Poyuan Chen portfolio. by Poyuan Chen

2022 Personal Por tfolio Graphic Design

We are trying to build a beautiful world.

Master of Ar t

Poyuan Chen

Poyuan

We are trying to buil

2022 Personal Port folio

Poyuan Chen

ld a beautiful world.

n Chen

Mas ter of Art

Information poyuan.chen.studio@gmail.com www.poyuan.studio

Poyuan Chen I’m Poyuan Chen from Taiwan. I think the purpose of design is to solve problems in an innovative or planned way. I specialize in planning and execution. Possess extensive digital design skills. I always choose planning and analyzing projects and look for new possibilities. Besides, i have experience in photography. Be able to complete photography tasks independently or create stock photos and materials. We are trying to build a beautiful world.

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PIKO INTERNET CO., LTD.

Graphic Design

Experience

Graphic Designer 2021- Present

DAICOLO Co.,Ltd. Photographer 2018 - 2019

C. LooK Photograph Studio Assistant Photographer 2016-2018

Academy of Art University Graphic Design Major

Mas ter of Art

Education

Master of Art Degree - 2022

Southern Taiwan University of Science and Technology Department of Multimedia and Entertainment Science Major Bachelor Degree - 2018

Fu-Hsin Trade & Arts School Advertisement Design Major Graduated - 2014

Project 1 E A SYGO Projec t

7 - 30

Project 2 Exploratorium Projec t

31 - 4 4

Project 3 Roji RWD Website Projec t

45 - 68

Project 4 Searching Color. Chasing Light

69 - 92

Project 5 Karl Bloss feldt Photography Book Design

93 - 108

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Graphic Design

Mas ter of Art

2022 Personal Port folio E A SYGO Projec t

UI and UX Design 2021

This project promotes the advantage of taking public transportation, walking, and riding bikes. Therefore, encourage people to take public transportation. Also, help them avoid unnecessary driving to help drivers reduce time stuck in traffic jams.

Short Brief

Encouraging people to take public transportation will improve traffic jams

Background San Francisco has a sound Public transportation system. But, more than 69.8% of people still chose to drive to work. According to the SFMTA report, average auto speed is one measure of congestion. There has been a 25% drop in average vehicle speed in the past ten years. During the San Francisco weekday rush hour, 30%of streets face traffic jams. Drivers spend an additional 25 % of their commute time stuck in traffic jams. The Bay Area has a complete public transportation system. They can effectively transport people if people can make more use of the mass transportation system. Can avoid traffic jams. Reduce transportation costs. I want to promote the advantage of taking public transportation, walking, and riding bikes. Also, encourage people to avoid unnecessary driving to help drivers reduce time stuck in traffic jams.

Public t r anspor t at ion is s afe and s aves t ime.

Target audience

Objective text

Digital Media

Environment

The new app will show the real-time location of buses and subways and the estimated waiting time, the distance to the destination, and the ticket price. It will minimize the difference between the estimated time and the actual arrival time at the destination as much as possible.

The kiosk is a multi-function processor system. It integrated an information system, ticket purchase system, and route planning. It is fast and convenient to buy the tickets, and even for the bay area public transportation system. The passengers don’t have to collect ticket cards everywhere. It can search and plan trips. Or find routes and operational information. Increase the convenience of taking public transportation. A clean and bright bus stop and waiting space would significantly increase people’s willingness to take public transportation. A large screen shows complete information such as the realtime location of buses and subways and the estimated waiting time.

Introduc tion

Smart bracelets are mainly used for assisting mobile apps. Make it easy to take public transportation. It can show vehicle information and ticket Qr code. The bracelet also has an ID card function to store value and sensor payments. When needed, the owner can use the SOS to seek assistance. Let the owner get timely help.

E A SYGO Projec t

My target audience is those drivers driving on conWere you tired of driving and wasting your time gested roads during rush hours, especially those stuck in traffic jams? Instead, use public transporwho are single-person cars. And those workers, offi- tation and bike share and enjoy the ride. cers, and students who commute short distances.

Product

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SMP

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E A SYGO Projec t

Pos ter

2022 Personal Port folio E A SYGO Projec t

An essential delivery item is an application. It can get the operation timetable, plan the route and plan the way, and show the realtime location of the bus. The passengers can also reserve a sharing bicycle in the app. Furthermore, this app can work together with the interactive bus stop to make a reservation for the bus so that passengers will never miss the bus.

Application

The application is the best way.

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E A SYGO Projec t

Application

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E A SYGO Projec t

Application

2022 Personal Port folio E A SYGO Projec t

Application

How to improve transportation

2022 Personal Port folio E A SYGO Projec t

Improve the environment of the bus station. Make public ride information no longer confusing. Without rebuilding the bus stop, replacing one of the billboards with a large-size interactive screen to inform the bus waiting time and destination in a concise and clear way. This will greatly enhance the functionality of the station. In order to be different from the app, I set the design direction to what happens inside the station.

Kiosk

A powerful kiosk system

The kiosk system can buy every ticket and print tickets that are ordered from an app or other way. It also provides passengers with a variety of assistance.

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E A SYGO Projec t

Kiosk

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E A SYGO Projec t

Kiosk

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Through physical products, taking public transportation into a simpler thing. A multi-functional bracelet can show the vehicle information and ask for help when needed. The EASYGO card can travel unimpeded in the public transportation system of the Bay Area. Folding can provide useful information and safety reports to travelers who need it. These products make it easier to take public transportation

Produc t s

Products Support

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E A SYGO Projec t

Produc t s

2022 Personal Port folio Exploratorium Projec t

Digital Media Design Graphic Design 2019

The Exploratorium is a famous museum in San Francisco; Using a visual system to attract and increase the number of tourists was worth considering for this museum. Therefore, the first task was to formulate a new vision system for the Exploratorium. Using vision to convey science and entertainment simultaneously was the basis of this project. Then, create abstract art with colorful dots and visual effects to promote the Exploratorium museum of science and entertainment. From this concept, this project developed a complete Visual Identity System.

Short Brief

Improve the visual system to promote sightseeing.

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Exploratorium Projec t

Website

Visit

Education

Explore

About Us

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Store

Visit

Education

Explore

About Us

Join+Give

Store

Exhibition

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Events

Visit

Education

Explore

About Us

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Store

Exhibition

Tinkering

Experiment with thoughts Feeling, and social behavior.

Explore life from DNA and cells. To organisms and ecosystems.

Explore winds, tides, and natural phoenomena.

Tinkering

Experiment with thoughts Feeling, and social behavior.

Explore life from DNA and cells. To organisms and ecosystems.

Explore winds, tides, and natural phoenomena.

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Events

Exhibition

Events

Tinkering Tinkering Experiment with thoughts Feeling, and social behavior.

Tinkering Tinkering Explore life from DNA and cells. To organisms and ecosystems.

Tinkering Tinkering Explore winds, tides, and natural phoenomena.

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Lorem dolor and sit amet, mel facilis prodesset Explore ipsum winds, tides, naturaleu phoenomena. disputationi. vel eu an,mel his facilis an feugiat percipitur. Lorem ipsumCibo dolorinermis sit amet, prodesset Id atqui dictLorem ipsum dolor amet, eu mel percipitur. facilis disputationi. Cibo inermis vel an,sithis an feugiat prodesset disputationi. Cibo inermis vel an, his an feugiat. Id atqui dictLorem ipsum dolor sit amet, eu mel facilis

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Education

Explore

About Us

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Join+Give

Store

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Visit

prodesset disputationi. Cibo inermis vel an, his an feugiat.

Tinkering Tinkering Experiment with light, vision. sound, and hearing.

Tinkering Uncover the history and ecology ot the Bay Area.

Tinkering

Tinkering Tinkering Think with your hands and explore your creativity.

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Uncoveripsum the history ot the Area.prodesset Lorem dolorand sit ecology amet, eu melBay facilis disputationi. vel eu an,mel his facilis an feugiat percipitur. Lorem ipsumCibo dolorinermis sit amet, prodesset Id atqui dictLorem ipsum dolor amet, eu mel percipitur. facilis disputationi. Cibo inermis vel an,sithis an feugiat prodesset disputationi. Cibo inermis vel an, his an feugiat. Id atqui dictLorem ipsum dolor sit amet, eu mel facilis

Think with your dolor hands sit andamet, explore Lorem ipsum eu your mel creativity. facilis prodesset disputationi. vel eu an,mel his facilis an feugiat percipitur. Lorem ipsumCibo dolorinermis sit amet, prodesset Id atqui dictLorem ipsum dolor amet, eu mel percipitur. facilis disputationi. Cibo inermis vel an,sithis an feugiat prodesset disputationi. Cibo inermis vel an, his an feugiat. Id atqui dictLorem ipsum dolor sit amet, eu mel facilis

prodesset disputationi. Cibo inermis vel an, his an feugiat.

Lorem ipsum dolor sit amet, eu mel facilis prodesset disputationi. Cibo iasdasf aef c wefwaefqwfa wfqwef w warf aergs vel an, his an feugiat.Lorem ipsum dolor sit amet, eu mel facilis prodesset Cibo inermis vel Experiment with thoughts Feeling,disputationi. and social behavior. an, his an feugiat percipitur. Id atqui dictLorem ipsumor. Experiment withdolor thoughts Feeling,euand behavior. Lorem ipsum sit amet, melsocial facilis prodesset disputationi. Cibo inermis vel an, his an feugiat percipitur. Lorem ipsum dolor sit amet, eu mel facilis prodesset Id atqui dictLorem ipsum dolor amet, eu mel percipitur. facilis disputationi. Cibo inermis vel an,sithis an feugiat prodesset disputationi. Cibo inermis vel an, his an feugiat. Id atqui dictLorem ipsum dolor sit amet, eu mel facilis

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prodesset disputationi. Cibo inermis vel an, his an feugiat.

Exploratorium Projec t

Exhibition

Tinkering Tinkering

Visit

Education

Tinkering Tinkering

prodesset disputationi. Cibo inermis vel an, his an feugiat.

Explore

About Us

Tinkering Tinkering

prodesset disputationi. Cibo inermis vel an, his an feugiat.

Join+Give

Store

More to explore More to explore

Light Light DingingLorem ipsum dolor sit amet, eu mel facilis prodesset DingingLorem ipsum dolor sit amet, eu mel facilis prodesset

disputationi. Cibo inermis vel an, his an feugiat...

Read More... Read More...

Tinkering

Experiment with thoughts Feeling, and social behavior.

Explore life from DNA and cells. To organisms and ecosystems.

Website

Lorem ipsum dolor sit amet, eu mel facilis prodesset disputationi. vel eu an,mel his facilis an feugiat... Lorem ipsumCibo dolorinermis sit amet, prodesset

Tinkering After Dark Show Explore winds, tides, and natural phoenomena. After mipsum Dark Show Dinore dolor sit amet, eu mel facilis Lorem ipsum dolor sit amet, eu mel facilis prodesset

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Exhibition

Pier 15

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Tinkering

About Us Plan Your Visit About Us prodesset PlanLorem Your Visit ipsum dolor sit amet, eu mel facilis Become a Member Buydisputationi. Tickets Cibo iasdasf aef c wefwaefqwfa wfqwef w Become a Member Buywarf Tickets Donate ipsum dolor sit Hours aergs vel an, his an feugiat.Lorem amet, eu mel facilis prodesset disputationi. Cibo inermis vel Donate Hours an, his an feugiat percipitur. Id atqui dictLorem Event Rentalsipsumor. Getting Here Event Rentals Getting Here Jobs Calendar Jobs Calendar Volunteer Tactile Dome Volunteer Tactile Dome Press Office Store Tinkering

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Give Give

Tinkering

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Exploratorium Projec t

Pos ter

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Exploratorium Projec t

Business card

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Exploratorium Projec t

Brochure

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Exploratorium Projec t

Apparel

2022 Personal Port folio Roji RWD Website Projec t

Web Design Brand strategic analysis 2021

Roji is an ice shop pursuing high quality. It produces high-quality ice products hand-made. It’s different from a traditional ice shop, which is not that sweet and enthusiastic. They are committed to creating a comfortable and slow-paced store. It needs an RWD website to promote its products, expand visibility, and create opportunities. Increasing popularity means increasing revenue. First, analyze what would the website needs and elements. Confirm brand concepts and ideas. Then, based on those requirements and need to make plans.

Short Brief

Roji RWD Website Design

2022 Personal Port folio Roji RWD Website Projec t

Simulation

Analyze what would the website needs and elements. Confirm brand concepts and ideas. Based on those requirements and need to make plans.

Infer user needs through personas and suppose user processes. Then, use Storyboard to confirm that the website can generally operate in various situations and reach the goal.

Solution

Presentation

Propose solutions based on plans and specifications, and draw a website draft to confirm whether the visual hierarchy and concept meet the requirements.

Make the final plan, and place all the high-resolution pictures. This step will show the complete web page details ultimately. This is the final submission project and will be the same as the website.

Interdic tion Projec t

Analysis

The goal and main idea Roji is an ice shop pursuing high quality. It produces high-quality ice products by hand-made. It's different from a traditional ice shop, which is not that sweet and enthusiastic. They are committed to creating a comfortable and slow-paced store so the customers can enjoy their products and beautify life. Although it is from Taiwan, it uses Japanese Zen life aesthetics and uses the idea of slow life to eliminate customer anxiety and achieve the concept of happiness.

2022 Personal Port folio Roji RWD Website Projec t

路地ろじ means small lane in Japanese. Turn out of the noisy street, we prospered from the quiet lane, and prepare this purest happiness for you. The fresh milk aroma is our own most exclusive delicacy. Not only the rich and dense taste, but also we pursue the high quality of ingredients and the hand-made. You will taste and feel all these through the tip of your tongue. The sugar eyes symbolize the tumbler blessings and pray for every guest's safety and happiness. 氷の mascot shoulder the heavy responsibility of the happy prayer messenger of our team. For every persistence, we present to you and touch your heart. What was the last time you smiled from your seat? Come to take away your happiness and coziness.

Roji | Facebook | Instagram Online store Roji Store Tel: +886 04 2302-0075 Email: service@roji.com.tw

Interdic tion Store

Self-introduction

Target audience

Age group

Our pricing strategy is not cheap in the Taiwanese market, and we are exquisite desserts. We are not based on volume to make the price. Compared to world-famous brands. We are dedicated to exquisite desserts. The age group is positioned for young people too, and not to make the sweet and greasy products for the children.

We always welcome all clients to enjoy our products, and our target audience is differentiated by age. We cannot distinguish target audience groups by profession.

Young people

Child

The largest market segment is between college students and young people under 40. Because of the Pricing Strategy, office workers with basic income are the main target.

We are not a traditional ice shop that has a super sweet flavor. We use low-sugar ingredients to give the ingredients full play to the deliciousness. Children like sweet and greasy ice products. This is not what we want to make, so children are not our main customer group.

Teens

Middle-aged

Teens between high school and college are the second target market group. They usually have no fixed income. Although the price can be affordable, the spending is less than for young people.

Middle-aged clients only have low acceptance of ice and sweet products, but our products have been adjusted to lower sweet and never added excessive sugar. We will maintain a refreshing flavor so the middle-aged clients might accept it.

Elderly The elderly are sensitive to cold things, so we think the elderly have the lowest proportion in the market. Or they might go to our store with their grandson. We always welcome all clients to enjoy our products.

Features

Website activities and objectives

What do they will have

Listed in order of importance:

Animation on the First page

1. Sell our products from Online or in physical stores.

The website introduces us, including everything we are selling, history, photo, and everything about us.

2. Introduce our products 3. Get feedback for any products that sell from us.

5. Subscribe to our newsletter 6. Follow us on social media, for example, Facebook, Instagram 7. Reduce on-site workload, for example, arranging seats and ordering meals.

This list is in with our primary website objectives: 1. Expand visibility and create opportunities 2. Increasing popularity means increasing revenue 3. Expand Online business 4. Global expansion of our store

Product reviews Clint can find all the stores and their information, including phone numbers and times. Reservation for the table, check the time, how many people even an order. Online shops are selling your product to pay for Transfer, PayPal, or Credit. Also, it can be ordered by uBer eat, Panda, and other platforms. The Online store provides return applications and order inquiries.

Roji RWD Website Projec t

4. Subscribe to our blog RSS feed

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Activities and objectives

Website keyword search Blog and RSS The blog will update and showcase the Information update, Promotion, Important news, and New product news.

The website provides form downloads and provides Franchise and vacancy applications. Newsletter subscription and contact information.

Projec t Set ting

Browse photos and videos, or the client submits their pictures. After the check, we will post them.

Situation

Victor doesn’t want to get out of home, but he wants some dessert. So he opens the computer and searches for something interesting.

Ethan and his girlfriend are looking for a place with a graceful atmosphere and handmade food to enjoy their date. He is searching for a shop by phone.

Victor and his coworkers want to order a tasty ice dessert in the big summer. However, he prefers the popular stores on social media, so he searches on her phone.

Ethan usually drinks or eats dessert with friends after work. Now, he is looking for a place to meet up with his friends on his mobile device.

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Storyboard

Ethan usually drinks or eats dessert with friends after class. Now, he is looking for a dessert at a local place, where they will meet up with his friends.

Jazmin found a famous store on social media, and they decided to visit that store. From those app links to the website of the version. Jazmin clicks on the store menu, watching and thinking about the product they want.

Ethan is looking for a store on Yelp or Google Maps. Finally, he finds a nice ice store, and he tries to go to their website to see the details of that store.

They are satisfied with that store, so they drive there and try to get there as soon as possible.

Roji RWD Website Projec t

This couple doesn’t want to stay at home on the weekend, so Jazmin uses her phone to search for a dessert store, and Johnson is driving.

They’ll check the menu. He is satisfied with that store, so he makes a reservation for a seat and adds this store to his schedule.

Short Brief 54

Page Design The web page is globally functional even though it is just a local storefront, but We should think about that for all situations. So consider any possibility and make the best web design possible.

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Roji RWD Website Projec t

Desk top

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Roji RWD Website Projec t

Desk top

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Roji RWD Website Projec t

Desk top

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Roji RWD Website Projec t

Tablet

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Roji RWD Website Projec t

Mobile Pone

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Roji RWD Website Projec t

Mobile Pone

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Roji RWD Website Projec t

Mobile Pone

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Exhibition Planning Project Environmental Design Graphic Design 2021

This exhibition reveals Yong Long’s whole art life since 1984, including ink paintings from 1984 to 1993 and eastern gouache creations after 1993. It’s a physical exhibition because the color of the mineral pigment is hard to be interpreted in the digital. The digital exhibit sets for assisted and promotes this exhibit. The App supports an audio guide and follows the Exhibition Guide to experience the author’s ideas and creations at different stages.

Short Brief

Searching Color. Chasing Light

SEARCHING COLOR CHASING LIGHT

Yong Long Gao Taichung City Seaport Art Center 43648 No. 21, Zhongzhen Road, Qingshui District, Taichung City. Taiwan 2021-Set-18 to 2021-Nov-07 Location of exhibit: Exhibit A

About The Exhibit

About The Artist

This exhibition showcases the review and arrangement of Mr. Gao’s creative work since 1984, including ink paintings from 1984 to 1993 and eastern gouache creations after 1993. In addition, a series of ink and eastern gouache creations presented his complete designs and course.

Yong Long Gao b. 1962 He was born in Taichung in 1962. He’s a professor in the Department of Fine Arts and teaching at the National Taichung University of Education. He was initially in the field of Ink wash painting. He became fascinated by the Eastern Gouache in 1993. To study Eastern Gouache, he started research in mineral pigment and studied ancient heavy-color murals. He believes that artistic creation is a journey of searching for suitable performance media, searching for creative themes, and searching for personal style.

The target audience focuses on creators and students for art, from the young and emerging creators to the art masters. They visited and identified the delicate changes of Eastern Gouache f rom the author’s work.

Poster Series

Positioning Statement

The planner will post a series of posters outside and in other places to promote the exhibition. It will arouse interest in the details of the work. However, if they want to see the whole artwork, they have to focus on this exhibition and even visit it to achieve the purpose of regulation and publicity.

This exhibition reveals Yong Long’s whole art life so far, and it’s a physical exhibition because the color of the mineral pigment is hard to be interpreted the digital. The digital exhibit is set for assisted promotion this exhibit. If people want to see the fantastic color and change between light and shadow, they must visit this exhibit.

Application

A short description of the project

The app will show the creation concept and meaning of the artwork in detail. It also tells how to create and the uniqueness of the piece. Audio guides of various works can be scanned by QR code. It can also use QR to show and recognize tickets.

Most of the artworks are large-scale paintings over 2 feet, and some big pictures even up to 3 feet. Only personal participation feels the real emotion of large-scale paintings. This exhibition is a physical exhibition. The App supports an audio guide and follows the Exhibition Guide to experience the author’s ideas and creations at different stages.

Interdic tion

The exhibition Guide will guide visitors to follow the way and start with ink wash painting and appreciate Yonglong’s changes in the form of his images, from plain ink wash painting to the ever-changing colors of eastern gouaches.

Searching Color. Chasing Light

Target audience

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Exhibition Guide

PMS 121C R246 G215 B108

F6D76C

PMS 7686C R39 G76 B133 C93 M74 Y22 K0

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C5 M20 Y71 K0

2A4F8C

PMS Cool Gray 7 C

C47 M38 Y35 K0 (C0 M0 Y0 K52) 98989A

Searching Color. Chasing Light

R151 G152 B153

This is the main graphic element. I’ll use them in the negative space for balance the layout.

Visual Sys tem

Secondary graphic elements. Used for exhibition floor design.

The material design is used in the environmental deliverable, the texture of the wall.

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Searching Color. Chasing Light

Book

Personal Portfolio

SEARCHING COLOR CHASING LIGHT

sor in the Department of g University of Education. ng. He becomes fascinated udy Eastern Gouache, he study the ancient heavyis a journey of searching for ative themes, and searching

TAICHUNG CITY SEAPORT ART CENTER EXHIBIT A 2021/September/18 to 2021/November/07

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Searching Color. Chasing Light

Book

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Searching Color. Chasing Light

Book

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Searching Color. Chasing Light

Book

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Searching Color. Chasing Light

Mobile Phone

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Searching Color. Chasing Light

Mobile Phone

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Searching Color. Chasing Light

Exhibition

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Searching Color. Chasing Light

Exhibition

2022 Personal Port folio Karl Bloss feldt Photography Book Design

Graphic Design 2020

This exhibition reveals Yong Long’s whole art life since 1984, including ink paintings from 1984 to 1993 and eastern gouache creations after 1993. It’s a physical exhibition because the color of the mineral pigment is hard to be interpreted by the digital—the digital exhibit set for assisted and promoted this exhibit. The App supports an audio guide and follows the Exhibition Guide to experience the author’s ideas and creations at different stages.

Short Brief

Karl Blossfeldt Photography Book Design

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Karl Bloss feldt Photography Book Design

Cover

Karl Blossfeldt Photography Book

Masters of the Camera Karl Blossfeldt: Nature as Art

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Karl Bloss feldt Photography Book Design

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Thanks for

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Graphic Design

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