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May 2015

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Cover Story This month’s cover image was awarded a Blue Ribbon at the February 2015 competition. Titled “Love is to Be with You” was created by Luis Espinosa. Luis tells us, “This image was created with a Canon 5D Mark II at ISO 250 F/2.8 and 1/2500. I post-processed the image in Camera Raw, to recover some shadows and crop it. Photoshop was used to add a yellow texture.”

In This Issue... PPA PPA News News













Program Program This This Month Month .. .. .. .. .. .. .. .. 55 -- 66 PPGBA PPGBA Workshop Workshop .. .. ..

.. .. .. .. .. .. 77

PPA PPA News News



Industry Industry News News

.. ..


.. ..

.. ..


.. ..

.. ..

.. ..

99 -- 10 10 13 13 -- 15 15

Buyer’s Buyer’s Guide Guide .. .. .. .. .. .. .. .. .. .. .. 18 18 Calendar/Board Calendar/Board Report/Unclassifieds Report/Unclassifieds



19 19

The Bulletin is published by the Professional Photographers of the Greater Bay Area, Inc., (PPGBA), a 501(c)(6) non-profit trade association. PPGBA is an affiliate of the Professional Photographers of America. The Bulletin Staff Editor/Art Director: Lise Smith Advertising: Julie Olson julie@ppgba.org Articles and comments are invited; publication is subject to editorial approval. Editor reserves the right to edit all manuscripts for brevity and/ or clarity of content. Articles are the opinion of the author and do not represent the position of PPGBA. No responsibility is assumed for unsolicited contributions. Submissions will not be acknowledged or returned unless they are accompanied by SASE. Deadline is the 25th of the month. Submissions may be emailed to lisechico@yahoo.com 2015 PPGBA Officers and Board President: Paul Salcido 1st Vice President: Lily Dong Treasurer: Alex Tsang Secretary: Nano Visser Directors: Luis Espinosa (‘16); Mischa Purcell (’16); Denny Weigand (‘15) Past President: Joe Valenzuela Committees Competition: Joanne Tan Membership: Denny Weigand Programs & Seminars: Paul Salcido Webmaster: PPGBA Business Manager: Fred English, M.Photog.Cr. PO Box 5583 San Mateo, CA 94402 T: 650/367-1265 fredenglish@ppgba.org www.ppgba.org COO: Julie Olson M.Photog.MEI,Cr. julie@ppgba.org Golden Gate School goldengateschool@yahoo.com www.goldengateschool.org

May 2015

The Bulletin


May 2015

The Bulletin


Monthly Meeting Quick

How to stand out from your competition through storytelling and your Emotionally Charged Connection® on social media.


How to encourage your best referral sources -- to promote your work online and refer their friends and contacts.


Sample social media routines you can integrate into your busy schedule.

Social Media

Gail Nott is a Social Media Strategist with Nott Ltd Social Media and a Referral Marketing Consultant with Referral Institute Oakland. For the past six years, she has specialized in “done-for-you” social media campaigns for local, growing businesses. She is the co-author of the book, Make Your Connections Count. She earned her certificate in Advanced SEO from the Bay Area Search Engine Academy, and she is a two-time award winner from Constant Contact for best practices in email marketing. As an Oakland Chamber Ambassador and BNI Director, Gail believes that word-of-mouth marketing, both online and offline, strengthens local businesses today and for generations to come.

Tips for Busy Photographers Social Media can be a powerful way to market your business... and extremely overwhelming. PPGBA’s May 21 speaker Gail Nott will show you how to create a social media routine that fits into your schedule and reaches your ideal clients. She will cover: Which social media sites are the best ones to focus on for your ideal clients. (Hint: It’s not always Facebook & Pinterest!)

May 2015

The Bulletin


Monthly Meeting Meeting INFO

3rd Thurs., May 21 7:00 P.M. – Networking 7:30 P.M. – Speaker 9:15 pm Image Competition

PPGBA members and guests may use the Grosvenor’s shuttle bus from BART at SFO (International Terminal location) to get to and from the hotel. For shuttle bus schedule info, contact the hotel at 650/873-3200.

• PPGBA members – Always no charge

• Non-members – $25 at the door. Online pre-registration $20

Dick & Jane’s Wedding



• APA-SF, ASMP-Norcal members – Normally $15 at the door • Students – $15 at the door (must show current college/university I.D.) •(non-member difference may be applied towards PPGBA dues if redeemed within 90 days – therefore the meeting will be FREE to you if you join PPGBA…please save your meeting receipt for documentation of payment

Opps! Looks like Dick violated his

Meeting Location Best Western Plus Grosvenor Hotel, 380 S. Airport Blvd., S. San Francisco. For directions, please call the hotel at 650/873-3200 or click on this link.

parole and got sent back to prison so the wedding is off.

Bay Photo Introduces NEW Maple Wood Prints 20% Off NEW Maple Wood PrintsMaple Wood Prints are UV printed directly on to 1/2” thick certified sustainable maple wood board for a warm and natural looking print that is also ecofriendly. When you choose the Natural Finish, the crisp look of the wood grain appears through the light areas of the image. For a more vibrant look, choose the White Finish, and images will be printed with a white ink underlay. Available in a variety of sizes from 5x5 to 40x60. Wood prints are ready to hang with your choice of a Wood Float Hanger with or without a Cleat, or a Keyhole Mount. Please keep in mind that each alluring wood print is unique and no two prints will look precisely alike. For more info visit www.bayphoto.com or call 800/435-6686

May 2015

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Social Media Hands-On Workshop May 22

BONUS CONTENT: Participants will have lifetime access to Gail’s Social Media Mastermind, a private accountability Facebook group. They can post questions in the group anytime, she’ll keep them updated on any changes that occur in social media.

Instructor: Gail Nott Friday, May 22 9:30 am - 12:30 pm Oakland (directions will be sent with your workshop confirmation) Cost: $145 members, $175 non-members

About the Instructor

SPACE IS EXTREMELY LIMITED, REGISTER TODAY! http://ppgba.com/calendar/may-22-social-media-workshop-regis/ About the Seminar Everyone these days could either use more clients or better clients! Are you keeping busy but not making the profits you desire? Or are things slow for you and you are looking to obtain some additional customers? Are you using social media to its best advantage to help you get the type of clients you want and need? Social media can get your brand the best exposure to enhance your reputation and therefore build your business. Forbes says, “Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.” Boost your search rankings, build relationships and reward loyalty. Adweek says: “71% of business owners are using social media for brand awareness.” Social Media expert Gail Nott will walk you through how to set up and effectively use social media to market your business. If you’re using social media already, there will be tips you can incorporate into and enhance what you are already doing. You will learn and do the following:

Gail Nott is a Social Media Strategist with Nott Ltd Social Media and a Referral Marketing Consultant with Referral Institute Oakland. For the past six years, she has specialized in “done-for-you” social media campaigns for local, growing businesses. She is the co-author of the book, Make Your Connections Count. She earned her certificate in Advanced SEO from the Bay Area Search Engine Academy, and she is a two-time award winner from Constant Contact for best practices in email marketing. As an Oakland Chamber Ambassador and BNI Director, Gail believes that word-of-mouth marketing, both online and off-line, strengthens local businesses today and for generations to come. For more info, visit: www.gailnott.com

· Setting up and optimizing your profiles and pages so you can be found on Google. · Creating a 3-month editorial calendar so you know what to post to attract your ideal clients. · Customizing an easy social media routine that you can integrate into your busy schedule. Bring your laptop (and spare battery or extension cord/power strip if needed).

May 2015

The Bulletin


IPC Entries Open May 26! - Why Participate? If you haven’t yet, it’s time to gear up for PPA’s annual photographic competition. Entries open May 26 for the International Photographic Competition! • Entering PPA’s photographic competitions gives you the opportunity to: • Engage with the passionate and supportive photographic competition community • Improve upon your finest work (You can do that math, right? You’ll get better!) • Earn recognition and admiration from your peers • As a result, improve your business With most things, you get what you put into it, but with the IPC, it’s what you do next that matters. You’ll leave with the motivation and inspiration to be more.

So what are you waiting for? Download the rules and get your images ready now.

International Photographic Competition 2015 Dates and Rules Entries Open: May, 26, 2015 Early Entires Close: midnight, June 25, 2015 Late Entries Close: midnight, July 10, 2015 (with additional fee) Judging Dates: August 3, 2015 - August 6, 2015 Gwinnett Technical College, Lawrenceville, GA 30043

Live Streaming Times TBA Download the Photographic Open rules at http://www.ppa.com/files/pdfs/2015_ipc_po_rules.pdf Download the Artist rules at http://www.ppa.com/files/pdfs/2015_ipc_ma_rules.pdf

May 2015

The Bulletin


PPA’s Newest Addition: PhotoVision If you missed Imaging USA, you might not have heard the news: PhotoVision is now a PPA membership benefit! What does this mean? It means that PPA photographers now have full access to PhotoVision’s monthly streaming at no additional cost. It now comes included with PPA membership! PhotoVision is the popular bi-monthly DVD and streaming photography learning program founded by Ed Pierce, M.Photog. Cr. For 17 years, PhotoVision has offered photographers professional education and solutions through cinematic-quality HD videos from some of the biggest names in photography. What exactly does PhotoVision do for you as a photographer? PhotoVision videos feature tips, processes and techniques from real, working, successful professional photographers. The videos expand and strengthen the professional photography industry as a whole, aligning well with PPA’s mission to do the same. May 2015

Ed Pierce will continue to produce PhotoVision’s videos. “Nobody does this better than Ed,” said David Trust, CEO. “He is the gold standard and it is a lot of fun work so closely with him on this.” While PhotoVision continues to operate as its separate entity, PPA photographers now can tap into PhotoVision’s entire library of 800+ videos through PhotoVision’s 24/7 monthly streaming. “PPA members are always seeking to grow as artists and business professionals,” said Angela Kurkian, director of education. “I’m so excited we’re able to offer this under the PPA umbrella of benefits. PhotoVision offers such a wealth of information, it’s easy to access and this is the type quality learning our members look for.” Photographers who belong to PPA also receive 50% off all PhotoVision DVDs. Non PPA photographers can still subscribe to or renew with PhotoVision at their current rates. For more information, visit PPA.com/PhotoVision.

The Bulletin


May 2015

The Bulletin


Current Image Competition Entry Rules Online submissions will still be $5 each (cash only please) for a maximum of three (3) images. DEADLINE for online entries will be 2 days, on the Tuesday before the meeting, by midnight. Images submitted at the night of the meeting will be $10 each (cash only please) for a maximum of 3 images.

Images are to be sent as attachments (not imbedded) to ppgbacomp@yahoo.com with the image’s author in the subject line and the image title and category in the body of the email. Note: Digital album and video submission rules are coming soon. Please do NOT send video or digital album submissions to ppgbacomp@yahoo.com. The Competition Chair will send a confirmation of received emails.

Entrants must be in line at the print registration table no later than 7:30 p.m., no exceptions.

For more PPGBA image competition information go to: http://ppgba.com/image-competition/

Competitors must be present at the judging in order for their entries to be judged. If you submit online and miss the meeting your images will not be scored and will be rolled over to the next competition only. Without payment images will be not shown and judged.

All PPGBA competition entrants agree to give permission and license for PPGBA to use their entries on the website or for other PPGBA promotions such as The Bulletin, email broadcasts and social media.

Next Image Competition May 21st Your digital submission should be formatted as follows:

• It is not the responsibility of the Competition Committee to make sure your submissions comply with the rules.

• As a .JPEG • Adobe RGB 1998 • Longest dimension at 4000 pixels • Resolution of 200 ppi • There is no need to include any kind of matting or border as the system will include one if needed • The submission should be named the title of the image • If submissions are emailed, please use a separate email for EACH image, (SEE INSTRUCTIONS IN ABOVE ARTICLE) OR you can bring them to the competition table on a USB drive no later than 7:30 pm on the day of the meeting.

• By entering an image in competition, the maker agrees to release to PPGBA the rights to use that image anywhere to promote the maker and PPGBA - including social media, the Bulletin, the website, or anywhere else deemed appropriate, without prior notification but with full credit to the image maker. PPGBA’s image competitions are held at most monthly general meetings.

• Please make sure you are submitting your FINAL EDIT

Any questions? Contact 2015 Competition Chairman Joanne Tan ppgbacomp@yahoo. com for additional information.

• Even if you email your image beforehand you must still be present at the judging and pay your entry fee/s at the competition table for your images to be scored.

May 2015

The Bulletin


I had no connections in the photography world and becoming a PPA photographer helped in promoting my business. Getting certified has helped even more.” Haroom Ahmad, CPP PPA Member Since 2010


May 2015



Industry News Tamron’s Image Masters are a hand selected group of photographers whose industry expertise, photographic passion and stunning photography has been recognized by Tamron as not only influential but also inspirational. In 2015, Tamron is expanding its roster from fifteen to eighteen professional photographers. Tamron’s Image Masters range in a wide variety of photographic talents. Each being a front-runner in their area of expertise and photographic styles, they strive to invigorate and encourage all photographers alike. Each with their own story to share, these photographers and Tamron have come together to give all those who have immersed themselves in the photographic community, a truly inspirational and one of a kind learning experience. Meet our newest members of the Image Masters team and visit the Image Master pages at www.tamron-usa. com/imagemasters to get to know all of the talented photographers on the team.

Charley Voorhis Charley is videographer who focuses on nature & wildlife, as well as human interest pieces. Many of his short films include dynamic imagery, ballots and verbiage. Charley often uses his skills as a videographer to shed light on the many facets of human existence and strives to “inspire people to care for the world around them and for the people in their lives. To live out their own story with inspiration and passion for what they do.” These three talented photographers join their peers as members of the exclusive Tamron Image Masters team:

Michael Gilbert Michael is a third generation photographer, painter and sculpture. He holds PPA Master of Photography and Photographic Craftsman degrees and his lectures and shows have taken him all around the globe. Gilbert’s passions include fashion illustration and portrait photography in which his creative process combines both old and new school techniques. As a fine art print maker, Michael always stresses photographers to print their own images. Monica Royal Monica is always looking for a different perspective when it comes to her photography subjects. Her fine-art approach to her macro photography allows her to tune in to her tiny subjects, “listening” to their message so she can convey that message to her viewers. “When I speak May 2015

about photography, I tell people to study the subject matter they really like, then try and do something unusual with it that hasn’t been done,” she says. Her whole approach to photography encourages others to take the average subject and reinvent it though new angles and perspectives.

David Akoubian- David has been photographing for about 40 years and working as a nature photographer since 1993. He specializes in the grand and micro landscape. Kristi Bonney- Kristi is a lifestyle photographer based in Lake Chelan, Washington. She specializes in lifestyle portraiture and landscape photography. Chris Buhlmann- Chris started his published photographic journey as a US Navy Flight Officer in the late 80’s and has added the outdoors, sports and places in the world as his journey in life and career evolved.

The Bulletin

13 Continued

Industry News Stephanie Elie- Stephanie is a writer, photographer and designer. You can find her blogging on BizzieLiving.com, a business and tech blog that was recently listed in Forbes.com 100 Websites for Women or on her photography blog bizziephotography.com. Kevin A. Gilligan- Kevin specializes in landscape, portrait and sports photography from L.A.’s South Bay and beyond. Kevin also loves to travel and photograph his journeys. Ed Heaton- Ed is a published and award-winning professional photographer/educator residing in Chester County, Pennsylvania. Along with being a “Tamron Image Master”, Ed has been hailed by Outdoor Photographer Magazine as a “Landscape Master”. Rick Lieder- Rick Lieder is a painter, photographer and illustrator. His art appears on books and magazines worldwide. His picture books capture the unique qualities of light interacting with ordinary backyard wildlife. Paul Lucia- Paul Lucia is an award winning, published photographer. His latest May 2015


photography concept, “Project 24”, resulted in two gallery shows and two books. For inspiration he is drawn to Ansel Adams, Henri Cartier-Bresson and Albert Watson, among others. David Guy Maynard- David Guy Maynard is an award winning, internationally published photographer working in Fashion, Beauty, Event, Fine Art, Nature, and General Commercial photography. Mike Moats- Mike Moats is an award winning, professional Nature Photographer from Sterling Heights, Michigan. I started shooting as a hobby in 2001 and it quickly grew into a full time business. Ian Plant- World-renowned professional nature photographer, writer, and adventurer Ian Plant has been photographing our natural world for almost twenty years. Hernan Rodriguez- The recipient of over 30 international photography awards, including a prestigious Black and White Spider Award in the fashion category, as well as a Photography Masters Cup The Bulletin

Nomination 2013 in the fashion category, Hernan Rodriguez operates a successful studio in the heart of Los Angeles’ San Fernando Valley. Michael Snell- Michael C. Snell is a travel photographer based in Lawrence, Kansas. He shoots on assignment for a variety of publications and corporate clients, and licenses stock travel images from around the world through Robert Harding World Imagery and Alamy. Jonathan Thorpe- Jonathan Thorpe is a commercial photographer just outside of Washington D.C. His blend of story-telling, humor, and cinematic lighting, helps set his photos apart from the rest. Erik Valind- Erik Valind is a freelance photographer, born and raised on the Florida beaches, now living in New York City. Specializing in commercial lifestyle photography and environmental portraiture - airy and energetic imagery defines the style and vision of this top pro photographer.


“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a comprehensive manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities.

PPA News See the Difference: Weddings PPA is rolling out a whole new set of See The Difference videos for PPA members to use with prospects and clients. If you’re unfamiliar, the See The Difference campaign is a collection of consumer-facing resources to help photographers educate clients on the advantages to hiring a true professional. Utilizing these videos on websites and social media will raise awareness on the advantages a true professional will provide. Show potential clients why they should hire you—a true professional! Another video will be coming next month, and all the resources are available here: http://www.ppa.com/ppa-todayblog/business/see-the-differencewedding-pho.php The video is a reminder that when it comes to weddings, the day happens so quickly that one barely remembers all the details. A PPA photographer not only stays focused, but captures the emotion - not just the composition. (If you do not photograph weddings, no

May 2015

The Bulletin

worries: there are videos for other specialties on the See The Difference Resource page!) If you are with PPA, you can also download logos, customizable brochures, Facebook tabs, and other marketing materials to educate your clients. It’s marketing help that support YOU as PPA photographers. Live Webinars PPA has a continuing stream of live webinars available. Take a look at the schedule and get them on your calendar. The learning never stops! Your educational opportunities are endless at PPA! Remember: PPAedu’s live webinars are FREE to anyone (PPA members and non-members alike). PPA photographers also get 24/7 access with free on-demand replays + all that is on PPAedu’s platform! Here are the upcoming live webinars http://www.ppa.com/ ppa-today-blog/education/ ppaedus-upcoming-livewebinars.php


May 2015

The Bulletin


May 2015

The Bulletin


Buyer’s Guide Albums, Frames & Mats

Photo Labs

Philip Mauer PhotoMount


Bay Photo Lab

Professional Photography





Equipment & Supplies Alan Epstein Sales

Golden Gate School of


Printers, Ink and Fine Art




ImageTech LLC

aesell@sbcglobal.net Keeble & Shuchat

510/238-8905 http://imagetechdigital.com

650/327-8515 www.kspphoto.com

Please favor our corporate members and major advertisers with your business. They have shown their support for PPGBA! PPGBA does not recommend or warranty the products/services of any vendor, supplier, or manufacturer.

Action Zone Looking for photography events and educational opportunities in the Bay Area and beyond? Here are some links to our fellow organizations with programs and seminars all over the area.

May 2015

San Francisco ASMP


San Francisco APA


Santa Clara



Sacramento PPSV

The Bulletin





May PPGBA Thurs., May 21, 7:00 pm Speaker Gail Nott Meeting at Grosvenor Best Western Plus Hotel, S. San Francisco http://ppgba.com/may-21st-speaker-gail-nott-quick-and-effective-social-media-tips-for-busy-photographers/ Workshop

Thurs., May 22, 9:30am – 12:30 pm - Speaker Gail Nott in Oakland See pg. 8 http://ppgba.com/social-media-workshop-may-22-gail-nott/

Bay Area wedding photography studio looking



experienced photographer who can shoot in both documentary and formal/posed styles. Must have a working knowledge of off-camera lighting and posing techniques. Work is as needed. Please see galleries

June PPGBA Meeting

and sneak peeks pages at

Thurs., June 18, 7:00 pm Speaker TBA

w w w. Ly n d s P h o t o. c o m

at Grosvenor Best Western Plus Hotel, S. San Francisco

for examples of what we do. Submit resume and portfolio




To Place an UnClassified Ad in the Bulletin Unclassified ads are $20 for up to 40 words for members, $30 for up to 40 words for

Sometimes PPGBA’s meeting hotel, The Grosvenor, holds multiple events simultaneously. This situation is beyond PPGBA’s control. If you should ever have

non-members. Each additional 40 words for $10. Payment by Mastercard/Visa is due before publication. All ads MUST contain your name. Help wanted or position wanted classified

difficulty finding a parking space, please

ads are FREE.

visit the front desk at the hotel and they

Editor may re-write these ads for space

can direct you to available parking.

considerations. Deadline is the 20th of the month. To place an ad, send an email to: PPGBA’s Business Manager Fred English at fredenglish@ppgba.org

May 2015

The Bulletin


Profile for Lise Smith

PPGBA Bulletin May 2015  

The PPGBA Bulletin is the monthly newsletter for the professional photographers association of the greater San Francisco bay area. PPGBA is...

PPGBA Bulletin May 2015  

The PPGBA Bulletin is the monthly newsletter for the professional photographers association of the greater San Francisco bay area. PPGBA is...