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poultry reporter.com DIGITAL EDITION 2021

HOW TO MAKE POULTRY FARMING A PROFITABLE BUSINESS? NEVER UNDERESTIMATE THE IMPORTANCE OF A HEALTHY GUT!

WWW.POULTRYREPORTER.COM

MAJOR FACTORS INVOLVED IN POULTRY MANAGEMENT

WORLD MYCOTOXIN SURVEY: IMPACT 2021 GOOD MANAGEMENT IS INSTRUMENTAL FOR HEALTHY FEET


PoultryReporter.com Digital Magazine

2021 Edition | Issue No-05

Publish date: 13th May 2021 Last Updated on 13th May 2021

Editorial Office Silver Grey Consulting Solutions No. 285, Moti Nagar, Ist Floor, Near Raj Palace, Karnal-132001 (Haryana) India Tel: +91-184-4045345 | +91-7206392324 E: poultry.sgcs@gmail.com W: www.poultryreporter.com Editor: Kapil Behl

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DISCLAIMER All efforts have been made to ensure authentically of editorial material that is correctly attributed. The management/publisher will not bear any liability arising out of any advertent or incidental error (s)

PoultryReporter.com


MAGAZINE

CONTENTS 27 Gina Medina, Global Sales Lead, Delacon

29 Major Ideas of marketing eggs

11

31 World Mycotoxin Survey: Impact 2021

06 Business Applications How to make Poultry Farming a Profitable Business.. 08  Innovative Vaccines Poultry value chain with innovative vaccines 11    Poultry Management Major Factors involved in Poultry Management 14 Event Food for Good: Best Practices and Lesson Learned 18 Animal Nutrition Dr. Bernhard Eckel, Vice President of Dr. Eckel Animal Nutrition

21 Business Applications Never underestimate the importance of a healthy gut!

25 Equipments Cherian Oomman, Operations Director – Big Dutchman India

23 Opinion Dr. Justin Tan, DVM, MBA Regional Technical & Marketing Director, Asia Pacific Interim Managing Director for India, BIOMIN Singapore Pte Ltd


New White Paper: Includes Expertise for Pullet Rearing Ventilation, Light Trap Selection and Installation. March 2021 | The Cobb technical team is equipping the industry with new guidelines to improve pullet ventilation and the process of

to support successful broiler

selecting and installing light traps in

breeder management.” Cobb

rearing houses. The newest white

continues to hear positive

paper by Andrew Bourne, world

feedback from its customers

technical services specialist, is a timely and important tool for industry professionals to review when designing, building, or updating ventilation systems. “Our team understands that the choice and installation of light traps can be critical,” said Robin Jarquin, director 5 | PoultryReporter.com

Andrew Bourne, world technical services specialist, Cobb

about the quality and timeliness of its resources and support. This white paper is especially

of world tech services.

relevant now as the industry

“That’s why we are

begins preparing for warmer

pleased to share this

weather and demand for higher

new expertise with the

air velocities in pullet rearing

industry as part of our

increases.

commitment


Business Applications

HOW TO MAKE POULTRY FARMING A PROFITABLE BUSINESS?

"Poultry farming business is highly profitable if it is properly run under the acceptable methods. Each type of livestock farming, poultry included, follows specific operational principles if they must run profitably, but when such principles are ignored by the farm authority, it causes in serious losses.."

P

oultry farming today is a huge business that is

principles if they must run profitably, but when such

split .." into several operations including

principles are ignored by the farm authority, it causes

hatcheries, pullet farms for meat production,

in serious losses. The over motivation for starting any

or farms for egg production. The poultry

business is to gain profit. It become unfortunate.

industry provides a good employment

However, many poultry farmers don’t take the time to

opportunity along with agricultural activities.

want to learn why some poultry farmers become failed.

The poultry entrepreneurs are very much

It is widely known that most poultry farmers have been

concentrated in utilizing the farm optimally

forced out of business when they could not be able to

enriching maximum output through selling

operate business profitably. To gain success in the

the eggs and other allied products like

project of poultry farming, a lots of works are involved.

feathers, gunny bags and poultry litters etc.

According to the expert, “it is not for a lazy man’s

Poultry farming business is highly profitable if

business”.

it is properly run under the acceptable methods. Each type of livestock farming,

Factors that can make Poultry Farming a Profitable

poultry included, follows specific operational

Business:

6 | PoultryReporter.com


Business Applications “The over motivation for starting any business is to gain profit. It become unfortunate. However, many poultry farmers don’t take the time to want to learn why some poultry farmers become failed. It is widely known that most poultry farmers have been forced out of business when they could not be able to operate business profitably. To gain success in the project of poultry farming, a lots of works are involved. According to the expert, “it is not for a lazy man’s business.."

4. Have your own sales outlet: Another way for

There remains a lot of factors that makes your

your poultry farm business profitable through your

poultry farming business a profitable project.

own sales outlet and not rely only on supplying to

Here are some major factors which as follows:

retailers. You don’t have to have too many sales outlets; you can start with just one. You can sell your

1. Go for experienced labour: To maximize

own branded chickens and chicken parts and fresh

your poultry profits, you must hire experienced

eggs to consumers.

labour in your poultry farm. 5. You can employ sales representatives: Don’t 2. Ensure Proper and Healthy Housing of The

think that your business is too small to employ sales

Birds: The most important factor to consider is

reps or that poultry business is not serious enough

that the poultry housing system. Poultry

to have sales representatives.

housing system determines up to the 40% of the success rate you able to achieve in poultry

6. Poultry Equipment and Appliances: There may

farming. A good housing system is most

be a very long list of equipment and other facilities

important purpose for your business.

to put it in place in order to fully manage a poultry farm. You should able to make a list of all the items

3. Effective Marketing Strategy:

you may need, find out the prices of these and

A. For Broilers: The birds which have can be

compare them in different prices to further give you

the marketable weight should be sold. Even

an idea of the costs of setting up poultry farm. The

though your chickens are of the same age,

following equipment can be needed for a poultry

when they feed, they gain weight differently.

farm and for their uses such as: Feeders, Drinkers,

Because of this reason, you need to sort your

Perches, Nests, Crates, Lighting system, Waste

birds to separate the weightier ones from the

disposal system, Incubator, Heaters or brooders, Egg

rest. When you do this, you can sell the

tray, Cages and coops etc.

weightier ones at higher prices and make more gains.

7. Optimize your poultry feed: Another important

factor that can help you to maximize your poultry B. For table eggs: You have to survey the

farming profit is feed optimization. Feed

market, before investing in egg production.

optimization is very important because feed takes

Marketing arrangements can be made in, local

up a major part of the cost of chicken production. In

departmental store, local hotels, restaurants,

addition, the birds need feed and water which they

local bakeries, cafeterias, groceries, and also

convert in their body to produce meat and eggs.

other regular users. This may ensure the regular

Therefore, to maximize your poultry profit, you must

orders for the eggs. Sell graded or classified

cut down on the cost of feeding the birds.

eggs. Properly grading or classification may be attract all the types of consumers. This would be

8. Government grants: Agriculture is something

able to the consumers make purchasing

that the government is always interested in. And

decision on egg size at hand. It is better to sell

that is why there are a lot of support programs for

only clean eggs. Dry or wet cleaning of eggs

investors in the agricultural sector. Such support

should be a good practice on the farm.

programs come in the form of government-backed

Reducing breakage and spoilage of eggs to the

loans and grants. You should look out for such

case. 7minimum | PoultryReporter.com

grants and apply for them.


Innovative Vaccines

POULTRY VALUE CHAIN WITH INNOVATIVE VACCINES

"While on the consumer side, there is increasing awareness on animal welfare, food safety and antibiotic resistance related issues, on the poultry production side, there is some consolidation expected in the broiler industry. Key poultry producers are scaling up to large automated hatcheries and production systems, with an encouragingly increasing focus on vaccines supported by efficient vaccine delivery mechanisms.."

What are your best-known

Some of our leading products include –

solutions/products/services?

Vaxxitek HVT IBD, Marek HVT SB1, BDA Blen,

Boehringer Ingelheim India offers a

Avinew and Volvac Range of Killed Vaccines.

comprehensive range of vaccines and delivery systems that deliver quality

Which industry sectors are

protection against diverse poultry

your customers in, and which ones are

health challenges. These include

growing fastest?

vaccines against Marek’s disease,

Boehringer Ingelheim India’s customer

infectious bursal disease, Newcastle

segments include broiler and layer producers,

disease, infectious bronchitis,

integrators, breeding companies and

Infectious Coryza and many more.

hatcheries. Broiler integrators and hatcheries are considered

8 | PoultryReporter.com


Innovative Vaccines

“Though the live bird market still constitutes over 90% of total broiler business, the share of dressed and processed chicken is increasing by double digits every year and online meat sales have grown by 2-3 times in last two years. This presents a great opportunity for poultry producers to introduce new marketing and distribution channels to be able to meet the increasing demand of good quality affordable source of protein such as chicken and eggs..."

the fastest growing customer segments for the poultry sector, on account of the growing consumption patterns and subsequent demand for their services. In addition to the poultry and companion animals markets we serve in India, globally we also operate in ruminant and swine segments. What are your most recent product innovations?

Boehringer Ingelheim’s product innovation in animal health have yielded meaningful preventive therapies for livestock and companion animals across the world. In the poultry business, our most recent product innovations include introduction of third generation vectored technology vaccines for protection against Infectious Bursal Disease and Newcastle Disease, supported with veterinary expertise and efficient vaccine delivery systems designed for the hatcheries. In terms of innovation in poultry on a global level, we received marketing authorization in the US for VAXXITEK® HVT+IBD+ILT, the first vaccine to offer protection in one shot from Infectious Laryngotracheitis, Marek’s Disease and Infectious Bursal Disease.

https://www.boehringeringelheim.us/press-release/boehringeringelheim-animal-health-launchesvaccine-protect-poultry-three-diseases. What are the major trends and developments affecting your category and your customers, and how are you responding?

While on the consumer side, there is increasing awareness on animal welfare, food safety and antibiotic resistance related issues, on the poultry production side, there is some consolidation expected in the broiler industry. Key poultry producers are scaling up to large automated hatcheries and production systems, with an encouragingly increasing focus on vaccines supported by efficient vaccine delivery mechanisms. Boehringer Ingelheim India has been a value partner to our key customers, helping them address key challenges across the poultry value chain with our innovative vaccines aimed at both hatchery and farm vaccination. This has been offering better protection against important poultry diseases. In addition, we have been supporting them with our veterinary and lab consulting services to counter emerging and re-emerging health issues and enable them improve production efficiency.

9 | PoultryReporter.com


Innovative Vaccines

In addition, Boehringer Ingelheim is a science-driven company, and strives to continuously innovate to respond to the industry trends, challenges and opportunities by accelerating its innovative efforts, either through in-house research and development and/or external

performance of their poultry flocks through our innovative products and services. Could you please share your views on Poultry Industry for our magazine readers?

partnering.

Poultry is one of the fastest growing

What’s your strategy for succeeding in

in India and is valued at $17 bn. India

the current climate?

is currently the third largest egg

Boehringer Ingelheim India has believed in the power of partnering with customers and in enabling an ecosystem of quality poultry availability in the country. We believe that it is essential for all the different segments of the value chain to communicate, not only to manage challenges of today and tomorrow, but also to leverage some of the inherent strengths and opportunities that the industry presents, with growing consumer demand. On a global level and as part of our COVID-19 response, we have been putting a great emphasis on health and safety of our employees, customers and

segments of the agricultural sector

producer at 105 bn eggs per annum and fifth largest poultry meat producer at 4.5 million metric tons per annum. Per capita consumption of chicken and eggs is still low in India compared to developed countries and many other developing markets. Though the live bird market still constitutes over 90% of total broiler business, the share of dressed and processed chicken is increasing by double digits every year and online meat sales have grown by 2-3 times in last two years. This presents a great

communities.

opportunity for poultry producers to

Can you tell us about any of recent

distribution channels to be able to

customer contracts and how you helped the customer meet their challenges?

Boehringer Ingelheim India’s holistic services help our customers design effective disease control programs, training and development of their teams on efficient vaccination protocols and improving the production 10 | PoultryReporter.com

introduce new marketing and meet the increasing demand of good quality affordable source of protein such as chicken and eggs. Disease challenges, lack of cold storage infrastructure and processing facilities, increasing feed prices and volatility in broiler prices remain a key concern for the poultry producers.


Poultry Management

MAJOR FACTORS INVOLVED IN POULTRY MANAGEMENT

Poultry Management: Poultry

cost, feed is the most

management involves

important input for

understand the role of poultry in

intensive poultry

a farm system, with an emphasis

production, and the

on chickens, Learn how to care

availability of low-priced,

for adults & chicks, Learn how to

high-quality feeds is

produce eggs, meat, and other

critical for the expansion of

products, Learn about pasture-

the poultry industry.

based production models etc. It

Managers need to ensure

involves monitoring poultry

that the diets provided to

health; ensuring that the poultry

birds in commercial

house is maintained with

operations meet the

appropriate brooding, rearing,

nutrient requirements of

growing and laying conditions;

each age group and strain

and ensuring that recommended

of chickens. Smallholder

vaccinations are given and

systems in developing

appropriate feeding programmes

countries typically place

are used.

less emphasis on achieving maximum production, and

So major Factors involved in

more on maximizing

poultry management which are

profitability by using diets

as follows:

comprised mainly of local feedstuff ingredients,

1. Nutrition Effects: In terms of 11 | PoultryReporter.com

rather than imported feeds. Key management practices

by farmers who mix their own feed include ensuring that micro-ingredients are kept cool, mouldy ingredients are not used, and storage facilities are weather- and rodent-proof. 2. Good hygiene: An essential management task is to maintain clean sheds, surroundings and equipment. A clean shed improves health and limits parasites, dust and microbial contamination, while clean shed surroundings reduce vermin and fly loads. This is important not only for litter and manure management but also for biosecurity.


Poultry Management

3. Lighting:

production systems, signs of ill health can be

A. Lighting programmes for broilers:

detected when poultry reduce their food and

Lighting programmes for commercial broiler

water intake; reduce production or growth;

operations vary widely from company to

undergo a change in appearance, behaviour

company, and depend on the strain of bird

or activity level; or have abnormal feather

used, the housing type (naturally ventilated

condition or droppings.

versus controlled-environment), the geographical location and the season. Where

5. Stockpersonship: Farmers and their staff

light can be excluded from sheds, birds are

play a critical role in looking after the birds

typically reared under low-intensity (5 to 10

and maximizing productivity. They need to

lux) lighting, to keep them calm and to

empathize with and care about their birds,

prevent feather pecking. During early

and to avoid exposing them to adverse

brooding, 25 lux is used to stimulate feeding.

situations that may cause stress. The people responsible for the care of poultry should be

B. Lighting programmes for layers and

well trained, experienced and dedicated. The

breeders: Birds are more sensitive to light

first task for poultry staff is to learn how to

compared to humans. Hence, effective

carry out routine checks on the birds, so they

Lighting Management is essential in poultry

can identify what is normal in the flock and

management. Light is critical for the onset

what the signs of trouble are. Good animals’

and maintenance of egg production. Lighting

stock attendants minimize the risks to their

can influence the onset of lay, early egg size

health and welfare. By doing this, they allow

and the total number of eggs produced.

production to reach its potential, while treating the animals with care. This is

4. Record Keeping: Record keeping and

sometimes called “stockpersonship”. Staff

meeting production targets are good

should be able to identify quickly any changes

management practices that allow the identification and solution of problems. When a problem is identified, the next step is to attempt to fix it. Identifying the cause of and fixing a problem is an important part of the farmer’s

in the flock and in the birds’ environment, and any physical, chemical or microbiological threats, such as damaged equipment, mouldy feed or infectious disease, and should prevent problems from escalating. The more sophisticated the poultry farming system, the greater the management skills required.

knowledge base. One of the most useful record-keeping documents is a diary,

6. Breed effects: Intense genetic selection for

which can be used in combination with

economically important traits like body

record-keeping sheets to record major

weight, growth rate, feed efficiency, and

activities, problems identified,

those associated with carcass-processing

equipment repairs, deviations from equipment settings, and any staff issues. Records of production, growth, feed, egg weights, mortalities, treatments given, and response to treatments should be maintained to assist investigations of sub-optimal performance. In all 12 | PoultryReporter.com

characteristics have been instrumental in increasing productivity and efficiency of the broiler industry. 7. Temperature effects: Environmental extremes (heat and cold stress, excessive or inadequate ventilation, poor air quality) can be managed if the design of the poultry house is appropriate for the conditions. Heat stress


Poultry Management

has detrimental effects on egg production, egg quality of laying hen and reduced growth rate in broiler production. Exposure of environmental stress during the growing period of broilers has been coupled with undesirable meat quality. Heat stress has adverse effects on behaviour, welfare and immunity of poultry and decreases the egg production resulting in massive economic losses of farmer. The management approaches to minimise the adverse effect of heat stress in poultry production viz., provision of ventilation, density of bird, nutritional manipulation, supplementation of minerals and electrolyte. Controlling the environmental variation is a critical to

house ventilation is the primary and one of the most basic means available to maintain good litter quality and proper poultry litter management. has detrimental effects on egg production, egg quality of laying hen and reduced growth rate in broiler production. Exposure of environmental stress during the growing period of broilers has been coupled with undesirable meat quality. Heat stress has adverse effects on behaviour, welfare and immunity of poultry and decreases the egg production resulting in massive economic losses of farmer. The management approaches to minimise the adverse effect

successful poultry production and welfare.

of heat stress in poultry production viz.,

8. Litter management: Poultry litter is used

nutritional manipulation, supplementation

in confinement buildings for raising broilers, turkeys and other birds. Broiler litter is the material used as bedding in poultry houses to absorb faecal waste from birds and to make the floor of the house easy to manage. Litter should be light, friable, non-compressible, absorbent, quick to dry, of low thermal conductivity and – very important – cheap. The litter quality in a shed is determined by the type of diet, the temperature and the humidity. Proper

provision of ventilation, density of bird, of minerals and electrolyte. Controlling the environmental variation is a critical to successful poultry production and welfare. 8. Litter management: Poultry litter is used in confinement buildings for raising broilers, turkeys and other birds. Broiler litter is the material used as bedding in poultry houses to absorb faecal waste from birds and to make the floor of the house easy to manage. Litter should be light, riable, non-compressible, absorbent, quick to dry, of low thermal conductivity and – very important – cheap. The litter quality in a shed is determined by the type of diet, the temperature and the humidity. Proper house ventilation is the primary and one of the most basic means available to maintain good litter quality and proper poultry litter management.

13 | PoultryReporter.com


Event

FOOD FOR GOOD: BEST PRACTICES AND LESSON LEARNED

“TCEB recognises the importance of the role of trade exhibitions as growth engines. This prompts the bureau to encourage all kinds of tradeshows. March 10, 2021 – Bangkok, Thailand: VNU Asia Pacific has organized the Exclusive Dinner Talk on Food for Good: Best Practices and Lesson Learned in Bangkok. This exclusive event gathered industry leaders to network and share their insightful knowledge from the CLevel including Minister of Agriculture and Cooperative and Thailand Convention and Exhibition Bureau, to share the market overview in different perspectives. Mr. Heiko M. Stutzinger, Managing Director of VNU Asia Pacific and VNU Europe/VIV Director led the panel discussion which was the key highlight of the event. It had the privilege to include the two leading companies in Livestock-Food industry, Charoen Pokphand Foods and Betagro, along with Food Processing Industry Club, Federation of Thai Industries. The 3 speakers touched upon on the topics “How to put our heart into Food Production / People’s Productivity / Packaging and Branding” for all attendees to learn and bring important notes to apply with their business management. The Dinner Talk was conducted in a hybrid form where the 170 guests were present at the venue while having 100 international virtual attendees via the livestreaming. 14 | PoultryReporter.com

Food and Animal Protein Production Updates / Importance of the Trade Exhibition Mr. Alongkorn Polabut, Advisor of Minister of Agriculture and Cooperatives gave welcoming remarks highlighting the importance of the livestock industry. He underlined the importance that “Food and animal protein production grows continuously, partly since protein is the preferred choice of consumption of Thai people. The government also recognizes this as one of the fast growing industries in Thailand.” He then added “Therefore, VIV Asia and Meat Pro Asia will surely be two of the most noteworthy exhibitions and I would like to encourage all of you to support and

Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention and Exhibition Bureau shared the development on Thailand: Sustainability Destination.


Event Calendar Poultry India Hyderabad, India IPDL Expo 27-29 August, 2021 Karnal, Haryana, India VIV Asia 12-14 January, 2022 Bangkok, Thailand ILDEX Vietnam 21-23 July 2021 SECC, HCM, Vietnam Meat & Poultry Industry 17-19 May 2021 Moscow, Russia VIV Turkey 08-10 June 2023 Instanbul, Turkey Poultry Africa 1-2 September 2021 Kigali, Rwanda ILDEX Indonesia 24-26 November 2021 Jakarta, Indonesia VIV MEA 23-25 November 2021 Abu Dhabi, U.A.E.

15 | PoultryReporter.com

VICTAM and Animal Heath and Nutrition Asia 18-20 January 2022 Bitec, Bangkok, Thailand Canadian Poultry XPO 3-4 November, 2021 Stratford, Ontario VIV Europe 31 May-2 June 2022 Netherlands Avesui 26-28 April 2022 America Latina Agro & Poultry East Africa 09-11 July, 2021 Sarit Expo Centre, Nairobi, Kenya PIX/AMC 15-17 May 2022 Australia


Event

probably even become part of these outstanding exhibitions where you’ll meet many stakeholders”. “Bangkok has won second place in Asia coming only behind Kyoto, Japan on the Global Destination Sustainability Index. I believe we are all impressed with this, but we all know ranking goes up and comes down. The best we can do to maintain the sustainability is undoubtedly to work with more determination” said Mr. Chiruit. He added that “TCEB has recognized the importance of the trade exhibition role as the world’s growth engine. This prompts the bureau to encourage tradeshows particularly those that help strengthen Thailand’s development goals.” Mr. Prinn Panitchpakdi Chairperson of the Agribusiness Committee, Ministry of Agriculture and Cooperatives, and Advisor to Deputy Prime Minister delivered a keynote address focusing on the need for the public and private sector to work together to tackle the malnutrition crisis which is affecting people around the world. Mr.Panitchpakdi further suggested that “Corporates today should have social entrepreneurship mindset that creating a positive impact to society at large will also mean good business, which is easier said than done, it can only happen if you shift your conviction and DNA of your corporate”. How to put our heart into FOOD PRODUCTION / PEOPLE’S PRODUCTIVITY / PACKAGING AND BRANDING Mr. Prasit Boondoungprasert, CEO of Charoen Pokphand Foods (CPF) was sharing on how CPF puts their heart into food production. Mr. Prasit described that “the goal of CPF is to provide nutritional and affordable food to all levels of consumers. To achieve this the company has integrated technologies such as AI, IoT, and robotic to improve efficiency in all processes from feed mill to 16 | PoultryReporter.com

slaughterhouse to logistic and to the table.” He further pointed out that “the other important part is to invest in people, people is the most important asset as they are the ones who are putting their hearts into the operation, into food” Mr. Jakkrin Taepaisitpong, Executive Vice President of Betagro Group, shared Betagro’s lesson learnt on People’s Productivity that it was achieved through the integration of everyone under one thought, one goal & direction, and one team in order to make the people realize their values to the company and the industry. With the key point in communicating to understand

altogether the business goal and direction. Mr. Jakkrin concluded that “The balance between profit, people, and the planet is how we put our heart into people productivity.


Event

“Corporates today should have social entrepreneurship mindset that creating a positive impact on society also means good business. That is easier said than done but it can happen if you shift your conviction and your business DNA.."

The key aspect is to have an attractive packaging design, being reusable and sustainable. New technology Mr. Visit Limlurcha, Chairman of Food Processing Industry Club, the Federation of Thai Industries shared his view on how to put the heart into packaging and branding. Mr. Visit was explaining that “As food safety’s concern and food delivery have become prominent during the COVID 19 pandemic, the importance such as RFID tracking systems is also being used on the packaging together with automation technology” Mr. Visit added that “Moreover, many producers are putting more information on the label with a QR code for consumers to learn about the products”. Special thanks to our Platinum sponsors Ceva Animal Health and Big Dutchman as well as Munters as a Gold sponsor. The event was also supported by Thailand Convention and Exhibition Bureau (TCEB) and our media partners Asia Food Beverage Thailand, Bangkok Post Group, Food Focus Thailand, INNOLAB Magazine, Kom Chad Luek Newspaper, Pasusart News, and Thansettakij Newspaper. VIV Asia and Meat Pro Asia will continue to strengthen and complete the animal protein production value chain and be the market and learning place for the 17 | PoultryReporter.com

industry through upcoming events. Stay tuned at www.vivasia.nl and www.meatpro-asia.com or contact VNU Asia Pacific at +662 1116611 (Bangkok’s Office).


Animal Nutrition

DR. BERNHARD ECKEL, VICE PRESIDENT OF DR. ECKEL ANIMAL NUTRITION

“Chicken protein plays a crucial role in world nutrition. it is safe and healthy and the only meat accepted by all creeds and denominations. And chickens have an outstanding feed conversion rate. That makes chicken a champion of efficiency.."

What are your best-known solutions/products/services? As a pioneer in the industry, we have always been striving for the best solution. Being a pioneer implies going on unexplored paths. It can be challenging, but is very rewarding especially when you believe in what you are doing. At the beginning of our journey, more than 25 years ago, there was a lot of resistance to get rid of AGPs, as they were thought to be indispensable for animal performance. We believed in a livestock production without antibiotic growth promoters, and we proved that we were right. Nowadays, many countries have already banned or are planning to ban the use of antibiotics as growth promoters and as prophylaxis, due to issues related with drug resistance and ultimately safety for humans. Today’s consumers want to know what is in the food they eat. They make informed decisions for themselves and their families. The pressure comes from the bottom up and not vice versa. So the challenge for modern livestock production is to meet the demands of consumers, society and politics for quality, sustainability and animal welfare, and still to be profitable with their business. We were one of the first companies to offer products 18 | PoultryReporter.com

specifically designed for the improvement of animal welfare. This is what we provide and what we are best known for: Solutions that combine animal well-being with sustainability and profitability. Which industry sectors are your customers in, and which ones are growing fastest? Our products serve a wide range of species, from poultry to ruminants to swine to fish and crustaceans. Around the globe, the demand for animal protein is still growing, which is best visible in the growth rates of the poultry and aquaculture industries. What are your most recent product innovations? Only last month, we released our latest solution Anta®Catch, an innovative and highly effective new product. Intensive feeding with high protein and starch content often results in high endotoxin levels, which in turn impair animal welfare, health and performance. Anta®Catch has been designed from scratch to be a specific and especially effective solution for this problem. During the product development process, we aimed at finding raw materials with a high ability to adsorb endotoxins and to support the animals against the deleterious effects of endotoxin challenges.


Animal Nutrition

What are the major trends and developments affecting your category and your customers, and how are you responding? One recent development that is a challenge for all of us is certainly the Coronavirus pandemic. Apart from the threat for national and individual health, we have already seen production shutdowns, higher prices, shortages in raw materials and disrupted supply chains all over the globe. vivo and in vitro, against many microorganisms. Recently, the ability of Alquermold Natural to reduce the concentration of Campylobacter in laying hens has been evaluated in comparison with certain organic acids and formaldehyde, compounds commonly used in poultry industry for the same purpose. And we have been cut off from each other: For almost a year now, we have only been able to meet our customers digitally. Yet while we sorely miss them and will welcome the day when we finally will be able to visit them again, we are glad for the opportunities that technology gives us. So we can do our best to maintain production and deliveries as reliably as usual. And we keep in contact via video calls, online meetings and webinars to make sure that we care for our friends and partners as best as possible. The other development has been there before coronavirus and still will be after the pandemic has finally been fought off. It is the need to secure the future of our industry. A lot has been talked, written and said about how to fortify businesses against the effects of the crisis. But what will really work out in the end is the solution that has been known and been right before, though not generally acknowledged yet, let alone accepted: 19 | PoultryReporter.com

Sustainability. With almost 10 billion people to feed by 2050, we know that food production has to both increase and change. For this, we are faced with the enormous challenge of ensuring that we will have enough food for the world’s population, and that the food is healthy, nutritious and produced in a manner that is sustainable for humans, animals and the environment. In the case of animal production, this means effective resource management, efficient feed production, no waste in terms of energy and raw materials, and also healthy animals. And at the end of the day, it has to profitable, of course. What’s your strategy for succeeding in the current climate? We look ahead—and go ahead—as we have always done. With our products, we can help improve performance by increasing animal growth, consequently producing more protein to combat hunger. We can add to a positive impact on food safety and security by reducing the use of medication. And we can support the reduction of our ecological footprint by improving efficiency. Feed additives help avoid feed and food losses. Though they can always only be one tool among many, feed additives play a vital part in securing the health and stability of our societies, nations and industries. There will always be new challenges and new crises. The best we can—and must—do is to strengthen people and businesses against their impacts. Agriculture is the key industry to finding solutions to secure the future for our world. And feed additives with their contribution to safe feed, sustainable production and healthy food are a substantial part of this solution. Can you tell us about any of recent customer contracts and how you helped the customer meet their challenges? Yes, one of our customers, an integration


Animal Nutrition

“As we have seen over the last years and even decades, the poultry industry is a key factor for reliable food supply. Almost half the worldwide feed production is for poultry. Chicken is the fastest growing production species in agriculture worldwide.."

with laying hens, recently wanted to adapt its production so that antibiotics would no longer be used in the laying phase. At the same time, less dirty eggs should be produced. Such a conversion is a challenge that many producers shy away from. At the same time, however, it is very interesting from an economic as well as from a sustainability point of view. Not only do you save on antibiotics, but you can also market the eggs better. As we have stated before, one of our aims right from the start was to make animal production as antibiotic-free as possible. So we have over 25 years of experience in this field. With our phytogenic additive Anta®Phyt, we were able to help the customer achieve his goal and make the switch successfully. Anta®Phyt is the phytogenic way to achieve better digestibility, gut health and a higher dry matter content in the litter. This lead to less dirty eggs and less antibiotics. What’s the latest news from your company? As mentioned above, we have just successfully concluded our latest major development by launching our new product Anta®Catch. Developing Anta®Catch took us more than two years and we were supported by several government funds, both local and from the European Union. These grants underline the fact that the public has a significant and justified interest in the development of an effective and reliable solution against endotoxins. Feeding solutions that enable farmers and producers worldwide to raise healthier, more resilient animals, cut down 20 | PoultryReporter.com

medication, antibiotics and environmental pollution, and ultimately profit from it, are the right way into the future of animal production. Can you tell us about any areas where you’re currently making technical advances? Yes, we can reveal that there will be a technological innovation coming very soon: For one of our leading phytogenic products, we are working on a watersoluble solution which will be of particular value for poultry breeders and farmers. We shall to be able to tell you more in a few weeks’ time! Could you please share your views on Poultry Industry for our magazine readers? As we have seen over the last years and even decades, the poultry industry is a key factor for reliable food supply. Almost half the worldwide feed production is for poultry. Chicken is the fastest growing production species in agriculture worldwide. Chicken protein plays a crucial role in world nutrition: it is safe and healthy and the only meat accepted by all creeds and denominations. And chickens have an outstanding feed conversion rate, converting 1.8 kg of feed into 1 kg of meat. That makes chicken a champion of efficiency. We are happy and proud to serve this great and important industry with our product solutions, e.g., our phytogenic feed additives which can decrease the feed conversion rate by up to 4%.


Business Aplications

Kurt Van de Mierop, MSc – Nutrex nv

Never underestimate the importance of a healthy gut! What are the functions of the gut? Digesting feed and absorbing nutrients

"A healthy and well-balanced microbiota is key for a healthy animal as the gut microbiota contributes to the intestinal integrity, the digestion of nutrients and supports the immune system..."

21 | PoultryReporter.com

Digestion of feed can be divided in two distinctive processes: (1) the mechanical digestion by chewing, grinding, churning and mixing in upper gastrointestinal tract (mouth/crop and stomach)

and (2) chemical digestion using enzymes and bile acids to break down feed material into its constituent components in the small intestine. Nutrients are absorbed in the small intestine which has a large inner surface area due to folds of the epithelial layer (villi) and presence of microvilli on the enterocytes within the epithelial layer.

Providing protection against pathogens and toxins Intestinal integrity- Intestinal integrity is the ability of the GIT to act as a physical barrier, preventing the translocation of pathogens and potentially harmful molecules such as mycotoxins and endotoxins. Intestinal integrity is considered to be mainly maintained through (A) the mucus layer, covering the epithelial cells, and (B) tight junction proteins, connecting the epithelial cells. Impairment of the intestinal integrity may lead to microbial translocation (pathogens and toxins such as endotoxins), possibly causing inflammation.


Business Aplications

Gut associated lymphoid tissue (GALT)

The GIT is considered to be the largest organ of the immune system as more than 70% of the cells of the immune system are located there. The GALT comprises of set of cells such as mesenchymal cells, dendritic cells, lymphocytes and macrophages located beneath the mucus layer and the single layer of epithelial cells. The main function of the GALT is to recognize and respond to pathogenic stimuli, without mounting an inflammatory response when it processes antigens from food or the commensal microbiota. Harbouring a balanced microbial population The gut microbiota is a vast group of microorganisms including bacteria, viruses and fungi residing predominantly in the hindgut, and that lives in symbiosis with the host. A healthy and well-balanced microbiota is key for a healthy animal as the gut microbiota contributes to the intestinal integrity, the digestion of nutrients and supports the immune system. Various stress factors can affect the gut microbiota and cause an imbalance or dysbiosis in the 22 | PoultryReporter.com

bacterial population by decreasing the beneficial bacterial population and increasing the unfavourable bacterial population. What is optimal gut health? Optimal gut health depends on the intestinal integrity, the mucosal immune system and the microbial population, and their interactions. Under ideal conditions, these components are in balance and most dietary nutrients are directed towards growth and production. However, modern production systems expose animals to various stress factors throughout their life cycle. These stress factors, such as pathogens, toxins, heat stress, vaccinations, feed quality and feed transitions, can lead to an imbalance between the intestinal integrity, the microbiota and the immune system. As a result, digestion and absorption of nutrients become ineffective and more nutrients are used by the immune system, at the expense of the zootechnical performance. Promoting gut health with feed additives The increasing genetic potential of our livestock and intensive production systems together with the clear and inevitable need to move away from anti-microbial growth promoters requires alternative

strategies to support and maintain an optimal gut health for improved animal welfare and performance. Nowadays, feed additives have a crucial role to play in strengthening intestinal health and reducing antibiotic use by: Improving feed digestion (feed enzymes) Reducing the presence of toxins, such as mycotoxins and endotoxins (binders) Supporting gut integrity (Immunomodulators, Phytogenic products, Acidifiers) Supporting gut development (Immunomodulators) Stimulating a beneficial microbiota (Immunomodulators, Acidifiers) Author-Kurt Van de Mierop ,M.Sc. – Nutrex nv ,Belgium


Opinion

DR. JUSTIN TAN, DVM, MBA REGIONAL TECHNICAL & MARKETING DIRECTOR, ASIA PACIFIC INTERIM MANAGING DIRECTOR FOR INDIA, BIOMIN SINGAPORE PTE LTD

What are your best-known

fumonisins (FUM), deoxynivalenol (DON),

solutions/products/services?

ochratoxins (OTA) and zearalenone (ZEN)

With its powerful R&D and customer focus,

is a clear success and we are looking at

BIOMIN is the world leader in providing

further development. This approach

Mycotoxin Risk Management solutions

differentiates from the already well-

through its Mycofix® range of products, Gut

understood concept of using simple

Performance Management solutions and

toxin binders than can only adsorb

Animal Nutrition solutions for feed

aflatoxins.

producers, integrators and farmers. What are the major trends and Which industry sectors are your

developments affecting your category

customers in, and which ones are

and your customers, and how are you

growing fastest?

responding?

In India, our focus is on the poultry,

Disease outbreaks, supply chain

aquaculture and dairy sectors, with notable

disruptions, fluctuating prices of meat,

growth in each sector respectively.

feed/grain, day-old chicks/broodstock, and a looming recession have all had a

What are your most recent product

major impact on the livestock industry of

innovations?

India in recent months. Despite these

Our newest research and innovation in

odds, we seamlessly continue to support

mycotoxin-degrading recombinant

our customers and have ensured that our

enzymes or mycozymes and biological

solutions and services help them

enzymes that target and deactivate specific

maintain their profitability in these hard

mycotoxins, such as

times.

23 | PoultryReporter.com


Opinion

“The issues of food security and malnutrition in India are very real. A recent survey conducted by the Ministry of Health and Family Welfare has revealed that there is an alarmingly high level of protein deficiency, not only among Indian children and adolescents, but even in adults.." Can you tell us about any of recent customer

technologies have recently made it possible to

contracts and how you helped the customer

investigate a number of related questions

meet their challenges?

regarding antibiotics, such as the prevalence and

We consistently help all our customers by

transmission of antibiotic resistance, as well as the

offering our science and R&D based expertise

mode of action of antibiotics and feed additives.

combined with decades of experience from our

For example, Next Generation Sequencing allows

specialists located around the world. We offer a

for the analysis of the genome as well as the

full range of performance improving, tailor-made

transcriptome –the expression of all genes– at a

solutions to feed producers, integrators and

given biological moment. This novel method allows

farmers such as mycotoxin risk analyses, farm

us to study antibiotic resistance genes in greater

and feedmill audits, animal nutrition & feed

detail than ever before. It is also equally important

formulation services, advice on health and

to understand the cellular mode of action of

vaccination programs, consultancy on

Antibiotic Growth Promoters (AGPs) in order to

feed/water safety and hygiene and gut health

develop suitable alternatives and optimize animal

assessments among others. Recently, in tune

nutrition. By using RNA sequencing, we have

with the changing times due to COVID-19, we

confirmed that beyond their antimicrobial effect,

also started providing services like virtual farm

AGPs interact with the host tissue and modulate an

visits with veterinary diagnoses of diseases by

anti-inflammatory response. A more sustainable

postmortem.

method of growth promotion would, for example, modulate the same anti inflammatory response

What’s the latest news from your company?

without contributing to antibiotic resistance.

We are now part of Royal DSM and currently one big family! Biomin further strengthens DSM’s

Could you please share your views on Poultry

expertise and reputation as a leading provider of

Industry for our readers?

animal health and nutrition solutions for farm

The issues of food security and malnutrition in India

productivity and sustainability, with an emphasis

are very real. A recent survey conducted by the

on emissions reduction, feed consumption

Ministry of Health and Family Welfare has revealed

efficiency, and better use of water and land. We

that there is an alarmingly high level of protein

are now very much aligned in our focus to make

deficiency, not only among Indian children and

animal farming more sustainable from both an

adolescents, but even in adults. Being a crucial part

ecological and economical perspective.

of the protein economy, the poultry industry is well positioned to solve such a predicament, since foods

Can you tell us about any areas where you’re

like meat and eggs are the best complete sources

currently making technical advances?

of protein. More significantly, there is a strong

As consumer demand and regulatory scrutiny

correlation between the consumption of eggs and

further restrict the use of antibiotics in farm

better nutritional status in most states, particularly

animals worldwide, new understanding enabled

among younger children. Eggs are known to be

by -omics and gene sequencing-based

more affordable and nutritious source of protein

technologies will be crucial. The rapid

and are considered an important part of a healthy,

advancement of omic and gene sequencing

sustainable and stable diet especially in the growing years.

24 | PoultryReporter.com


Equipments

CHERIAN OOMMAN, OPERATIONS DIRECTOR – BIG DUTCHMAN INDIA

“The poultry industry in India has endured an exemplary transformation in structure and operation during the last two decades and modified into a mega-industry.." What are your best-known solutions/products/services?

Equipment for Layer, Broiler/Breeder

odour.

poultry. Big Dutchman is able to

What are the major trends and

provide total solutions which

developments affecting your

comprises of building and

category and your customers,

equipment and supervision including

and how are you responding?

local after sales support for both

The poultry industry in India has

categories. Which industry sectors are your customers in, and which ones are growing fastest?

Agriculture – animal husbandry What are your most recent product innovations?

The Compo Tower which is the manure treatment solution. Compo Tower is a vertically, enclosed high quality fermentation system which evaporates the moisture in manure and slurry through a high-temperature fermentation process. The Compo Tower process transfers organic waste into a high-quality compost

undergone a major shift in structure and operation during the last two decades. Customers now require a 24X7 reliable partner for their equipment. This means that the equipment and spares should be available in the shortest possible time. At Big Dutchman India we have realized this and have recently reorganized our Sales and after sales teams so that they are able to respond to the customer in the shortest possible time. Our Hyderabad Warehouse has recently been shifted into a modern Warehouse complex and we are in process of stocking necessary spares for quick turnaround in service.

which is applicable as high-value

Can you tell us about any of

fertilizer for different plants and

recent customer contracts and

crops. The aerobic fermentation

how you helped the customer

method results in a final product

meet their challenges?

which is germ-free and allows 25 | PoultryReporter.com

an easy control of exhaust air and


Equipments

“Compo Tower meets the need of many bigger animal protein producers to have a better way of handling manure on their farms. The composting process inside the compact tower mixes air with the manure for aerobic fermentation, which generates a high temperature to evaporate moisture and destroy germs, producing a valuable crop fertiliser..." Service to our customers is challenging in the

coronavirus. Sales of poultry meat went down

current situation. We have been supporting the

with Chicken prices at the farm dropping to very

customer remotely and travel wherever

low prices which forced some farmers to cull

possible by following the guidelines and

large number of birds and thereby causing huge

comply with the Standard Operating

losses. Currently, the consumer fear about

Procedures.

chicken with Covid-19 is much lower. With the clarification issued by Government, media and

Can you tell us about any areas where

poultry professionals that eating chicken was

you’re currently making technical

safe the Indian poultry industry is now in the

advances?

recovery mode. Prices are currently good due to

Big Dutchman stands for long-lasting quality,

shortage in supplies and increase in demand.

service, and unsurpassed know-how, and as the industry leader, our innovations will

The poultry sector is predicted to roll back by the

continue to positively impact the industry we

end of this year, although capital for new

serve. Every day farmers the world over realize

investments may remain limited for some time.

the benefits of Big Dutchman’s dedication to

Big Dutchman provides a complete line of

innovation. From our poultry, pig and egg

poultry and swine production equipment

production systems, to our tightly integrated

around the world and leads the industry in the

automatic controls, we continue to set

design and production of products geared

standards for efficiency, productivity and

towards current and future needs. We offer

reliability.

practical, economical and environmentallyfriendly solutions for the poultry and swine

Could you please share your views on

industries. Housing equipment and feeding

Poultry Industry for our readers?

systems play an important role in bird

Poultry is one of the most important and

management. Only healthy birds guarantee high

fastest-growing sectors of agriculture sectors

production rates. With the correct equipment,

today in India. The poultry industry in India has

temperatures and air speeds can be regulated as

endured an exemplary transformation in

required by the birds, and ammonia and CO2

structure and operation during the last two

emissions are easy to monitor. Our product

decades and modified into a mega-industry.

range therefore includes climate technology for

The recent Covid-19 lockdown has impacted

any application and equipment for small farms

the domestic poultry industry severely, being

as well as large, fully-integrated farm complexes.

the worst quarter in recent time. India’s poultry

Big Dutchman Poultry systems always meet our

industry plummeted after prices slumped

customer’s high demands for the hygienic,

earlier this year on speculation fanned by social

productivity-enhancing and increased

media that chickens could spread the

productivity.

26 | PoultryReporter.com


Conversation

GINA MEDINA, GLOBAL SALES LEAD, DELACON

What are your best-known

but also the efficacy of the product has been

solutions/products/services?

officially confirmed by the European Food Safety

Delacon is the pioneer and leading expert in

Authority (EFSA).

phytogenics, and has been addressing complex challenges in animal nutrition for

Which industry sectors are your customers in,

over 30 years. Our company develops plant-

and which ones are growing fastest?

derived products on a sound scientific

Today, we are covering a complete product range

knowledge and technology for animal

for the poultry, swine, ruminant, and aqua sectors.

production. They are specially designed and

In addition, we do have some specialty ingredients

composed of herbs, spices, other plants, and

and services.

their extracts. Today phytogenics are considered one of the key solution to

What are your most recent product

improve animal performance and secure

innovations?

animal resilience for safe and sustainable

At Delacon, we always thrive to meet todays and

food production. The challenge in

future challenges in animal nutrition. Our vision is

harnessing the power of phytogenic feed

implemented in all of our products: Using the

additives is finding the right combinations

power of nature. Our phytogenic solutions delivers

of plant-derived ingredients while fully

efficient and safe solutions to maximize feed

exploiting the synergy among their active

efficiency in animal production.

ingredients. The standardization process is a key factor to have consistent and proven

Therefore, we created our Performizer® solution. It

efficacy.

is a service which allows to optimize performance and feed cost with the application of the nutritional

Delacon was the first and currently only

matrix. The Performizer® solution has been fine-

company obtaining two zootechnical

tuned over the last ten years, through extended

registrations for its main phytogenic

research, in-house and in cooperation with

products in the pig and poultry feed

international institutions. Hence, we have

sector in 2012 and 2017. The

developed an advanced nutritional matrix value.

zootechnical registration is seen as the

New trial data covers the whole production cycle of

scientific "gold standard" in the feed

laying hens and broilers.

industry, as not only the safety 27 | PoultryReporter.com


Conversation

“The poultry industry will still be the leading specie in animal production. It is also very evident here in India. The fast development and improvement in genetics, farm management, health and nutrition drives the growth of poultry industry..." What are the major trends and developments affecting your category and

challenging one for most of us, it has still been an

your customers, and how are you

exciting one for Delacon. Just a few months ago,

responding?

Delacon entered a new era by building a modern

The collaboration with our customers and

production facility in Austria to meet the future

business partners has always been a focal

needs for phytogenics. The Delacon Hub is a

point for us. Therefore, we are increasing our

gathering place for a global network of

interfaces by changing the business

phytogenic experts. Heading for new innovations

landscape, for example in the digitalization of

and solutions. Owing to an in-house laboratory

our services. Besides, we are also taking one

and a state-of-the-art facility, an annual

step further by understanding not only the

production capacity of 20,000 tons of

industry trends but also the changing

phytogenics can be reached. To impact lives is

consumer behaviour, food beliefs, purchasing

one of our values. One initiative that we started in

power and influences of millennial consumers

2016, is the Green Egg Campaign. It aims to raise

around the globe. In January 2020,

awareness on the benefits of egg consumption as a valuable and healthy protein source.

Delacon commissioned already its fourth consumer survey. The outputs are worth to be

In 2019, we had the Green Egg Day in Bangalore,

considered from the entire feed-to-food-

India. We have distributed eggs from a local layer

chain. The surveys were conducted in the US,

farm using Delacon product and conducted

Latin America and in Asia, and we could

activities promoting the goodness of eating eggs

observe a common trend: Millennials care

and its health benefits in two public schools for

very much about the quality and source of

around 1500 students and participants together.

their food (85 percent). Labeling, animal

We donated water container, textbooks and

welfare and sustainable practices also count

sports equipment to the school as simple

as very important. Phytogenics are meeting

gratitude by collaborating with us to make this

the future trends in several ways: For the

campaign successful.

producers themselves in optimizing animal performance by supporting nutrient

Could you please share your views on Poultry

utilization, as well as for animals by

Industry for our readers?

supporting gut health and integrity. For the

The poultry industry will still be the leading specie

environment by supporting the reduction of

in animal production. It is also very evident here in

greenhouse gases and reducing the

India. The fast development and improvement in

environmental footprint. For the consumer by

genetics, farm management, health and nutrition

assuring feed and food safety and resonating

drives the growth of poultry industry. And of

with the beliefs of the consumers of today.

course with increasing demand due to rising human population. The poultry business

What’s the latest news from your

landscape is also changing, we will see more of

company?

consolidation, integration, digitalization and

Even though the year 2020 has been a 28 | PoultryReporter.com

authomation for efficient production.


Marketing Eggs

Marketing Eggs

MAJOR IDEAS OF MARKETING EGGSTHE TRAINING SHOULD CONTINUE UNDER THE SPECIFIC DEPARTMENT IN WHICH THE NEW EMPLOYEE WILL WORK. AFTERWARD, REGULAR REFRESHER TRAINING IS NECESSARY

E "Digital has now become new normal especially after Corona Pandemic worldwide. So digital platform can be the perfect platform for the producers to directly sell their eggs online from their farms or by making new partners online..."

29 | PoultryReporter.com

ggs are an important and fundamental foodstuff for developing countries. The greater the distance between producer and consumer, the more complex is the marketing organization required to ensure that eggs reach consumers in the form, place and time desired.

So Producers may decide to market their produce directly to consumers – direct marketing – or may choose from a variety of marketing organizations that make up a marketing channel. So here are major methods of marketing eggs: 1.DIRECT MARKETING: Egg producers who are situated a short distance from consumers may be able to practise direct marketing such as:

Sales from the farm, Door-todoor sales/street hawking, Sales to any local retail shops. 2. MARKETING INTERMEDIARIES: Wholesale distributor: Wholesalers usually have a good knowledge of the market, access to the best information on trends and prospects and working capital to carry business risks as required.

Wholesalers usually obtain eggs from central wholesale markets, assembly merchants, collectors and local country markets; however, in some instances they go directly to the producers. Eggs may be purchased directly or accepted for sale on a commission basis. Many wholesalers have their own


Marketing Eggs

MARKETING EGGS storage facilities too. Wholesale distributors may engage specialized transport agencies to transport eggs or operate such services on their own account. Central wholesale markets Central wholesale markets receive shipments from large farms and from country markets, and constitute a supply source where wholesalers and retailers can obtain the various types of

and poultry are sold;

produce they need. General wholesale markets sell many

–Food shops specializing in eggs, poultry,

different products, including eggs.

cheese, butter, meat and fish;

Because it is the focus point of many smaller markets and also the

-General food shops and supermarkets

point of contact for suppliers to

selling all kinds of foods and household

important groups of

goods; and

consumers,And a central market is usually the primary price-making

– Meat markets where all types of meat

mechanism for the production

are sold and eggs are also offered for

areas it serves. In this way it

sale.

balances demand and supply also. 3. Digital Marketing Retailer

Last but not the least, Digital has now

In urban areas, egg sales are made

become new normal especially after

through retailers. Four types of

Corona Pandemic worldwide. So digital

retailers usually carry eggs in

platform can be the perfect platform for

their shops:

the producers to directly sell their eggs online from their farms or by making new

- Poultry shops where only eggs 30 | PoultryReporter.com

partners online.


World Mycotoxin Survey: Impact 2021 Feb 25, 2021 | Everything you need to know about upcoming mycotoxin threats to poultry, swine, ruminants and aquaculture worldwide. In Brief

In 2020, the most prevalent mycotoxins globally are the Fusarium mycotoxins DON (65%) and FUM (64%), followed by ZEN (48%). North America

Risk in North America is extreme. DON is one of the main concerns in all species in North America. It was present in 72% of corn samples and in 89% of cereal samples. Average of positives for DON in corn

(51%) and DON (46%).

(maize) was quite high with 808 ppb and even higher in cereals (1,721 ppb). Corn was also affected by FUM and ZEN with averages of 2,405 ppb and 323 ppb, respectively. DDGS (Dried distillers’ grains with solubles), a corn by-product, shows high levels of Fusarium mycotoxins. Co contamination was high, and 92% of the tested samples contained more than one mycotoxin. Everything you need to know about upcoming mycotoxin. Central America

Central America is at extreme risk. Nearly all (97%)

Europe

Risk in Europe is high to severe. The most prevalent mycotoxin is still DON, followed by ZEN and FUM. DON is the main threat for livestock, with 70% of corn samples testing positive for this mycotoxin, but cereals were also affected: DON reached a maximum concentration as high as 11,875 ppb. ZEN increased its average contamination in corn to 171 ppb.

corn samples tested positive for FUM at an average of 1,820 ppb and a maximum of 24,233 ppb. The byproduct corn gluten was highly affected by FUM, ZEN and DON with 100%, 75% and 69% prevalence, respectively. Average contamination is extreme for ZEN with 1,468 ppb. South America

Risk in this region is severe. Corn in South America is highly contaminated with FUM at 83% and an average of positives of 2,280 ppb. In wheat, DON is the mainthreat. It was found in 83% of the samples with an average of 1,584 ppb. Soybeans are affected by mycotoxin contamination. Most abundant was ZEN in 73% of soybean samples, followed by T-2

31 | PoultryReporter.com

Asia Pacific

Risks is extreme in South Asia and China and Taiwan. In Southeast Asia and East Asia risk is severe. FUM occurs in 96% of corn, followed by DON in 80% of the samples tested. ZEN is also a risk for animal production: It was present in 68% of the samples analyzed and a maximum of 11,786 ppb was found. In this region Aflatoxin remains a threat for animals. In corn, Aflatoxin was found as high as 2,495 ppb. In Oceania, risk of mycotoxin contamination is moderate.


POULTRY PRODUCTION

BREEDING & GENETICS

POULTRY EQUIPMENTS

EGGS PRODUCTION

POULTRY LOGISTICS

PROCESSING & SLAUGHTER

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PoultryReporter.com 2021 Digital Magazine Edition  

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Trade Specific Magazine for Poultry Industry Users

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