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Melek Media Media Literacy

[ http://medialiterasi.co.cc ]

Senin 22 November 2010

1


“We must prepare young people for living in world of powerful images, words, and sounds...� - UNESCO, 1982

Senin 22 November 2010

2


“Powerful” ??

Senin 22 November 2010

3


http://id.answers.yahoo.com/question/index?qid=20090510192328AA8rm9A Senin 22 November 2010

4


Senin 22 November 2010

5


Senin 22 November 2010

6


http://koinkeadilan.com

Senin 22 November 2010

7


Rp 592.639.105,00

Senin 22 November 2010

8


Senin 22 November 2010

9


Senin 22 November 2010

10


126.000 akun/orang marah marah

Senin 22 November 2010

marah

?

marah ?

marah

marah

11


“Powerful”

Senin 22 November 2010

12


“APA LITERASI?”

Senin 22 November 2010

13


“LITERASI”, DOELOE...

mengidentifikasi, mengerti,

menerjemahkan, membuat, mengolah, dan mengkomunikasikan - MELEK AKSARA atau TIDAK BUTA HURUF [UNESCO]

Senin 22 November 2010

14


TINGKAT LITERASI INDONESIA 2009

92.0%

15th ke atas, dengan jumlah penduduk 231 juta jiwa.

- PERINGKAT KE 85 DARI 173 NEGARA [UNDP REPORT 2009]

Senin 22 November 2010

15


4 KRITERIA KEMAMPUAN MEMBACA

1. Fokus pada & mengambil explisit informasi; 2. Mampu menarik kesimpulan berdasar; 3. Interpretasi - integrasi ide & informasi; 4. Menilai isi, bahasa, & elemen lain dalam bacaan. - PROGRESS IN INTERNATIONAL READING LITERACY STUDY [PIRLS] - 2006

Senin 22 November 2010

16


Tinggi 3% Sedang 21%

Mahir 0%

Rendah 76%

Rendah = Level-1 Sedang = Level-2 Tinggi = Level-3 Mahir = Level-4

- PROGRESS IN INTERNATIONAL READING LITERACY STUDY [PIRLS] - 2006

Senin 22 November 2010

17


Persentase Peserta Belajar

Afsel

Rusia

USA

Indonesia

100 90 80 70 60 50 40 30 20 10 0 Rendah

Sedang

- PROGRESS IN INTERNATIONAL READING LITERACY STUDY [PIRLS] - 2006

Senin 22 November 2010

Tinggi

Sangat Tinggi

Tingkat Kemampuan Membaca Anak Kelas 4 SD

18


SEMENTARA...

Informasi kini tidak hanya “tulisan”

Senin 22 November 2010

19


LITERASI VISUAL...

a group of vision-competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences... - The International Visual Literacy Association: Debes’ (1969b:27)

Senin 22 November 2010

20


DATANYA?

Senin 22 November 2010

21


lalu dunia digital keburu datang...

Senin 22 November 2010

22


Fatwanya...

media 2.0 baca, lihat, dengar, terlibat.

Senin 22 November 2010

23


atau...

web 2.0 social media...

Senin 22 November 2010

24


- social media portrait by Brian Solis. Senin 22 November 2010

25


Senin 22 November 2010

26


357.98M

Senin 22 November 2010

27


223.13M

Senin 22 November 2010

28


75.47M

Senin 22 November 2010

29


http://www.urgentevoke.com/ Senin 22 November 2010

30


Interaksi [saja] = “Gossip”

Senin 22 November 2010

31


Informasi [saja] = Mass Media

Senin 22 November 2010

31


Informasi + Interaksi = Social Media

Senin 22 November 2010

31


Indonesia

25 juta internet user

[2008]

21 juta Facebooker [2010] 4,6 juta Tweeps [2009]

Senin 22 November 2010

32


APA MELEK MEDIA?

‌the ability to access, analyze, evaluate and create media in a variety of forms... - medialit.org

Senin 22 November 2010

33


APA MELEK MEDIA?

‌kemampuan mengakses, menganalisa, menilai, dan mengembangkan media dalam berbagai bentuk... - medialit.org

Senin 22 November 2010

33


ACCESS informasi relevan & bermanfaat.

Senin 22 November 2010

34


ANALYZE

menilai rancangan, struktur, dan pembabakannnya.

Senin 22 November 2010

35


EVALUATE informasi vs (pengalaman) diri sendiri.

Senin 22 November 2010

36


CREATE merancang pesan & berinovasi.

Senin 22 November 2010

37


PARTICIPATE menyebarluaskan & kerjasama mutual.

Senin 22 November 2010

38


“The illiterate of the 21st century will not be those who can not read and write, but those who can not learn, unlearn, and relearn...” - ALVIN TOFLER

Senin 22 November 2010

39


“Being a prosumer means we're part consumer and part producer...� - david armano http://darmano.typepad.com/logic_emotion/ 2007/12/peace-on-earth.html Senin 22 November 2010

40


‘Membaca’

‘Menulis’

+ Senin 22 November 2010

41


‘Tw/Rply/RT’

‘Following’

+ Senin 22 November 2010

42


Model Komunikasi Umum Encoding

Decoding

SALURAN MEDIA

KOMUNIKATOR noise

KOMUNIKAN noise

Decoding

Encoding

UMPAN BALIK

Senin 22 November 2010

43


Model Komunikasi dalam Media Literacy

KOMUNIKATOR /KOMUNIKAN

Senin 22 November 2010

Encoding

Decoding

PESAN/UB MEDIA Decoding

Encoding

KOMUNIKAN/ KOMUNIKATOR

44


BAGAIMANA MELEK MEDIA?

AWARENESS

Senin 22 November 2010

45


BAGAIMANA MELEK MEDIA?

ANALISA AWARENESS

Senin 22 November 2010

45


BAGAIMANA MELEK MEDIA?

ANALISA AWARENESS

REFLEKSI Senin 22 November 2010

45


BAGAIMANA MELEK MEDIA?

ANALISA AKSI AWARENESS

REFLEKSI Senin 22 November 2010

45


AWARENESS Menyadari adanya “sesuatu” Senin 22 November 2010

46


ANALIZE “Apa, Mengapa, & Bagaimana” Senin 22 November 2010

47


REFLECTION “Relevansi & kontekstualitas” Senin 22 November 2010

48


ACTION “Memutuskan tindakan” Senin 22 November 2010

49


Image Sources

• • •

http://www.sxc.hu/

Communidad de Madrid: Campaign against Drug Abuse

http://developies.files.wordpress.com http://darmano.typepad.com/logic_emotion/2007/12/ peace-on-earth.html

Senin 22 November 2010

50


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