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Š Paul Tsang


November 2011

November 2011

The Bulletin

President’s Message Giving Thanks The holiday season has arrived and I wish you all a very happy Thanksgiving. Whether you are in a studio or working out of your home, it is not easy to run a business in this tough economy. There are definite advantages to not working out

After the recent economic downturn, someone asked me how much time I actually spend in the camera room and my answer was about one hour every other day. Now four of us are sharing one studio and I am no longer working just to support my landlord. It works out very well and all of us still have money in our pockets. Since we are in the studio together, we share our knowledge and help each other to grow. We do not act as

of your home, but the costs of the alternative can be prohibitive. I have worked out of a studio in San Carlos for the last 25 years. Even during a strong economy I had to change locations within San Carlos several times because the landlord had raised my rent so high that I could not make a profit.

competitors. This is a benefit I had not even thought of when deciding to share a studio. One of the photographers at this studio is leaving. This opening has created an opportunity for another photographer to join us. If you are ready to improve your bottom line in this way, please let me know.

In This Issue...

This Month’s Meeting . . . . . . . . . . . . . . 6 - 7

Annual Holiday Open House . . . . . . . . . . . . . 9 Year-End Print Comp . . . . . . . . . . . . . . 10 Print Comp Results . . . . . . . . . . . . . . . . 11 Last Month’s Meeting . . . . . . . . . . . . . . 12 - 13 Board Report/Cover Story/New Members . . . . 14 PPA News . . . . . . . . . . . . . . . . . . 15 Industry News . . . . . . . . . . . . . . 16 Buyer’s Guide . . . . . . . . . . . . . . 18 Calendar/Unclassifieds . . . . . . . . . . . . . . 19 November 2011

The Bulletin

The Bulletin is published by the Professional Photographers of the Greater Bay Area, Inc., (PPGBA), a 501(c)(6) non-profit trade association. PPGBA is an affiliate of the Professional Photographers of America and the Professional Photographers of California. The Bulletin Staff Editor: Kimberly Sayre, Cr.Photog.,CPP 415/515-6370 Art Director: Lise Smith Advertising: Kimberly Sayre Articles and comments are invited; publication is subject to editorial approval. Editor reserves the right to edit all manuscripts for brevity and/or clarity of content. Articles are the opinion of the author and do not represent the position of PPGBA. No responsibility is assumed for unsolicited contributions. Submissions will not be acknowledged or returned unless they are accompanied by SASE. Deadline is the 20th of the month. Submissions may be emailed to 2011 PPGBA Officers and Board President: Paul Tsang, M.Photog.Cr. First Vice President: Mischa Purcell Second Vice President: Alexis Cuarezma Treasurer: Paul Salcido Secretary: Nano Visser Directors: Jeanne dePolo, CPP(‘11); Eliot Khuner(‘11); Joe Valenzuela(‘12); Lori McIntosh(‘12); Robert Ash(11); Ruel Cordero(12) Past President: Marc Benjamin, M.Photog. Cr., CPP Committees Audiovisual: Alexis Cuarezma Competition: Alexis Cuarezma Membership: Jeanne dePolo, Photographer: John Spicer, Jr. Programs: Mischa Purcell Webmaster: Marc Benjamin PPGBA Business Manager: Fred English PO BOX F San Mateo, CA 94402-0018 T: 650/367-1265 Golden Gate School Director: Martha Bruce PO BOX F San Mateo, CA 94402-0018 T: 650/367-1265

Editor’s Message Big Thanks from PPGBA to Joerg Lehmann, Ph.D., CPP, Cr.Photog., BFF I really want to take this opportunity to send out a big thank you to one of our very dedicated members and past PPGBA president, Joerg Lehmann! As of the middle of October, he has embarked on an exciting new opportunity in Melbourne, Australia. We wish Joerg, his wife, Brita, and their 3 children, Ben, Jacob, and baby Joanna all the best in their new adventures “down under!” I know I speak for many friends of Joerg’s when I say, “we’ll miss you around here, mate!” Your years of dedicated service to our organization is much appreciated, and we hope you come back to the US, at least for a

One of the first things I noticed about

What some of you may not know about

Joerg when I first met him was his warm

Dr. Joerg is that in addition to his talents

personality, always willing to share, help

as a photographer, teacher and mentor, he

and explore photography! We worked as

is also a medical physicist, and has been

staff at Golden Gate School, served on

working with radiation oncology in cancer

the PPGBA Board of Directors, taught

treatment for many years. When my sister

a Super Monday together, as well as a

in law was diagnosed with breast cancer,

few other workshops, and I learned so

he was an amazing support for my family,

much about lighting from him, as did

pointing us in toward an excellent center

many photographers throughout the state,

for her treatment. It is this “day job” thing

including many of our own members. My

that brings him to Australia, though I am

work is notably improved to this day due

sure that there will be many photographic

to the times we have worked together over

adventures that await him there as well.

the past 8 years or so. I am lucky to call

Especially since our mutual good friend,

such a terrific person my friend. We have

photographer Mercury Megaloudis, has

shot many weddings together, and he has been at the top of my list whenever I

promised to take good care of him. Take care, my friend, and watch out for

need someone to shoot with, or provide

those kangaroos... I hear they can be as big

lighting consultations, and his attention

as camels...

to detail is second to none. Plus - as a great bonus, we always have an absolute blast shooting together (see photo to the left!!!)

visit or two!

Mission Statement PPGBA exists to support and encourage the professional, artistic and educational growth of its members; to promote public awareness of the profession; and to provide a forum of fellowship and exchange of ideas in an open and friendly atmosphere.

November 2011

The Bulletin

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This Month's Program PPGBA’s Annual Sustaining Member Trade Show Thursday, November 17, 7-10 p.m., Grosvenor Hotel Please bring a Guest! FREE Admission to everyone this month! Refreshments sponsored by our exhibitors! PLUS! special program: Craig Lee - Details next page Companies registered to attend as of press time include:

Bay Photo Lab Dickerman Prints Image Capsule Phillip Mauer Photomount Reprint Mint Sigma & PhotoSilk November 2011

The Bulletin

continued next page

This Month's Program Bay Area Food Photography by Craig Lee Craig Lee is an award winning photojournalist with experience photographing people, food, wine and lifestyle images. Based in San Francisco, California, Craig worked as a photojournalist for the San Francisco Examiner and the San Francisco Chronicle. He continues to freelance with them, as well as for multliple national newspapers and magazines, including the New York Times, Wall Street Journal, San Francisco Magazine and Sunset Magazine. His work has earned Craig recognition from the National Press Photographers Association, Pictures of the Year, Association of Food Journalist, the San Francisco Bay Area Press Photographers Association and the APA Something Personal Show. Craig’s photography work helped earned the San Francisco Chronicle recognition as the best Food and Wine section in the nation by the James Beard Foundation for the first time ever in 2004, and repeating in 2006, 2007 and 2011.

More of Craig’s work can be seen at:

Dear fellow PPGBA’ers, I will be speaking about my background as a newspaper photojournalist and a photographer in the culinary food scene. The Bay Area is one of the major food places in the world where quality is strived for at a high level. I will talk about concept ideas for illustrations and working with designers and editors. I will talk about the challenges of making food look good. Sometimes it may look deceivingly simple. I will talk about photographing people and portraits together with food. Hope to see everyone there!

The display and refreshments will be held from 7:00 – 8:00 pm and 9:00 – 10:00 pm.


NOTE: There will be no print competition this month. Bring friends, admission is free to all!




Thursday, November 17th at the Best Western/Grosvenor Hotel, 380‑S. Airport Blvd., S. San Fran­cisco. For directions, please call the hotel at: (650) 873-3200 or go to:

Meeting Reminders:

• No Print Competition This Month

• Program begins at 8:00 • Please wear your name badge. • Networking and hors d’oeuvres begin at 7:00

Please no phones/ beepers ringing or conversations during the speaker/s presentation.

November 2011

Please be courteous and step outside the meeting room.

The Bulletin

./y\, PPGBA Members are cordially invited to attend

The Professional Photographers of the Greater Bay Area’s Annual Holiday Open House Sunday, December 4th, 2 pm - 5 pm

dePolo Photography

3872 Vineyard Drive,

Redwood City, CA 94061


See Written Directions Next Page

Please respond by November 30th to Fred English: or 650/367-1265 Please bring a new, unwrapped toy for Toys for Tots Hosted by Jeanne and Bill Come hang out and enjoy a relaxing Sunday afternoon with your fellow professional photographers at dePolo Studio Gallery hosted by past president Jeanne dePolo and her husband Bill. Bring your spouse/ significant other along to socialize with other members and their life partners. There’s free food and non-alcoholic refreshments though members are absolutely open to BYOB/W/HL.

./y\, November 2011

The Bulletin

Direction from Bayshore Freeway (Hwy 101) From the North From the South

Direction from Junipero Serra Fwy (Hwy 280) From the North From the South

November 2011

The Bulletin

PPGBA’s YEAR-END PRINT COMPETITION up, so if coming is n o ti ti Compe nd Print E r are! a e Y GBA e to prep P m P ti l a e u th n now is The An to enter, g in n n la one of p you are ce to win n a h c a ill have ntries w e it m b u s ose who year ’s • Only th uring this d . e s v d o r b a a the e” aw 74 or the “plac mp with score of ta a s d y e tr iv n e e ec PGBA int that r has a P d • Any pr n a s n tio competi tries. monthly ferent en if . d le ix ib s g li ide ible is e mit up to om outs may sub score vis fr s r s e e b g d m me alified ju t PPGBA er 18. et of qu s a • Curren Decemb y b is e s n o ie d tr r all en will be DLINE fo Judging A E D e h T nization. our orga

Plaques may be awarded for first, second and third place entries in each of the following five categories: • Portraits • Weddings • Illustrative • Commercial

The Photographer of the Year Award is open to any member who submitted five or more entries during the year, and will go to the highest average score. For additional information, contact: Alexis Cuarezma at 415/967-0116, Prints must be entered in print cases. Prints will not be shipped back to you, they must be picked up by you or your representative at the February PPGBA general meeting. No Exceptions.

In addition, if you entered any individual category five or more times during the year, your top scores will be totaled and the highest average score will win the Top Photographer Award for that category. The other awards to be given will be the Print of the Year and the Ted Gurney Trophy for the top Portrait print.

Prints may be submitted at the November 17th general meeting, the December 4th holiday open house, or brought to one of the locations below:

Drop off prints at one of these locations: (PLEASE call first!) South Bay

Peninsula/SOUTH BAy

North Bay

Eliot Khuner 1052 Monterey Ave Berkeley PLEASE CALL FIRST!

South East Bay Philip Mauer 25652 Nickel Place Hayward, CA 94545 PLEASE CALL FIRST!

Lucie Silveira 997 Asbury St. San Jose PLEASE CALL FIRST!

Fred English 31 Center St. Redwood City PLEASE CALL FIRST! 

Mike Collings 321 Carrera Drive Mill Valley PLEASE CALL FIRST!







November 2011

The Bulletin


Last Month’s Print Competition Results Contributed by Alexis Cuarezma

Photos provided courtesy of: John Spicer, Jr.

The judges were: Zee Bezabeh, Micheal Corsentino and Dennis Urbiztondo The print handlers were: Arnildo Magtira and Lynde Alvarez Print of the month was “What Lies Beyond” by Paul Tsang.

Commercial: Highest scoring print in the Commercial Category goes to “Ricochet” by Randy Wong. Gold Ribbon: Randy Wong “Fruits of my labor”

Illustrative: Highest scoring print in the Illustrative Category goes to “Migration” & “What Lies Beyond” by Paul Tsang. Gold Ribbon: Robert Ash “Across Thames River” David English “Vagina Queen Scores a Knock Out” Joe Ercoli “The Chosen Path” Joe Ercoli “Sunset Bliss” Blue Ribbon: Alexandre Reginster “Eye sees me”

November 2011



Highest scoring print in the Portrait Category goes to “Pre-combat prayer” by Alexis Cuarezma. Gold Ribbon: Don McCunn “A Touching Figure” Heather Lussier “Misty Smiles” Blue Ribbon: David English “Homeward from Snow Hill”

Highest scoring print in the Wedding Category goes to “Wedding Bell” by Alexis Cuarezma. Blue Ribbon: Alexandre Reginster “Tender Moment”

More pix from the October print page

The Bulletin

Winner of Album Design Competition goes to Lucie Silveira for her album “Leslie & Alex.” Album Gold Ribbon: Mischa Purcell - “Lukas”


Last Month’s Meeting

Photos provided courtesy of: John Spicer, Jr.

Here are some more images from October’s print competition.

Got some extra time to kill? Look on the previous page at the image titles in the Print Comp Report and see if you can identify the creators of these excellent photographs. It’s a puzzle that’s fun and easy.

November 2011

The Bulletin


Last Month’s Meeting since 1999, he made his first exposure when he was 12 years old and hasn’t put his camera down since.

The October 2011 PPGBA monthly meeting featured Michael Corsentino who gave his Power Session on Adobe Lightroom Automation. Michael Corsentino is an award winning contemporary wedding and portrait photographer, Adobe Photoshop & Adobe Lightroom expert,

Photos and story provided courtesy of: John Spicer, Jr.

author, national speaker, and workshop leader based in Northern California. Shooting digitally

November 2011

The Bulletin


Board Report NOTE: Holiday party 2011 to be

PPGBA Board of Directors Meeting, Grosvenor Hotel, South San Francisco, CA September 15, 2011 at 4:30 P.M

held at Jeanne de Polo’s new

to the food for the February

house in Redwood City.

2012 meeting as it will be the

REMINDER: Because door fees

NOTE: Space to be reserved for the budget meeting on 11/17 at 1 pm

NOTE: “Flair” needs to be added

annual awards meeting. Lito Sy

have increased, all literature

is speaking, print comp will be

needs to reflect price increases.

doubled in March.

at the Grosvenor.

Cover Story On this month’s cover was from the PPGBA’s

is no limit to what you can create. Using your

October print competition, Illustrative catagory

imagination you can venture into the world of

titled, “The Migration.” It was created by Paul

fantasy. This leads to unlimited opportunities.”

Tsang. Paul tells us,“I used a Photoshop composite and my imagination to create this image. There

New PPGBA Members Carol T. Baker AP Alameda 510/414-2310

Maki Oshiro AS Campbell 408/409-3555

*New Members Key A AS C P

November 2011

...... ...... ...... ......

Active Aspiring Commercial Portrait


...... ...... ......

Student Sustaining Wedding

The Bulletin


PPA News PhotoCare—$15,000 of Equipment Insurance

Annual Convention January 15-17 in New Orleans At Imaging USA, you’ll find just what you need to breathe

Paid for by PPA PPA helps you protect what matters and that includes your

life into your photographic dreams—no matter where you are

photographic equipment. With PhotoCare, (http://www.ppa.

in your business! Art and business education, inspiration and

com/insurance/) PPA covers member’s premium for $15,000

great trade show deals await both established professionals

of equipment insurance if joining as a Professional Active

and newcomers to the professional photo industry. It’s the

member and opt in. It’s just one more way that membership in

convention and expo that was created with your needs in

PPA pays!

mind, so what are you waiting for?

For PPA members who need more coverage than the $15,000

Get connected at convention-wide parties.

Improve your photography via free consultations with PPA

PhotoCare option (or for those who don’t qualify for PhotoCare), Lockton Risk Services offers PhotoCare Plus


Equipment Insurance for purchase. It can be purchased as a stand-alone policy or as an add-on to PhotoCare. All U.S.-

based PPA members in good standing are eligible to purchase

Get in touch with your charitable side at the PPA Charities


this exclusive policy. •

Honor photographic achievements at the Award & Degree

PhotoCare Plus offers extended coverage and lower Ceremony and Grand Imaging Awards. deductibles than PhotoCare, but you will pay the premiums •

(which vary according to your coverage):

Get inspired at the International Photographic Exhibit.

• Up to $100,000 in coverage

Registering for Imaging USA puts you closer to new insights,

• Coverage extends to include theft of equipment in

more know-how, and a larger resource network that can help

unlocked vehicles, mysterious disappearances, and non-

your creativity and professionalism grow. Early registration

PPA member employee coverage (up to $1,000).

pricing expires Dec. 1. After Dec. 1, all buddy pass prices

• For a comparison of PhotoCare and PhotoCare Plus, visit the website at

November 2011

will increase $50. Register Today at registration/

The Bulletin


Industry News HULLS – Exhibition

Marathon’s New Birthday Program

HULLS: The Art of Decay in San Francisco opens November 2 at Dickerman Prints Gallery, 3180 17th Street in San Francisco. Photographed from the dynamic vantage point of a tugboat’s deck - Jan Tiura’s Hulls is an up-close character study of working vessels from around the world by the first female tugboat captain in San Francisco Bay history. During a career that has spanned 35 years as a US Coast Guard-licensed tugboat captain, Tiura has driven every type of tug from dinky single-screw tugs to towering pusher boats with enough horsepower to tow Alcatraz off its moorings. From Tiura’s unique vantage point on her tugboat’s deck, lines, shapes and colors take on a painterly quality. Through her images, Tiura examines the intersection of form, function and the fury of the sea. HULLS marks the first time these images are on display together as custom-printed photographic C-prints: collaboratively prepared by Tiura and Seth Dickerman. Working side-byside, these two artists transformed a series of low-resolution files into large-format exhibition prints of the highest quality: a testament what one can create using modern photographic technology. HULLS will be on display through Friday, December 11, the gallery is open weekdays from 10 am – 6 pm, days a week by appointment or for more information, please visit

Marathon Press is offering a brand-new Birthday Marketing Campaign for children ages 1-5. It is a ZIP Code-protected program, meaning that only one studio in a given market area can use it. This compelling, affordable campaign features two unique mailing pieces, which assure that your message definitely will be read. • The first mailing consists of a distinctive 2-part marketing piece — a fold-out card and a carrier. The card must be removed from its carrier and opened in order to be viewed and read, and parents can't resist opening something that reminds them about their child's upcoming birthday. Once opened, the eye-catching graphics will hold parents' attention as they see your images and read your specific marketing message and special offer. • Two weeks later, parents will receive a follow-up post card featuring the same graphics — just the type of repetition you need to get your message noticed! The charming graphics are designed to complement any style of children's photography. As an action-oriented campaign, not an overall branding strategy, each mailing nonetheless strongly reflects your business identity by displaying your portraits, studio identity elements, and marketing message. What's more, you can add a FREE blogsite web presence that reflects the same graphic style that parents responded to in your mailings!

November 2011

The Bulletin

You decide how many mailings you wish to do each month, based on ZIP Code selection and household income, then Marathon takes it from there by sending the mailings on the 2nd and 4th Wednesdays of each month. Think of the time you’ll save and the impression you’ll make as your prospects receive highly professional mailings from your business! Imagine how much parents will appreciate being reminded that it's time to update their child's portrait! You can even add parents of children in your own database if you wish. You pay only $2.29 per prospect for printing, processing and posting both mailings (with customized inserts), including list selection, postage, and Birthday Blogsite. To register, you must pay a one-time fee of $199…however, if you act NOW, while most ZIP Codes are available, you’ll pay only $59!  For more information on this exciting program, visit https://www.marathonpress. com/children-birthday-program/. To learn whether your ZIP Code is available, call a Marathon Account Representative today at 800/228.0629!


Call for Submissions Arc Studios & Gallery 1246 Folsom Street, San Francisco, CA 94103 “The Guerrilla Show 2: Join the Revolution” Arc’s second annual juried exhibition and off-the-wall sale is just in time for the Holidays! “The Guerrilla Show 2” runs from Dec 8th to Jan 15th at Arc Gallery, 1246 Folsom Street. Artists deliver works in-person on Dec 6th, from 12PM to 7PM. Bring two works of art of same media and size (max 4’ H x 3’ W), priced under $300. No jewelry, video, film, performance, installations, works requiring external electrical source. Works juried and artists notified that night. Works not selected must be picked up Dec 7th 4-7PM. $10 entry fee for two pieces. 60% of sale goes to artists, 40% to Arc. Three events are planned to showcase artwork: Dec 8th Opening, Dec 9th Second Chance Sale and Jan 6th Last Chance Sale. Open to artists in SF Bay Area and Northern California. Details:

November 2011

The Bulletin


Buyer’s Guide Albums, Frames & Mats

Equipment & Supplies

Fine Art Albums 646-416-2386

Keeble & Shuchat 650/327-8515

J. Orr Moulding & Chop 510/483-1848

Photo Sales West 415/420-5278

Philip Mauer PhotoMount 800/321-3686

Workshops Golden Gate School of Professional Photography 650/367-1265

Photo Labs

Reprint Mint/Lamiframe 510/352-1400

Bay Photo Lab 800/435-6686 Dickerman Prints 415/252-1300 408/625-7903

Please favor our sustaining members and major advertisers with your business. They have shown their support for PPGBA! PPGBA does not recommend or warranty the products/services of any vendor, supplier, or manufacturer.

Action Zone Looking for photography events and educational opportunities in the Bay Area and beyond? Here are some links to our fellow organizations with programs and seminars all over the area.

November 2011

San Francisco San Francisco Santa Clara Sacramento North Bay East Bay

The Bulletin



Calendar of Events

UnClassified Ads

November PPGBA Meeting

Thursday, 11/17 at 7:30pm - Trade Show Night - Craig Lee Grosvenor Hotel, South San Francisco

December Holiday Open House

Sunday, 12/4 dePolo Studio Gallery Save the Date! 1670 El Camino Real, Menlo Park

BEAUTIFUL BACKGROUNDS These are lovely David Maheu muslin backgrounds, great for both location and studio photography. Significant discount!. Mint condition, used very lightly at Golden Gate School. (See for color/design.) 10x10 Topaz - $299 10x10 Softmaster Blue -$299 10x20 Spring Pastel - $179 10x20 Grey Pastel - $299 Contact:

To Place an UnClassified Ad in the Bulletin Unclassified ads are $20 for up to 40 words for members, $30 for up to 40 words for nonmembers. Each additional 40 words for $10. Payment by Mastercard/Visa is due before publication. All ads MUST contain your name. Help wanted or position wanted classified ads are FREE. Editor may re-write these ads for space considerations. Deadline is the 20th of the month. To place an ad, send an email to: PPGBA’s Business Manager Fred English at

November 2011

The Bulletin

HELP WANTED Talented Photographers to shoot events and portraits. You set compensation. We offer you a great way to fill in empty dates. Please call Scott at Photo International at: 415/978-5485. PHOTO ASSISTANT New photographer looking for assistant experience. Need help for free on a “playday” or personal project shoot? Contact: Some of my work is at http://drewsherman. References available upon request. STUDIO IN SAN CARLOS Available to share with Master Photographer and Celebrity portrait photographer. Large new 1,900 ft space. Safe, Secure (alarmed) Great location, Plenty of parking, 1 block from 101. Share experience and knowledge $600 per month wifi-all utilities included. For more information call Paul: (650) 593-3634


PPGBA Newsletter - November 2011  

PPGBA Newsletter

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