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Practice Building for Therapists http://bit.ly/qIONmd Casey Truffo CEO and Founder of Therapist Leadership Institute

Practice Building for Therapists: Pick Specialties That Hangs Out Together As you know I am a fan of marketing to a specific specialty, because a specialty gives you credibility with your prospects. As we have discussed, a great way to pick a niche is to pick either a person (actors) or problem (single and doesn't want to be) or person with a problem (men whose family thinks they have a problem with anger.) Is this too narrow? I want to remind you of the Halo effect. If people think you are an expert in one specialty - they will assume you are an expert in another. I know it doesn't make logical sense but somehow that always seems to happen. Now consider this... An even better way to pick a niche market is to identify a specialty market where the people hang out together. For example, parents without partners, step families, or Christian people who are divorced or separated. These niches have groups of people who meet together. Perhaps they have local groups - or even better - a national association. Think about how this might help you attract more clients. You could visit the group. You could be a presenter at a group event or conference. You could offer a Q&A night for the group where they could "Ask the Expert" questions. You could create a newsletter for the members of the group (or contribute to their newsletter). Then as new members come in, they can read about you and get a taste (pink spoon) of the wisdom you offer. These groups or associations may have a website where you could post an article and a link to your website. Better still - as you get a client from the group, they will often share their experience with others who will then become your clients. For those of you considering adding products to your menu of services next year and creating multiple streams of psychotherapy income, the more your "niche"


Practice Building for Therapists http://bit.ly/qIONmd Casey Truffo CEO and Founder of Therapist Leadership Institute

hangs out together, the more effective your marketing efforts (and ultimately sales) can be. Just some (no calorie) food for thought... Practice Building is a key focus for therapists. Casey Truffo, CEO and founder of the Therapist Leadership Institute hosts a yearly conference to help therapists market more effectively. Learn more at http://bit.ly/qIONmd.

12-Pick Specialties That Hangs Out Together  

Practice Building for Therapists: Pick Specialties That Hangs Out Together. As you know I am a fan of marketing to a specific specialty, be...

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