P O U F !
M A G A Z I N E 2 0 1 3
#5 J U N / J U L
Whatever New magazine! happened to the It-bag? Britain’s most stylish royal: Catherine, Duchess of Cambridge
A PICNIC IN THE PARK
FESTIVE FASHION HOW TO BE (EVEN MORE) GLAMOROUS
INSPIRING, CLASSY, TIMELESS
PREMIÄR. KÖK MED GRÄNSLÖSA MÖJLIGHETER. IKEA.se/kök 2
32 Gizmo Chick 18 34 WINDOW SHOPPING
Thinking of joining the navy, diving in to the ocean, partying in the garden and then taking a holiday.
WINE & DINE 110
A PICNIC IN THE PARK
THE QUEEN OF COCKTAILS
IMAGINARY LUNCH WITH GRACE KELLY
CITY GUIDE: STOCKHOLM
An American in Sweden.
iNSPIRI Love Tokens 42
A PICNIC IN THE PARK
HEALTH & BEAUTY
136 SKIN CARE
88 FESTIVE FASHION
How to achieve flawless skin
Sequins, chiffon, florals and other pretty things
132 SKIN FOOD
Eat your way to glowing skin
The best dressed royal according to us
124 IT-BAGS Where did they go?
80 CAMILLA THULIN On royal fashion
CON T ENTS
ING, CLASSY, TIMELESS Want us? Need us? Subscribe to Pouf! and never miss out. Click here.
A peak inside the home of designer Therese Zetterberg
THE SUMMER ISSUE
Everything you need to know when picking a tailor
Kristina Hultkrantz ILLUSTRATOR
American born illustrator Kristina Hultkrantz, you may know her as Emma-Kisstina, loves being a true girly girl. She loves drawing the beautiful things we have around us, that define who were are, and make us happy... or anything pink! Since 2008 she lives and works in her dream city Stockholm, Sweden.
Marina Grgic MARKETING INTERN Marina is our marketing intern with several interests such as photography, social media, travels and books. Her life motto is "there is no other failure than to stop trying”. In her spare time she spends time with friends and family, and watches way too many TV shows and drinks to much coffee simultaneously.
Angelica Hellgren FASHION WRITER COLUMNIST/BLOG EDITOR Fashion columnist/writer and blog editor Angelica Hellgren, believes in all things vintage and has a weakness for the stylish 80s. She’s also a shameless art lover, culinary creator and she loves crowded cities. She’s the fashion editor for newspaper NWT.
CON T RI BUTORS
George James BARMAN AND COLUMNIST George James is a barman who has worked his way up from pulling pints in pubs, to shaking gimlets for presidents. In each issue George sneaks you in behind the bar of London’s most fashionable events. He’ll even share a drink with you.
Nazli Eidmohammadi GIZMO CHICK Nazli the Gizmo Chick is an engineering student at Chalmers University of Technology. There she is studying her master in Product Development and is loving it. Originally she is from Turkmenistan, where her name has the meaning the “Irresistible one”. Her curiosity for tech devices started out at a young age, when she got her very first Game Boy.
Marina Milojkovic CONTRIBUTING EDITOR A bag-o-holic as well as a food and magazine lover. Marina loves to have as many projects as possible going on at the same time. Perhaps that is why she studied communications, art history and global development. She works freelance with styling and writing and that is not enough. She also works as a consultant with PR and social media strategies.
Emelie Lager PHOTOGRAPHER
Emelie Lager, born in 1981 in Gothenburg Sweden, comes from a large family of artists and musicians. One day she woke up and realised that it was time to make a full time life of the one passion that had been as a part of her body through all her life and all of the undertakings above: photography. Now she photographs everything from parties to board meetings, with the ambition to find beauty and flattering, magical light in any motif; whether it is a princess-y bride, a car mechanic or a hotel bar.
Karin Wildheim PHOTOGRAPHER
A photographer with passion for food, garden and flea markets. She loves to take pictures of nice homes and nice people. Her plan is to move to Italy when she gets rich and famous.
Jennie Benjaminsson CHEF
A creative chef with a huge passion for fresh produce in season. Trying to eat and cook healthy but will probably never reject a not-so-healthy treat. Especially not a warm, buttery croissant. Never
CON T RI BUTORS
Johanna Millerhovf Makeup-Artist Johanna Millerhovf is a real beauty geek, with a deep interest in beauty since early childhood. For Johanna, it is not just a job, it's a hobby and a lifestyle. She is also a certified aesthetician and makeup artist with extensive experience in the industry. She knows all about the perfect shades in makeup and the best skin care. The best thing she knows is to find the perfect shade for a blush or nail polish.
Kristin Brulay Makeup-Artist Kristin Brulay is a creative music loving Hair-and Makeup artist and Fashion Stylist. She is fascinated by the possibility to enhance everybody's beauty and create amazing art. Kristin believes that fashion shouldn't be taken to seriously It should be fun, creative and an inspiration to make you feel FABULOUS!
Karin Rosenlund CONTRIBUTING FASHION EDITOR Karin is a freelance fashion stylist with over 14 years of experience. She is based in Gothenburg since five years. Karin thinks fashion should be fun and inspiring. Her style is simple and classic. Her motto is, less is more. She loves to travel and Paris has a special place in her heart. In her spare time she enjoys to hang around with her family.
CO NT R I B U TO R S
Jonas Lundberg PHOTOGRAPHER After a few years of assisting high end fashion photographers, Jonas has made a successful career. With a passion for challenges Jonas approaches each project with an open mind, always tapping into contemporary trends. Inspired by photographers like Richard Avedon, his images express a quality both crude and elegant. His favourite model is his one year old daughter Molly.
looking for graphic design inspirations?
DIN MARKNADSPLATS FÖR ANTIKVITETER, KONST OCH DESIGN
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ANNONSERA GRATIS OCH VÄRDERA ONLINE 11
Why, how lovely to see you! Let's stay in touch:
Co-founder and Editor in chief of Pouf! Magazine
Co-founder and CEO of Pouf! Magazine
Royal style icon: I love the timeless elegance of Grace Kelly, Princess consort of Monaco. She always managed to look so composed. Signature scent: Kelly Calèche by Hermès. It’s mimosa, iris, tuberose and climbing rose with a touch of leather. I would bathe in it if I could. Summer cocktail of choice: Pimm’s of course! How will you be celebrating midsummers eve? I always spend midsummer with my family at my Mothers house. I prefer a quite midsummer as opposed to going to a huge party. How do you stay safe in the sun? Being extremely pale and having no ambition to get a tan. I wear SPF 50, big sunglasses and try to stay in the shade.
Royal style icon: Both Kate Middelton and Swedish Princess Victoria have an impeccable taste. They both are so very elegant and classy. Signature scent: Vetiver Tonka by Hermés it was love at the first scent Summer cocktail of choice: Kir Royal, can’t wait for summer How will you be celebrating midsummers eve? I am not a big midsummer party gal, so most likely I will be home with my family How do you stay safe in the sun? These days will not find me in the sun between 11AM and 3PM. Even though I don’t burn easily I really dislike the feeling of frying in the sun. Spotted at the beach I have two sun umbrellas just in case :)
Drop her a line: email@example.com 12
Get in touch: firstname.lastname@example.org
Graphic designer at Pouf! Magazine
Graphic designer at Pouf! Magazine
Royal style icon: Kate Middleton, she is actually a bit modern and daring. Signature scent: Pure Grace by Philosophy, even the body lotion works on its own. Summer cocktail of choice: Campari Spritz, which makes me think of Rome. How will you be celebrating midsummers eve? With close friends and good food. How do you stay safe in the sun? SPF 30 and lots of water. But trying to avoid the sun in the middle of the day.
Royal style icon: Princess Charlotte Casiraghi. I love her natural look! Charlotte must have inherited the style and taste from her grandmother Grace Kelly. Signature scent: Chanel Chance Eau Fraîche. I will never get tired of the stunning fusions of floral and citrus. Summer cocktail of choice: Cardamom and Rose cocktail. Looks, smells and tastes fantastic. How will you be celebrating midsummers eve? Rollerblading afternoon, a good movie & fave icecream in the evening. How do you stay safe in the sun? Homemade lemonade, floppy straw hat and protection for my hair&body. Here I come, Summer!
Send her a fan mail: email@example.com
Send her a fan mail: firstname.lastname@example.org
“Inspiring, classy timeless.”
NOTES FROM OUR EDITORS ...and the Princess leaned forward and kissed the little frog who instantly turned into a handsome charming Prince dressed in his best bib and tucker. So the Princess got her Prince and they lived happily ever after... the end! Well, that is how it would look like in a Walt Disney movie; in real life our Swedish Princess Madeleine is going to marry her Prince charming June 8th. Luckily for her she does not need to kiss a frog, but a very handsome gentleman by the name of Mr Christopher O'Neill. However we do hope the ending will be the same as in the Disney movie, they live happily ever after! With this said we dedicate this issue to our Royal family and our Princess Madeleine in particular. We will take you on a Royal tour, guide you through Stockholm - home of the Princess and our capital. We will as always take you to an elegant and chic home, teach you all you need to know about the one thing we all need: A lovely bag! We will also give you a guide to healthy looking skin and...well we can’t give away everything here, now start reading! Xoxo, Jelena & Ann-Charlotte
PHOTOGRAPHED BY KARIN WILDHEIM HAIR & MAKEUP BY HAIR & FACE 15
SUMMER BUCKET LIST Put flowers in your hair and dance around the maypole Attend at least one wedding (Watching Princess Madeleine and Chris O'Neill's wedding on the TV counts) Master the art of making a perfect Dry Martini Take a well-earned vacation Have a picnic Pick lilacs and place them all around your house Wear sunscreen!
Du har inte rätta knycken! Vi vill att fler ska vilja minnas sin barndom. Stöd vårt arbete för utsatta barn genom att köpa vårt armband på childhood.se
Bankgiro: 909 - 0036. Plusgiro: 90 90 90 - 3. Childhood kontrolleras av Svensk Insamlingskontroll och är 90-kontoinnehavare.
Under The Sea
C h os e n by o u r Editor in-chief
Evoke your inner mermaid!
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In The Navy
C h os e n by o u r CE O Jelena Jankovic
Aye Aye, Captain!
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C h os e n by o u r graphic designer L innea Måhlén
Brighten up your cookouts and parties with these joyful items:
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C h os e n by o u r graphic designer Asia P ietrzyk
Add some fun & colour for that next adventure!
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WINE & DINE
Long live the Queen! BY GEORGE JAMES:
inancially, the walls are caving in for Londoners. Shops are being boarded up, libraries are being closed down and hospitals are getting smaller and more cramped. The homeless gather in underground passages by tube stations, hiding from the wet slushy, windy English weather. And, just like in the era of Dickens, the greatest irony is that just around the corner from these poor young men and women are beautifully kept streets of large white houses, with giant iron doors, and special golden coloured street lamps, and men with cigars that sip the finest champagne and eat nothing but quail.
ILLUSTRATION KRISTINA HULTKRANTZ 26
GEORGE the BARMAN
Royalty is a part of who we are
as a society, and the pomp and ceremony that goes with that is part of what makes us the people we are
When David Cameron came in to power it was on the back of the promise of creating what he called ‘the big society’. The idea was that due to the financial crisis that we all faced as a country, we should work together, in the way that we did during World War Two, to fight our way out of debt. Everyone would have to suffer, and suffer together! However, in becoming Prime Minister one of the first things he then did was reduce the tax rate from 50% to 40% for the countries’ highest earners, essentially giving the richest in the country a massive tax break. He had lied to us. Cameron is the son of a multi-millionaire, he is a multi-millionaire himself and he was a member of the Burlington club (an exclusive rich boys club who played drinking games together at Cambridge University) why the hell would he lose any sleep over cuts? But no one seems to have any problem with The Queen. The Queen costs us around 40 million pounds to keep in the manner to which she’s accustomed. She jets around the world to represent us, without our permission, and spends most of her time in an estate in Scotland, the size of a small country, and is in many ways, our number one benefit scrounger. So why then, is it that I love her? And why is she my favourite person to serve? Well, first of all you should know that when you serve The Queen you don’t actually serve Queeney herself at all...she tends not to go to the bar. What happens is that one of her trusted royal butlers serves her and you look at her from the other side of the room.
So essentially the only real insight you can have of Queeney’s world is through how her butlers come across to you, the colour of her dress and what she has to drink. The Butlers are quite literally the nicest people in the world. It’s their job to come to the bar and make sure that you know what you’re doing, which should be annoying, and would be, if it wasn’t for the way they do it. They are so gentle, polite and dignified about the whole thing that you actually long for them to boss you around more. They’re so well presented, in pressed tops and tails that you start to wonder if you actually aren’t under-qualified for the job you are doing and that it might be better for them to go through the basics with you anyway. They make you feel nicely subservient. Like the disciples of some strange cult, you get a sense of being part of something brighter, greater and older than you, something bigger than yourself. It’s like the feeling an English guy like me gets watching the Olympics or an old Bond film. It stops an Englishman, who is probably suffering from shame from the day of birth by virtue of his English nature, from being ashamed of being English itself. Royalty is a part of who we are as a society, and the pomp and ceremony that goes with that is part of what makes us the people we are. It may be ridiculous and it may mean taking instructions on making a cocktail you’ve made a thousand times before, but it’s who we are. So for The Queen I will happily take it. The Queen has no real power; she is probably outdated and doesn’t deserve the personal wealth that I imagine she has. But ‘twas ever thus’. And if there is one thing we English are, it’s stuck in our traditions. And she drinks Martini’s.
WINE & DINE
The Queen of
legant, sophisticated and sometimes dirty; the Martini has a thousand variations but this is my take on the pre-dinner classic.
TEXT & RECIPE BY GEORGE JAMES ILLUSTRATIONS BY ASIA PIETRZYK
OLD SPRAY BOTTLE
Dirty Martini Ingredients Gin Vermouth Olive Brine Olives Preparition Wash out an old spray bottle e.g. a perfume bottle, and spray a chilled martini glass with Vermouth, the trick is to use as little as possible. Fill your shaker with ice and add 5ml of olive brine and 40ml of gin, and shake hard for 10 seconds. Pour into the glass and serve with olives.
MAYLA Fashion designer Marlene Abraham, explains where she finds her source of inspiration for her stylish brand, Mayla TEXT BY ANGELICA HELLGREN
Tell us about your brand and the story behind Mayla For many years I ran a multi-brand store with international brands, but more and more I felt that I wanted to do something of my own with my customer in mind. How does your brand stand out from others, in the fashion industry? Mayla is for the stylish woman. Materials and quality is very important. I’m really inspired by vintage patterns, and each season, I develop my own patterns. What does your work process look like? I’m trying to work quite structured and usually I start by finding an interesting source of inspiration. Often, it’s been some kind of movie theme. Then, I decide materials, colours and patterns.
Five places where I find inspiration:
New York, Paris, Berlin, Deauville, Shanghai 30
Who is the typical “Mayla woman”? The Mayla-woman is in mid-career and travel a lot. She needs a well-functioning wardrobe that is easy to combine for work, dinner and then off for a drink. Crown Princess Victoria has worn your clothes; are you inspired by royalties? My biggest inspirations are early style icons like Audrey Hepburn, Grace Kelly and Kim Novak. Since Mayla is stylish, I think it suits a royal wardrobe.
Facts about Mayla Mayla was founded 2010 Originally known for easy-to-wear silk dresses Collections can be found in designer boutiques around the world from USA to Japan, with a loyal clientele including celebrities and royalty.
Maylas top five styling tips Use garments of fine material that can be dressed up or down. For example: Wear flat shoes and a big bag to a nice silk dress daytime and then mix the same dress with heels, lipstick and clutch bag for the evening. Big jewelry is very in style right now and does lift up any outfit. Show legs or neckline. Never show both at the same time. Wear patterns or color. For a modern look to the party: Let hair and makeup be natural.
..my biggest inspirations are early style icons like
Audrey Hepburn, Grace Kelly.. 31
Get ready for the beach season with my super salty gizmos!
Braun Silk-épil Xpressive 7681
The best epilator (or epilady as my dear friend puts it) of it’s kind! You can use it in the shower and gives really smooth result! 990 SEK (¤116), tretti.se
HIT THE BEACH WITH
gizmo chick Water Bottle
Don’t let the weather decide the temperature of your beverage! It’s fashionable, comes in any colour you want and keeps your drink cold for 24 hours! 226 SEK (¤27), swellbottle.com
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Sand-free mat This is truly a masterpiece! The fabric works with a dual mesh technology, which lets the sand just fall right through it. Order it and enjoy a sand free experience on the beach! CGear, 194 SEK (¤23), amazon.com
Juice Extractor To protect your body from sun aging you need vitamins, so give yourself a vitamin boost with this juice master!
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Who is Nazli? Nazli the Gizmo Chick is an engineering student at Chalmers University of Technology. There she is studying her master in Product Development and is loving it. Originally she is from Turkmenistan, where her name has the meaning the “Irresistible one”. Her curiosity for tech devices started out at a young age, when she got her very first Game Boy. When she is not trying to find the latest gizmos to share with you fine people she is off conquering new parts of the world. 33
OUT & ABOUT
in my heart Kristina’s Stockholm Love Affair
Pouf’s Illustrator takes us on a tour of her side of the gorgeous Swedish capital TEXT BY KRISTINA HULTKRANTZ PHOTOGRAPHED BY JOHAN MALMBERG ILLUSTRATION BY KRISTINA HULTKRANTZ
hen I was about 10 I told my mother, much to her despair, that I was going to move to her and my dad’s home country Sweden when I grew up. And I did. Sweden had always held an allure over me as a child, and still does now that I’m an adult, so I just had to get a taste for it. Though at first I had only planned on staying just for a while, I’ll never regret buying that one-way ticket. I’m definitely here to stay, and have always known so.
OUT & ABOUT
I’ll never regret buying that one-way ticket. I’m definitely here to stay, and have always known so So after finishing University I left my mother, father and little sister behind in the States and moved to Stockholm in 2008 and have spent the last five years falling more and more in love with this gorgeous city. It’s just big enough so it doesn’t feel like you know everyone and there is plenty to do, but small enough not to be too overwhelming. The city is packed with countless attractions, hidden treasures, culture, history, great eats, great shopping, and breath taking sites.... if you can stomach how horrifically expensive everything is.
When I first moved I didn’t have a job, had no friends, no real direction and only a pretty good grasp of the Swedish language. I only had my relatives to guide me; and they helped me feel at home right away. Since inner city Stockholm is really safe I could explore freely by myself too. I would take random buses or the metro to every side of town and just walk around different parts of the city. I’d get really lost, but it gave me a really great sense for how the city was sectioned off in its very different but all equally interesting sub-cities. After just a few months I had a job, a great group of friends, I was more confident with my Swedish and I really felt at home and in love with Stockholm.
I love all the old details you can find all over the city, such as this old telephone booth
I fell in love with Stockholm in a few ways. I would pack a newspaper or book, grab a ferry and head out to Djurgården to practice my Swedish, take a camera to Vasastan to imagine where my Dad grew up, put on a posh outfit, window shop and oogle the exquisite architecture of Östermalm, pack a picnic and enjoy a sunny day on the cliffs of Fredhäll in Kungsholmen, or grab a coffee and check out the quirky second hand stores of Södermalm.
What started as a love affair with a city later turned into an actual love affair. I met my life’s love Johan here, which made living in my dream city ever more dreamy. Now I’m definitely here to stay.
OUT & ABOUT
The panorama view from Fjällgatan takes my breath away... every time.
KRISTINA’S TIPS Save your pennies! Stockholm is scary expensive and you’re going to be tempted to treat yourself to great food, drinks, and something new and pretty for yourself. Don’t worry about having to speak Swedish or talking to locals. Everyone’s English is really great, and Stockholmers are surprisingly helpful and friendly. Use public transportation, I do. Buses are great for site seeing, the metro is quick and actually rather clean, and the ferries are a quiet calm way of exploring the city’s many waterways. They call Stockholm the Venice of the North for a reason. Some of my favorite places are a bit out of the way and not on usual tourist maps. I really just like to find a place of my own and steer clear of the popular spots. I love picnicing on Reimersholme with friends instead of popular Långholmen, taking a walk around Skeppsholmen instead of Djurgården, or exploring Tantolunden’s hidden away tiny colony gardens, which are just so cute.
OUT & ABOUT
Stockholm is built on cobblestoned streets. Keep your high heels at home!
OUT & ABOUT
what to wear ? Black! Just kidding. The stylish capital is notorious for its all black wearing residents, but I wear what I want and you should too. If you really want to fit in stick to classic staples and silhouettes, minimalism, or preppy styles. The Hipster look works too. Pack an umbrella and a jacket. Sweden is unpredictable at best; it can rain any second and shady spots and evenings can get pretty chilly. A cotton scarf is also a nice idea, great for chilly sea breezes or used as a blanket at an impromptu picnic. Flat shoes. I destroyed absolutely all of my high heeled shoes just a month after moving to Stockholm. The city is built on cobblestoned and uneven streets. Plus you’re going to walk a lot! Dress up! The city is so gorgeous and its residence’s very well dressed you’re going to want to be just as gorgeous, if not more
where to eat ? Not going to lie, Stockholm is horrifically expensive and I don’t eat out at all as often as I’d like. Twice a year maybe?! But here are a few of my favorites. Hötorgshallarna. Stockholm has great indoor food markets, I like them all but Hötorget may be my favorite. I love the mix of Swedish delicacies as well as many exciting foods from different corners of the world. Surprisingly affordable too!
Everywhere you turn Stockholm is surrounded by gorgeous waterways
Östermalms Saluhall: Another indoor market, but this one is so breathtakingly beautiful, exclusive, and full of the most amazing food stuffs Sweden has to offer. One of everything please! SOFO: South of Folkungagatan. There are so many great small restaurants, cafes, and bars in this area, it’s impossible to name all of them. Choose a street such as Skånegatan and hop from place to place.
OUT & ABOUT
FIKA Swedes are all about taking a break to have a cup of coffee and enjoy a sweet treat with a friend at any time of the day... or twice. Pärlans. The tiniest, cutest, retro sweet shop with the tastiest homemade caramels in the world. Svenskt Tenns Tesalong. Take a break from gushing over all the beautiful fabrics and other home goods to have a spot of tea. Try their fragrant house blends! Chokladfabriken. Chocolate Factory, enough said. Yum!
where to shop ? I’m not much of a shop-a-holic and prefer to window shop and save my pennies but Stockholm is a great shopping city full of huge department stores, high fashion, second hand/vintage, and about a billion H&Ms. Definitely don’t miss all the flagship stores of the big Swedish top brands such as Acne, Whyred or Fillippa K too. Nordiska Kompaniet. I feel so posh browsing this elegant classic department store. You can find just about everything here. Svenskt Tenn. I could look at Josef Franks’ amazing fabrics all day long. If the prices weren’t so high my apartment would be completely covered in Svenskt Tenn.
Royal guard at The Royal Palace in Gamla Stan 40
OUT & ABOUT
not to miss: There is so much to see in Stockholm but if you’re pressed for time make sure not to miss these favorite spots: Djurgården. “Stockholm’s Backyard” is great for long walks, and getting away from city life. Visit Stockholmers favorite Rosendalsträdgård for a weekend treat in their greenhouse cafe, you can even pick your own wildflower bouquet to bring home.
Gamla Stan. Stockholm’s Old Town may be swarming with tourists but it’s well worth a visit. It’s just so cosy and cute! Explore all the quiet, winding, quirky, history filled streets of the oldest and culturally dense part of Stockholm. I especially love the quieter east side of the island. I really want to take a night tour one day, want to go?!
Katarinavägen or Fjällgatan. The panorama view of Stockholm from these two streets takes my breath away every time I pass by. Perfect spot to enjoy a big ice cream cone and take in the view. Drottningholm. A visit to The Royal Palace and gardens may be outside of Stockholm, but it definitely must not be missed. I feel like a Swedish Marie Antoinette every time I stroll through the royal gardens. My favorite way to get there is by steamboat from Stadshuset. So romantic! 41
Greatest l ves and love tokens of all times BY Jelena Jankovic
A woman’s right to her shoes! Mr Big and Carrie Bradshaw, modern times’ most fascinating love story.
Their love affair kept us clinging on to our television sets for years. They were on and off for season after season, finally to get married, and what a relief for all of us that they ended up together! However, it is Carrie’s love affair with shoes that has will be remembered even more. Her addiction to her shoes turned the whole fashion industry upside down, and ever since then shoes have been popular. Who does not remember those Manolos and Choos? As a token of love for her shoes, Carrie decides to get married to herself in one of the episodes where she has lost her favourite pair of Manolos. She registers at Manolo’s making sure she will get her favourite pair back. Now that is what we call love!
I’ve spent $40,000 on shoes and I have no place to live? I will literally be the old woman who lived in her shoes! Carrie Bradshaw, Sex and the City 42
click on the images to buy shoes
I would give my kingdom for you! In 1592 a Prince was born, his name was Shah Jahan (later known as prince Khurram). He was the son of the fourth Mughal emperor of India. In 1607 when the Prince was 14 years old, he was strolling down a market place when suddenly his eyes landed on the most beautiful girl he had ever seen. Her name was Arjumand Banu Begum, and she was the Princess of Persia.
click on the images to buy print
Some say that the Taj Mahal appears to change color depending on the time of day, and in moonlight. The story is that the color change should reflect the mood changes of a woman. Prince Khurram died in 1666 and his body was placed to rest next to the great love of his life.The Taj Mahal has also been named one of the modern Seven Wonders of the World by Unesco.
The Prince was so completely infatuated with the Princess that he immediately asked his father’s permission to take her as his third wife. They were married after five years. It has been said that their love was the biggest love story in history. Although he had two more spouses, these were just a political agreement. The Prince named Arjumand, Mumtaz Mahal and it means “The Jewel of the Palace”. She accompanied him everywhere and together they had 14 children. Unfortunately, while giving birth to their fourteenth child the Princess died due to complications. The Prince was so devastated that on her death bed he promised her that he would never remarry and that he would build the richest mausoleum over her grave. After her death the heart- broken Prince ordered two years of mourning in the court. As he promised his love, he build theTaj Mahal as a token of love and placed her tomb inside. Taj Mahal took 22 years and 22000 workers to build and was at the cost of his royal treasury.
Napoleon and Josephine
“A passionate love story” click on the image to buy print
Even though they had not known each other for a long time, Napoleon had fallen madly in love with Joséphine. He proposed to her some months after and they were married 1796. Only two days after their marriage Napoleon had to leave home to lead the French troops in Italy. Stationed far away from home in the army, a lovesick and newlywed Napoleon kept sending letters to his beloved Joséphine hoping she would come and visit him. It was these love letters that still today remain some of the most beautiful love letters in history. Joséphine who was enjoying of a life of parties and adultery had no intention of leaving France to meet up with her husband. Her lies revealed after some time and when she realized that Napoleon knew her lies and adultery she panicked and traveled to meet Napoleon at the border of France. By this time Joséphine had fallen in love with Napoleon and the fact that she could lose him was terrifying to her. The story says that when Napoleon came back to France he was so devastated and heartbroken that he had locked himself in a room for days. Joséphine waited outside the door begging him to forgive her. Napoleon rejected Joséphine and got back at her by openly having many mistresses .They later divorced.
It is said that even though Napoleon remarried he never stopped loving Joséphine and he visited her often. Joséphine never remarried either and Napoleon was the last word that she said on her dying bed. His dying words were France, army, head of the army and Joséphine. 44
... “You to whom nature has given spirit, sweetness, and beauty, you who alone can move and rule my heart, you who know all too well the absolute empire you exercise over it!” Extract from a letter from Napoleon to Joséphine
A love affair with diamonds and men No woman has been more associated with diamonds and men than Elizabeth Taylor. But it is her marriage to Richard Burton that is considered one of the most iconic romances of our time. In 1961 Elizabeth Taylor met Richard Burton on the set of Cleopatra, but at that time they were both married to other people. That meeting was the start of a love affair that would result in their first marriage in 1964. This marriage lasted for ten years and was filled with passion but also fights, alcohol and drugs. During their first marriage Richard Burton would spoil his beloved Elizabeth with expensive jewellery. Some of the most famous jewellery that she got from Richard Burton was the 33,19 carat diamond ring,better known as the The Krupp diamond, and for her fortieth birthday she got a 69.42 carat pear-shape diamond ring that would later on be called the Taylor-Burton Diamond.
Maybe we loved each other too much? The Taylor-Burton diamond was at that time the most expensive diamond in the world. Since the diamond was so heavy they later had it made into a necklace that Elizabeth premiered at Princess Grace Kellyâ€™s 40th birthday. Richard and Elizabeth divorced in 1974 and got remarried in 1976 again. The second time around their marriage lasted only for a couple of months. Even though they did not stay married it was obvious that their love for each other never died. When Richard Burton passed away in 1984 Elizabeth was inconsolable. Talking about their marriage Elizabeth Taylor once said: â€œMaybe we loved each other too muchâ€? and therefore they could not stay together. While they were married Richard continuously wrote diaries and love letters to Elizabeth, and sometimes he would write to her even when she would be in the same room. He kept writing to her even after they divorced. Every time they ran into each other the sparks were obvious to everyone around them. There is a debate if he actually wrote a love letter to her before his death, saying that the happiest time was when he was with her and that he wanted to come home. Apparently, this love letter was buried with Elizabeth and so we will never know..but what is sure is that their love for each other was as great and incredible as much as it was impossible.
45 click on the images to buy print
Grace Kelly BY ANN-CHARLOTTE LOVĂ‰N
Dress to impress LOOK NEUTRAL You can try to look as chic as Princess Grace in your sunnies, but you’ll never succeed. Even if they’re by Karen Walker. Anywhere Neutral sunglasses by Karen Walker
H AS IN HELLO Pretty, understated and a classic beauty. Just like G.K. Can’t go wrong with Hermès Clic-Clac H bracelet by Hermés.
IN THE NUDE Ever noticed that royals like to wear nude shoes? No? Well the do, and so should you! Zelita Patent Peep Toe Wedge by LK Bennett.
PRIM AND PROPER Skirt below the knee, cap sleeves, minimum cleavage. But, Oh! Sooo sweet! Dress in Pink Plaid 1.175 SEK ¤131, ModCloth
WICKER-ISH This wicker-inspired bag was designed with sunny days and picnics in the park in mind. Sounds good to us! Pack a picnic grayce bag by Kate Spade.
Get groomed HOW GROOMED IS TOO GROOMED? Pop one of these in you purse and sneak off to the loo once in a while to brush your hair. Fekkai Travel Brush 393 SEK ¤44, Nordstrom
A WHIFF OF ROYALTY
IN SWEDEN, WE CALL THIS LAGOM
Did you know that this perfume was created for Grace and Prince Reiners wedding? It smells good too. Fleurissimo by Creed.
Not too red, not too pink. Perfect for ladies who lunch. Estée Lauder Signature Lipstick
KEEP IT TOGETHER! You wouldn’t want to mess up you perfect new do, now would you?
ENCHANTÉE Be polished and groomed right down to your hands with a perfumed hand cream. Amazing Grace hand cream, Philosophy. 48
L’Oreal Paris Elnett Satin Hairspray 84 SEK ¤9, Amazon
Sur la table DO YOUR HOMEWORK! Princess Grace had always been fascinated by flowers. She created the Garden Club of Monaco. The Royal Horticultural Society Treasury of Garden Writing 134 SEK ¤15, Adlibris
BON APPETIT Isn’t this board clever? It speaks French! Imagine it topped with crudités, crackers and, of course, cheese. Yum! Bon Appetit Cheese Board, C. Wonder
SCREW IT UP! We are not those who like to state the obvious, but you’ll need this to open the wine.
JUST PEACHY! These babies are embroidered by hand. Completely custom, designed by you. Napkins by Leontine Linens.
SALUT! If having lunch with Grace Kelly doesn’t call for rosé we don’t know what does. Try not to get too tipsy. Rose Wine Vie Vite Rosé Côtes de Provence 2010
DON’T FALL FLAT! If you have lunch with royalty, make sure the tableware is fantastic! This one from Vera Wang for Wedgewood is classic yet modern. (Just like you) Vera Wang Wedgwood Gilded Weave. 49
THE TAILORED EXPERIENCE TEXT BY Ann-Charlotte LovĂŠn PHOTOGRAPHED BY Emelie Lager
n a house dating back to the 17th century, tailor Sushila Gautam and milliner Patrik Selling create the most wonderful suits, dresses, hats and hair accessories. We couldnâ€™t have been more excited to check out this creative atelier, and we are totally loving the inspiring place Sushila and Patrik call home.
Sushila and Patrik, tell us a bit about what you do.
S: I’m a dressmaker and tailor. I enjoy the differences between women and men’s clothing - the shapes, materials etc. There are always new challenges. P: I’m a milliner. I make hats for women and men, young and old. What I like about hats is that they are a kind of three dimensional textile sculptures. With hats, you can see results straight away.
What is your work process like?
S: I always start with a first consultation. Sometimes the customer knows what he or she wants, sometimes they don’t. In that case, I’ll have to figure out what they want, look at fabrics, and brainstorm with them. If they know what they want, I start by taking their measurements. After that, we do a fitting in toile. We’ll do as many fittings as required to get it perfect. It can vary between three to as many as fifteen depending on the client’s body and their ability to make decisions. I really love the process from start to finish, and that you can take someone’s idea and turn it into reality.
P: The process in millinery is much shorter than in tailoring, since you work with the material of choice right from the start. There aren’t as many fittings as in tailoring, and we don’t work with toile. It’s a shorter process and you see the results quickly. Do you have a particular type of customer?
S: It varies a lot. I have very young cus-
tomers as well as old ones. Those who want me to design something are often interested in vintage fashion and like the old, classic look that they can’t get a hold of in shops. Many customers just want things like a suit or a dress. The garments my customers order can be everything from casual clothing to evening wear.
P: I have many different customers as
well, both 16-year old boys and girls as well as 85-year old women. Although, I regard my main target as men and women in their thirties. The millinery profession almost disappeared during the teen revolution in the 60s and 70s. Although, young people are starting to wear hats and the millinery skills are again back in demand.
Patrik, when do your customers wear hats?
P: Well, if someone orders a wedding hat, they usually only wear it for the wedding. But I like to alter the hats slightly after the wedding or big event to enable the customer to wear the hat on other occasions. Why, do you think, is it that people don’t go to tailors in the same extent anymore?
S: When ready-made clothing first appeared, it was something new and modern. People didn’t have to wear homemade clothes anymore. Since then, people have gotten used to the low prices. 54
It’s has been difficult for tailors to compete with these prices. We have, on the other hand seen a change in the way people regard craftsmanship. Tailors used to be a part of the craft professions such as carpenters etc, now we are a part of the luxury industry. It goes hand in hand with brewing your own beer, baking sourdough bread and buying things from local vendors. People are starting to want locally produced products again. They want unique and hard-to-find things. It’s all about new ”kicks”, new ways to express yourself.
There is no such thing as a standard size or standard body. People are not cast in the same mould
Does that mean people are finding their way back to tailors?
P: Yes, Many have grown tired of the standardisation of ready-to-wear. There is no such thing as a standard size or standard body. People are not cast in the same mould.
S: It’s obviously easier to make clothes for a straight body rather than a curvy one. Because of that a lot of curvy women feel fat, when in reality they are beautiful. It’s really sad that so many people feel ugly because they don’t fit in to the standard model of ready-made clothing.
GLOSSARY TAILOR TERMS
SUITS AND COATS
A custom made garment. Made from scratch to a customer’s specific measurements and requirements. The word dates back to the days when a customer ordering a garment would select and reserve a cloth that was then “bespoken” or “spoken for”.
The inner material used in a garment to give it shape. Canvasses include linen, horsehair, hemp, jute, melton and many more.
The best quality you can buy in a suit. Usually a horsehair canvas, which is sewn between the lining and the cloth of the jacket. This technique prolongs the longevity of the suit by distributing tension at stress points such as shoulders and elbows, it also allows the suit to breathe and holds up to repeated dry cleaning.
An occasion when one tries on a garment that is being made or altered. By attending several fittings, the customer can make sure that the garment really is tailor made. A fitting is also an opportunity to express opinions on details, fit etc.
Made to measure / Custom made Half r-t-w. Garment made from a pre-existing stock pattern that is altered, usually by machine, to fit the customer’s measurements. Not to be confused with bespoke.
Toile A test garment used to try the fit before working with the actual cloth. Usually made in cheap material, as multiple toiles may be made in the process of perfecting a design.
Full Floating Canvas
Fused canvas The interlining is heat pressed (glued) to the wool of the suit. It is less durable over time and loses flexibility. Fusing is good if you want a price point suit and don’t plan on wearing it every day. This technique is not used by professional tailors, but in the r-t-w or bespoke clothing industry.
Half Floating Canvas A compromise between full and fused canvas. A half canvased suit uses a sewn in canvas piece in the chest and the lapel of the jacket, and is fused on the bottom part of the jacket. This allows you to have the canvas at the most important part of the suit, and keeps the price down by having less handwork.
To test if the jacket is full-canvas, pinch the layers of fabric between the button holes. If you feel three layers it is full canvas, two layers is half canvas and one layer means the lining is fused or glued.
MILLINER TERMS Coiff A stiff, small hat. Usually fasten to the hair with hairpins, combs or an elastic band in the neck.
Crenol Synthetic straw-like material that is thicker than tulle.
Diadem A jewelled headband.
Fascinator Usually a large hair decoration on a band or clip with elaborate trimmings and decoration like a formal hat and it can incorporate a base to make it a miniature hat.
Felt Cloth made from wool, fur or hair, compacted (felted) by rolling and pressing, in the presence of heat and moisture.
Hat Item of dress worn on the head, from a word of Saxon origin meaning hood.
Milliner Artisan who makes and sells hats.
True romantic Take a look inside the home of designer Therese Zetterberg
BY ANN-CHARLOTTE LOVÉN Photographed by Karin Wildheim
f you’ve ever wondered what it’s like to meet a true romantic, look no further than Therese Zetterberg. Just take a look at the gorgeous collections of Zetterberg Couture and you’ll get a clear idea of her sophistication, charm, and romantic style. We’re huge fans of her pretty work, so we were thrilled at the chance to peek inside the home she and her fiancée share in the centre of Gothenburg, Sweden. We instantly fell in love with her light-filled apartment, and of course the impeccable style and romantic influences that appear in every corner of Therese’s home!
Your home is so charming and beautiful! Does your home reflect the same style as your wardrobe or as your designs? My home does reflect my style. I like vintage clothes and second hand items, especially garments inspired by the 10 and 20’s era. My home is a mix of 1900th century to 1950’s furniture. Almost everything in my home is old; from pillow cases with handmade lace, to the silver cutlery that I eat breakfast with every morning. I’m inspired by beautiful things with high quality in my designs, and that is also a obvious choice in my home. How would you describe your decorating style? I don’t have a single item from the big department stores, and that’s a relief to me as I don’t like furniture made by chipboard. I prefer well made furniture that will last an entire lifetime. My idea is to never throw furniture away, but to take care of the things I have and to add well chosen things that I’ll find in antique stores now and then. What is the hardest part of decorating? To me, there is nothing difficult with decorating, but if I where to mention something it’s finding nice lamps, fixing the electrical and pretty fabric-covered cords.
What is your favourite part of decorating? The best part is searching for the perfect thing at flea markets and antique shops. I love to go around looking for antiques and that’s what I spend most time doing on vacation. What is your favourite room in your apartment (and why)? My favourite room is the living room. It’s big and airy. I love the vaulted ceiling and the pretty, hardwood floor that has thousands of marks and creaks as I walk barefoot over it. I makes me think about those who’s walked over this old floor throughout time. The apartment used to be three times as big and the building is from 1873. I like history and would never consider living in anything newer than 1930. Where are some of your favourite places to shop for interior design, both online and in Sweden? I shop quite a bit at Bukowskis and Stockholms Auktionsverk, and also from private collectors who know what I like. A lot of my latest finds, such as the desk which is a baking table from the late 1700s, I find in Österlen. I really love going around to all the small flea markets in Skåne. You can find a lot of nice things there.
WW W .GOTEBORGSAUKTIONSVERK.SE
Glass box Arles 269 SEK (¤30) Clothilde
Antique engraving from Trademill
Antique chandelier 22.000 SEK (¤2.444) Trademill
ESSENTIALS Antique terrine from Gustafsberg 550 SEK (¤61) Trademill
Garden urns 850 SEK (¤95) Trademill
Gustavian styled dresser 1.300 SEK (¤144) Trademill 72
Chhatwal & Jonsson Ikat Dehli cushion 649 SEK (¤72) Artilleriet
Empire mirror 9.000 SEK (¤1.000) Trademill
English three seater 13.990 SEK (¤1.554) Mio
1950’s coffee table Bukowskis Market
Greengate Audrey bedspread 1.090 SEK (¤121) Grandma’s 73
HEALTH & BEAUTY
A guide to Perfume Have you ever heard someone say? She smelt like a flower! Our way of sensing a smell is very powerful and a personâ€™s scent can make a very big impact. A scent often makes you remember certain persons or events. There are those who claim we tend to fall in love with people because of their scent, well, I would tend to agree with that. BY Jelena Jankovic
There are some things to be considered while wearing and choosing your perfume Use your perfumes wisely and remember that there could be people around you that are allergic so go easy on the perfume. Generally, you should use perfume more lightly during the day. Perfume will mix with your body chemistry after some hours. Therefore, a perfume will never smell the same on two people, so be careful before rushing into buying the same perfume as your friends.
It is best to wait for a while after you have showered to put on a fragrance. This is because the natural body scent that helps the perfume last longer has been washed away.
Contrary to popular myth a perfume should not be rubbed between your wrists since that destroys the perfume molecules. And remember, it takes time for a perfume to mature on your body and develop into the right scent.
Add perfume where the body gets warm rapidly such as your neck and your wrists.
Donâ€™t perfume your clothes, they will just smell old after a while.
If you would like a more lasting fragrance use a body lotion (preferably the same as the perfume) and then layer with perfume.
Another tip is to spray perfume (lightly!) into the hair.
Do consider keeping your perfumes cool and dark since warmer temperatures change the nature of the perfume.
Generally, you should use perfume more lightly during the day 75
HEALTH & BEAUTY
Short History of Perfume The art of making perfumes originated in Egypt and was later further developed by the Romans and the Arabs. Perfume production has developed rapidly from the 1850s and due to new technologies these can now be produced cheaper and new kinds of notes created. Nowadays most perfumes originate from Grasse, France. For decades they have been growing aromatic plants there to extract their essences.
Perfume The easiest way to describe a perfume is to do it in different steps:
Start from the intensity of the perfume, meaning how much perfume oil it contains.
Determine which fragrance family it belongs to
The formulas for popular perfumes are almost as well kept as the Coca-Cola recipe
Determine the notes of the scent
The formulas for popular perfumes are almost as well kept as the Coca-Cola recipe. Specialist perfumers are artists who have extensive training and knowledge in fragrance, and fragrance composition. The perfumers are the ones responsible for developing the perfumes.
HEALTH & BEAUTY
The intensity of a scent depends on the level of perfume oil it contains. The strongest is the Perfume Followed by : Eau de Perfume Then comes the Eau de Toilette The least intense scent is the Eau de Cologne. The level of pure oil extract determines the price of the perfume.
Perfumes are divided into fragrance families. It is the dominant scent of the perfume that determines which category the perfume belongs to. Since all families have different “personalities” most often we tend to choose perfumes from the same family.
The Floral scents a harmonized mixture of flower fragrances Some of the most common flowers in the floral scents are jasmine, lily of the valley, carnation and rose. The colorful orange and yellow colored flowers are referred to as “oriental flowers”.
green perfume: Eau de Sisley 2
Typical composite floral fragrance: Calvin Klein- Eternity
Fresh scents The fresh scents consist of navy, green plants and citrus. Some of these are Bergamot, lemon, orange and grapefruit, usually very popular in the spring. Typical Green perfume is: Eau de Sisley 2
floral fragrance: Calvin Klein - Eternity
The intensity of a scent depends on the level of perfume oil it contains 77
HEALTH & BEAUTY
Typical oriental scent: Thierry Mugler- Angel
Perfumes that are described as â€œheavierâ€? usually have fragrances with notes of spices, flowers and wood and are referred to as oriental fragrances. Typical Oriental fragrances are: vanilla, patchouli and tonka. These are best used during the autumn and winter. Typical oriental scent: Thierry Mugler- Angel
Chanel no 5 is one of the most famous perfumes in the world
HEALTH & BEAUTY
Compared to music a perfume note could be described as the music cord. The perfume notes simultaneously work together in harmony reaching that perfect scent. The different notes have a different intensity time. Each note consists of many fragrances. The notes are divided into three groups :
Top notes This is the most important note for the perfume sales. The top note is the first scent you smell when opening the perfume bottle and its aim is to make a first impression. This note will evaporate after some minutes and settles into the heart note. Some of the typical fragrances that can be found in the top notes are peach, cinnamon and ginger.
A women who doesnâ€™t wear perfume has no future Coco Chanel
Heart notes The heart note is what determines the most intense and characteristic scent of the perfume. It connects the base and the top notes into a perfume harmony.
Base note The base note is the part of the perfume that will last the longest. It can take more than an hour before the base note will reveal its true character.
CAMILLA THULIN Meet the tailor queen Camilla Thulin, the expert when it comes to royal fashion, and learn how to add signature pieces to make a royal statement TEXT BY ANGELICA HELLGREN
First, describe your work as a tailor and costume designer? On a daily basis I`m working as a costume designer for opera, musicals, films and television. I also have my own dress brand and I am writing books about style for adult women. I am the editor for the online-magazine, granntanter.se for adult women, together with the writer and author Karina Ericsson Wärn. There’s also work with styling, fashion writing for newspapers and magazines and styling for people in their careers. Tell us about your studio In the studio we are four employees where we sew everything from big bridal dresses to doing our own patterns and also my own line of dresses. Where did you learn designing? I`m trained at Anders Beckman`s school of design. Which designers do you think has a royal element in their style? Oscar de la Renta, Alexander Mcqueen`s head designer Sara Burton and Pär Engsheden. What would you wear at a royal occasion? I have two spectacular dresses that I wore at the nobel banquet. One was a green dress with elements of cerise. It was a handmade dress in ikat fabric, that was made in Uzbekistan. The other one was a black and red ball-dress à la the queen of Denmark. 82
THE BEST DRESSED ROYALTIES
Queen Margrethe Catherine Duchess of Cambridge Queen Rania
Camilla`s royal style school
Think classic and avoid fashion trends Show no knees Use a monochrome color palette Let your hair grow so you can make stylish coiffures Use makeup that looks beautifully invincible
HAT BY PSELLING BLACK GLOVES BY FORZIERI
1.500 SEK (¤175) pselling.tictail.com
492 SEK (¤57) nelly.com
BLACK DRESS BY DONNA KAREN 11.046 SEK (¤1.290) veryeickhoff.com
QUILT BAG BY CHA
14.130 SEK (¤1650) am
SKIRT BY ALEXANDER MC-QUEEN 14.908 SEK (¤1.741) theoutnet.com
TRENCHCOAT BY BURBERRY JACKET BY ALEXANDER MC-QUEEN 29.894 SEK (¤3.491) theoutnet.com 86
8.597 SEK (¤1.003) stylebop.com
EARRINGS BY BLUE NILE 4.610 SEK (¤538) bluenile.com
HEADBAND BY JOHN LEWIS 255 SEK (¤30) johnlewis.com
RING BY A B DAVIS 865 SEK (¤101) johnlewis.com
JACKET BY ICHI 499 SEK (¤58) nelly.com
Ten royal essential pieces The Chanel bag – 2.55 A scarf from Hermès Bigger pearls for the ears Short suit jackets Use high heels, absolutely no half heel Always nude stockings or tights
Use handbag in the same color as the outfit Coat with a little length
LIPSTICK BY CHANEL
Hats with wide brims or a coiffe for festive occasions
356 SEK (¤41) strawberrynet.com
Plain dresses that goes just below the knee
DRESS BY ALEXANDER MC-QUEEN 10.258 SEK (¤1.198) theoutnet.com
NECKLESS BY M925 DESIGN 499 SEK (¤58) m952.se
PUMPS BY MICHAEL KORS
BAG BY H&M
1.643 SEK (¤192) lordandtaylor.com
199 SEK (¤23) hm.com 87
JOIN THE PART Y ! IN NEED OF A SMASHING DRESS? HERE ARE SOME OF THIS SEASONS PARTY DRESSES. GET INSPIRED!
PHOTOGRAPHED BY JONAS LUNDBERG STYLED BY KARIN ROSENLUND HAIR & MAKE-UP BY KRISTIN BRULAY MODEL Agnes B / Avenue Modeller 88
DRESS, 499 SEK 造55, GINA TRICOT NECKLACE, 149 SEK 造16, AND BANGLES, 79,50 SEK 造9, ALL FROM LINDEX SHOES, 1495 SEK 造166, RIZZO
SHORT FLOWER PRINTED DRESS, 499 SEK 造55, GINA TRICOT HAT, PRICE UPON REQUEST, LINN BECKER
DRESS WITH PEARL EMBROIDERY, 8.200 SEK ¤911, CECILIE MELLI BLAZER, 399 SEK ¤44, ÅHLÉNS BANGLE, 399 SEK ¤44, PIPOL´S BAZAAR EARRINGS, 869 SEK ¤96, DYRBERG/KERN PURSE, 550 SEK ¤64, CECILIE MELLI SHOES, 1.295 SEK ¤150, RIZZO
APRICOT DRESS, 2.590 SEK 造288, ZETTERBERG COUTURE BELT WITH FLOWER, 599 SEK 造66, ZETTERBERG COUTURE PURSE, 499 SEK 造55, PIPOL'S BAZAAR EARRINGS, 695 SEK 造77, LILY AND ROSE
GOLD SEQUIN DRESS, 2.999 SEK 造333, TIGER OF SWEDEN EARRINGS, 689 SEK 造66 RING, 869 SEK 造96 BANGLES, 1189 SEK 造132, ALL FROM DYRBERG KERN
MULTICOLOURED DRESS, SEK 19.900 造2.211, CECILIE MELLI BANGLE, 495 SEK 造50, LILY AND ROSE EARRINGS, 1120 SEK 造130, CECILIE MELLI SHOES, 650 SEK 造72, DONNA GIRL
DRAPED DRESS, 4.099 SEK ¤455, MOUCHÉ BANGLE, 350 SEK ¤39, CECILIE MELLI
DRESS WITH RHINESTONES, 6.999 SEK 造778, BY MALENE BIRGER EARRINGS, 820 SEK 造91, CECILIE MELLI SHOES, 1495 SEK 造166, RIZZO
BEADED SILK DRESS 1.695 SEK ¤188, MARGAUX/ZETTERBERG COUTURE EARRINGS, 250 SEK ¤28, CECILIE MELLI SHOES, 4.999 SEK ¤555, MOUCHÉ RING, 869 SEK ¤96, DYRBERG/ KERN
GLOSSYBOX skickar varje månad ut fem skönhetsprodukter från välkända varumärken. Beställ på www.glossybox.se
The Style of
Catherine, Duchess of Cambridge What brands and styles does a modern princess prefer? With a baby just around the corner Princess Kate has manage to stay true to her style. With that well-defined waist Kate sure knows how to dress for her body and for every occasion
BY Marina Milojkovic
Statement coat with a defined waist
Kate seen in a vibrant coloured dress and as always, a defined waist
beloved child has many names. Catherine, Duchess of Cambridge, Catherine Mountbatten-Windsor or perhaps what we usually call her, Princess Kate. Although Kate has many names her style is very well put together. It is almost like her style is honest in some way. She always looks comfortable, pregnant or not and with that said, with a baby on the way, Princess Kate has never looked better. Kate never leaves her comfort zone. Which in some cases can sound boring. However, in this particular case it is what makes Kate’s style hers. She is safe, and still surprising with her vibrant colour choices. She is fashion-forward enough and perfectly elegant in a modern way, just like a true princess of her time. Her style has evolved from safe and conservative into becoming a chic fashion icon.
In some ways, Kate has created her own royal style. Wrap dresses, shorter dresses, tight dresses and of course hats. What is sure is that we barely see her in trousers. I can understand that. With those gorgeous legs, why not show them? Kate is never afraid to be sexy, but in a classy way. A deeper neckline paired with a statement necklace is one of Kate’s go to fashion tricks. Princess Kate has an easy grace and she loves to mix high fashion with the high street chains such as Zara. What I love about her style is that she has not changed it during her pregnancy. It is still modern and classic enough, without getting dull. I cannot say it better than Max Mara’s creative director, Laura Lusuardi. “Kate is clearly a very confident, healthy woman who is comfortable in her own skin”. So, what brands does the princess prefer and what is significant for her dresses? How do you dress royal during a pregnancy? This, and a bit more can be found if you turn the page. 103
STYLE Kateâ€™s pregnancy style is not far from her usual style. Seen here in a chic Topshop dress.
The simple everyday style of Princess Kate. Seen here in a dress by Issa
Kate is an expert when it comes to mixing high fashion with the high street chains. She also stays true to her favourite British as well as female designers.
Zara Topshop Roksanda Ilinic Issa Alexander McQueen Reiss J Brand LK Bennett Mulberry Diane von Furstenberg Temperley London
She is fashion-forward enough and perfectly elegant in a modern way, just like a true princess of her time
Kate with her sister Pippa Middleton in that memorable Alexander McQueen wedding dress. Pure Perfection!
Hair and Beauty Kate is well known for her gorgeous thick, long, wavy brown hair. A couple of months ago she cut bangs and the world went crazy. Although, once again, Kate is one modern princess. She usually wears her hair down with natural curls or half up. Kate is not heavy on the make-up, with light tones she creates a natural look where her eyebrows are neat but full. She emphasises one feature at the time, eyes or lips, never both. For beauty products Kate turns to Dr. Buckoâ€™s Belladerma.
Elegant and classy in Sarah Burton for Alexander McQueen.
Drop earrings, natural wavy hair and deep neckline. A typical Kate look
Accessories Like a true princess, Kate at some occasions wears hats. Many of her hats are designed by Philip Treacy. We have seen her in fanciful wedding fascinators as well as fedoras or fur hats. Although she is seen in stilettos, it is said that Kate loves boots. Knee-high, brown, black, leather boots are her favourite. She is more of a shoe gal and with bags; she prefers the classics by Mulberry. When it comes to jewellery, Kate is definitely a â€œless is moreâ€? type. It is common to see her in a pair of drop earrings.
Kate in vibrant and chic accessories
Kate with her baby bump
Knee-high boots is a true wardrobe classic in the princesseâ€™s wardrobe
Kate in a modern, fashion forward hat 107
Statement coat with lace print details 750 SEK (¤85) Topshop
Plaid shirt 405 SEK (¤50) Topshop
Silk-jersey wrap dress in royal blue by Issa 5.100 SEK (¤538) netaporter.com
ESSENTIALS Get Kate’s look A true Kate dress by Issa
Grand tall boots 6.900 SEK (¤750) Jimmy Choo
6000 SEK (¤620) netaporter.com
Classic and modern jacket 2.000 SEK (¤240) Reiss 108
Mulberry’s new classic, Del Rey in black ostrich 45.000 SEK (¤5.200) Mulberry
2.800 SEK (¤310) Reiss
Evening dress with defined waist 6.000 SEK (¤700) Temperley London
Red dress 7.300 SEK (¤800) Roksanda Ilincic
Blue dress 559 SEK (¤60) zara.com
So, how do you create that chic, elegant and modern style that Princess Kate emphasises? Start by getting a classic wrap dress. Either in a safe colour, or in a colourful print. Then, find the perfect pair of boots and pair them with an above the knee skirt and sweater. Other go to things when it comes to getting Kate’s look is: Tailored pieces in vibrant colours Plaid and burgundy
A defined waist A great coat
The colours blue
Most importantly, stay natural and look healthy. No heavy make-up or over the top hairdo. Elegance is all about simplicity. Less is more, in every way with Princess Kate.
Mulberry Lily bag 6000 SEK (¤700) Mulberry
Drop earrings in blue 3.900 SEK (¤450) Efva Attling
Classic wrap dress by Diane von Furstenberg 3.500 SEK (¤378) netaporter.com
LK Bennett pumps 1.700 SEK (¤200) LK Bennett 109
WINE & DINE
a PICNIC in the park Summer means eating delicious food al fresco and being lazy in the park. Jennie Benjaminsson has created a ridiculously simple and tasty picnic just for you and your friends. Enjoy!
RECIPES BY Jennie Benjaminsson PHOTOGRAPHED BY KARIN WILDHEIM STYLED BY ANN-CHARLOTTE LOVĂ‰N MODEL SARA ANDERSSON 110
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Green salad with pasta and summer vegetables 4 Servings 250g pasta of your choice 300g mixed tomatoes 1/2 Aubergine 1 red onion 2 clove of minced garlic 2 handfuls of fresh basil 0,5 dl olive oil 100 gr rocket Salt and freshly ground black pepper Chopped fresh basil
Cook the pasta according to directions. Rinse it in cold water to cool off completely. Halve the tomatoes and slice the onion. Cut the aubergine into bite size pieces and fry soft in olive oil. Mix garlic, basil and olive oil into a bright green dressing. Pour the dressing over the cold pasta and combine with remaining ingredients. Salt and pepper to taste.
WINE & DINE
Makes 4 4 slices of sour dough bread Butter 100 gr. Tuna in brine 3 tbs mayonnaise 2 tbs creme fraiche 1 tsp dijon mustard I tsp fresh lemon juice 1 dl pitted black olives, preferably kalamata 8 small tomatoes 2 dl rocket Salt and freshly ground pepper
WINE & DINE
Tuna sandwiches with black olives Preheat the oven to 150 degrees 째C. Butter the slices of bread. Stir together tuna, mayo, creme fraiche, mustard and lemon juice until creamy. Salt and pepper to taste. Slice olives and tomatoes. Spread the tuna mixture, olives, tomatoes and rocket over 2 of the bread slices and put the other two on top.
WINE & DINE
RosĂŠ Sangria 1 orange 2 dl seedless grapes 2 dl mixed fresh berries 3 dl orange juice 5 dl sparkling rosĂŠ wine.
Cut oranges into thin slices. Place orange slices, grapes and berries in the bottom of a pitcher and top up with orange juice and wine. Cheers!
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Ricotta cheesecake squares with lemon Makes 12 Crust: 100 gr. Melted butter 150 gr. digestive biscuits Filling: 250 gr. Ricotta 200 gr. Cream cheese 1 dl milk 2 dl caster sugar 1 tsp vanilla sugar 1 tbs maixena flour 2 eggs Zest of 2 lemons Fresh raspberries to garnish
Preheat the oven to 150 ËšC. Mix melted butter and biscuits to a fine powder. Press out the mixture in to a form (about 20x20 cm). Place in the middle of the oven for about 15 minutes. Gently combine all remaining ingredients and pour this mixture over the crust. Bake the cheesecake in the lower part of the oven for 40-45 minutes. If it should brown too much - cover it with tin foil. Allow the cheesecake to set in the fridge overnight and then cut it into squares. Garnish with fresh raspberries. 119
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”Don’t forget to pack a thermos with coffee!”
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Fresh fruit in vanilla syrup Serves 4 2 dl water 2 tbs caster sugar 1 vanilla pod, split lengthways 2 dl mixed fresh berries 1 dl pineapple cut into pieces 1 dl mango cut into pieces 1 dl grapes 200 gr. Watermelon in chunks or balls
Preheat the oven to 150 ËšC. Bring water, sugar and vanilla to boil and let simmer over low heat for about 10 minutes. Allow the syrup to cool and remove the vanilla pod by pouring the syrup through a siv. Pour the syrup over the fruit and divide in to portions.
WINE & DINE
Picnic packing list •Basket, cooler etc •Blanket •Plates, cutlery, glasses, napkins. Use the good stuff! Plastic is so boring! •Empty plastic bag for rubbish •Entertainment such as radio, games, books etc. •Sunscreen •Water
The rise and fall of
It-Bags How is it that women spend so much money on something as simple as a bag? And what happened to the it-bags? BY Marina Milojkovic
bag can evoke memories, a bag can make you lucky as nothing else can. It is almost as if we have a relationship with our bags. It is the two of us against the world! It is as if the bag will protect us from anything bad, like a shield. A couple of years ago it was all about the it-bags. The bag that every celebrity was carrying, or the one that cost the most. It was not about the practicalities of the bag, it was only a status symbol. Luckily, we have left that behind. Almost. Of course, expensive bags will always be some kind of a status symbol. Now, and for some time, there has almost been a protest against bags. We see french style icons like Emmanuelle Alt carrying their phones, notebooks and wallets in their hands. Perhaps it is just a trend at the moment? Because, who can say no to all those gorgeous bags out there? The thing with bags is that everyone can have one. Any body type can carry a bag, you do not have to be tall or super skinny to carry it, it is not a couture dress. It is a way to access the big fashion houses and once you treat yourself to a love, a bag. It is hard not to do it again or get in a serious relationship with it. 125
It is almost as if we have a relationship with our bags. It is the two of us against the world! So, what happened?
How is it that itbags somewhere disappeared from the fashion planet? Did it become all about the shoes instead? No, is is as simple as this, the it-bag was worn out and fashion became more about sustainability. A bag should not be trendy, it should be practical and timeless, that is how it is worth the money.
Remember these it-bags?
Balenciaga motorcycle bag
It-bag: Marc Jacobs The Stam bag 128
Choose a bag that suits your life!
Do you need a bigger or a smaller bag? How much do you carry with you everyday? Do you want leather, suede or a cool canvas print? The options are so many when you do not care about what is trending at the moment. There are so many good options, the tote, the satchel, the clutch. Choose a bag that suits your life.
CĂŠline classic satchel
Instead of getting an it-bag, look into your everyday life and see what your needs are.
Louis Vuitton Neverfull or Speedy
Turn to the British or French fashion houses when you look into what bag you should get. These fashion houses, such as French CĂŠline, Louis Vuitton and Chanel, or British Mulberry and Stella McCartney have classics that never goes out of style
Stella McCartney Falabella 131
HEALTH & BEAUTY
Skin food How to get that glowing skin? We met up with author, raw food chef and the woman with a glowing face Erica Palmcrantz -Aziz to get her advice on how to get that radiant looking skin. TEXT BY Jelena Jankovic PHOTOGRAPHED BY Anna Hult
Tell us about your philosophy when it comes to healthy living My philosophy when it comes to healthy living has always been that you have to find joy and pleasure in the food you eat. Your skin is a great tool that immediately shows you how you feel. If you are not feeling well in your body it will show up on your skin right away. You should see the food you eat as a tool for healthy living and a glowing skin. Pure and unprocessed food will give you more energy, a radiant looking skin, positive thinking and you will feel more at ease with yourself. Eating pure and healthy do require some discipline in the beginning, but in the end it will pay off.
Many of us today are battling with skin impurities and a lack of glow in our skin, how do we come about with that problem? Green vegetables are definitely a source of energy and glow. Eating more green leaf vegetables will make your skin soft, smooth and glowing. Make a habit of including it in a salad or in the morning smoothie.
If only talking about the skin, what is important to think about to get a glowing skin? Drink more water, and eat more green leafs and superfoods. Superfoods will also protect you from the damaging sunbeams. Dry brush and scrub your body on a regular basis. When scrubbing, make sure to use the natural body scrubs. Another thing to keep in mind regarding facial products and body lotions is to consider if these products are something that you can eat as well. If that is not the case, then you should probably not use it on your face and body. Including healthy fats into your diet will make your skin more elastic. Some examples of healthy fats are: Coconut oil, flaxseed oil, hemp oil, olive oil and cocoa butter, these are all products that could be used as body lotions.
Your skin is a great tool that immediately shows you
how you feel 133
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What is a good way to start a day with? Water! Drink a large glass of room temperature water, but make sure the water is filtrated. Today’s tap water includes a lot of chemicals and hormones and therefore it is good to filter the water. Ad some lemon juice, wheatgrass, chlorella and spirulina and you have a glass of elixir. If possible, try to not eat anything right away in the morning before you have gone to the bathroom. That way your intestines are ready to start to work and are not disturbed by yesterday’s food.
What are the products that you would recommend to be excluded or minimised in order to get a healthier looking skin? Processed foods, products including E-markings, flour, refined sugar and lactose, these are some of the products that you should try to minimise.
A perfect way to start your day! Green and Strong Smoothie 2 handfuls of spinach 1 tbsp hemp protein powder 1 apple 3 dl of water 1/4 avocado Mix in a blender
Could you name three skin care products you couldn’t do without? Coconut oil - I use it as body lotion, sunblock, hair treatment and it’s delicious to make a good ice chocolate with. Green powders such as spirulina, chlorella or wheatgrass. This cleanses us from within to increase our inner and outer glow. Honey - I massage it on to the skin and on to dry patches. I also enjoy the benefits of having a little lukewarm water and a drop of honey.
HEALTH & BEAUTY
The perfect snack! Spearmint ball 10 dates 3 dl of sunflower seeds 10 drops of mint oil 2 teaspoons of spirulina Sweetened cacao nibs Run the sunflower seeds in the food processor until they are finely divided. Add spirulina and mint oil and run again. Add the dates and run until it gets the consistency of which you can make balls of. Roll in sweetened cocoa bits.
HEALTH & BEAUTY
THE ROYAL SKIN TREATMENT How to achieve flawless skin
BY Johanna Millerhovf ILLUSTRATED BY Kristina Hultkrantz 136
You donâ€™t have to be a royalty to get beautifully groomed skin. Here are the best tips that you can do yourself at home:
Daily skin care routinE Who doesn't want perfect skin? Going to a salon to get a facial can give great results, but it is the daily care of your skin at home that makes the biggest difference. Always clean your skin mornings and evenings.
Cleansing Customise cleansing products for your skin type. Such a simple thing can otherwise cause you to manipulate the skin in the wrong direction and is also a common mistake. Add a moisture mask 1-3 times a week. Itâ€™s needed more often in the winter, when the skin's top layer dries out.
Exfoliation A typical grain exfoliation can really make your skin shine. It also allows the moisturiser to go down deeper into the skin. Using a good moisturiser is very important to how your skin looks. If you want an extra treat, you can use special wipes that contain lighter AHA acids such as glycolic acid or lactic acid. Use the wipes as a regimen; one each evening.
If you want to bring out the heavy artillery; chemical peels for home use are great. Another thing that has good effect on the skin texture is exfoliating creams. These creams renew the top layer of the skin, causing the skin to become soft and fresh. Still, the absolute best product for the skin is serum, which goes deeply into the skin and is very effective. Serums contains mostly of active substances, they are a little looser and thinner in consistency, and thus cannot be used alone. Always apply a moisturiser over the serum, otherwise it makes no use at all. The skin will only get dry. Serums are packed full of either antioxidants or other active substances depending on the type of serum you choose. Serums penetrates the top layer, thereby affecting the texture and quality of the skin.
Sunscreen Most dermatologists agree that sunscreen is the most effective skin-care product for preventing wrinkles and preserving the skins quality. Choose a sunscreen that protects for both UVB and UVA rays, since the UVB rays are carcinogenic and UVA affect ageing.
HEALTH & BEAUTY
SKINCARE AT HOME STEP BY STEP
First, start by washing away eye makeup with eye makeup remover. Wash your face morning and night with a facial cleanser. Massage the cleanser into the face, in a circular motion. 1) Begin to circulate into the cheeks 2) go up against the forehead in circular motion 3) Go down to the chin. Rinse off with lukewarm water. Dab skin dry with a freshly washed towel.
Pat toner into the skin with a lightly moistened cotton pad. Avoide the eye area. This will get the skin really clean. Pay extra attention to the nostrils, eyebrows, and hairline, since dirt tend to stick to these areas.
HEALTH & BEAUTY
”It is the daily care of your skin at home that makes the biggest difference.”
Exfoliate your skin one to three times a week. But no more than three times a week since the skin begins to compensate if you exfoliate too much. The same applies to rubbing the face vigorously with a towel. This can lead to pimples or the skin might begin to produce more sebum which can lead to oily skin. There are peelings that should be left on the skin as a mask, these works chemically. If you’re in need of an extra treat, apply a facial mask after exfoliating.
Moisturise your skin and do not forget eye cream. Apply a pea size of eye cream, dab out two clicks under eye skin and pat to the outside eye, where crow's feet are formed. Apply under the eyebrow as well, and on the eyelid if you're dry there. Apply moisturizer on the forehead, cheeks and chin, and lubricate the cream. Finish with sunscreen. Sun protection is needed year round, SPF 15 is sufficient for winter months. You can also use a day cream with SPF. Avoid creams with SPF during the night. Gradually increase to SPF 25-30 during the spring.To preserve the quality of your skin, use SPF 50 in the summer. Especially if you have a tendency to develop pigmentation
10 HEALTH & BEAUTY
Skin care products listed by Pouf!’s beauty expert. Enjoy!
Johanna's beauty favourites
2 1 | Glycolic Mask 10% by Mene&Moy, 749 SEK ¤87, Skincity An effective chemical peel for home use that really works on the skin texture, smoothes and adds luster. Suitable for a rough and oily skin.
2 | Ultimate the emulsion by Kanebo Sensai 3899 SEK ¤454, Skincity A moisturizer with a perfect formula and texture. If you like to treat yourself, you’ll enjoy this product. Expensive is not always better, but with this, you’ll notice a significant improvement in the skin. It provides softness and suppleness to the skin, that you can both see and feel. Ideal for mature skin due to the anti aging properties. Use morning and night.
3 | Sun Vivo by Biotherm Face SPF 50, 329 SEK ¤38, Kicks The best thing you can give your skin is sunscreen since it’s the only thing that protects the skin against premature aging. Invest in a sunscreen specifically suited for the face. This formula also allows it to be used as a moisturizer.
4 | Soothing micellar water by Decléor, 289 SEK ¤34, Skincity Toner suitable for all skin types, but especially good for sensitive skin. Apply to the skin on a drenched cotton pad, as the last step in the cleaning routine. Don’t rinse off.
HEALTH & BEAUTY
5 | Serum C25 by Dermaceutic 589 SEK ¤69, Skincity A serum with lots of antioxidants which prevents premature skin aging. Use it under sunscreen, to get maximum effect.
6 | That’s incredi-“peel” by bliss, 489 SEK ¤60, Skincity Peeling and exfoliating wipes soaked in glycol acid. Keeps the skin smooth and gives a fresh glow to the skin. Use a wipe every day and you have whole new skin.
7 | Ommerse, Daily Renewal Crème by Zein obagi, 654 SEK ¤76,1 Nordstrom A real anti age cream with retinol and antioxidants that help renew the skin. Suitable for mature skin and for those who want power in their daily skin care routine.
8 | Super Defense CC Cream SPF 30 by Clinique, 295 SEK ¤34,3, Sephora Last year, BB cream was the biggest thing that happened to skin care in a long time. The successor is CC cream. This next step focuses even more on lustre for dull looking skin.
9 | Enzymatic gentle exfoliator by Phenomé, 365 SEK ¤54, ecoliving A peel that cleanses the face by removing dead skin cells. Helps to remove impurities in the skin. Especially well suited for impure skin, or if you have combination skin.
10 | Vit-A-Plus illuminating masque by MD formulations, 459 SEK ¤53, skincity A face mask that contain mulberry and AHA which evens out the skin tone and dissolves pigmentation in the skin. Ideal for those with patchy pigmentations. . 141
We aim to amuse and educate with endless chit-chat about topics which waste your valuable time and leave you feeling utterly fulfilled.
Buzz, buzz, buzz Be a hotel owner to creepy guests and do something good for the environment as well. It's like, ehrm, killing two birds with one stone.
Insect Hotel, 250 SEK €28, Roullier White
Smelly cat? Treat your pet with this luxury pet parfum.
250 SEK €28, Roullier White
Tha Bomb! Be a flower child and give the world some love by bombing it with seeds.
Spray n' pray Loads of yummy essential oils to help you battle stress.
No Stress Spray 30 ml 112 SEK €12 by Les Chochottes
LoveBom 30 SEK €3.5, Kabloomshop
Speaking of... ...smelly things. Remember when you had to telephone from a tiny, smelly booth? Nowadays, phone booths are transformed into scented candles that smell like rice flower and vanilla.
Gotta love development! 90SEK €10, Bliss living Home
Get em' while they're hot! Back in 1997, we all craved baguettes. Now we're drooling over croissants.
Charlotte Olympia Croissant gold-plated clutch, 11 260 SEK €1 310, Net-a-porter
Street art! If you are secretly dreaming of being Banksy, but you're too well behaved to doodle on other peoples property with permanent paint.
Large Coloured Chalk 100 SEK €11, Ben Pentreath
Disappearing act Be prepared! You'll never know just might hit you. Therefor you should always carry a tiny patent case with everything you might need on the go. Such as earring backs, hair spray, stain-remover towelette and other necessities.!
129 SEK €14, Nordstrom
Jot down your most inner thoughts or send someone a secret message using invisible ink.!
29 SEK €4, Ben Pentreath
The spirit of fun To quote A.A. Milne: “Nobody can be uncheered with a balloon.”
Balloon poodle necklace 490 SEK €55, Ted Baker
BITS& PIECES Illustrator Kristina Hultkrantz imagines what Josephine Baker simply couldn't live without.
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Published on Jun 2, 2013