Page 1

VICTORIOUS! HOW SOCIAL MEDIA HELPED SAVE THE LAWTHER-DEER PARK PRAIRIE Jaime Gonzรกlez, M.Ed., Conservation Education Director, Katy Prairie Conservancy

โ€จ


katyprairie.org


One Prairie.

One Voice. prairiepartner.org


Do not try to satisfy your vanity by teaching a great many things. Awaken people's curiosity. It is enough to open minds; do not overload them. Put there just a spark. If there is some good inflammable stuff, it will catch fire.! !

Anatole France (1844 - 1924)

CONVEY A POWERFUL MESSAGE SELL THE UNIQUE QUALITIES OF THE PROJECT 



CONVEY A POWERFUL MESSAGE SELL THE UNIQUE QUALITIES OF THE PROJECT 



VIDEOS PRODUCE STRONG, STORY-DRIVEN VIDEO CONTENT 



CONVEY A POWERFUL MESSAGE PORTRAY A SENSE OF URGENCY 



SOCIAL MEDIA USE AND PAY FOR FACEBOOK BOOSTS AND OTHER SOCIAL MEDIA 



American ‘A’ University has: • 307,871 Students • 100 Locations • 36 Degree Programs What does this really tell us?

Habitat to be saved ‘A’ has:

• 300+ Species of Plants • 98 Species of Birds • 8 Species of Frogs

What does this really tell us?

Better: Provide comparison or tell a detailed story of one creature

SOCIAL MEDIA BEWARE THE USE OF ‘NAKED STATISTICS’


SOCIAL MEDIA BEWARE THE USE OF ‘NAKED STATISTICS’


SOCIAL MEDIA - GET OUTSIDE THE BOX DRIVE SOCIAL MEDIA BY USING CELEBRITY 



PRINT AND TV MEDIA USE THE MEDIA AS YOUR FOCUS GROUPS 



PRINT AND TV MEDIA LISA GRAY WAS PIVOTAL IN THE FIGHT TO SAVE THE PRAIRIE 



VOLUNTEER ARMY EMPOWER VOLUNTEERS WITH CLEAR COMMUNICATION 



VOLUNTEER ARMY CREATE A RAPID REACTION TEAM 



CELEBRATE! GRAND OPENING - LATER THIS SPRING 



TRANSLATE WHAT YOU’VE LEARNED THE NEW FIGHT TO SAVE THE KATY PRAIRIE 


Victorious jaime gonzalez ls  
Read more
Read more
Similar to
Popular now
Just for you