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docente Robert K. Prescott, SPHR has spent twenty years as a leader in industry and fifteen years in teaching and consulting roles. He is currently Graduate Faculty of Management at the Crummer Graduate School of Business at Rollins College in Winter Park, Florida, U.S.A. In this role, Prescott is responsible for teaching graduate level courses in both the MBA and Masters of Human Resources (MHR) programs. In his extensive business background, Bob previously directed the Human Resource function for BellSouth Communication, Inc. (BCI). In this role, he was responsible for all facets of people management practices including, staffing, selection, performance management, benefits/ compensation, labor relations, organization development, and training and development. Most importantly, he played a strategic leadership role in representing the human resource function in overall company planning and operations.

Today’s competitive and ever changing marketplace requires organizations to stimulate and support leadership throughout every level of the enterprise. Leadership in the 21st century is far more complex than in the past as globalization and other significant trends have provided a complex and challenging marketplace that requires a variety of different approaches to leadership. In today’s competitive marketplace, the organization that identifies, grows and multiplies their most effective leaders gives itself a one-of-a-kind advantage to win. Leaders are made – they are not just born – and they must be integrated into the organization in meaningful ways. Organizations either develop their leaders - or their competitors will. Every organization has leadership – and the success or failure of the organization is dependent upon the effectiveness of that leadership. As essential as leadership is to achievement, one would think that the “formula” for successful leadership would be identified and universally accepted. But the reality of the leadership landscape is that hundreds – perhaps thousands – of leadership frameworks exist, each with distinct opinions on the “formula” for effective leadership. In this seminar, we will investigate and dialogue about the right option for participants.

Porto Business School

Robert Prescott is a native of Birmingham, Alabama, U.S.A., holds a B.S. in Marketing from the University of Alabama and a Ph.D. in Workforce Education and Development from The Pennsylvania State University. He is an Emeritus member of the Board of Directors of The Human Resource Planning Society (HRPS), the Cornell University ILR Board of Advisors and current member of The Board of Advisors for The College of Continuing Studies at The University of Alabama. Prescott is a graduate of the Human Resource Executive Program at Penn State University and a life certified Senior Professional in Human Resources (SPHR). He is fluent in English and proficient in Spanish. Bob co-authored the books The Strategic Human Resource Leader: How to Prepare Your Organization for the 6 Key Trends Shaping the Future (Davies-Black, 1998) and HR Transformation: Demonstrating Leadership in the Face of Future Trends (Davies-Black/SHRM, 2009), and the Encyclopedia of Human Resource Management – Volume One (Wiley, 2012).

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FEV 2014

1ª Edição / porto

26 de fevereiro



The seminar provides to the participants: • The understanding of modern, 21st century, leadership frameworks and competencies; • A focus on organizational and cultural dimensions and their influence on leadership; • An examination of the complex variables associated with organizational leadership; • Integration of inclusion - based realities - personal, interpersonal, organizational and cultural – that serve as accelerators and roadblocks to leadership effectiveness; • Robust discussion and debate regarding the critical components of personal and organizational cultures and the interaction between the two dimensions; • Organizational and personal alignment criteria to maximize leadership impact; • How to set direction, provoke positive change and draw strength from adversity.

• The Many Faces of Leadership • Understanding Your Leadership Fit • Communicating as a Leader • Leadership Power and Influence • Leading the Right Way at the Right Time • Growing Self for Others – Your Personal “Option”


METODOLOGIA The seminar provides a comprehensive view of leadership essentials for our modern times. Participants will receive exposure to current day thinking about the requirements of leading people, groups and organizations. The seminar is highly interactive involving participants in the process of taking leadership from an idealized concept to actionable practice – all in a leadership dialogue manner. Leadership tools utilized in this dialogue include visual material, short abstracts, and conversational exercises.

The seminar is open to all executives interested in understanding and applying modern leadership techniques in leading their organizations toward the fulfillment of strategic goals in sustainable fashion. Nível Recomendado Senior executives





1 dia 9h00-18h00 Carga horária total: 8 horas

Porto Business School

1000 euros [material de apoio às aulas, almoço e coffee-breaks incluídos] Os associados da Porto Business School e os antigos alunos beneficiam de condições especiais. Inscrições confirmadas até 29 de janeiro: 600 euros

22 615 32 70 [para informações, reservas ou inscrições]

Políticas de cancelamento, pagamento, reservas e descontos na página 124 e em Se desejar obter a brochura detalhada deste Seminário aceda à página:

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What Leaders Need To Know  

Brochura relativa à 1ª edição do seminário What Leaders Need To Know (Formação para Executivos - Portfólio 2014)