see the light of hope in the eyes of the helpless. As a dentist I had immense pleasure in conducting free surgeries to cleft-lip children and free treatment to orphans and street children. At the end of the day your fulfilment alone makes you a better person. I have had the privilege of serving Indian Red Cross Society. As Chairman of IRCS, Krishna District, I organize various activities of Red Cross in the District, by coordinating with the available resources, to achieve our goals. We run two Blood Banks, four Blood Storage Centers, Youth Training Camps, First Aid Training Programmes, Free Medical Camps and meetings with local philanthropists, district officials and beneficiaries to execute our programs effectively.

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6) What is your take on present Indian dentistry and how do you perceive its future? Indian dentistry is taking great strides. There was a time when dentists had to wait for days for a patient to turn up. Limitations of space and equipment used to deprive dental facilities the dignity of a hospital. Now, with increase in awareness, infrastructure development etc. the scenario has changed completely. I project that in the near future, a dentist would be treated as a specialist with due honor worthy of any other ortho-physician or a cardiac specialist. This is the right time that fresher’s in this field take their profession seriously. I foresee the days when dental problems will be viewed as oral emergencies. We got to work together to accomplish this. Sometimes, it also disheartens me to see that young graduates start their own practice without skills. Treat every patient with human dignity. Your honesty alone fetches you patients. Have long-term goals and work for them. Believe, every challenge you face is sharpening you as a person as well as a professional. Face it with conviction and dignity. Success is not one time affair but is a habit. No one can help you, if you are not ready to help yourself. I wish a great future for all the young dentists.

7) Could you please give us an insight about the amount of investment you have put in and the present turnover of your hospital? It all started with a meagre investment of Rs. 2 lakhs and now it assumed to be a proportion of a few crores. The real investment is personal care, dedication and strong resolve to serve better. For any enterprise the real capital is the personal zeal to excel. Interview taken by A Rajeev Reddy and Neeli Sravya (PGDM 2013 -2015, IMT Hyderabad)

IMT – H | Prarambh

Neeli Sravya

A Rajeev Reddy

IMT, Hyderabad

IMT, Hyderabad

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ToucHb a medical innovation It all started in the dorm room at a medical college in Mumbai where Dr. Abhishek and Dr.Yogesh were doing their MBBS degrees. They were interns at the Topiwala National Medical College where they, on a daily basis, witnessed a multitude of cases of an ailment called Anaemia. Anaemia also known as the reduction of Hemoglobin (Hb) in blood- Hb is a very important component that binds with oxygen and carries it to various parts of the body. The blood disorder results because of an excessive blood loss. This loss of blood could be caused by Stomach Ulcer, Inflammation, Cancers, and Surgery etc. These young doctors knew that if the disease could be diagnosed at an early stage it would tremendously bring down the number of casualties. The diagnoses not the cure, is where the duo made their next move. They roped in a few of their techie friends and along with the medical knowledge that they had acquired, developed a device to measure blood hemoglobin levels. They knew that they had to keep this device needle free and low cost for it to make an impact. ToucHb, a low cost, needle free anemia screening device was then developed by them. This device weighs 250 gm – no bigger than a mobile phone- has an inbuilt pulse oxymeter. It works on AA batteries with a life of 5 months and can take a maximum of 150 tests. It has a probe – a blunt end surgical instrument. This probe is fitted on to a patient’s finger. ToucHb works on an established science called photoplethsmography and uses optical light to detect changes in the blood volume. It displays the different types of light reflected, refracted and diffused. By using the optical nature of the hemoglobin, it establishes the Hb count in gram per deciliters without using needles or drawing blood. The product is priced at Rs. 20,000 with a single test costing Rs. 10- Rs. 20 per test. Their primary target audiences are the primary healthcare clinics where they initially intend to sell this device. They have kept their manufacturing in places like Thane and Chennai. The production capacity is limited to 200-300 units in a month. But they face an important problem of scaling up their model to break even and achieve scalable growth. To target the individual clinics, doctors and NGOs working in the healthcare space they need to bring down the price to a sub 10,000 level. So are the medicos up for the challenge. Only time would tell where is this leading to.

Dr. Kashish Chopra SCMHRD, Pune

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Diabeto - Indian start-up in Disease Management Diabetes, a silent killer, caused 4.6 million deaths in 2011. 366 million people are suffering from diabetes across the globe and in next 18 years, the intensification will reach 552 million people. This killer is not even sparing children. Around 78,000 children develop diabetes every year. In India, diabetes is the one of the most common condition. In fact, India has been the world’s diabetes capital for a long time. According to the latest report by Bristol Mayers Squibb, 8.3% of Indian population suffers from diabetes. One of the challenges of diabetes management is, need for continuous monitoring of blood glucose levels. There are many home glucose monitors that can monitor the levels daily. But, all these readings would either have to be written down manually or entered into an excel sheet. This is where many of the patients were failing to do. It has become arduous task for them to maintain records and visit diabetologist every week for check-ups. Diabeto, an Indian start-up plays a major role in this scenario. It has come out with a solution that relaxes the selfmonitoring-challenge. Diaebto’s hardware takes the vital information on the sugar levels from glucometers and makes it understandable. It is a Bluetooth enabled device that transmits data to diabetes mobile application. The key features of Diabeto and its mobile application are:     

It’s Compatible with both iphone and Android devices. The app allows choosing from a list of 20 compatible glucometers, and 30 more will be added in future as an update. It provides additional information like diet intake, physical activities, moods, stress level etc, these are the important factors related to a patient’s sugar level. All these data points can be analysed graphically. It allows creating a goal recommended by doctor and tracking it easily. It also shares the data with doctor directly from the app.

Diabeto app will be free to download, the device plays a major role in revenue generation and it can be done by directly selling the hardware, Integrating Diabeto to existing hospitals, Future cloud compatibility and subscription model, Releasing API(Application programming Interface) for third party diabetes applications. Team behind Diabeto Shreekanth Pawa, Co-Founder and CMO of Diabeto, has been a part of many start-ups. He started a video animation website which was angel funded and sold it. He also cofounded a mobile apps company in Bangalore, grew it to 70 people with annual revenues of $250,000. Amir Shaikh, CEO of Diabeto, managed to get angel funding for Diabeto. He looks after the US market and is based in New Jersey. He is one of the cofounder of Yousendit.com. Hemanhu Jain, Co-Founder and COO of Diabeto, started working on this idea of diabetes management by looking at his family, where most of them suffer from diabetes including his parents. It’s an interesting start-up out there to solve world’s most common disease. The way they are approaching to manage diabetes is easily adoptable. Undoubtedly their future innovations will help many long suffering people to better manage their lives and diseases.

Saikamal SITM, Pune

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An interview with Dr. Suresh Attili Dr. Suresh Attili is a renowned physician-scientist who is working on both the basic research and clinical research in haematology/Oncology. He published over 30 original research articles in various journals. He is one of the founders of ClinSync Clinical Research Pvt ltd. “Healthcare sector in india is growing tremendously and has a lot of opportunities for young entrepreneurs today”- Dr. Suresh Attili 1) The medical tourism in our country has increased in the recent past. What changes has it made in the healthcare sector? The negative aspects of medical tourism are the new diseases (communicable) it can bring in and change in outlook of the healthcare sector.” In Apollo, a patient from affluent Middle East is provided with different care and facilities compared to those coming from USA or other developed countries. This creates a sense of difference. The good thing about it is that this sector is becoming competitive and it adds revenue to our country. Also, this will help create high employment opportunities. 2) If the negative aspects (like creating a sense of difference among people) are so impactful then don’t you think that the adverse effects would be more? Affluent people in India go to USA for treatment and people from USA who cannot afford in their native country come to India. Thus, these international travel instances for healthcare dilute the negative aspects. 3) As you said, India has the second highest number of qualified doctors, but still a larger section of the society remains untreated for various diseases. This is also due to the affordability factor but if the number of doctors is huge, then why can’t this issue be sorted out? Government has made it mandatory to do internship for new doctors but unless there is commitment within the doctors at their level larger sections of the society being treated will remain a dream. Lack of focus from doctors leads to major problems. Teaching “Service motto” at the education level for doctors has become a must. But unfortunately, this has been implemented in very few medical colleges. Unless this becomes widespread, the effect of such a “Teaching service motto” will not come into force. Also, most of the colleges have been commercialized. Unless, such practices are curtailed one cannot reach out to the masses. Signing a bond (that a doctor who is going abroad for studies would come back and serve his country), is also a force. Force cannot work for long term. Commitment should come from within.

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4) In the recent past, there have been many controversies related to clinical research. People are very much apprehensive now-a-days about the idea of clinical research. So how do you think that these controversies have affected the clinical research industry and where does it stand now? Controversies related to clinical research are predominantly a media driven, coupled by lack of complete awareness. I don’t say that no errors have happened. Errors might have happened, 2700 deaths happened as per Times of India (TOI) statistic but out of this, about 2400 happened because of terminal cancer. There is something called truth and incomplete truth. Incomplete truth is as wrong as a lie. Sensationalism causes significant damage. There are a few instances wherein people claim for the sake of claiming, even if it is not backed by any concrete proof. Improper documentation is being projected. I cannot deny the fact that there are errors in the system. There are facts but how we interpret it, is important. In case of Dr. Reddy’s, the drug was for Human Papilomavirus (HPV) wherein three deaths were recorded and people spoke for almost 6 months but out of them 2 were suicides and 1was due to a road accident. How can a vaccine cause a death by suicide and an accident? Basic question of logic has never been asked. The other part of the story is that there is a complete standstill of clinical research in India. There is a drug called Sunitinib. The recommended dosage is 50mg internationally but everyone is using this drug universally. No Clinical research is conducted in India so we use it as 50mg of dose and around 7000 patients have been treated. All of them have developed severe side effects. Few of them have undergone life threatening severity. We had to reduce the dose to 25mg which was ideally suited for Indians. A lot of damage could have been avoided if clinical trials have been conducted properly. Problems lie in identifying the ethnicity and thus, one should acting accordingly. Harm to the society can be more extensive if we do not understand how a drug behaves in an ethnic population Researchers have sacrificed 7000 guinea pigs (as it is told in media language). The word guinea pig is inappropriate as people voluntarily join clinical trials to help science. It is insulting them. 5) You said that there are some of the conditions in the medical sector which remain unanswered like medico legal aspects, differential billing, various medical protocols followed globally etc. If these conditions create a hindrance in the growth of healthcare sector, then how can they be left unanswered? Typical example that happened recently (three weeks ago) is that a dermatologist has been penalized for 11.5 crores for not being able to diagnose the disease properly. Why 11 crores as the penalty amount? is actually the question. The person who died used to earn 40 lacs per annum. If the person earned 1 lac the penalty would have been 10 lacs. This comes under differential compensation Act. The Differential Compensation Act which we have adopted is based upon differential billing (billing differently for different income groups). But we never adopted differential billing here in India. The doctor charges same fees whether it be a person earning 40 lacs or 10 lacs. Who is interested to raise the voice? It is something which has to be answered at a higher level. Many recommendations have been sent but none of them have been addressed.

6) Do you think one of the reasons for not being able to cater to a large section of people is accessibility? No. Transportation has improved a lot compared to the past. Only one bus and two trains were available when I was a kid but now there are more than 200 autos which are functional. Everyone is having license (demand for the services) to Government health schemes. What we see now-a-days is the shift of people from rural areas to urban areas for healthcare facilities as no adequate facilities are available in the rural areas. Things have been developed to penetrate the healthcare services into the rural area but it is happening the other way round. Ultimately, we are moving towards our aim as the patients are being treated. But the Negative aspect of this is that there are many people who don’t know whom to go to for treatment and thus they remain untreated. The intended way in which the healthcare sector was expected to reach out to people didn’t happen and thus a larger section of people still remain oblivious to many medical facilities.

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7) Many institutions are coming up with courses like pharmaceutical and healthcare management. So do you think students who have done these courses will have more opportunities in healthcare sector than the general MBA students? It all depends on how you project yourself. To succeed you should be able to tell them what difference a management student can bring in to the organization. If the acceptability is high, the opportunities are many. But still the resistance is huge.

8) The traditional method is that the hospitals are usually run by doctors? So the intervention of a management student / manager in order to run the hospital can bring in a lot of resistance from the doctors especially. How to tackle this issue? This issue occurs mainly because of the inability to understand each other’s departments. The only way to correct this is to give time to each other but as both have their own activities it becomes difficult to bring down this gap. Unless, some amount of financial comfort is issued by the hospital; it won’t be easy, compensation needs to be given. Bringing them together is a hard task due to their lack of time. Communication is missing and efforts have to be made to improve communication. Only then, we can see a change regarding this specific issue.

9) India falls under countries which spend lowest on healthcare in world (ranked 171 out of 175) and also GDP expenditure on healthcare services accounted for only 5.2% of total expenditure in 2013. Do you think this is enough for healthcare’s contribution to the economy and if not then what do you think the government can do to increase this percentage when we know that health is the major indicator of economic growth of a country? Why we are spending less is because it is cheap for us and why they are spending more is that it is costly for them. May be another 2% can help healthcare services reach to the rural population who are in real need for such services. Spending more doesn’t always mean that it is reaching the rural areas or more population. Thus, we cannot conclude that a less percentage of GDP expenditure in healthcare is the real cause to our problems.

Interview taken by Shreya Das gupta and Neeli Sravya (PGDM 2013-2015, IMT Hyderabad)

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Shreya Dasgupta

Neeli Sravya

IMT, Hyderabad

IMT, Hyderabad

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EnVoyage 2014 - Hyderabad

Prarambh, the E-Cell of IMT Hyderabad, in collaboration with ECell, IIT Bomaby hosted EnVoyage – 2014. This is the PreSummit workshop which aims at spreading awareness about Entrepreneurship Summit to be held at IIT Bombay on 1st and 2nd Feb- 2014. It consists of series of free workshops to be held in different cities of India. Mr. Kiran Raju, Founder and CEO, Blueflock.com was the guest speaker for the event. A Computer Science Graduate from Manipal University, Mr. Raju completed his M.S from Carnegie Mellon University in Bioinformatics. He returned to India and started a Real Estate company. His parents were the biggest influencers behind him for starting as an entrepreneur. During his journey he realized that there is a need for managing business remotely without being on the field all the time. Managing data was the key here and cloud computing its solution. This is how he started Blueflock.com and has been running it successfully from past 3 years. Satisfying the need of the customers is the underlying theme of his business. He is also an active member of TiE Hyderabad Chapter and invests in start-ups. The workshop also consisted of a game- Stock Exchange Extravaganza, which was aimed at teaching the nuances of optimization as well as the ups and downs of the Stock Market. After the game, a business quiz was conducted which gave an opportunity to enter directly into final round of BizQuiz which will be conducted at the Entrepreneurship Summit.

The event saw an overwhelming response from students and professionals in Hyderabad. Apart from the students of IMT Hyderabad, there were participants from different B- Schools in Hyderabad and also professionals from organizations like ICRA.

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Glimpses of the event

Mr. Kiran Raju

Stock Exchange Game

The Organizing Team

Winners of the events

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Add-Ons

Readers’ Corner Got any comments? Would you like to contribute to the newsletter? Get back to us at: ecellprarambh@gmail.com. Your comments/views and articles would be published from the next issue. A few things to be kept in mind: • • •

Articles/comments should not be demeaning / damaging in nature. Articles should be to the point and of around 500 words. The decision of selecting the articles to be featured and the number of such articles rests with the faculty mentor and editor of the newsletter.

So put on your thinking caps and show us your intellect side.

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Team Prarambh

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IMTVol. – HXII| Prarambh Iss. 1 | Empressario | Jan 2014 | Prarambh | IMT Hyderabad


Empressario Jan 2014 Edition