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Practice Building for Therapists http://bit.ly/qIONmd Casey Truffo CEO and Founder of Therapist Leadership Institute

Practice Building for Therapists: It is Time to Let Go of Marketing Paralysis Last week, I was coaching a fantastic therapist who practices in San Francisco. Her clients adore her. She serves on the boards of two non-profit organizations and is very active in her church. But last week she was very frustrated with her marketing efforts. "Casey, my website is almost done but I think I want to rewrite it. And I don't want to put my listing on the online therapist locators until my website is done. I know you suggested I look into networking groups but I want to wait until I have a better tag line." I was quiet for a moment but she filled the silence. (As I said she is an excellent therapist.) "Okay, the truth is I feel a bit paralyzed. I think I am simply procrastinating - can you help me see why?" I told Marlene and I will tell you. If I waited until everything was perfect to market my practice, I'd still be $45,000 in debt. If you find that you are in a state of marketing paralysis, here is what I always do: Set yourself a goal and then schedule backwards. As a former project manager, I know the value of setting a date and then figuring out what you need to do to meet your goal on that date. For example, decide that your website will be completed 4 weeks from today and then identify the steps necessary to make that happen. If you want to give a community presentation, give it a title and schedule it in 4 weeks from now. Believe me, if you set a date you will get yourself in gear and make it happen. I told Marlene and I will tell you. You are good enough right now. Perfectly good enough. Get it through your head that nothing is ever going to be perfect. As I have said many times, please focus on completion not perfection. You'll be happier - and you will have more clients! Happy practice building! Practice Building is a key focus for therapists. Casey Truffo, CEO and founder of the Therapist Leadership Institute hosts a yearly conference to help therapists market more effectively. Learn more at http://bit.ly/qIONmd.

33-It is Time to Let Go of Marketing Paralysis  

Practice Building for Therapists: It is Time to Let Go of Marketing Paralysis. Last week, I was coaching a fantastic therapist who practices...

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