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December 2013 Issue 1


The Top 5 Make-Up Brushes EVERY GIRL SHOULD OWN


* Beauty lovers of Ireland, welcome to our launch edition of blush! Our quarterly magazine is filled with exciting features as well as information on this month's amazing products. We're so excited that you decided to become a part of PowderPocket especially with this, our first ever box. As an Irish company our mission each month will be to hand pick and deliver established international brands and introduce you to up and coming ones that you may not have heard of before. We're not forgetting where we're from and are dedicated to promoting the amazing Irish brands that are currently out there for you to sample. This month that brand is Blank Canvas Cosmetics, the perfect example of an Irish success story.

We are here to bring wonder and excitement to your monthly beauty regime. We want to introduce and enlighten you to our amazing brands. We are Irish, we are fun, we are PowderPocket!

In this issue we try to take the stress out of planning your Christmas party make-up with a look that is sure to wow during the festive period. We won't lie to you, launching PowderPocket has meant many a late night for the staff so we thought we'd treat them to Vichy's Idealia Life Serum. Read how they got on with their 8-Day Challenge. There are some amazing Irish brands that are making a name for themselves in the beauty industry. This month we showcase two of them. We hope that you enjoy your first box and on behalf of everyone at PowderPocket we want to wish you a very happy Christmas and an extremely glamorous New Year!!

To keep up to date with the latest news, amazing giveaways and all things beauty; make sure to follow us on:



Michael Swift - PowderPocket MD & Roisin Derrane, Make-Up Artist

The PowderPocket Team Purveyors of cosmetic bliss!

THIS MONTH’S BOX Shiseido Extra Gentle Cleansing Foam A rich, creamy lather that gently lifts and washes away impurities without depriving skin of moisture. Recommended for all skin types. Use day or night. The moisturising ingredients ensure your skin stays moist and supple whilst feeling fresh, clean and purified. Wet skin thoroughly, dispense a pea-sized amount and work up a light, airy foam with lukewarm water. Massage over face,then rinse thoroughly. Available from: Brown Thomas Cork and Limerick, Debenhams Belfast, Blanchardstown and Waterford, Shaws Portlaoise, Ballina and Limerick, Arnotts, Clerys and various pharmacies nationwide. For more info visit Full Size RRP €36 for 125ml

Hugo Boss BOSS JOUR Pour Femme Boss Jour Pour Femme was created to evoke the feelings of the first light of day and uses this unique moment to inspire women to fulfil all opportunities and create their very own stories, every day. With an elegant and refined composition, the fragrance has been created to reflect three important female facets - composure, elegance, inspiration - brought together in a beautiful blend of white florals with vibrant citrus. Available from: selected independent pharmacies, Debenhams, Brown Thomas, Arnotts, Clerys, Shaws Department Stores, McCabes Pharmacy, Hickey’s Pharmacy, Sam McCauley’s, Lloyds Pharmacy, Bradley’s Pharmacies, Adrian Dunne Pharmacy, Medicare Pharmacy, Cara Pharmacy and Gordon’s Chemists.Visit for further information. Full Size RRP €66.00

PowderPocket Subscribers

Make sure to keep an eye out for 'PowderPocket Subscriber Promo Codes' which will give you exclusive discounts and offers on full-size products from some of the brands included in your box.

Vichy Idealia Life Serum Idealia Life Serum contains an exclusive combination of powerful active ingredients LR2412 and LHA. These skin quality correcting molecules act in relay to repair the visible impact of your life on the skin. LR2412 is a derivative of jasmonic acid and a powerful anti-ageing molecule. LR2412 accelerates epidermal repair and improves the skin’s ability to protect itself. For the first time, LR2412 is coupled with LHA, a derivate of salicylic acid that stimulates cellular renewal in tired skin. It reduces pigmentary flaws at the surface with a targeted exfoliating effect and improves the quality of the complexion by increasing the reflection of light on the surface of the skin. Available from: pharmacies nationwide. Full Size RRP* €34.50. See for more information. *retailers are free to set their own prices

Academie Bronz’Express This award winning self-tanning lotion was the first on the market in 1961. It produces a natural even tan immediately with no streaks or smell and a longer lasting colour developing in a few hours, which lasts 3 days. Apply onto dry skin (no moisturiser on skin) with an application mitt or cotton wool. Leave eight hours before showering. Suitable for all skin types. Available from: pharmacies and beauty salons nationwide and Full Size RRP €14.95 PowderPocket Subscriber Promo Code: Enter PP2013 on to receive 10% discount on all products on website.

Blank Canvas Cosmetics

F22 HD Dome Face Brush

Get a High Definition finish to your make up with the award winning F22 HD Dome Face Brush. Multi-purpose brush for the face (foundation, cheek blush and contour application). This brush can be used to apply liquid, powder and cream products. Ideal for buffing cream or liquid foundations into the skin. It’s fluffy round tip means you can blend with precision. Handmade from extra soft high quality synthetic fibres, easy to clean, 100% Vegan. Get flawless HD results by using a buffing/stipple motion. Available: online at, and Ch Chemists, Tralee, Co. Kerry. Powderpocket Subscriber Promo Code: Enter POWDERPOCKET at checkout to receive 10% off. RRP €13.99

TANNING TIPS WITH BRONZ’EXPRESS With the Christmas party season in full swing the bronze experts at Academie have given us some great tips on how to achieve the perfect tan. And with a 50ml sample of their award winning Bronz’Express included in this month’s PowderPocket box there’s no excuse to be looking pasty over the festive season!


To ensure your tan has a smooth base, exfoliate your skin the day before tan application. Waxing and shaving should also be done the day before and skin should be well moisturised after.

Try not to use any skincare products before applying the tan. Oil-based products and deodorant can leave traces on the skin, which can cause tan to streak.


Academie recommends using a tanning mitt to apply the product for a nice even tan. The tan dries quickly so take your time applying.

The great thing about Bronz’Express is that its tinted so straight away you can see where it is applied and easily see any spots you may have missed!



Bronz’Express is also suitable for use on your face; a great tip is to dot Vaseline along your eyebrows to avoid any staining. Try to avoid the eye contour area.

After application do not shower or bathe for at least eight hours. The tan will show instantly and will deepen after 2-3 hours.





Christmas! A time for late nights, lack of sleep, stress and if we're honest a diet consisting of mostly alcohol and sugary foods. There's nothing wrong with letting your hair down once in a while but your skin won't be thanking you for it. The festive season can therefore impact on the skins appearance and consequently make wrinkles, dark circles and fine lines appear more prominent. Luckily at PowderPocket we recognise your plight ladies and so this month we have teamed up with Vichy who have created the revolutionary Idealia Life Serum to help combat this tough time for your complexion. Unveiled earlier this Autumn to critical acclaim from beauty editors, bloggers and consumers, it is the first serum specifically formulated to fight back against life's excesses. With its variety of ingredients it quickly helps to transform the skin leaving it visibly fresher and more rested. So sure of the results, Vichy have offered up the challenge for our subscribers to take part in their 8-Day Challenge. Perfect timing with the party season just around the corner! Getting our launch box ready for you has meant many a late night for the staff here at PowderPocket, so we have tasked two of our staff with trying out the 8-Day Challenge themselves. Find out below how they got on.



There is no odour from the tan and your skin will be dry in less than a minute so you can put on that party dress almost immediately!

With many late nights in the run up to PowderPocket’s launch my skin was feeling dull and tired. I found the Idealia life Serum a great addition to my morning make-up regime as the serum made my skin look more radiant and glowing. I will certainly be using this product for the foreseeable future and I’m looking forward to seeing how all our subscribers get on with the 8-day challenge.

To prolong your tan, thoroughly moisturise your skin in the days following application.


Before you apply tan put Vaseline on to your fingernails, toenails and cuticles to avoid discoloration.

Avoid oily foundations when tanned – the combination can be unnatural.

FIONULA The Vichy Idealia Life Serum will definitely be a firm fixture in my skincare routine. The serum feels so smooth and silky the second its applied and in just 6 days I noticed my skin was plumper and didn’t have that dehydrated look. The best part is only a tiny amount of the product is needed to do its magic which means your bottle goes a long way!

Meet Two Irish Brands That Will Get You Talking CLOON KEEN ATELIER With a base in Galway city and it’s creative heart burning strong in it’s studio in Spiddal, Cloon Keen Atelier are making a name for themselves internationally as an award winning artisan perfumer. In their own words, their collection is inspired "by simplicity that is distilled to it’s purest form". This is clearly evident in it’s journey from distillation to packaging. Each fragrance is carefully hand-poured, bottled and labelled. In a world of mass production there is a refreshing elegance to their philosophy. Added to this they produce their own scented candles made the old-fashioned way using cotton wicks. This year they were nominated for a prestigious FIFI award, which honours creative excellence and achievement in the industry for their Terre de L'Encens fragrance. Their perfumes are now stocked at the exclusive perfumery Les Sentours, located in London's Mayfair district. Each scent exudes a certain rustic opulence with hints of jasmine and lemon tree leaves to name but a few. In essence this captures what Cloon Keen Atelier are all about. From a small village in Co. Galway to the bright lights of London, they well and truly are pushing Irish perfumery to the next level. To see and read more about Cloon Keen Atelier visit their website at

Their beautifully crafted shop can be found in Kirwan's Lane in the heart of Galway city

The Top 5 Make-Up Brushes EVERY GIRL SHOULD OWN

ne Leading Make-Up Artists Roisin Derra As recommended by one of Ireland’s

As a professional make-up artist, my brushes are the most essential part of my make-up routine. Just as a painter wouldn’t paint a canvas with a grubby brush we should be selecting make-up brushes that are clean, soft and of a high quality, which will add that extra touch of perfection to your look. Having a good brush set is important as poor brushes can damage the quality of your make-up and can even affect the condition of your skin. I have chosen my favourite brushes that really help to transform any look. As Blank Canvas Cosmetics are part of your PowderPocket box I have selected five of their brushes to demonstrate, but any great brush brand will have similar styles.

. Foundation Brush

A foundation brush gives your make-up that flawless look, with a smooth even finish. I always find using a brush you use less product (which can be quite expensive!). This F02 brush from Blank Canvas has a concealer brush on the other end which is very convenient.

2. Flat Buffer Brush

This is a great brush to own as it has multiple uses including foundation, blusher and contouring. For a HD finish, buff your foundation onto your face with this brush in a stippling motion. It also flawlessly blends powder onto the skin for an immaculate polished finish.

3. Powder Brush/Contour Brush "I started with nothing more than an overdraft and a belief I could do better and offer my customers something they weren't getting already...namely skincare that was organic but really, really effective". Those are the inspirational words of Joanne Reilly, creator and founder of Kinvara Skincare, an initial homegrown passion that has flourished into a successful boutique operation. As an Irish skincare company they are dedicated to improving skin the right way with a strong ethos on sustainable and ethical manufacturing. The reaction to their range of products has been nothing short of incredible. Bloggers and beauty critics in Ireland have described their Absolute Cleansing Oil (that contains sunflower, watermelon, sesame and thistle oils) as a "revelation" and the application of Rosehip Face Serum left their skin "plump, healthy and balanced". Just by holding one of their products you can feel the love and care that has gone into each luxury glass bottle. In their own words "you deserve the best so we only use the best" - who are we to argue with that girls!! Visit the Kinvara Skincare website at na Davison and Ireland's leading Lovers of Kinvara Skincare include Rosan n of 'So Sue Me' Jackso ne Suzan er blogg n fashio and makeup

This again is a multi-purpose brush that can be used for cheeks, face and neck. This size brush is ideal for powder application, contouring, blending and highlighting the face.

4. Eyeshadow Blending Brush

A good blending brush expertly blends multiple eye shades while softening dramatic edges and fine lines. The Blank Canvas E25/26 brush is ideal as the round top can be used to blend along your crease line while the other side of the brush is flatter so can be used for blending product along the lid and outer corners of the eye.

5. Brow Brush

With styled brows making a comeback the Blank Canvas E30 brush will help you achieve that perfect finish. Apply a brow gel or powder to the brows with the angled brush and groom with the spoolie. The angled brush can also be used to apply a gel eyeliner which makes it even more handy! Blank Canvas Cosmetics winner of the Tatler and RSVP Best Brushes Awards 2013 creates premium products without the high price tag, and has fast become a leading brand in the cosmetic world. Their cosmetic brushes rival any high end brand on the market but at a fraction of the cost. Blank Canvas has an extensive following of Make Up Artists and beauty fanatics all over the globe. With more products being developed this coming year, Blank Canvas Cosmetics is definitely a brand to watch, and best of all they’re Irish!

GET A FESTIVELY FABULOUS PARTY LOOK IN 6 EASY STEPS STEP 1 After applying primer, use a luminating foundation for a radiant glow. Apply a creamy concealer under the eyes using your finger tips to melt into the delicate eye area. We used bareMinerals Stroke of Light Eye Brightener €25, Shiseido Refining Makeup Primer €36, NYC Skin Matching Luminizer €4.49. STEP 2 To create a smooth base for the eyeshadow dab a tiny amount of foundation on lids to tone redness and set with a translucent powder. Apply Bourjois eyeshadow in Beige Rose all over the eyelid. Then using a blending brush apply Bourjois eyeshadow in Orange Epic to the outer corners of the eyes and eye sockets. We used: Bourjois eyeshadows, €8.99 each STEP 3 Line the eyelids with NYC HD Felt Liner (€2.99) creating a winged effect.Using an angled brush build up a black eyeshadow along the outer corners of the eyes to accentuate the liner. We used: bareMinerals Liner Shadow in Midnight Sky €17 STEP 4 Follow with a black mascara to give definition to the eyes. Groom the brows to create a clean defined look using a brow pencil to fill in any gaps. We used: NYC Big Bold Volume by the Lash €3.49

STEP 5 To contour the face use a bronzing powder and apply lightly under the cheekbones, on your temples and down the sides of the nose. Apply a small amount of highlighter to the centre of the forehead, the bridge of the nose, and the high points of the cheekbones. We used: Shiseido Bronzer €40

STEP 6 To finish this look, lightly dust blusher to the apples of the cheeks. For a punchy colour on the lips apply a lip stain and finish with a high gloss lipgloss. We used: Shiseido Luminizing Satin Face Colour in Orchid €38, NYC 16H Lip Stain in Persistent Pink €3.99, bareMinerals Marvelous Moxie Lipgloss in Hot Shot €19

NOW ITS TIME TO PARTY! Make sure to send us in your looks via Facebook & Twitter using #festivelyfab

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