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Company Profile & Portfolio Leading Hospitality Communication & Marketing Agency


ABOUT US A door to a different continuum

With more than 15 years experience Positioner is an industry leader in providing outstanding communication & marketing for the travel & luxury industry.

Our focus is on class, style, and taste. Our ambition is to capture the visitors and to entice them to explore your exclusive world. 

Headquartered in the sunny Ticino where people still master the art of stress-resistant relaxation, our team combines Swiss precision with Mediterranean flair and German functionality.

Our goal is to offer them a genuine experience that reflects the precious and sometimes hidden realities of your brand. Our objective is to position your brand so sharply that it becomes top-of-mind when your target group thinks about your category. We do that. But not with a mechanism and not with templates. We do it with creativity, passion, enthusiasm, professionalism, surprising concepts, ever-fresh ideas, and an inimitable style tailored to each individual project.

There are many more aspects that set us apart from ordinary communication and marketing agencies: we constantly optimize your presence and your positioning. We communicate with you, we monitor the market, we open up avenues to new target groups. And most of all: the communication & marketing strategies we craft generate measurable results. positioner.com


Some hotels just provide accommodation. Comfortable, clean, and nondescript. And there are hotels that make people feel at home. With an outstanding atmosphere and a refined touch. Those are the special ones we are dedicated to. Daniele Bianda Creative Director & Owner, Positioner


Clients Our clients are the finest and most exclusive hotels in their segments. Every solution we develop is one-of-a-kind, just like the personality of the hotel it portrays.Â


Services We offer our guests a unique form of collaboration, with particular attention to detail and personalization of every project, by providing an exclusive, leading-edge service.

• • • • • • • • • •

Brand Positioning Communication Strategy Corporate Image Print Website Design Website Development Online Marketing Copywriting Photography Analysis


Online Strategy REVENUE MANAGEMENT

Your website must be your sales manager in front of millions of users. Positioner is in a unique position to provide a set of enterprise level online marketing, design & strategy solutions to allow the Hotel to reach its goals.

EMAIL MARKETING

SEO

SOCIAL MARKETING

PPC

HOTEL WEBSITE

IDS

ONLINE BOOKING

REPUTATION MANAGEMENT (REVIEW)

ONLINE PR

GDS


PORTFOLIO


Villa d’Este Villa la Massa villadeste.com villalamassa.com Services • Web design & development • Mobile website • Newsletter Design & Tool • Online Marketing

Client Villa d’Este is one of the most charming and iconic hotels in the world. Located in a beautiful bend of the lake of Como is no doubt elegant and rich of charme.

Solution Villa d’Este fullscreen website allows the use of big and expressive pictures, which gives to the online visitors the chance to see exactly where they are going to stay. The structure of the website is very modern and the elegance of Villa d’Este is palpable right through the site.

Results 2011

Positioner’s strategy and design meant a 50% growth in website visits and a 40% increase of the time users spend on the website.


Villa d’Este Villa la Massa Mobile Website Newsletter Design


Le Sirenuse sirenuse.com Services • Photography • Web design & development • Mobile website • Newsletter Design & Tool • Online Marketing

Client Le Sirenuse, is the pearl of the Amalfi Coast, in Positano. “The Sirens” still has a glamour and poise few hotels in the world can match.

Solution The state-of-the-art design of Le Sirenuse’s new website creates an ultra-modern impact, and an impression of utter elegance is conveyed throughout the site. New pictures had to be taken in order to express the magnificent Le Sirenuse at its best.

Results 2011

Positioner’s strategy and design meant an immediate growth in website visits and an increase of the time users spend on the website.


Le Sirenuse Photography


Aldrovandi aldrovandi.com Services • Web design & development • Newsletter Design & Tool • Print

Client A unique hotel in central Rome, the Aldrovandi has a new website offering a prelude to the hotel’s world-class splendour. A virtual experience of a magnificent hotel.

Solution The project involved a complete redesign of the site. Establish and promote brand awareness. Build online brand awareness and increase revenues across the website.

Results 2012

The hotel has achieved a total new look and feel, in line with the hotels’s position. Positioner’s design emphasizes the charm of Aldrovandi world and brings an immediate growth in website visits and an increase of the time users spend on the website.


Tschuggen Hotel Group tschuggen.ch valsana.ch carlton-stmoritz.ch edenroc.ch carcani.ch Services • Web design & development • Newsletter Design & Tool • Facebook App development

2012

Client As an exclusive top-class hotel group, Tschuggen Hotels offer a holiday experience without comparison in four hotels in dream locations in Switzerland: Arosa, Ascona and St. Moritz.

Solution The project involved a complete redesign and restructuring the hotel group site and all single site. Establish and promote brand awareness. Build online brand awareness and increase revenues across the portfolio.

Results The group has achieved a new look and feel, in line with the company’s luxury brand. Positioner’s design brings an immediate growth in website visits and an increase of the time users spend on the website.


Tschuggen Hotel Group Responsive Website Responsive web design technology that delivers optimized site views and navigation for all devices including tablet computers such as the iPad and smartphones like the iPhone


Villa Castagnola villacastagnola.com Services • Photography • Web design & development • Newsletter Design & Tool

2012

Client We are delighted to have the opportunity of leveraging our creativity in redesigning the world of Grand Hotel Villa Castagnola – a new design for an enchanting member of Small Luxury Hotels of the World.

Solution The site has been created with an immediate customer segmentation and content structure that has been analyzed and improved through suggestions; marketed for leisure, business, gastronomy and residence travelers and several other factors and niche segments relevant to the lodging market: a powerful tool for the Hotel Marketing & Sales staff.


Castello del Sole castellodelsole.ch Services • Photography • Web design & development • Newsletter Design & Tool • Facebook App development

Client An exclusive atmosphere and perceptible finesse are integral parts of Castello del Sole. Discover the new online experience that emphasizes the charm of this unique world. The Hotel is member of Relais et Châteaux and of Swiss Deluxe Hotels.

Solution For the third time, Positioner was selected to redesign the site of the magnificent Castello del Sole. Establish and promote brand awareness and highlight the exclusive features which emphasize the hotel’s simple elegance.


Castello del Sole Photography


The Cambrian thecambrianadelboden.com Services • Web design & development • Online Concierge “Full Online Marketing Program”

Client Situated amid the pristine scenery of the Swiss Alps, and with stunning mountain views in every direction, The Cambrian offers the kind of location that tense desk huggers the world over spend their days dreaming about.

Solution A personalized website with effective online marketing strategies. It is a personalized service which develops a synergy between Positioner and the customer, that continues to develop over time.

Results The marketing strategies confirmed Business Online Revenue increased by 100% the first 6 months and a 200% increase of the website visits.


Jagdhof Glashütte jagdhof-glashuette.de Services • Web design & development • Online Booking Solution

Client Special hotels express perceptible finesse. The Jagdhof Glashütte is the place where you feel like home away from home, in the magnificent Relais et Châteaux style.

Solution An upscale design with integrated marketing strategies and innovative technology. New pictures had to be taken in order to express Jagdhof Glashütte at its best. An impactful design to build branding & recognition.

Results After the website’s redesign and the change of strategy, Jagdhof Glashütte appeared in the Top #5 Search Engine position. Both website visits and time spent on the website increased by 60%.


Guarda Golf hotelguardagolf.com Services • Print • Web design & development • Online Booking Solution • Newsletter Design & Tool • Online Marketing

Client This new and innovative five star hotel, fashioned in a modern yet characteristic alpine style, reveals a unique concept and philosophy. A new Swiss Alps retreat, with cozy atmosphere and personalized service.

Solution Positioner planned strategically the launch of Guarda Golf’s website in two phases: first the pre-site whose goal was to promote the hotel and to start gathering future clients; then, once the hotel opened, the official website.

Results The official hotel opening has been a great success. The websites went from 0 to 8’000 visits per month.


Guarda Golf Online Booking Solution


Guarda Golf Print


CONTACT Our reception desk looks forward to welcoming you.

Positioner SA Centro Monda 3 6528 Camorino Switzerland phone +41 91 840 92 40 fax +41 91 840 92 41 info@positioner.com www.positioner.com

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