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2013 PA C I F I C P L A I N S R E G I O N

Communications Best Practices Look Book: 2013 Silver Quill Recipients

Spotlight on Winning Communicators


GET THE LATEST SCOOP BY FOLLOWING IABC PPR: Search for IABC Pacific Plains Region @iabcppr


ABOUT THE IABC PACIFIC PLAINS REGION IABC’s Pacific Plains Region supports the leaders and members of the region’s 19 chapters with resources and professional development opportunities. These programs foster a collegial environment of high-achieving corporate communication professionals who seek to expand their professional networks, improve their communication skills and develop their leadership potential. They seek to add value to their organizations and find new opportunities to realize their own full potential. The Pacific Plains Region’s 19 chapters range from Illinois to Hawaii, from California to North Dakota, including members at large who live outside local chapter boundaries. Our region chapters include: Chicago

Madision, WI and vicinity

Great Plains (Bismarck, ND and vicinity)

Minnesota

Hawaii Iowa Las Vegas Lincoln, NE Los Angeles

Omaha, NE and vicinity Orange County, CA Oregon/Columbia Sacramento, CA and vicinity

San Francisco, CA and vicinity Seattle, WA and vicinity Silicon Valley, CA St. Louis, MO and vicinity Utah

San Diego, CA and vicinity

2013-2014 IABC PACIFIC PLAINS BOARD OF DIRECTORS Martha Nevanan Director IABC Minnesota Brett Pyrtle Past Director IABC Minnesota Rhonda Sciarra Deputy Director IABC St. Louis Jill Daneu Communications Director IABC Minnesota

Mary Ann McCauley, ABC IABC Fellow Finance Director IABC Minnesota Jody Hinkle Professional Development Director IABC Minnesota Victor Rodriguez Regional Growth and Development Director IABC Las Vegas

Chapter Advocates Kim Arnold, ABC IABC Omaha Connie Eckard, ABC IABC Fellow Member at Large Suzanne Poggio IABC Chicago Rob Walgren IABC Seattle Molly Walker IABC San Francisco


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CHAPTERS in states from Illinois to Hawaii, from California to North Dakota

NETWORK OF

MEMBERS WHO Share Ask ??? ideas advice

Chapter Members & Members at Large Members at Large Only

ANNUAL

meetings

Celebrate successes

Give chapter leaders new

TOOLS& TAKEAWAYS

Five Chapter

Advocates Provide

CONNECT WITH IABC PACIFIC PLAINS REGION

SUPPORT to CHAPTER LEADERS PPR.IABC.COM


Your professional communications community and the central source of knowledge for IABC chapter leaders, members and region members-at-large

B O A R D OF

12 PPR LEADERS WHO ADVOCATE WEBINARS

to ENRICH leader development for the SUCCESS of chapter leaders to SUPPORT chapters with resources to enable their success

LEADERSHIP TOOLKIT features pages of resources for chapter leaders IIIIIIIIIII

PROVIDE wisdom on relevant

topics and powerful ideas that can be put right to work ///////////////////////

UPCOMING EVENTS & REPLAYS AVAILABLE

First Steps for Chapter LeadersIIIIIIIIIIIIII Member and Leader ResourcesIIIIIIIIIIIIII Tips for Accessing Online ResourcesIIIIIII Support from PPRIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

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2013 PA C I F I C P L A I N S R E G I O N

ABOUT THE SILVER QUILL AWARDS PROGRAM The Silver Quill Awards provides communication professionals throughout the IABC Pacific Plains Region with an opportunity to showcase their outstanding work at the IABC regional level. The awards recognize pieces that have exceeded expectations, demonstrated outstanding creativity, and furthered organizational goals by boosting revenue, rallying employees, knocking socks off, and otherwise contributing to a wildly successful outcome. Silver Quill Awards honor communications that demonstrate: • Setting and meeting objectives that delivered valuable, measurable results to the organization. • Using strategic thinking, creativity, ingenuity or whatever it took to get the job done. • Measuring the outcomes to demonstrate success.


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2013 SILVER QUILL AWARDS COMMITTEE Jennifer Peters Chair IABC Omaha

Brett Pyrtle Judging Coordinator IABC Minnesota

Jill Daneu Communications Advisor IABC Minnesota

Victor Rodriguez Creative Communications/ Design Sponsor IABC Las Vegas

John Brown Writing / Theme

Rhonda Sciarra Executive Board Liaison/ Advisor IABC St. Louis

Ed Kamrin Judging Coordinator IABC San Francisco

Cindy Schmieg, ABC Advisor IABC Minnesota

ABOUT THE JUDGING The Silver Quill Awards program recognizes excellence in communications, reviewing the best of the best in the region for communication campaigns. With a stringent review process by highly qualified judges, winning a Silver Quill is no small feat. Evaluation of the 2013 Silver Quill Award entries was completed by an expert panel of experienced judges from IABC San Francisco and IABC Minnesota, many of whom are Accredited Business Communicators (ABCs) or IABC members who had previously earned IABC Quill awards. The judging process sets a very high standard for entrants by using guidelines from the IABC Gold Quill Awards, an international recognition program for communicators. Award winners receive either an Award of Excellence or an Award of Merit. Excellence awards have earned a 5.75 or greater score on a 7-point scale. Merit winners have earned a 5.25 or greater score on a 7-point scale.

CONGRATULATIONS TO THE 2013 PACIFIC PLAINS REGION SILVER QUILL AWARD WINNERS!

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EXCELLENCE SUPERHEROES


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AWARD OF EXCELLENCE Liz Kelly BRILLIANT INK The Employee Experience Survey Category 1 Internal Communication Research

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AWARD OF EXCELLENCE Emily Kehinde ROC GROUP ADVANCE: A Campaign for Change CATEGORY 7 Internal Communication


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AWARD OF EXCELLENCE Ann Mann CHS, INC. Tanks of Thanks CATEGORY 24 Brand Communication

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AWARD OF EXCELLENCE WAYNE FARMS LLC 2012 Social Media Communication Campaign CATEGORY 25 Social Media Programs


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In 2012, a gallon of water from the tap in San Diego County cost, on average, about two-thirds of a penny.

4677 Overland Avenue San Diego, CA 92123-1233

While the cost of a gallon is small, the real value of that water is much, much greater. Every drop helps sustain San Diego County’s high quality of life. Each gallon supports thousands of jobs in important industries from manufacturing to biotech to tourism. The dependable flow of water, 24 hours a day, seven days a week, drives the region’s $186 billion economy and 1.3 million full-time jobs. We invite you to learn how the dedicated, relentless work of the past year helped to provide you safe, reliable water. Visit the Water Authority’s interactive, web-based annual report at sdcwa.org/annualreport/2012

Thomas V. Wornham, Board Chair

AWARD OF EXCELLENCE Steve Hubert SAN DIEGO COUNTY WATER AUTHORITY 2012 Annual Report – Water: Real Value CATEGORY 29 Digital Communication Vehicles

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AWARD OF EXCELLENCE EDWARD JONES Inves+ing in You Benefits Website CATEGORY 30 Digital Communication Channels


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AWARD OF EXCELLENCE Martha Nevanen MARQUETTE REAL ESTATE GROUP iConnect: One Intranet with Four Faces CATEGORY 30 Digital Communication Channels

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AWARD OF EXCELLENCE Communications Division CITY OF EDEN PRAIRIE Edenprairie.org Redesign CATEGORY 30 Digital Communication Channels


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AWARD OF EXCELLENCE Cynthia Schmieg, ABC CAPIRA COMMUNICATIONS Gilda’s Club “Imagine a Place” 2012 Script CATEGORY 40 Writing

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MERIT SUPERHEROES


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MOVE BRAND GRAPHICS

From: Wohlers, Julie Sent: Monday, April 02, 2012 10:00 AM To: List-CSG North Park Cc: Frierson, Terri; Barry, Damon; Gangestad, Terri Subject: Experience Your New Space!

THE EXPERIENCE

Week of April 9-13 – NP5 1st Floor Be sure to experience the following…  sit at your new workstation  see photos inside the new building  view floor plans  ask questions *Find out more on the New Omaha Campus site on Inside CSG under Facilities!

http://insidecsg.csgsystems.com/Corporate/Facilities/Pages/Omaha_Build_to_Suit.aspx

Experience Your New Space! As the move to the new campus gets closer we understand employees are becoming more and more curious as to what the new buildings look like, how the space will be setup, how their workspace will differ from their existing workspace, how construction is progressing, what the interior of the buildings will look like and much more! To help answer these questions and provide employees with a hands-on experience of their new workstations, we are excited to announce the opening of the Employee Experience! The Employee Experience is your opportunity to…  sit and ‘experience’ the new workstation units  view floor plans of the new buildings  see the carpet, paint colors and finishes that will be in the new building  look at photos of the construction inside the building  get answers to questions

WHEN CAN I TOUR THE EMPLOYEE EXPERIENCE SPACE? The Employee Experience will be setup in the empty offices on the first floor of NP5. We encourage all employees to come take a tour to get a better understanding of the new space we will be moving into come July. You can tour this space for two weeks. The first week is an open house, the second week is by appointment only.  April 9 – 13 – the Experience space will be open to walk through any time between 8:00a.m – 5:00p.m.  April 16 – 20 – the Experience space will be available by appointment only. If you are interested in touring this week, please make an appointment with Amy Hoffer by Friday, April 13.

QUESTIONS? If you have questions about the move, be sure to visit the space and checkout the New Omaha Building Site on Inside CSG to read through the latest FAQ’s.

you are here.

If you have additional questions upon reading the FAQ’s, please submit questions to talktous@csgi.com. We hope to see all of you at the Employee Experience!

Employee Campus Resource Guide

©2012 CSG International | Contact Us |

Julie Wohlers | Communications Manager T +1 402 431 7328 M +1 402 203 3344 A 2525 N 117 Avenue, Omaha, Nebraska 68164 Skype julie.r.wohlers E julie.wohlers@csgi.com www.csgi.com

DIGITAL SIGNAGE POSTED AT THE NEW CAMPUS OPEN HOUSE ADVERTISEMENT

ON DIGITAL SIGNAGE DURING THE OPEN HOUSE

AWARD OF MERIT Karen Eckmann CSG INTERNATIONAL West Dodge Office Move CATEGORY 7 Internal Communication

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Special News Page

Week One Poster

xjet.com is MOVING ON JUNE 4

XJET.COM WILL BE XJT.COM In addition the new name, the new xjt.com will include new features team members asked for. Look for new performance features, a redesigned homepage and more.

Leadership Need-to-Knows are for leadership use only. Please do not forward or distribute this document, but please use the key messages to speak to your teams about the topic(s) proactively once the Release Date is reached.

May 2, 2013

Xjet.com is changing to xjt.com June 4 Overview

On June 4, 2013, xjet.com will become xjt.com. Why the change: This change is necessary because ownership of the xjet.com domain has been contested by another company. Given our current financial environment, ExpressJet opted to use the xjt.com name that we already own, instead of spending time and legal fees to retain the xjet.com domain.

This is Phase I of a two-phase redesign based directly on feedback during focus groups at each of our domiciles and some Maintenance bases. Keep an eye online for more chances to share your thoughts on ways to keep ExpressJet moving forward.

More than a domain change: We are using this opportunity to simultaneously launch a redesigned homepage with new performance-related features suggested by front-line team members. The new site will also house all of the online ERJ Maintenance tools and resources in one place. So the ERJ Maintenance tools currently housed on the old xjt.com site will transition to the new, companywide xjt.com on June 4.

Homepage

With story and web banner Audience Release Date Additional Documents Key Facts & Messages

Talk. Share. Repeat.: It’s important that leaders be in the know on this change and share details with your team members in shift briefings, team meetings and in casual conversations. Talking points and FAQs are included with this LNTK as resources for you to use to guide discussions with team members. All ExpressJet team members Monday, May 6, 2013 Attached are FAQs (includes ERJ Maintenance-specific FAQs) and talking points to assist you in communicating this change with your team members.

Ownership of the xjet.com domain name has been contested by another company. Given our current financial environment, ExpressJet chose to change to an intranet domain we owned, rather than to spend time and legal fees to retain the xjet.com domain.

Team members should use xjt.com to access the ExpressJet intranet on and after June 4, 2013. The site will automatically redirect through the end of June, but team members should make the switch on June 4. xjet.com will no longer redirect to xjt.com at the end of June.

We are using this opportunity to simultaneously launch a redesigned homepage with new performance-related features suggested by front-line team members. Here’s some of what to expect: o

All ERJ Maintenance online tools and resources will be housed in one location on the new xjt.com – there will no longer be a need for a separate site to access them.

Volume 4, Issue 5.1

AWARD OF MERIT Courtney Madden EXPRESSJET AIRLINES Intranet Domain Name Transition CATEGORY 7 Internal Communication


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AWARD OF MERIT Tyler Jacobson DIRECTV Campus Launch Transformation CATEGORY 7 Internal Communication

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The information you need to better manage your health and wellness.

Special Edition June 2012

In This Issue:

Finally, it's summer!

But don't take a vacation from good health

This is my moment

Forget camp fire stories at the beach—here are some stories from employees about how living tobacco-free has made an important difference in their lives ............. Are you becoming Well Aware? Tell us about it! ............ Supplier Partner Contacts …………………….……….….

page 2 page 3 page 4

Take Time Out This Summer For Your Health and Wellness Summer is a great time to learn more about being active and staying healthy year round

Imagine breathing fully...

Time Out For Health is sponsored by StayWell and is a great opportunity for Dover employees and spouses enrolled in a Dover medical plan to focus on health and well-being. Sign up online and for six weeks, you'll learn important information on how to improve your health through personal assessments, goal setting and progress tracking. It's divided into three easy experiences:

Resources to Help You Quit Tobacco

Most of us think of the summer months as a chance to take a time out from work and a busy personal life to relax. This year, how about also taking a time out for health so that your life—regardless of whether you're at work or on vacation—is spent healthier and less stressful year round?

Weeks 1 and 2 are focused on physical activity

It's all online—you decide how committed you want to be to the program. And you get a free tracking system that gives you real numbers on how well you are progressing. Check with your local HR group to learn about incentives that might be offered at your location. By the way, no personal information is reviewed independently. All data is compiled and stored in a secured database and is reviewed only in an aggregate form by StayWell. No one at Dover or your Company has access your personal health information. To participate in this campaign log on to the Dover Health Support Services (DHSS) online portal at https://dover.online.staywell.com. You must be registered on this site before you can access information. Click on Campaigns on the left-hand side of the home page once you login. If you need assistance in registering for the campaign, call the DHSS helpline at 1-800-947-9560, option 3.

Dover Corporation Health & Wellness Benefits 3005 Highland Parkway, Suite 200 Downers Grove, IL 60515

Weeks 5 and 6 focus on nutrition

This time for real

Weeks 3 and 4 focus on stress management

You'll learn strategies for managing stress, balancing your nutrition, and getting the right amount of physical activity and hydration. Activities may include challenges such as adding more fruits and vegetables to your diet or tracking your daily activity.

This time for real

Dover Resources to Help DoverHelpMeQuit.com StayWell Lifestyle Coaching (includes over-the-counter nicotine replacement)* 1-800-947-9560; option 3 CVS Caremark Tobacco Cessation Prescriptions** 1-866-273-8407

This time for them

* Must be enrolled in a Dover medical plan. ** Must be enrolled in a Dover BCBSIL medical plan.

Resources to Help You Quit Tobacco

This time for real DoverHelpMeQuit.com

This is my moment DoverHelpMeQuit.com

DoverHelpMeQuit.com

This time for real

AWARD OF MERIT Gabrielle Loring ROC GROUP Tobacco Cessation Employee Communication Campaign CATEGORY 7 Internal Communication


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AWARD OF MERIT EDWARD JONES Inves+ing in You Benefits Website CATEGORY 11 Human Resources/Benefits Communication

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Turn here to rev up your 401(k)

SIP 401(k) FaIr today

Rev up your future Attend the PACCAR Savings Investment Plan (SIP) event and get your 401(k) out of low gear. > Learn about the SIP

Win an iPad or Kindle Fire!

> Get your retirement questions answered

> Enter to win an iPad or Kindle Fire > Attend a workshop Date: Times: Location: Scan the tag with your smart phone to see our video.

After learning more about the SIP, I decided to enroll at 2%. With the PACCAR dollar-fordollar match (up to the first 5% this year), I can double my contribution with no effort!” I hope to increase to 5% soon so I can really help build my savings.”

Get behind the wheel

PACCAR is waiting to give you your match.

25-year-old Ana was surprised to learn how much more she could save with the PACCAR Inc Savings Investment Plan match. This is a hypothetical example and is for illustration only. Your own experience will vary.

PACCAR INC Savings Investment Plan

Meet your match [FirstName] [LastName] [Address Line 3] [Address Line 2] [Address Line 1] [City], [St] [ZIP+4]

Dear [First], Did you know that, for every dollar you contribute to the PACCAR Inc Savings Investment Plan (SIP) in 2012, PACCAR also adds a dollar, up to 5% of your pay? That’s right—the amount you contribute is automatically doubled. But you must enroll.

Save now, thank yourself later. What could the match mean to you? Let’s say you contribute just 1% of your pay (about [Scenario 1: Bi-weekly Deferral] bi-weekly) and receive the company match. ƒ Contribute that amount for 20 years and your account could grow to about [Scenario 1: Total Ending Account Balance in 20 years (Biweekly Compounding)]. ƒ If you contribute the full 5% and assuming a 5% match for that same 20 years, you could have [Scenario 2: Total Ending Account Balance in 20 years (Biweekly Compounding)].

AWARD OF MERIT

In addition, your contribution comes out of your paycheck before taxes, so it may cost you less to save for your future. Why? Your taxable income is lower, so you can put more of your money to work for you. And it’s so easy to

[Amount Giving up in Matching Contributions in 1 Year] That’s how much you could be giving up in matching contributions in just one year.

Sue Elde FIDELITY INVESTMENTS PACCAR SIP Rev It Up Campaign

PACCAR is waiting to give you your match. All you need to do is enroll. Go to www.401k.com to get started.

Start contributing.

ƒ Go to www.401k.com. Click New User Registration and set up a Username and Password. (If you are a current user or have a personal account with Fidelity Investments, log in with your Fidelity Username and Password.) Click the link for your plan and follow the easy instructions to enroll. ƒ OR CALL 1-800-835-5098.

The hypothetical example is based on your current annual pay on le with PACCAR as of [As of date], a hypothetical 7% annual rate of return compounded bi-weekly, and bi-weekly contributions made at the levels shown for the periods shown. No withdrawals or loans are taken. The example assumes that your current pay remains the same over time and that all current Plan and/or federally mandated limits are applied. Your own Plan account may earn more or less than this example, and income taxes will be due when you withdraw from your account. Investing in this manner does not ensure a prot or guarantee against loss in declining markets. Pre-tax contributions are subject to the annual IRS dollar limit. ERNA

CATEGORY 11 Human Resources/Benefits Communication


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OfficeMax® / 2013 Benefits / Change Notice / Full-Time Associates

OfficeMax® / 2013 / Guía de beneficios / Empleados a tiempo completo

Su guía para los Beneficios médicos 2013

CHOOSE WELL

ELEGIR BIEN

At OfficeMax you have choices in your benefits and for help with your well-being. You can select one of three medical plan options for your healthcare needs and budget. Once enrolled, you can choose to earn incentives in the Work Life Maximized programs to help you manage your health. Making the right choices means you are sharing in the responsibility to keep our health plan affordable for you and for OfficeMax. OfficeMax / 2013 / Benefits Enrollment Highlights

OUR ROLE >

> >

Keep benefits up to date and affordable for you and OfficeMax Offer programs for your well-being Educate you to use your benefits wisely

SHARING RESPONSIBILITY Choose Well reflects our shared responsibility for your wellness and benefit choices

Your 2013 Benefits Enrollment Highlights

YOUR ROLE > > >

Learn your options Choose wisely Use the resources in our benefit plans for your health, security and financial future

OfficeMax® / 2013 / Aviso de Beneficios / Puerto Rico / Asociados de Tiempo Completo

ELIGE BIEN LEE ESTO PRIMERO

INSCRIPCIÓN ANUAL DE BENEFICIOS – DEL 5 AL 16 DE NOVIEMBRE

Associate Resource Center 1590 1st Ave Ottawa, IL 61350

PRESORTED FIRST CLASS U.S. POSTAGE PAID GURNEE, IL PERMIT NO. 41

>STICKWITHIT

elige bienestar · elige beneficios · elige ahora 24 DE OCTUBRE DE 2012

Bienvenido a Tus Beneficios La Inscripción Anual de beneficios para el 2013 está a la vuelta de la esquina. Es tu oportunidad de repasar tus beneficios, cambiar tus selecciones, agregar o dar de baja a tus dependientes, o inscribirte por primera vez. A pesar de que las tarifas para beneficios no cambiarán, algunos aspectos de tus beneficios para el 2013 han variado y tienes que tenerlos en cuenta al considerar tus selecciones durante la Inscripción Anual. Además, debes aprovechar este momento para conocer más del programa Work Life Maximized (Vida Profesional al Máximo) y de los recursos que te pueden ayudar a llevar una vida más saludable.

Qué novedades hay y qué debes hacer para el 2013 A continuación encontrarás una tabla que destaca los cambios a tus beneficios que entrarán en vigor a partir del 1.º de enero de 2013.

Lo nuevo para el 2013 Beneficio

Lo nuevo

De qué se trata

Lo que tienes que hacer

Cuidado preventivo para mujeres

La ampliación de la cubierta cumple con las nuevas directrices federales

Más servicios de cuidado preventivo del plan médico cubiertos al 100%

Mantente saludable con este beneficio gratis y observando las siguientes directrices para el cuidado preventivo

Programa para dejar el tabaco

El Programa para Dejar de Fumar de Triple S reemplazará al programa QuitPower

El programa ayuda a dejar el tabaco y se puede usar para tener derecho a la Tarifa de Descuento para No Fumadores del plan médico

Deja el tabaco — y para conseguir otros recursos gratis para ayudarte a dejarlo, llama a Triple S o accede en línea al sitio de ESS

Resumen de Beneficios y de la Cubierta (SBC, por sus siglas en inglés)

El resumen compara las opciones de cubierta que encuentras en el plan médico

El resumen cumple con los nuevos reglamentos federales que exigen presentar una comparación de las opciones del plan en un formato estándar

El SBC está disponible en el sitio de ESS. Los ejemplares impresos se pueden conseguir gratis llamando al ARC

Whenyouenrollinthemedicalplan, youcanparticipateinWorklifeMaximized tomonitoryourhealthandearnincentives. usetheresourcesinsidetostickwithyour commitmenttowell-being.

CHOOSE WELL

>DON’TMISSTHENOV.16 ANNuAlENrOllMENTDEADlINE SEEINSIDEfOrMOrEINfOrMATION

AWARD OF MERIT Kenneth Groh, ABC GROH & ASSOCIATES, INC. Choose Well CATEGORY 11 Human Resources/Benefits Communication

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The information you need to better manage your health and wellness.

Special Edition June 2012

In This Issue:

Finally, it's summer!

But don't take a vacation from good health

This is my moment

Forget camp fire stories at the beach—here are some stories from employees about how living tobacco-free has made an important difference in their lives ............. Are you becoming Well Aware? Tell us about it! ............ Supplier Partner Contacts …………………….……….….

page 2 page 3 page 4

Take Time Out This Summer For Your Health and Wellness Summer is a great time to learn more about being active and staying healthy year round

Imagine breathing fully...

Time Out For Health is sponsored by StayWell and is a great opportunity for Dover employees and spouses enrolled in a Dover medical plan to focus on health and well-being. Sign up online and for six weeks, you'll learn important information on how to improve your health through personal assessments, goal setting and progress tracking. It's divided into three easy experiences:

Resources to Help You Quit Tobacco

Most of us think of the summer months as a chance to take a time out from work and a busy personal life to relax. This year, how about also taking a time out for health so that your life—regardless of whether you're at work or on vacation—is spent healthier and less stressful year round?

Weeks 1 and 2 are focused on physical activity

It's all online—you decide how committed you want to be to the program. And you get a free tracking system that gives you real numbers on how well you are progressing. Check with your local HR group to learn about incentives that might be offered at your location. By the way, no personal information is reviewed independently. All data is compiled and stored in a secured database and is reviewed only in an aggregate form by StayWell. No one at Dover or your Company has access your personal health information. To participate in this campaign log on to the Dover Health Support Services (DHSS) online portal at https://dover.online.staywell.com. You must be registered on this site before you can access information. Click on Campaigns on the left-hand side of the home page once you login. If you need assistance in registering for the campaign, call the DHSS helpline at 1-800-947-9560, option 3.

Dover Corporation Health & Wellness Benefits 3005 Highland Parkway, Suite 200 Downers Grove, IL 60515

Weeks 5 and 6 focus on nutrition

This time for real

Weeks 3 and 4 focus on stress management

You'll learn strategies for managing stress, balancing your nutrition, and getting the right amount of physical activity and hydration. Activities may include challenges such as adding more fruits and vegetables to your diet or tracking your daily activity.

This time for real

Dover Resources to Help DoverHelpMeQuit.com StayWell Lifestyle Coaching (includes over-the-counter nicotine replacement)* 1-800-947-9560; option 3 CVS Caremark Tobacco Cessation Prescriptions** 1-866-273-8407

This time for them

* Must be enrolled in a Dover medical plan. ** Must be enrolled in a Dover BCBSIL medical plan.

Resources to Help You Quit Tobacco

This time for real DoverHelpMeQuit.com

This is my moment DoverHelpMeQuit.com

DoverHelpMeQuit.com

This time for real

AWARD OF MERIT Gabrielle Loring ROC GROUP Tobacco Cessation Employee Communication Campaign CATEGORY 11 Human Resources/Benefits Communication


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Grant Thornton/Ketchum PR Pilot Update: Media Results and Market Engagement Dallas & Houston

FY2013 Highlights

Coverage Highlights

New York

FY2013 Highlights

Chicago

FY2013 Highlights

National

Atlanta

FY2013 Highlights

“Ken Clay, a partner in the Dallas office of Grant Thornton, said exporting natural gas would cause prices to go up here but it wouldn’t be significant because gas companies could just ramp up production again. ‘While it may have a small impact, it’s not one that’s going to be detrimental to manufacturing and it would have a huge impact on the energy industry overall,’ Clay said. ‘I don’t think it’s a doom and gloom situation.’” — Dallas Business Journal

FY2013 Highlights

“Employer groups are ‘really fighting it’ because they view it as an expensive, complicated exercise that will be of little value to shareholders,” said Ken Cameron, head of Grant Thornton’s compensation consulting practice in Atlanta. The big pay disparities between CEOs and regular employees also have become “a very emotional issue, obviously,” said Cameron. — Atlanta Journal Constitution

AWARD OF MERIT Michele Mazur GRANT THORNTON LLP Grant Thornton’s Instinct for Growth Gains Voice and Raises its Profile CATEGORY 14 Media Relations

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Your Quality Of Care Matters. Join our Health Care Q&A, where our doctors will provide you with answers to questions you may have

My Choice Is To Spend More Quality Time With My Granddaughter.

HealthCare Partners Nevada and your health Do Youabout Have Questions About Your Health Care Choices? care choices.

Medicare Open Enrollment

We Have Answers.

October 15December 7

Choose personal care. Quality care. Total care. 10155 W. Twain Ave., Ste. 110 Las Vegas, NV 89147

Health Care Q&A Friday, November 9, 2012 • 2pm - 4pm

Cora Coleman Senior Center 2100 N. Bonnie Lane, Las Vegas, NV 89156

RSVP: 702.243.2689

For More Information Visit: KeepMyDoctorNV.com

Join Us!

Health Care Q&A

Friday, November 9, 2012 • 2pm - 4pm

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AWARD OF MERIT Kassi Belz MASSMEDIA HEALTHCARE MARKETING HealthCare Partners Nevada Open Enrollment CATEGORY 17 Marketing Communication


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cy Liftoff?

Why Litera

community its role in the for its redefining g outcomes The city is d to improvin grant and is dedicate lead in securing ators has taken the ed collabor children. It gathering like-mind nt. Targeting funding and attainme e in educational to increase huge differenc can make a early literacy success. ic children’s academ E. Casey by the Annie a a 2011 study proficiency has According to reading ion third-grade school graduat Foundation, impact on high and live in tremendous are poor readers risk of rates. Kids who hardest hit in terms of , the the Latino students poverty are For black and and poor thirdgraduating. of poverty times combined effects make the rate eight skills grade reading greater. perschools, the elementary standard Within the city’s or above readingge. The students at centage of low percenta a dangerously ge to 80% among is at 55% – this percenta goal is to increase on the Nevada Criterion 3rd grade students Reference Tests.

ss city n of a world-cla The foundatio network ted by a strong is represen partners. The community of involved, ss city are a a world-cla and products of cated, cultured, a healthy, well-edu engaged in population productive , innovation, of creativity continuum ent. and improvem n G. Goodma Mayor, Carolyn

Why Literacy Liftoff? The city is redefining its role in the community and is dedicated to improving outcomes for its children. It has taken the lead in securing grant funding and gathering like-minded collaborators to increase educational attainment. Targeting early literacy can make a huge difference in children’s academic success.

mes Expected Outco Voyager has shown that an 80the program months over Nationally, gains of 5-9 students made program. Locally, in summer 2 k District - Area hour, four-wee County School instruction, five of 2010, Clark de in four weeks day. First-gra participated four hours per within days per week, d 1.6 months of growth students average the month. breakfast of a healthy al component gives the The addition to Three Square success. and lunch thanks boost to learning and extra students an

According to a 2011 study by the Annie E. Casey Foundation, third-grade reading proficiency has a tremendous impact on high school graduation rates. Kids who are poor readers and live in poverty are the hardest hit in terms of risk of graduating. For black and Latino students, the combined effects of poverty and poor thirdgrade reading skills make the rate eight times greater. Within the city’s elementary schools, the percentage of students at or above reading standard is at 55% – a dangerously low percentage. The goal is to increase this percentage to 80% among 3rd grade students on the Nevada Criterion Reference Tests.

n Preparing childre this school for success year and beyond

Summer 2012

The foundation of a world-class city is represented by a strong network of involved, community partners. The products of a world-class city are a healthy, well-educated, cultured, and productive population engaged in a continuum of creativity, innovation, and improvement. Mayor, Carolyn G. Goodman

What is Literacy Liftoff?

Who is involved?

“Literacy Liftoff” prepares children for success in this school year and beyond.

Literacy Liftoff is a unique partnership and collaboration among:

The city of Las Vegas is proud to launch this pilot earlyExpected Outcomes literacy program in August 2012 inNationally, a unique partnership with the Clarkthat County the program has shown Voyager

School District, Thegains Public Foundation students made ofEducation 5-9 months over an 80hour, four-week and Three Square.program. Locally, in summer 2010, Clark County School District - Area 2 The intensive program targetsof 96instruction, children entering participated in four weeks five days per week, hours per day. kindergarten and four first grade in two ofFirst-grade the city’s students averaged ofKelly growth within inner city schools, Rex 1.6 Bellmonths and Matt elementhe month. tary schools. Classes are limited to 12 students,

led byadditional a teacher and a teacher’s assistant. The component of a healthy breakfast and lunch thanks to Three Square gives the Beginning 1, the program runs daily 15 students Aug. an extra boost to learning andfor success. days and then continues each week for the first 12 weeks of school. The curriculum uses exciting reading adventures and activities from the highly successful Cambium Voyager Time Warp® Plus Summer Program. The Public Education Foundation is administering the program and managing student assessment before, during and after, working in close collaboration with the Clark County School District. Thanks to Three Square, children are served breakfast and lunch each day. With this early boost to reading and literacy, our at-risk kids are ready for takeoff into the new school year, and are on a solid flight path for the years ahead. Summer 2012

• The city of Las Vegas: program catalyst - Funding, supporting literacy and kids’ success • The Public Education Foundation: program sponsor - A seasoned administrator and liaison with the school district; program evaluation • Clark County School District: program sponsor - Utilization of school space • Las Vegas Clark County Library District: community literacy partner - Parent outreach and ongoing programs for kids such as Summer Reading • Three Square: meal partner - Providing breakfast and lunch for Literacy Liftoff students

Why Literacy Liftoff? The curriculum The city is redefining its role in the community • Literacy Liftoff uses Cambium’s Voyager and is dedicated® to improving outcomes for its Time Warp Plus , a program founded in children. It has taken the lead in securing grant educational research and with a proven funding and gathering like-minded collaborators national and local history of success. It to increase educational attainment. Targeting provides instruction in writing and the five early literacy can make a huge difference in essential components of reading: phonemic children’s success. awarenessacademic (the ability to notice, think about, and work with individual sounds in words), According to athe 2011 study by the Annie E. Casey phonics (thethird-grade relationships between letters has a Foundation, reading proficiency and sounds),impact fluencyon (the ability to read tremendous high school graduation with speed, accuracy andreaders proper expression), rates. Kids who are poor and live in comprehension and vocabulary. High-interest, poverty are the hardest hit in terms of risk of adventure-based lessons keep students graduating. For black and Latino students, the engaged: Kindergarteners learn with Animal combined effects of poverty and poor thirdTracks, following along the Animal Tracker grade reading skills make the rate eight times kids; first graders explore a home town greater. through four adventurous HomeTown Trackers.

Within the city’s elementary schools, the per• In addition to literacy skills, the students centage of students at or above reading standard gain a head start on important skills for is at 55% – a dangerously low percentage. The success in the classroom such as listening, goal is to increase this percentage to 80% among speaking, following directions and other 3rd grade students on the Nevada Criterion social skills. Reference Tests. • Teachers and instructional assistants were selected based on outstanding performance in working with early learners; they received extensive training and professional developThe foundation of alaunch. world-class city ment before the program

Expected Outcomes Nationally, the program has shown that Voyager students made gains of 5-9 months over an 80hour, four-week program. Locally, in summer 2010, Clark County School District - Area 2 participated in four weeks of instruction, five days per week, four hours per day. First-grade students averaged 1.6 months of growth within the month. The additional component of a healthy breakfast and lunch thanks to Three Square gives the students an extra boost to learning and success.

is represented by a strong network

Preparing children for success this school year and beyond

• Throughout the program, multiple assesof involved, community partners. The ments are conducted to ensure that products of a world-class city student are a progress is accurately measured across the healthy, well-educated, cultured, and program and beyond. The Foundation will productive population engaged in a maintain student portfolios and add to them of creativity, over timecontinuum to measure continuedinnovation, progress.

Preparing children

and improvement.

for success this school

• The Public Education Foundation gives Carolyn Goodman students Mayor, a new book to G. take home each week; by the end of the program, students have a library of 15 books of their very own.

year and beyond

Summer 2012

LL_MattKelly_RexBellPoster.indd 1

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Matt Kelly Elementary Proud to be a 2012 Literacy Liftoff founding school

Preparing children for success this school year and beyond

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AWARD OF MERIT Victor Rodriguez EURIE CREATIVE Literacy Liftoff Early Literacy Campaign CATEGORY 23 Non-Profit Campaigns

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AWARD OF MERIT Janet Bullard UNIVERSITY OF HAWAI’I FOUNDATION UH Foundation Re-Branding Initiative CATEGORY 24 Brand Communication


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AWARD OF MERIT Jennifer Jones, CAE, IOM IALD 29th IALD Lighting Design Awards Brochure CATEGORY 33 Publication Design

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AWARD OF MERIT Janet Denison VISION EXHIBITS, INC. LI-COR Biosciences Exhibit CATEGORY 34 Other Graphic Design


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AWARD OF MERIT Janet Denison VISION EXHIBITS, INC. LI-COR Biosciences Exhibit CATEGORY 38 Marketing, Advertising and Sales Vehicles

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2013 PA C I F I C P L A I N S R E G I O N

THANKS TO OUR 2013 SPONSORS! eurie creative / 1001 S. 3rd Street, 270 / Las Vegas, NV 89101 / 702-383-9805 Victor Rodriguez / victor@euriecreative.com / www.euriecreative.com eurie creative is a strategic communications firm. We are about designing partnerships through branding, integrated communications and community outreach. Our “eurie cares” outreach program helps our non-profit partners stretch their marketing communication dollars so they can maximize the benefits that go to people who need it most. eurie creative is a certified minorityowned business. QUADWILLIAMSON / Dallas, TX / 214-906-1918 Stefan Fenster / Stefan.Fenster@qg.com / www.qg.com To fortify the success of your print and other media, look no further than Quad. When you partner with us, you tap into a single source for dynamic, data-driven strategies, winning creative, industry-leading imaging, press and finishing technologies, and full-service mailing and distribution capabilities. What’s more: Our services, manufacturing workflows and communications systems are seamlessly integrated. That enables us to significantly streamline the development of targeted, relevant print and multi-channel solutions that generate higher response at a lower cost and with faster time-tomarket. Your processes are simplified. Your focus remains on growing your business. And you gain a substantial advantage in your marketplace..

SPONSORSHIP OPPORTUNITIES The Silver Quill Awards Program provides the perfect opportunity to reinforce your reputation with current clients and to make your mark with even more potential clients. Sponsorship allows you to reach business communicators who have key decision-making power regarding business partnerships. The Pacific Plains Region offers various ways to sponsor the Silver Quill Awards Program. Don’t miss this opportunity to showcase your own excellence and be associated with the best of the best! For more information, contact PPR Regional Growth and Development Director Victor Rodriguez at victor@euriecreative.com or 702-383-9805.


C O N G R AT U L AT I O N S TO THE I A B C PA C I F I C P L A I N S R E G I O N AND THIS YEAR’S S I LV E R Q U I L L S U P E R H E R O E S

AWARD-WIN N IN G G R APH I C C O M M UN I C ATI O N S S T RAT E G I S T S

We design partnerships. We deliver results. eurie creative is a strategic graphic communications firm. We are about designing partnerships through branding, integrated communications and community outreach. We are a certified minority-owned company.

Contact us today : Call Victor Rodriguez at 702.383.9805 : euriecreative.com : facebook.com/euriecreative


Congratulations to this year’s Silver Quill superheroes. QuadWilliamson is proud to support the IABC Pacific Plains Region

Stefan Fenster / Stefan.Fenster@qg.com / 214-906-1918


2013 IABC Pacific Plains Region Silver Quill Awards Recipients