Page 5

President’s Message with our products. By the way, this business model is happening within the accounting and doctor’s medical industries too, which is another story.

May 2015 Hi photography fans, I want to address the topic of keeping an open mind within our industry on how we relate to our business of photography and the customers we serve, which will better your business for you and so many others who rely on photography as a livelihood. As pointed out by various leading authors and professionals over time, within several industries and even within our own, we need to somehow separate ourselves from the common statement, “everyone is now a photographer”. One of our members, Wayne Miller, pointed out recently to us that he’s taken on the new title of “Photographic Artist”, instead of photographer to separate himself from all the labeling noise. So, why did Wayne decide to do this? Wayne mentioned that he wanted to point out to all within the industry, where so many people have phones or cameras and readily available to all, has possibly cheapened and commoditized photographers along June 2015

Therefore, this statement or labeling of everyone is a photographer and producing a commercially useable photographic image, not only has weakened our professional value to a point that shooting many thousands of images, to find one that’s sold to the marketplace holds down our pricing due to oversaturation. Families, corporations and agencies now have the luxury of filling their photographic needs with so many options and alternative ways in making or buying images. All this is pushing photographers to where they must find ways of staying relevant and creating new avenues to sell their professional images. Thankfully, the internet can have a great role in businesses being more visible with marketing and advertising for less in their reach to B2B or retail, while realizing it’s a double edged sword. The first line of offense should be to gain your client’s trust and build the relationship. Clients will buy and purchase even more add-ons, if they trust you and that you care about their satisfaction in the product. Ask your client or prospect questions that show how you care about creating The Bulletin

the best photographic event they could ever experience and enjoy at the same time. Your technical skills, and being capable of recreating the image results with consistency, will put the icing on the cake, but don’t go there first. Building your client’s trust should be the first priority. Secondly, get good at doing one thing as best as you can. You’ll be known for doing…what? You may feel pigeon-holed for a while, but people will come to you for that specialty. You can build your product line as you strengthen your position. Last year at our vendor night, Judy Herrmann pointed out, that in many different types businesses in today’s market, everyone wants a piece of the same pie within a certain market. But, there’s only so much of one pie available to go around, so sell or bake a different pie. I hope we can all make an image that’s our own signature pie and contains a part of us, which makes it different with our own distinct flavor for our customers.

Paolo Salcido - President PPGBA

5

PPGBA Bulletin June 2015  

The PPGBA Bulletin is the monthly newsletter for the professional photographers association of the greater San Francisco bay area. PPGBA is...

PPGBA Bulletin June 2015  

The PPGBA Bulletin is the monthly newsletter for the professional photographers association of the greater San Francisco bay area. PPGBA is...

Advertisement