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Company Profile Leading Hospitality Online communication & Marketing


ABOUT US A door to a different continuum

With more than 10 years experience Positioner is an industry leader in providing outstanding online & offline communication for the luxury & travel industry. Our objective is to position your product so sharply that it becomes top-of-mind when your target group thinks about your category. We do that. We do it with creativity, passion, enthusiasm, professionalism, surprising concepts, ever-fresh ideas, and an inimitable style tailored to each individual project.

Headquartered in the sunny Ticino where people still master the art of stress-resistant relaxation, our team combines Swiss precision with Mediterranean flair and German functionality. Our focus is on class, style, and taste. Our ambition is to capture site visitors and to entice them to explore your exclusive world. The assets we provide are timelessness, simplicity, functionality, and innovation. www.positioner.com


Some hotels just provide accommodation. Comfortable, clean, and nondescript. And there are hotels that make people feel at home. With an outstanding atmosphere and a refined touch. Those are the special ones we are dedicated to. Daniele Bianda Creative Director & Owner, Positioner


PHILOSOPHY

We know how to communicate with luxury-seeking targets groups: they respond to persuasive ideas, brilliant imagery and ingenious communication ideas. We analyze and developed the site’s results, optimize its integrations, image, technology and marketing strategy. Positioner build lasting relationships with their customers by establishing a communication strategy developed with the aim to achieve measurable results.


CLIENTS

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Roma


SERVICES

We craft custom communication solutions that integrate your unique business processes with easy-to-use tools.

Brand positioning Corporate image Website development Online Marketing Copywriting & Photography Analysis


STRATEGY BY POSITIONER

REVENUE MANAGEMENT

EMAIL MARKETING

SEO

SOCIAL MARKETING

PPC

HOTEL WEBSITE

IDS

ONLINE BOOKING

REPUTATION MANAGEMENT (REVIEW)

ONLINE PR

GDS


CASE STUDIES


Villa d’Este Villa la Massa villadeste.com villalamassa.com

Client Villa d'Este is one of the most charming and iconic hotels in the world. Located in a beautiful bend of the lake of Como is no doubt elegant and rich of charme.

Solution Villa d'Este fullscreen website allows the use of big and expressive pictures, which gives to the online visitors the chance to see exactly where they are going to stay. The structure of the website is very modern and the elegance of Villa d'Este is palpable right through the site.

Results Positioner's strategy and design meant a 50% growth in website visits and a 40% increase of the time users spend on the website.


The Cambrian Adelboden thecambrianadelboden.com

Client Situated amid the pristine scenery of the Swiss Alps, and with stunning mountain views in every direction, The Cambrian offers the kind of location that tense desk huggers the world over spend their days dreaming about.

Solution A personalized website with�effective�online marketing strategies.�It is a personalized service which develops a synergy between Positioner and the customer,�that continues to develop over time.

Website

Results The marketing strategies confirmed Business Online Revenue increased by 100% the first 6 months and a 200% increase of the website visits.

< Newsletter (Email marketing)


TripAdvisor Business Listing

Google Local Business

Youtube (Video) Channel

Flickr (Photos) Channel


Jagdhof Glashütte jagdhof-glashuette.de

Client Special hotels express perceptible finesse. The Jagdhof Glashütte is the place where you feel like home away from home, in the magnificent Relais et Châteaux style.

Solution An upscale design with integrated marketing strategies and innovative technology. New pictures had to be taken in order to express Jagdhof Glashütte at its best. An impactful design to build branding & recognition.

Results After the website's redesign and the change of strategy, Jagdhof Glashütte appeared in the Top #5 Search Engine position. Both website visits and time spent on the website increased by 60%.


Hotel Guarda Golf hotelguardagolf.com

Client This new and innovative five star hotel, fashioned in a modern yet characteristic alpine style, reveals a unique concept and philosophy. A new Swiss Alps retreat, with cozy atmosphere and personalized service.

Solution Positioner planned strategically the launch of Guarda Golf's website in two phases: first the pre-site whose goal was to promote the hotel and to start gathering future clients; then, once the hotel opened, the official website.ďż˝

Results The official hotel opening has been a great success. The websites went from 0 to 8'000 visits per month.


Print Design Testo ......


ONLINE CONCIERGE

Introduction

Return on Investment

The “Online Concierge” is a personalized service contract and involves Positioner and the customer to evolve over the time together. When Positioner assumes the role of your online concierge, we become your 2nd hand for all your online marketing strategies; Positioner analyzes the market and suggests all the actions to take to maintain great visibility, profitability & revenue. As a Positioner client, you are our guest, and we discreetly take care of things in the background to assure your well-being and to safeguard your interests.

The only way to guarantee success is to measure the results of your efforts. When Positioner assumes the role of your online concierge, we design and implement tailor-made tools and reports that measure your online marketing results every day of the year. Our goal is to separate lookers from bookers. “We realize that the true measure of your site's success is the number of reservations it generates”.


PHOTO & VIDEO

Online and interactive media demand for ad hoc created highquality photography. We select the most experienced photographers to offer you a professional and outstanding service. Our photographers are all experienced in hotel and architectural photography. Their goal lays in catching the very essence �of your hotel transforming it in unforgettable images.�


Eye Photos Capanna San Gottardo Hotel Internazionale, Bellinzona


Photos Hotel Lugano Dante, Lugano


Chris Photos Tschuggen Grand Hotel, Arosa


Photos Trois Rois, Basel


Photos Kronenhof, Pontresina


Sol Photos Maradiva, Mauritius


Photos Le Sirenuse, Positano


CONTACT Our reception desk looks forward to welcoming you.

Positioner SA Centro Monda 3 6528 Camorino Switzerland phone +41 91 840 92 40 fax +41 91 840 92 41 info@positioner.com


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