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YouTube Promoting Ways

YouTube Statistics  1st largest video site on the web,  Around 100 Million Visitors visit YouTube per Month,  5 Billion Video Streams Every month - 40% of all

videos online,(Do the Math - 5 Billion / 300 million worldwide visitors = 17 streams a month per person)  15 Hours of video uploaded every minute.  Did you know: In August 2008, YouTube became the #2 search engines over Yahoo on Web (#1 is Google)

Best Formats for Uploading  YouTube can accept almost any video format for upload, but for

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most users have found the following settings give the best results. Video Format: H.264, MPEG-2 or MPEG-4 preferred Aspect Ratio: 4:3, 16:9) Resolution: 640x360 (16:9) or 480x360 (4:3) recommended Audio Format: MP3 or AAC preferred Frames per second: 30 Maximum length: 10 minutes Maximum file size: 1 GB

On Page Factors  Title of your Videos  Video Description  Tag to describe your video

 Popularity/ Views  Inbound Links  Rating and comment  Naming Video file with the Keyword  Create and use playlists

Inbound Links  Inbound links (links from other websites to your

website or video) are important in traditional SEO.  They are also important in YouTube SEO, considering that an embedded video (when a YouTube video's code is added to a website, displaying the video outside of YouTube) functions like an inbound link.  Getting more websites to link to and embed your video will help it rank better in search results.

Rating and comments ď‚— Higher ratings and more comments are also

indications of higher quality and more interesting videos, so it's helpful to generate as many 'thumbs up' ratings and comments as you can for SEO purposes. ď‚— Encourage your fans to check out your video via your blog and social media sites like Twitter, Facebook, Google+, or LinkedIn.

Suggested Result ď‚— Go to YouTube and in the search bar start typing your

targeted keyword(s). You will see a drop down list of suggested searches that pop up below.

Going Viral

How to increase Subscribers  Produce highly engage content  Increase uploading frequency  Personalize video thumbnails

 Make use of “call to Action” annotations.  Limit the video under 5 minutes.  Use A YouTube Intro and Outro.  Collaborating with fellow YouTubers.  Interact with loyal fan based

 Consider giveaways and video challenges.

Pre-Roll:  Pre-Roll video ads are non- skippable and pay per click.  Publishers are only offering 15 or 20-second videos.  In addition, given the pay per click pricing, 15-second videos are typically less expensive per click than TrueView in-stream ads leading to more cost effective campaigns.

Bumpers:  Bumpers are 6 seconds long. They are non- skippable like Pre-Roll ads but are pay per view like TrueView ads.  They are also cheaper per view than TrueView ads.  Like TrueView ads, Bumpers can include a clickthrough option but are optimized and most effective for views.


youtube promoting ways


youtube promoting ways