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The leading business magazine for the pan-European golf industry

Golf Management

50 not out... September 1997 saw the inaugural edition of Golf Management Europe arrive at golf clubs throughout Europe, and nine years later, and still going strong, we celebrate our 50th issue.

E u ro p e

Out of the Sand UK £5.00 Eur €7.25 US $9.25

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Ransomes Jacobsen signs up with the PGA to become the ‘Official Supplier of Turfcare Equipment’.

September 2006 www.portman.uk.com


Preferred supplier to The 2006 Ryder Cup.

Š 2006 The Toro Company

They count on us... So can you.

Along with superb golf and tight competition, what makes the Ryder Cup Matches so memorable are the stunning landscapes where championships are contested. The dedicated teams of managers, superintendents and greenkeepers who create these lush, challenging courses count on Toro — and so can you. The same equipment, irrigation systems and support Toro provides to its partners on PGA European Tour sites is available to golf courses everywhere. Whether large or small, new or old, every golf course with the desire to provide memorable golf experiences has a willing partner in this pursuit: Toro. Count on it.


Contents

A big ‘thank you’ from publisher Michael Lenihan

cover story 7

When Queen Elizabeth II celebrated her Golden Jubilee there was a party at Buckingham Palace and people played rock music on the roof. As Golf Management Europe celebrates the big five-O, the celebrations were a little muted in comparison: the normal mid-morning digestive at Portman Towers was replaced with a choice of custard cream or Garibaldi! But it is a considerable achievement nonetheless, and one of which we feel proud. Nine years on from the first edition and we feel able to call our publication ‘the market-leading industry magazine.’

issue 50 credits;

We’ve touched on everything in that time, from the controversial to the seemingly-mundane-but-very-important. We’ve featured intereditor views with industry leaders and with essential back-room staff; John Vinicombe and from the grandest of golf resorts and country clubs to the contributors municipal nine-holer, nothing has escaped our newshounds. David Bowers Neville Johnson And if you look back at issue one and compare it with issue Trevor Ledger 50, there’s one thing that you will notice: our staff of writers Rob Wright then remains largely unchanged to this day. They believe in publisher Michael Lenihan Golf Management Europe and they believe in the golf indusadministration try which is why they continue to write about it. Sharon O’Connell But as much as we like to praise ourselves, and we do, print Colourspeed let’s be honest - we are nothing without readers and advertisers. Without them there would be no Golf Golf Management Europe Suffolk Studios Management Europe. So our thanks go out to you, 50 284 Ravenswood Avenue times over, whichever category you fall into. Ipswich IP3 9TQ United Kingdom There is one thing we can promise you, as we set our telephone sights on a full century: we will not rest upon our 0870 241 4678 (overseas +44 1473 274956) laurels. We will listen to the views and opinions of facsimile both our readers and our advertisers - if there’s a 01473 274874 topic you think we should cover, just drop as a line email and tell us why. info@portman.uk.com If you think your club should be the subject of the internet www.portman.uk.com club focus, write in and give us your reasons. We know from past experience there is a wealth of All rights reserved. untold stories out there, and there are people who No part of this publication may be reproduced or transmitted in any delight in reading them. form without written permission from the publisher. Whilst due care to detail is taken to ensure that the content of GME is accurate, the publisher cannot accept liability for errors.

© Portman Publishing and Communications Ltd 2006

right to roam 14

property matters 18

a design too far 26

As we sit down and plan issues 51 to 60, we have some changes planned; but they are not drastic or sweeping. You may not even notice them. We feel we have gauged the market and have no need to ‘sex up’ our publication. We are here to tell the industry about the industry, and it is our intention to continue to do so well into the three-figure mark. Thank you for your continued support, as we look forward to the next 50 issues!

Golf Management Europe September 2006

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News Ryder Cup success on the cards for Toro and K Club Lead Story The 2006 Ryder Cup will be heading to Ireland later this month with the eyes of the world focusing on The K Club’s Palmer Course - equipped with Toro’s irrigation systems and turf machinery. It will be the culmination of a six-year partnership during which The Toro Company has been assisting The K Club in preparation for the biggest sporting event ever witnessed in Ireland. “Toro has been in the forefront of my mind in helping determine how I’m going to prepare the golf course,” said Gerry Byrne, course superintendent at The K Club. “This year’s Ryder Cup is not only going to be a success for The K Club, Ireland and Europe, but also for Toro. “I’m not talking about the result, but rather the challenge of producing a golf course worthy of a world stage. I cannot, and would not, even attempt to do it if I wasn’t in partnership with Toro.” Toro’s support for The Ryder Cup includes providing irrigation system performance checks, ongoing involvement with superintendents and grounds crews, on-site technicians to assist during the event, and additional turf

equipment including mowers, bunker rakes, utility vehicles and more. “We’re grateful for the relationships we share with The K Club and The Ryder Cup,” said Mike Hoffman, chairman and CEO of The Toro Company. “It brings us a great sense of pride to have them count on Toro to help create and maintain world-class golfing venues. “That’s why our commitment remains strong to developing new technologies that meet the many needs of our customers. It’s important they stay on the cutting edge, and have the best equipment for the job.” As the event approaches, Byrne says he is taking it one day at a time, monitoring everything from the weather to the fairways to the trees. Byrne even set up 40,000m of drainage across the crowd lines and sand-plated these areas to ensure a comfortable golfing experience. Over the duration of the golf tournament, more than 200,000 people are expected to walk through The K Club’s gates. As a result, the club will have about 5,000 staff members dedicated to ensuring the event runs smoothly.

Benka set for presidency

Monty’s course designed to go the extra distance

Peter Benka, a Walker Cup player and former England international, has accepted the nomination to become President Elect of the English Golf Union for the year 2007 with a view to becoming its President in 2008. Reacting to his invitation, Benka said: “I’m very honoured to be asked.”

Colin Montgomerie is to break with tradition and design a golf course that has an actual 19th hole. A new set-up is currently under construction for the Rowallan Castle Golf Club course in Ayrshire, as the eight-time Order of Merit winner continues his design career.

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Ufford Park’s new face is a little familiar September sees the arrival of a new chief executive at Best Western Ufford Park Hotel, Golf and Leisure, but he’s somewhat of a familiar face. Jolyon Aldous joins the business where he will work in conjunction with his father Colin Aldous, chairman and sister Tarnia, sales and marketing director. Previously, Jolyon worked as a forensic accountant in London where he specialised in quantifying the loss of profit suffered by businesses following catastrophes such as fires, floods, hurricanes and fraud. Jolyon is clear that his main objectives lie in the strategic side of the business and has already set himself goals as he explains: “My efforts will be concentrated on the commercial side of Ufford; looking at new and creative ways of enhancing its profitability and most crucially delivering a high level of service to our customers.” Chairman Colin Aldous is thrilled to welcome Jolyon because of the expertise and commercial experience he brings to the team: “I am delighted to welcome Jolyon back to Ufford Park. “He returns as chief executive to join our existing management team and will use his proven skills to support and enhance the commercial success of Ufford Park in an increasingly competitive business environment.”

Monty, who was behind the Carton House course in Ireland, is planning to put in a par-three championship quality hole for the £50m project in Kilmaurs. The reason for the idea was to offer an additional hole to be used by players who complete 18 holes and find their match is tied.

September 2006 Golf Management Europe


Sweet 16 for Bowood A fleet of 16 E-Z-GO golf cars has recently been delivered to Bowood Golf and Country Club. Also included in the package, supplied by local dealer TH White, is an E-Z-GO ST350 turf utility vehicle which will be used as a course ranger vehicle and ball collector on the driving range. John Hansel, director of golf at Bowood said: “At Bowood we believe that you have to offer golfers the ultimate experience and having well presented and up-to-date golf buggies available help us achieve this.”

Formby set for PGA base Owner of Formby Hall Golf Club, the Maghull Group, is investing more than £10 million in the club after Sefton Council’s Planning Committee approved plans to transform the nine-year old club into a PGA National Residential Golf Academy. The centre of excellence at Formby Hall Golf Club will be the only PGA branded National Residential Golf Academy in the UK when it opens towards the end of 2007. The project is set to create almost 60 jobs. Sefton Council Planning Committee have approved plans to add a new nine hole golf course to the existing 18 hole course as well as a 62 bedroom luxury golf residence. As part of the developments at Formby Hall Golf Club, the bar and restaurant will be completely re-designed to have a more contemporary feel. The club is also set to benefit from a new spa, swimming pool and fitness centre.

The Benefits of Overseeding Course Managers from across the country made their way to the Belfry recently to find out how they could realise the full potential of their courses by implementing a comprehensive overseeding programme and by adopting and encouraging good management practices. The event was hosted by British Seed Houses and run in conjunction with R&K Kensett. During the morning session, guests heard a presentation from Richard Brown, BSH’s amenity sales manager, who explained the importance of selecting the right cultivars and mixtures and gave the audience an insight into the company’s breeding programme objectives.

Per “4” Max: Chlorophyll and vegetative reproduction

Carbon N: Moderate and consistent growth

Renaissance: Rooting, colour and cold tolerance

P.K. Flight: Stress Tolerance and energy

ProteSyn: Strength Building David Snowden +44 7799 036996 dpsfpg@aol.com www.floratine.com

Golf Management Europe September 2006

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News Carousel Golf proves a real winner at Aphrodite Hills

Links Course up for sale

Carousel Golfing has just completed another bag storage installation at the high profile Aphrodite Hills Golf Resort in Paphos, Cypus. Nuno Bastos, the new director of golf for the resort required an upgrade from the standard wood shelving arrangement in order to release extra space and allow a golf buggy maintenance area to be created by using half of the same bag room area. Carousel Golfing had previously installed at Oitavos Golf Club, Portugal, where Bastos had worked as golf director until last year, so he was well placed to appreciate the number of benefits the Carousel system could provide. Carousel was asked to draw up plans to accommodate the requirements at Aphrodite Hills to include the same number of bags in half the space and the fast deposit and retrieval of bags to run with the heavy use of golf cars. Having decided on the number of bag store units required, the order was flat packed onto three pallets and delivered to Aphrodite and installed within 24 hours. Mike Waldren from Carousel Golfing had flown out to Cyprus in advance of the order’s arrival to supervise the installation by local maintenance personnel and was impressed by the operation of the resort and golf course. “Aphrodite Hills was a perfect example of how a course and hotel with a large buggy operation can benefit from our tailor made bag store systems,” said Waldron.

Keen golfers with at least half a million in the bank have the chance to buy an “absolutely stunning” seaside golf course in Pembrokeshire. St David’s Golf Club overlooking Whitesands beach is being sold by the family who have owned it for 80 years. They hope the nine-hole links course will fetch about £500,000 - but experts predict it could go for much more. Pro golfer Robert Ryder, from Burry Port, said such courses only came on the market “once in a blue moon”. Ryder, the professional at Ashburnham Golf Club, said he had played at the “breath-taking” 103-year-old links many times during his career. “I’ve been a professional for 30 years and I can’t remember the last time a links golf course came up for sale - certainly in Wales,” he said. And Ryder is confident the 53-acre course - which comes with clubhouse and changing rooms - would far exceed its starting price. “Somebody will pay a million for it, they’ve got to,” he added. One of the current owners, retired army colonel John Beer, 49, said: “The golf course was founded in 1903 and my family bought it in the early 1920s. “While we have a sentimental attachment to the golf course we feel now is the right time for future improvements and development.” The links will be auctioned on October 20.

“When you look at the demands made on man hours and space associated with a constant flow of golfers, making the most efficient use of both is a top priority - after all it is the heart and soul of your golf operation!” Commenting on the installation, Nuno Bastos said: “When I arrived at Aphrodite Hills eight months ago, I was amazed with the lack of conditions that the staff had to operate with, especially as we have quite a large golf car fleet. “We needed a solution to our lack of storage space and decided to install a Carousel System which reduced in half the amount of space we needed for bag storage, whilst at the same time freeing up space for a dedicated workshop maintaining our 80-strong buggy fleet. “As I knew the Carousel system from Portugal, I also knew it was going to work just fine - and it did. A simple but fantastic solution, installed in one day.”

Golf Plus and Sure Shot join forces Golf Plus has joined forces with Australian company SureShot GPS in a distribution and manufacturing deal which, the company claims, will accelerate the penetration and growth of GPSbased golf technology the world over. Golf Plus will manufacture SureShot GPS, a handheld golf course measuring device, on a worldwide basis and distribute throughout Europe, the Middle East and Africa. Andrew Walters, Golf Plus sales and marketing director said: “Our combined expertise in manufacturing, distribution and marketing will allow us to dominate the world market in GPS based golf products.” Page 6

A Turkey Trot for TPL Thomson Perrett and Lobb is to create a classic, heathland style course on Turkey’s Mediterranean coast. The Carya Golf Club in Belek Tourism Centre, Antalya, will be a championship golf course set on undulating sand hills and cutting through mature pine and eucalyptus forest. Peter Thomson, the five-times Open Champion, said: “This is an exceptional piece of land on which to build a golf course. It is reminiscent of the famous Surrey heathland courses near London that I rate among the world’s best.” September 2006 Golf Management Europe


COVER STORY

Ransomes Jacobsen West Road, Ransomes Europark Ipswich IP3 9TT Telephone: 01473 270000 Facsimile: 01473 276300 www.ransomesjacobsen.com

Ransomes Jacobsen sign Official deal with the PGA

Cover Story The Professional Golfers’ Association and Ransomes Jacobsen have signed a threeyear agreement where the Ipswich-based turf equipment manufacturer becomes the Official supplier of turfcare equipment to the PGA. In addition to Official supplier status, Ransomes Jacobsen will supply support equipment to the PGA for use by courses preparing for PGA tournaments. The agreement also gives golf courses managed by PGA Golf Management access to Ransomes Jacobsen equipment with enhanced benefits and terms. PGA Golf Management manage seven golf club throughout the World including Laucala

Island Resort in Fiji and the Riffa Golf Club, Bahrain’s first international 18-hole grass golf course. Commenting on the agreement, Sandy Jones, chief executive of The PGA said: “We are delighted with the outcome of our negotiations with Ransomes Jacobsen. “We have entered this business partnership knowing that we will be working with one of the leading turf equipment manufacturers, world-wide. “Through PGA Golf Management we have had a great relationship with Ransomes Jacobsen for some time as their products were specified for the Riffa development in Bahrain.

“Most importantly, they are a global player and are committed and concerned for the development of golf,” added Jones. “Their network of professional dealers and distributors throughout Europe, the Middle East and Africa will ensure that we have the best equipment to support our events and our managed courses.” David Withers, managing director at Ransomes Jacobsen added: “This is great news for Ransomes Jacobsen. We had some tough times in the late 90s but in recent years we have seen significant improvements in terms of customer satisfaction and market share as well as better volumes and profitability. “This agreement is a mark of this progress and reflects the PGA’s confidence in us as a leading supplier to the golf sector. We look forward to working with the PGA and PGA Golf Management over the coming years.”

The Ultimate Golf Bag Storage System Make More Space with our unique Golf Bag Carousel Installations include: Aphrodite Hills R&A St Andrews Penha Longa K Club Portmarnock

{Scorecards} Carousel Golfing Tel: (44) 01242 239862 Mobile: (44) 07787 123941 info@carouselgolfing.com www.carouselgolfing.com

First impressions count, so make the right one with our new range of designer scorecards. 0870 241 4678 www.ppcgolf.com

Golf Management Europe September 2006

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News Family clash over plans for a new course

Links Golf Academy Opens A major new golf practice and teaching centre at St Andrews was officially opened last month by Peter Dawson, chief executive of The R&A, who unveiled a plaque to commemorate the occasion. The St Andrews Links Golf Academy, which is housed within an extension to the existing Golf Practice Centre, will combine cutting edge technology with world class coaching. Invited guests from throughout Scotland attended the official opening ceremony which featured demonstrations of some of the most modern and advanced equipment available in golf, including digital and video analysis, a doppler radar device originally developed to track missiles but now used to track the flight of golf balls and an ultrasound system used to scan the putting stroke.

“This is a hugely significant development for golf in St Andrews and throughout Scotland as a whole,” said Dawson. “It is good to see the success of the Links Trust resulting in this reinvestment. The golf academy is a very impressive facility which will be of great benefit to players at all levels of the game. “The analysis equipment available these days takes golf instruction to another level and it is pleasing to see St Andrews at the heart of this process of innovation.” The Golf Practice Centre extension and academy opened to the public in June. The academy offers coaching to golfers of all abilities by a team of three PGA Golf Management professionals and a custom fit service delivered by Applied Golf Technology.

Gilholm’s added value

Ashworth Box Clever

Belford Golf Club, Northumberland, has been given planning permission to extend its course from nine to 18 holes with five of the new holes to be built on land across a busy road. The scheme is the latest in a series of investments, both on and off the course, by owners Colin and Vivien Gilholm, of C&V Developments. Since they bought the club two years ago, the clubhouse has been refurbished, improvements have been made to the course and planning permission secured for a 52-bedroom, country club-style hotel.

A brand rooted in tradition, Ashworth has a history of designing and manufacturing high quality golf clothing that seamlessly combines style with function. Ashworth has added two gift box collections to its product range, one to mark the company’s 20th year and the other to appeal to the Christmas gift market. The Ashworth Christmas box sets combine highlights from the current Ashworth clothing ranges with classic accessories. The second collection has been introduced to mark Ashworth’s 20th year and this limited edition commemo-

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Members of an aristocratic Scottish family have clashed over rival plans for a new course. The Earl of Cawdor said more housing and a new golf course will help the former Victorian spa resort of Nairn reclaim its title as the ‘Brighton of the North’. But his stepmother, the Dowager Countess of Cawdor, has issued a statement on separate plans for housing, a hotel, golf course and equestrian centre. The pair have clashed previously over ownership of Cawdor Castle. Cawdor Maintenance Trust, of which the countess is one of the trustees, has appointed Edinburgh-based planning consultant Farningham McCreadie. It will work on the proposals for land the trust owns at Carse of Delnies, Nairn. The trust said the development was in conjunction with Highland Council’s Nairn expansion and A96 corridor project. In a news release issued on the trust’s behalf, the countess said: “The trustees have been discussing plans for the Delnies land with the Highland Council for some time. “These plans are very much in line with the public announcement made by my stepson, Lord Cawdor, recently. “It should be noted, however, that the land in question belongs to the Cawdor Maintenance Trust.” However, the earl has unveiled a concept called ‘A New Future for Nairn’, which includes a suggestion for housing west of Nairn’s Sandown area and a new golf course bordering Nairn Golf Club.

rative box set celebrates this monumental occasion. The box set features brand ambassador Freddie Couples, who has been with Ashworth since it’s launch in 1987, and contains a Classic polo shirt, one of the stalwarts of the Ashworth range, and an exclusive ‘golfman’ pitch mark repairer.

September 2006 Golf Management Europe


Customer Care Centre opens The Mayor of Ipswich, Cllr Henry Davies, performed the official opening of Ransomes Jacobsen’s new Customer Care Centre at the company’s international head office in Ipswich, last month. The new centre, which represents a £750,000 investment, has been incorporated into the recently refurbished manufacturing plant and includes 33,000 sq. ft. of floor space dedicated to 44,000 spare parts lines and also administrative offices for service parts, warranty, product support, customer service and training.

Toro to support European Golf Course Owners

John Deere’s class leading new compact Featuring a 62hp Tier 2 low emission diesel engine and eHydro hydrostatic transmission, John Deere’s new four wheel drive 4720 compact tractor is now the biggest in the company’s range. A 4720 model assembled at Deere’s state of the art factory in Augusta, Georgia recently became the 500,000th compact utility tractor manufactured by John Deere since production started in the USA in 1978.

Toro recently announced that it is now the preferred supplier of turf maintenance equipment and irrigation to the European Golf Course Owners Association (EGCOA), which includes approximately 600 golf course owners in 12 European countries. As a worldwide leader in golf maintenance equipment and irrigation, Toro has deepened its relationship with an organisation that shares a common commitment to the game’s continued growth and success. The EGCOA is dedicated to serving the needs of golf course owners throughout various European countries and helping those owners build stronger business models through education initiatives, best-practice sharing, and partnerships with other industry stakeholders such as Toro. “We strongly believe that the ToroEGCOA partnership is a great fit. Both parties are committed to growing the

game of golf in Europe,” said Michael Happe, director of golf marketing for Toro International. “Owners and superintendents around the world count on Toro for innovative products that provide reliable performance, while helping them increase course playability and profitability. “We are excited to partner with an outstanding organisation that continues to grow within the industry, and we look forward to meeting the needs of EGCOA members as best we can.” Marcel Welling, president of the EGCOA, said: “The EGCOA is delighted to form this partnership with Toro. We believe they are committed to a high level of service for golf course owners in Europe, and the quality they deliver helps owners improve the management of their maintenance operations. “Toro’s wealth of knowledge is valuable for the owners, which we’ll now be able to tap into through this partnership.”

FANNING GOLF LTD GOLF COURSE CONSTRUCTION The K-Club, Smurfit Course, Ireland

Golf course construction and renovation Supply and installation of irrigation systems Design and installation of land drainage schemes Sports ground construction and maintenance

FANNING GOLF LTD Ireland Tel: +353 1 274 5156 Fax: +353 1 274 5157 fanninggolf@eircom.net www.fanninggolf.com Golf Management Europe September 2006

Design and installation of water supply and distribution systems Bratch Lane • Dinton • Salisbury • Wiltshire SP3 5EB

Tel: 01722 716361 • Fax: 01722 716828 Web site: www.mjabbott.co.uk

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News Plans well under way at Rudding Park

Joint Agreement favours the Environment across Europe

Rudding Park, Yorkshire, is in the process of a multi-million pound development which will make it one of the premier venues in the North of England. Its three-pronged expansion plan includes a new six-hole short golf course and the addition of another nine holes to the existing 18, luxury holiday lodges worth up to £250,000 and the transformation of the Clock Tower restaurant within the 50-bedroom hotel complex. Owner Simon Mackaness, whose family bought Rudding Park, near Harrogate, in 1972, said: “In the longer term we want to be known as a resort destination like The Belfry.” The additional nine holes will be added by 2008 while the six-hole short course will have a signature hole replicating the infamous 17th hole at Sawgrass in Florida with an island green surrounded by a lake. The golf academy, where there are five professionals will also have a new practice area. Mackaness said: “The short course will be the best outside London. It has been designed by Martin Hawtree who was recently involved with course developments at Carnoustie and Royal Liverpool golf clubs and created Rudding Park’s original 18-hole championship course.”

Golf Environment Europe (GEE) and Ransomes Jacobsen have signed a threeyear agreement with the Ipswich-based company becoming a Lead Partner of GEE. Golf Environment Europe is a panEuropean initiative working to promote environmental sustainability in golf. Developed from the Committed to Green Foundation’s principles, it is supported by a wide range of golfing organisations and is committed to the promotion of environmental responsibility across all areas of the golf industry. Commenting on the agreement, Jonathan Smith, chief executive of GEE said: “We are delighted to have signed this accord with Ransomes Jacobsen, as they are one of the leading turf equipment manufacturers in the industry and have a proven track record of their commitment to environmental issues. “It’s this type of commitment that we need, right across our industry; and this is amply demonstrated by the way they mange and develop their business. They have a portfolio of products that can be run on alternative fuels, they use biodegradable oil in their manufactured

products and they have ISO14001, the first company within the turf care industry to be awarded this international standard for environmental management. “This represents their ongoing commitment to environmental best practice and responsible management and their green credentials can only be enhanced through the signing of this agreement.” David Withers, managing director at Ransomes Jacobsen added: “The signing of this agreement with GEE is more excellent news for us. We are committed to environmental best practice and management and are determined to make this agreement a two-way process. “We have already demonstrated our support for green issues in golf as sponsors of BIGGA’s Golf Environment award and the STRI’s Sustainable Golf Course Management DVD. “With GEE we will be introducing the Ransomes Jacobsen Environmental Innovation and Technology award, which will recognise the achievements of a European golf course which has demonstrated particular innovation on an environmental topic.”

New website for BSH

GCA looking for increased visitors to Celtic Manor

British Seed Houses has launched a brand new website for the amenity sector at www.bshamenity.com It has a fresh, clean look and is easy to navigate, with an occupation selector to take you straight to the information that’s relevant to you.

An expected 35 per cent increase in attendance suggests that this October’s Business of Golf 2006: Profit From Golf Conference will be an essential diary item for many of the golf world’s key decision makers. And with at least 18 key speakers confirmed so far, the three-day event – hosted by the Golf Consultants Association at Celtic Manor from 29-31 October 2006 - promises to be packed with good advice for anyone looking to increase profits in their golf business.

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September 2006 Golf Management Europe


Mox really deliver on the whole package... “I hadn’t dealt with Mox before coming to Hever Castle, and didn’t know too much about them. I’ve since found that the great thing about Mox is their attitude to customer service – it’s the same as mine: pro-active, always keen to look after the customer, and make sure they’re getting what they want.” Jon Wittenberg , General Manager (pictured left) Hever Castle Golf Club, Kent.

Making the most from your buggies? Wondering about introducing them at your club? If you want a company that’s a partner not just a supplier, then come and talk to us on 08701 646 004, or e-mail us at sales@moxuk.com But don’t just take our word for it...

HIRE QUALITY


News Walker fined for golf strole

Recycled Water the only way The threat of the imposition of ever more essential drought restrictions has brought an increased urgency and focus on the need to install a Recycling WashOff System at golf courses and Local Authority grounds maintenance depots. Equipment cannot be properly maintained if it cannot be cleaned and maintenance will be severely compromised if operators are unable to wash-off their equipment for many months. Simon Osbourne, course manager at Cuddington Golf Club, Banstead, Surrey, recently installed a Waste2Water Recycling Wash-Off System.

Osborne commented: “We received notification from Sutton and East Surrey Water that we could no longer wash our equipment off after the end of May, and that the ban was expected to last for at least six months. “I advised them that we had recently installed a Waste2Water System and they were delighted. The water company authorised us to continue washing-off as normal and advised us to put a prominent ‘Recycled Water’ sign up to avoid potential conflict with neighbours due to us continuing to use water when they are not allowed.”

A Gloucestershire walker who strolled casually across a golf course during a game has been fined £80. Dr Clive Mowforth became embroiled in a row with golfers after walking on what he claimed was a public footpath. He said he was exercising his right to roam on a public right of way. But a row developed at the Stinchcombe Hill Golf Club and police were called. Dr Mowforth, 49, from Dursley, was issued with a fixed penalty notice for criminal damage. He said: “I’ve walked that route for many years, the right of way runs the length of the 18th fairway and across the tee. The footpath is not marked so I moved the tee marker from it.” Dr Mowforth was then approached by a group of golfers and a scuffle started. Police confirmed they attended an incident at the club. The 49-year-old said he plans to appeal his fixed penalty notice in court. A Gloucestershire police spokesman said Dr Mowforth had 21 days to appeal against the fixed penalty notice. A spokesperson for the golf club refused to comment on the incident as investigations are still ongoing, but confirmed there are several public rights of way on the course.

Derelict links set to re-open Work to create a £1.7m golf course in one of Glasgow’s most deprived areas has finally started - after a nine-year fight. Ruchill’s derelict nine-hole course is being transformed into a professional standard facility, set to attract golfers from around the city. Residents have battled to get the council-run Ruchill Golf Course reopened since it shut in 1997 after vandals and spending cuts left it in a state of ruin. It had been in use since the 1920s. But attempts by residents and golfers failed to get it off the ground again. Then in May this year the city council put up £800,000 to transform the disused course. Ruchill Community Golf Trust had already raised £600,000 and the rest of the £1.7m came from Scottish Enterprise. The new course is expected to be completed by next spring. Page 12

Trick Shots proves a success Geoff Swain took the title of world number one as crowds flocked to Hanbury Manor in Hertfordshire on Friday 18th August to see the world’s top trick-shot artists compete head to head at the World Golf Trick-Shot Championships. The freestyle competition was keenly contested and the margins between each act were very slim. Geoff Swain cruised to victory with a faultless and varied display of extreme golf shots and witty banter, highlights included audacious moving ball shots and his signature shot ‘The Jock Strap’. September 2006 Golf Management Europe


PROFILE

The Right to Roam Michael Shaw, National Secretary at the National Golf Clubs’ Advisory Association, discusses public access on golf courses, the risks it poses and why better understanding and co-operation could help put the argument to rest.

on-golfers are becoming a more familiar sight on golf courses right across the UK. While this can be distracting, it can more worryingly prove extremely dangerous and put golfers and non-golfers at serious risk of an accident. And, if an accident does happen, in today’s climate of compensation claims, it is highly likely that the finger will be pointed and somebody, most likely the golfer or club, will be held to account. The public’s right to roam has hit the headlines repeatedly over the past few months and caused a great deal of controversy in Scotland in particular. Unlike England and Wales, courses in Scotland are not exempt to public access laws and members of the public have virtually unlimited access to courses. The only restrictions that apply are that non-golfers must not disturb games and stay off greens. The Scottish Golf Union (SGU) is asking Holyrood to make amends to the 2003 Land Reform Act to make nongolfers stick to paths and access courses at designated points. Not surprisingly this is being disputed by those accessing the courses for non-golfing reasons such as rambling and dog walking. They are claiming that Scotland’s 540 golf clubs need to be more generous with their land and say that there is

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no evidence to suggest non-golfers are routinely interfering with golf play. In contradiction, the SGU has received complaints from golfers relating to dog mess on courses, day-trippers wandering the fairways, shoppers taking shortcuts and tourists behaving aggressively. The Scottish Parliament’s cross-party group on golf is taking the matter seriously and visiting clubs to find out what issues are affecting the game. Public access In England and Wales, the law differs and the public are only able to access courses if there is a public right of way or bridal path. There are other instances where a non-golfer, for example a farmer, can access a course if they own a private right of way. Such access laws are designed to keep non-golfers from straying onto fairways or rambling through the rough in an attempt to minimise the risk of accidents and disruption of games. Many non-golfers believe that golfing advocates are more interested in the preservation of the sport as opposed the safety of ramblers and dog walkers. In reality, many non-golfers do not realise how dangerous golf courses can be. Bunkers, driven balls, water traps and even golf buggies can all jeopardise safety. In addition, non-golfers can create further hazards such as leaving

dog mess, a known health and safety issue, or damaging the course, which can cause people to trip and fall. We are now living in a ‘blame and claim’ culture and cannot simply allow people to roam freely across golf courses. Whether it is a course in Scotland, England or Wales, common sense needs to be adopted to protect the safety and interests of all people using golf courses. Proper risk management is key and would benefit all parties using or accessing courses. Simple, but effective, measures can be easily implemented to control, not limit, access and improve safety. Designated access points should be located in low risk areas. For example, not halfway along the fairway or near the teeing off point. Danger Likewise, public right of ways or bridal paths should be mapped so that they lead non-golfers away from danger areas such as parts of the rough or woodlands where balls may be easily mis-driven and it can be difficult to spot people. Clearly marking bunkers and water traps can help alert non-golfers, who may not be familiar with course layout, to the potential danger of a trip or fall. Similarly, signs highlighting public right of ways and warning of golf play (driven balls) can help alert golfers and non-golfers to potential danger.

September 2006 Golf Management Europe


Using stiles and gates at access points can help to control the flow of people onto courses, while regularly maintaining topography can help to minimise blind spots and improve visibility. Many clubs may argue that they should not have to take these measures as a golf course is for golfers. Inevitably, courses will always be subject to some form of public access and it is in the interests of the club and its members to make the necessary provisions. Precautions If an accident does occur, there are many factors that need to be taken into account to determine who is at fault, if anybody at all. Every case needs to be treated on its own merits and because of this, it is difficult to list hypothetical situations and state outright who is at fault, whether it is the golfer, golf club or non-golfer. However, taking the necessary precautions such as erecting warning signs and maintaining topography could help to reduce the risk of accidents and protect golfers and golf clubs against worst case scenarios such as litigation claims. It is easy to appreciate why some non-golfers want access to the countryside settings that many courses reside in, but they too must respect the leisure time pursuit that their golfing counterparts are enjoying.

For example, extending simple courtesies such as waiting for a golfer to finish a shot before cutting across the course and not walking across greens would be immensely appreciated by golfers. After all, it is reasonable to assume that many ramblers resent the damage that mountain bikes do to country footpaths and the potential risk of being knocked over by a cyclist. Ultimately, better understanding and co-operation is required between golfers and non-golfers. In today’s environment of growing urbanisation and dwindling green spaces, it is counterproductive to perpetuate an argument that questions public access to the countryside. This is perfectly demonstrated in Defra’s current plans to develop a coastal path running the length of the UK’s perimeter. Such a path may in certain areas require public access across or alongside some golf courses and Defra is working with courses to see how this can be best achieved. Golfers and non-golfers must recognise the needs of each other and appropriate public access measures benefiting both parties need to be developed. Reaching such a compromise would enhance course health and safety as well as appreciation and preservation of the countryside. It will also help to safeguard a national sport that contributes hundreds of million pounds towards the UK economy every year.

Golf Management Europe September 2006

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ADVERTISEMENT FEATURE

Pont Royal Situated in stunning French countryside, Pont Royal in the heart of Provence, is rapidly establishing itself as one of France’s golfing hotspots, not only with golfers but holidaymakers alike. Article by Lisa Ronchetti.

ituated in the heart of Provence, Pont Royal is the picture of a quiet pastel coloured Provençal village, but is, in fact, a fun packed, familyfriendly holiday resort built to complement the traditional style of the surrounding region. The resort is located amongst the 180-hectare Luberon Regional Park and is positioned 45km from Avignon and 30km from Aix-en-Provence. Its narrow streets, charming squares, boutiques, cafes and houses are perfectly in keeping with its surrounding villages. Pont Royal delights all types of holidaymaker, including the keen golfer, by offering them a true taste of Provence. At the heart of the resort is a superb18-hole sustainable golf course designed by world-renowned golfer, Severiano Ballesteros, famed for his work in Spain, including the Valderrama Golf Club design and the San Roque Club II. The first hole tees off just outside the clubhouse, which opened in 2002. A short par four, this hole’s green is hidden in the fir plantation down the main plateau.

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The next four holes are set out in tree filled landscapes and are cleverly positioned over a winding stream, making for adventurous play. The 6th hole is an upward climb, which follows on to a series of holes offering 360° panoramic views over the village of Mallemort perched on a rocky spur to the north, the Durance Valley, the soft curves of the Luberon, and the Chaine de la Trevaresse mountain chain heading towards Aix en Provence. Ravine The ninth hole unrolls calmly over 500 metres to the foot of the pyramid shaped Pont Royal village. After a fourhole loop, including one long par three crossing an impressive ravine, the last five holes slip by in the shade of a pine forest to finish opposite the club terrace. Pont Royal Golf Course has wide fairways, broad, sloping greens, and a good variety of backdrops and shots, interspersed regularly with fairly hazard-free water. Amateurs will be at ease here, while professionals may already have pounded these fairways several times during both men’s and women’s professional tours.

The golf course and clubhouse are independent from the resort, and Pierre & Vacances’ guests receive a ten per cent reduction on green fees. This wild, peaceful course reflects Provence and the personality of its architect. Whatever level (green card required), golfers will enjoy measuring themselves against the tactical challenges of this stimulating course. Built by Europe’s leading provider of holiday resorts and residences, Pierre & Vacances, the resort is also a haven for families with children. In fact, holidaying at Pont Royal can be both a time to play and a time to learn. Through its partnership with the World Wildlife Fund (WWF), Pierre & Vacances provides a range of environmental programmes to raise awareness among children and young people about looking after the environment whilst enjoying the family holiday. In addition to its focus on world conservation through the WWF programme, the Pont Royal Pierre & Vacances Village has firmly established itself as a key player within the cultural and artistic world through the ‘Académies de Pont Royal’.

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This association, formed in 2002, actively aims to promote new talent in different artistic disciplines including classical music, jazz, fine arts and dramatic art. The Académie’s activities are mainly training schemes and highlevel meetings, which lead to events open to the public. Weekly sessions are held at the Pont Royal children’s clubs and activities including golf are available on site at the Pont Royal golf course. Activities For non-golfing aficionados, Pont Royal village offers a vast selection of daytime and evening activities, and courses for children and adults. These include fitness sessions, archery, paintball, fencing, modern dance, hiking, mountain biking, volleyball, basketball and tennis. In addition, an equestrian centre provides unique teaching methods, designed to stimulate children’s curiosity and instil them with the desire to discover ponies from the age of two years upwards. Teenagers are catered for too at ‘Le Spot’, a new on-site club with music, video and supervised activities. Children from three months to 18 years can participate in one of the five different clubs. Activities for babies and toddlers include sports alertness and mobility games; youngsters can take part in team, ball and dexterity games, sports tournaments, treasure hunts, hockey and kite flying and older children can enrol on model-making, radio controlled yachts, golf, fencing and mini motorbike activities. The resort also boasts several water facilities and fun water sports in a 900m2 aqua complex, featuring a wave pool, geysers, a landscaped pool, a children’s paddling pool, large sun decks and a very popular ten-metre ‘wild river’. Guests can make use of the resort’s many on-site bars and restaurants. Evening entertainment includes cabaret, café-theatre, games evenings and weekly shows, exhibitions and private viewings on aspects of Provence.

Provence is one of the most popular and diverse regions of France, with stunning coastlines, pretty villages boasting lush lavender fields, chic cities and historical buildings, including the famous papal palace in Avignon. Day trips and excursions can be made from there to the Camargue river delta, the Palace of the Popes, St. Remy de Provence and the Alpilles. All in all it’s a great destination for the whole family and its warm climate means that it’s a good choice for early spring or autumn breaks. Pont Royal has a four suns classification. The accommodation comprises 502 apartments for three to four people with private gardens and terraces, 85 semi-detached houses (loggias), each with private terraces set within gardens, and ten villas with private swimming pools, located on the edge of the golf course. There are 11 two-storey villas and a 56-room, four-suns rated hotel opposite the golf course in the heart of the estate. Both the apartments and the hotel offer accommodation equipped for persons of reduced mobility. Pets are welcome. A choice of meal services is available, including take-out meals, children’s menus, self-catering, half board and dining ‘flex cards’. How to get there Fly into Marseilles airport which is just 52km away from the resort or via Eurostar and TGV Mediterranee. For booking information log onto www.pierreetvacances.com or contact 08 700 267 144 Prices start from 427 euros per week between 23-30 September 2006. This is for seven nights accommodation in a studio apartment for 4/5 people and includes bed linen, towels, two tea towels and a cleaning kit, TV and final cleaning (expect for kitchen area and dishes) - all taxes and fees except tourist fees. Admission to pools, playgrounds and sports complexes (except archery) as well as daytime and evening animation are also included.

“The Business of Golf is our Game” Do you own or operate a Golf Course or Driving Range that is not achieving its full potential? Let us offer you an alternative way of doing business – Our experience may be the missing component in your success.

Mack Trading – Amenity Management Specialists in Operating, Managing & Marketing Public and Proprietor owned Golfing Facilities

“Golf Courses, Driving Ranges, Par 3’s, Pitch & Putt and Adventure Golf facilities” Golf Management Europe September 2006

Contact: 0121 622 2708 ROI 056 777 1575 imrasecretary@eircom.net

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PROPERTY MATTERS

Selling - The Facts In the second of his three-part series on buying and selling golf properties, PPC Golf partner Mark Smith looks at how clubs can find the right buyer for the right price, whilst examining other viable alternatives such as appointing a management contractor.

f you are looking to sell your golf course your two most likely questions are: “How am I going to find the right buyer?” and “how can I maximise the sale price?” Finding the right buyer depends on what type of golf buyer your business will appeal to. Assuming that you can present your golf course for sale in the best possible light the key to getting the highest price is almost always the ability to generate genuine and fair competition between a handful of serious buyers. Having done this you then need to keep the deal momentum going to conclude the transaction. Finding the right buyer and getting the best price is easier said than done. The business of selling golf courses is small and specialised. For example in the UK, excluding group sales, between 10 and 25 venues with 18 holes or more normally change hands each year. Golf course buyers include multiple site operators, lifestyle buyers, new entrants to the golf market, developers, entrepreneurs and hoteliers. Determining the most likely buyer at the outset influences whether you should place the property confidentially to a select number of possible buyers or put it on the open market. The latter involves adverts, glossy brochures and press releases. The thought of ‘going public’ with your intention to sell can be daunting for many owners because of the unsettling effect it can have on your staff and customers.

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The process needs to be handled well. The alternative is a confidential sale and almost half of all golf courses sell this way. For obvious reasons many owners prefer the confidential route since if a buyer cannot be found on acceptable terms then no disruption is caused to the operation of the business. Confidential sales are appropriate when the most likely buyer is a chain golf operator or a golf hotelier, ie a trade buyer. If your business will primarily appeal to lifestyle buyers or new entrants to the golf market then your most likely route is full public marketing. This can sometimes be preceded by a confidential placing first to test whether it can be successfully sold confidentially. Generating an element of genuine competition between buyers is a skilled process. It is important to get the timing right so that all serious bids are tabled around the same time and to establish the credibility of buyers. With full public marketing it is not uncommon for the highest initial bids to be undeliverable. The most common problem is that the purchaser is unable to raise the necessary finance for the deal. Should you sell the assets or the company? In most cases the assets are sold and the asking price normally reflects this basis. The assets comprise the physical property (land, buildings, fixtures, fittings and equipment free of any debts or loans) plus the inherent goodwill of the business (golf members,

customers, pre-booked business, databases, necessary trading licences etc) and intellectual property, eg trading name. Occasionally a company sale is advantageous for both buyer and seller and the norm is to agree the value of the assets and then make appropriate price adjustments to reflect a company sale. The biggest financial factor is usually the treatment of long term debt within the company. What kind of charges should you expect if you employ a specialist golf adviser to broker a sale for you? Typically the fee is mainly ‘success driven’ and usually ranges between one per cent and two and a half per cent of the agreed worth of the assets. Worth How would the assets of your golf course be valued? The most reliable way is to carefully analyse the sales of other similar golf courses and to make appropriate adjustments to arrive at a value for your property including taking account of prevailing market conditions at the time. The principles of worth for golf courses differ depending on the most likely buyer. Lifestyle buyers as the name suggests often buy golf clubs for reasons other than maximising profit and their overall financial return on investment. They like the idea of owning a golf course. Even if the club they wish to buy is trading poorly they will often pay a good price relative to its financial performance in order to secure the deal.

September 2006 Golf Management Europe


Trade buyers such as commercial chain golf operators take a different view. The existing trading performance and uplifted trading potential in their hands are the key drivers of value. In such cases golf businesses typically get sold on a multiplier of between six and ten times maintainable EBITDA ‘Earnings Before Interest Charges, Tax, Depreciation and Amortisation’. Trophy venue golf courses or those with strong historical golfing pedigree can get sold on much higher multipliers, say 15 to 20 times EBITDA. For the latter this is simply due to their rarity value. What does a multiplier on maintainable EBITDA mean in practice? Maintainable annual EBITDA in very simple terms can be regarded as the cash surplus that the golf business ought to generate before payment of loan interest, tax and deductions for depreciation. If a golf business has a maintainable EBITDA of £200,000 per annum and is sold on a multiplier of eight then the assets sell for £1.6 million. £200,000 annual return on an investment of £1.6 million is a yield of 12.5 per cent. If you put £1.6 million in the bank earning five per cent interest you would receive £80,000 per annum with no risk. If you invest in a golf course on commercial grounds it makes sense that you will want a greater financial return on your investment compared to say the savings return from a bank deposit account to reflect your risk and time spent in running the business. Management Contracts What if you do not want to continue running your golf business but at the same time you do not want to sell it outright? I referred to this scenario in the July issue of Golf Management Europe. Two possible options are leasing the course to a good quality golf operator or granting a management contract. Both of these routes can be explored on a confidential basis. This is because if you still retain ownership you want to make absolutely sure that whoever you hand over to via lease or management contract that they have the necessary

skills and proven track record to deliver what you need. Such parties can be identified at the outset as possible candidates to approach without the need for open market advertising to find them. Lease agreements are typically between ten to 30 years depending on the level of capital investment that you are requesting the tenant to make at his own cost. The higher the tenant’s financial outlay, the longer the lease term they require to recoup their investment. Lease Deals There are numerous ways to structure lease deals to satisfy the risk and reward aspirations of you as the course owner. Fundamentally however the tenant will want an acceptable return on his investment of both time and money in running your business. The rent that the tenant can afford to pay you will therefore be correlated to a percentage of the maintainable EBITDA of the property in their hands. If substantial capital expenditure is not required on their behalf then typically they can afford to pay you as landlord around 40 per cent to 55 per cent of their maintainable EBITDA as rent. With management contracts any required future capital investment in the property normally remains your responsibility as course owner. The management contractor will run the business on your behalf but essentially the financial risk of poor trading and the financial reward of good trading remains more with you than for a lease arrangement. Management contractors normally charge a monthly fee with an annual performance related bonus structure. In the same way as selling your golf business outright the best way to get the right lease or management contract deal is to approach a number of parties to test what is available to you. If you would like to discuss any aspects of this article in further detail or if you are interested in selling, leasing or granting a management contract then you can contact me via the property section at www.ppcgolf.com.

{Property Management} If you’re thinking about buying, selling, leasing or managing a golf operation, let’s talk. 0870 241 4678 www.ppcgolf.com Golf Management Europe September 2006

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FEATURE

Hills and Moon The fairways at Taunton and Pickeridge Golf Club in Somerset are reminiscent of a green moonscape, with some of the most severe undulations seen on any golf course in the UK. Kevin Marks paid a visit to this unique golf course to see them up close and personal.

aunton and Pickeridge Golf Club sits on a plateau, atop Pickeridge Hill with stunning views over the Vale of

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Taunton. The plateau is on the north slope of the Black Downs, some 500 feet above the village of Corfe with commanding views eastwards towards Sedgemoor and north to Glastonbury Tor and the Mendips. To the west lies the Brendon Hills and Exmoor, while to the north are the Quantock Hills. “Why are the fairways at Taunton and Pickeridge so undulating?” That was my first and most obvious question when I met up with Jeff Mills, the course manager at the 114-year old club. “That’s easy”, was his reply, “The course has been crafted from the site of an ancient open cast limestone mine and the undulations and peaks are the result of the digging and the heaps that were created when burning the stone to extract the lime.” You don’t really believe the severity of the undulations until you see them close up and this has obviously presented Jeff and his team of five staff with all sorts of problems when they have to be cut. Page 20

“We’ve tried everything”, he said, “from fairway mowers that got stuck, suspended by the front cylinders and the rear wheels between the sides of the pits, to the best solution so far which was a Jacobsen Tri-King, normally used for tees and surrounds. “While this was great at getting right down into the bottom of the undulations and cutting well, the main drawback was its output and it took ages to cut a single fairway.” However, Jeff’s problem has now been resolved with more than a little help from his local dealer, PJ Flegg of Ottery St Mary near Exeter. Predicament Paul Watson, the general manager at Flegg’s, was aware of Taunton’s predicament and suggested to Jeff that they should look at one of the latest Jacobsen fairway mowers, the SLF1880. The designation SLF stands for Super Light Fairway mower and it quickly became apparent that this was the answer to Jeff’s problem. “This machine really is the solution. For our particular course the SLF is excellent. It performed really well during the demo, having the power to climb easily and its contour hugging is superb.

“That’s because it’s got 18” wide, 5” diameter cylinders and they follow the ground like nothing else. It has a twometre cutting width and it stripes well, so the presentation is excellent. It really is the answer to our prayers!” So much so that Jeff has put forward a presentation to his committee for a four-year turf equipment fleet renewal package that includes another SLF. After witnessing the SLF in action, Jeff took me on a tour of the course which gave me the chance to get some background information on him and his team. From our conversation it’s obvious that Jeff has a high profile down in the southwest. Not that I obtained the information easily. Jeff is a very modest man and I had to tease information out of him over the course of three hours! He began his career at East Devon Golf Club and spent five years learning his trade. He then moved to Exeter Golf and Country Club for 11 years before returning to East Devon for a further three years. From there he went to Woodbury Park where he was involved in the construction stage through to growing in and was course manager for a while when the club was purchased by Nigel Mansell.

September 2006 Golf Management Europe


In all he spent eight years at Woodbury. The result of this is that for the past 28 years he has been either head greenkeeper or course manager at these clubs in the southwest. He joined the 750-member Taunton and Pickeridge club eight years ago and hasn’t regretted a single moment. He has a great team and is fully committed to training and raising the profile of his industry. His staff are loyal, hardworking and all are trained to NVQ level 2 or 3. Roger Beale joined as a 15-year old, 38 years ago and Kevin Yard has been at the club for 25 years. Kevin is a first-class mechanic and greenkeeper and the results could be seen when I visited the shed to see an eight-year old Tri-King with 2,807 hours on the clock and still with its original bottom blades! Committee Another benefit is a very supportive committee, who not only appreciate his greenkeeping ability, but also allow him time to pass on his experience to students at The Cannington Centre at Bridgwater College. He is also a member of the BIGGA National Board and is Liaison Officer for the GTC. Conservation and the ecology of the course are also high on the agenda for Jeff. There is a badger sett at a secret location on the course, which requires sympathetic management.

His has a detailed conservation plan that runs into many pages and is actively involved with the Somerset Wildlife Trust. Safeguard The Trust, which has more than 18,000 members and manages more than 80 nature reserves, aims to safeguard the county’s wildlife and wild places for today’s generation and those that follow. It works with landowners, local business and government to promote conservation and Jeff is actively involved, regularly organising tours of the course for groups of up to 40 members. He has found that this is a positive way to improve the perception of golf courses in the community and demonstrates that they can be integrated into conservation work. Last year he conducted a survey for the Somerset Butterfly Group identifying as many of the species as possible. Once a week, for a two hour period, during spring to early summer Jeff trapped and identified a large number of species with the help of Tony Liebert, a volunteer with the group. After saying goodbye and driving away looking down on the spectacular Taunton Vale, I could reflect on a contented man who cares passionately about his profession, his staff and his surroundings. The only other thing he would appear to need is more hours in the day.

Golf Management Europe September 2006

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REVIEW

Landmark Issue Nine years ago this month, the first issue of Golf Management Europe was published to coincide with the 1997 Ryder Cup at Valderrama. As we celebrate our fiftieth issue, editor John Vinicombe (pictured below) reflects on the changes in the industry these past years.

hen, in March, 1997 we launched a questionnaire prior to the birth of Golf Management Europe, it was being whispered that the golf industry was in danger of striking a recession. Perhaps policy dictated a leaf out of the book of a French general: “I am surrounded on all sides; I shall attack.� Word had got around that in the mid-1990s new constructions had falled by a good 45 per cent. This gave much food for thought but further research revealed that while only 40 per cent of the UK population played golf, at least 15 per cent wanted to. The rapid growth of High Street outlets aimed at undercutting professionals in club shops assisted a popular trend. Greater television coverage on Sky TV encouraged youngsters to look to golf and the beginner market started to flourish and not only in the UK.

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Something akin to a golf revolution swept the country and is still sweeping Sweden. In warmer European climes teenagers inspired by Seve Ballesteros and other emerging Spaniards fuelled interest to an unprecedented scale. It was time, therefore, for Golf Management Europe to sprout its wings, ignore any blips and set our stall out in the hope that the magazine would be well received in an already congested market. Principles Happily, that hope was not misplaced and this month marks the 50th issue. That first edition carried a declaration of principles and intent. Nothing has changed in that respect. Golf Management Europe is the first truly independent business magazine dealing exclusively with golf and specially catering for the increased demands faced by the industry. We have always acknowledged the strength of golf remains in the clubs. ! Page 23


And it was from the clubs that 75 per cent of those questioned came the reassuring answer that a magazine such as ours would be beneficial to the industry as a whole. The concept remains the same - to provide in-depth news, profiles and features designed to inform, educate and advise all those concerned in the game. The industry proved ready for an influential and authorative publication that understood and met the needs of the European golfing fraternity. Our first feature focussed on La Manga and we quoted Bill Deedes, former minister and editor of the Daily Telegraph and still golfing in his 90s. “If I was allowed just one last wish, it would be to play the South Course at La Manga.”

We took no sides but gave space to Donald Steel, wearing his architect bonnet, on the subject of new technology. His opinion was that it loaded the stakes increasingly more in favour of the player. Now president of the EGU, Steel has more power to his elbow. At the time he told us: “It is up to the R&A and the USGA to examine and curtail the distance the ball now travels or even the most fearsome courses will no longer constitute a severe enough examination befitting championship status. “Both bodies need to take a vigorous lead and not be carried on by events in order to avoid much longer courses. Ever since the game began people have tried to manufacture equipment to send the ball further.

doing good business. But it remains to be seen if ESN can host another European Championship although Mike Hunt, the owner, has great expectations. If ever a man best typified the spirit of the millennium it was Dieter Kostermann, a 54 year-old German who acquired Brocket Hall on a long lease. From his Hong Kong power base, the chairman of CCA Holdings struck while the iron was hot and three years after the third Baron Brockett, Charles NiallCain was jailed following an attempted insurance fraud involving very expensive cars. Our visit to the ancestral home of Charlie Brockett concentrated more on the two splendid courses so beautifully manicured by the Ely brothers Nigel and Mark.

Other Spanish courses have gained equally great reputations but La Manga was the first that really drew golfers from the UK and elsewhere in large numbers to enjoy the sunshine and quality of the greenkeeping art. Sifting through our last 49 issues are constant reminders of healthy sales figures by equipment specialists. In late 1997 Callaways reported record net sales of $257.4m for the third quarter of that year. Nothing has halted that trend. Over the next ten years the number of golfers in the UK was predicted by the Henley Centre to increase by a third to a staggering 4.7m. Who is to say that the figure is not now way past the 5m mark? Monitored Changes in golf have been carefully monitored in the magazine. By the late 1990s it was becoming increasingly the done thing to shed metal spikes and go for the softer plastic variety. Also becoming a part of the teaching strategy were simulators and swing analysers as the public turned more and more to electronic aids.

“But enough is enough and I think the stage has been reached when the championship courses need to be freshened-up and modernised, nothing too drastic, but changing the placement of some bunkers, that’s all.” This year’s Open fully vindicated Steel’s view. Many came to grief in Hoylake’s wickedly revetted traps except Tiger Woods whose course management skills were a revelation as he rarely employed his heaviest artillery but relied instead on placing the ball to advantage. Surely that is what the game has always been about and not just blasting away from the tee. On the subject of courses our admiration for Terry Matthews was fully expressed when he threw his hat into the ring on behalf of Wales to stage the 2009 Ryder Cup at Celtic Manor.

We have always maintained that those unsung specialists who work closest to golf are very important people and merit all the publicity they receive. Surely one of the phenomenons of golf today is the astonishing growth of golf in Sweden and success of their golfers on the world stage. It was 1999 that we featured the country that only gets to play six months of the year. With a population of around 9m there had to be a reason for golf taking off. We thought an important factor was in 1987 when Volvo’s sponsorship of the PGA European Tour began. Yet, on closer inspection, the seeds of the upsurge started long before that and was down to Victor Seffenburg in the mid-1890s. Although Sweden had to wait until 1929 until its first 18-hole course was opened near Stockholm, by the end of WW2 the country had 3,000 golfers playing at 22 clubs. Look at them now! The present number of clubs is well past the 450 mark each with an average of 1,200 members. Of the 600,000 golfers, 90,000 are under 20 and 30 per cent female. Charles de Haan came straight out saying that the contrast with the way golf in the UK is run couldn’t be greater compared to Sweden. Our contributor observed that the UK suffered from too many different golfing bodies whereas there is only one in Sweden albeit with three offshoots but all concentrated in the same building.

Meanwhile, club head sizes were getting larger and larger and we noted the reaction of the Royal & Ancient. They expressed concern over the spring-like effect of clubs. Since 1984 there had been a rule prohibiting a clubface from having, “the effect at impact of a spring or any other effect which would unduly influence the movement of the ball.” Page 24

And the 1990s also saw the creation of the K Club and it deservedly won the right to host this year’s Ryder Cup in that hotbed of golfing enthusiasm making it a first time for Ireland. Considering that construction began in 1993 it is nothing short of remarkable that in 13 years the K Club has risen to such eminence. Not every ambitious project achieved a desired result. East Sussex National, after twice staging the European Open, changed hands more than once since a £32.5m launch. Now a fine hotel has recently been completed and the two courses, a good deal less expensive than in the early days, are

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On a far more modest note we reported on the scene in Belgium. At the start of 2000 all 76 courses were privately owned and the number of golfers listed at 34,500 from a population of 11m.

It had hovered on the brink of bankruptcy. The once bullish company, valued at £56.3m saw managing director Charlie Parker lead a management buy out, the name changing to The Club Company.

Yet the game was starting to sprout in Russia. Nick Faldo and the United Golf Federation of Russia got together to form the Nick Faldo National Golf Institute in central Moscow. Said Faldo: “Golf has a great future in Russia and Eastern Europe generally.” Commercial Back in the UK the R&A hived off its commercial activities into a new company structure in the biggest shakeup in 250 years and legally separating the championship, commercial and rule-making sides of the R&A from its members. It created a more tax-efficient way to invest in golf and planning to double the amount world-wide to £50m between 2004 and 2010. The property market was always buzzing. American Golf Corporation, the world’s biggest golf course operator, put its 23 clubs in the UK up for sale with a price tage of £50m. This opened potential for new investors while smaller golf businesses were said to be in increasing demand. Clubhaus, the golf, health and fitness operator, underwent not only a change of name but new direction.

Last year Crown Golf acquired American Golf UK for £42m while Sean Quinn, the Irish cement tycoon, outbid for Wentworth, turned his attentions to The Belfry. The Quinn Group came up with £186m and that clinched the deal with De Vere who continue to run the hotel site on a 25 year management contract.

E E L Y Y

With the dawn of 2000 the internet came into far greater prominence as news editor David Bowers (pictured above right) revealed in a searching article. Based on his findings in the USA, he revealed that most American courses had enjoyed an on-line presence for yonks. In Great Britain the follow-up was pitifully slow. But that is no longer the case. The vast majority of clubs here and in Europe now have websites while for those who no longer venture onto the fairways there are any amount of golf games to play. It has all happened in less than ten years since Golf Management Europe first appeared. By the time we celebrate our centenary the game will have moved on to new and exciting fresh pastures.

ELY GOLF International Golf Course Construction and Renovation J. & E. Ely Ltd 49 Woodlands Road Sonning Common Reading RG4 9TD Reading, United Kingdom Tel: +44 118 972 2257 Email: ely@btinternet.com

‘Specialist in Golf Course Construction’ Wychwood Park, Royal Birkdale Rudding Park, Gog Magog Chilwell Manor, Goodwood

Appointed contractor for the renovation work undertaken at Royal Liverpool for the 2006 Open Championship

www.elygolfconstruction.com

Golf Management Europe September 2006

JOHN GREASLEY LIMITED Ashfield House, 1154 Melton Road, Syston, Leicester LE7 2HB Telephone: 0116 269 6766 Fax: 0116 269 6866 BAGCC Email: johngreasleyltd@aol.com www.johngreasleyltd.co.uk

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COURSE DESIGN

A Design too Far? According to all of the so-called ‘experts’, golf is set to boom again across Europe at an unprecedented rate, with more than 3,800 new golf courses needed by 2020 just to keep up with demand. However, Trevor Ledger (pictured below) begs to differ...

olf is still a growth market, albeit in a global sense as opposed to a tightly focussed domestic practice. When the USA architects and designers spotted a ‘boom’ in Western Europe back in the 1990s they thought nothing of touching down at Heathrow, Charles de Gaulle and Frankfurt and spreading the gospel according to Uncle Sam. Local lads might have been slow to recognise the danger to their livelihoods of such free-market movement of labour, and who can blame them given that it was a time of plenty. Bread and Butter Now the boot is, if not on the other foot, at least unlaced and ready for a buff and polish. The traditionally busy market of new course design - the UK and Ireland - has slowed down to the odd nine-hole extension and bunker refurb; architects need to look elsewhere for their bread and butter.

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However, with the rapid deceleration of the domestic US market, the prospect of jam on that bread is slim as American architects eye all points East. Once again the ‘bluecoats are coming’ and this time they have experience of breaking into new markets and, spare us all please, they have statistics on their side. But before the inevitable and ultra slick ‘Power-Point’ presentation indicates that the battle has commenced, it is worthwhile looking at where the battles are to be fought. Just where are the new golf courses going to be built over the next twenty years? Where are they being built right now? Dr Andrea Sartori at the KPMG Golf Business Forum in Cyprus gave a very upbeat appraisal of new course builds for the ‘EMA’ region - Europe, Middle East, Africa - (as one would expect) and it was hard to disagree with everything he said, but that’s where statistics and supposition get you.

In short he pointed out - using figures garnered from the EGA and developed by KPMG - that the number of registered golfers has finally outstripped supply, the first time this has happened since the recorded period began back in 1985. In raw data this amounts to a continuous growth over the last 20 years with average annual supply of new courses running at four per cent and the average annual growth in demand running at six per cent. While the study that Sartori presented is particularly in-depth and technical there are a few basic points that are of the highest importance to the architects and other people whose living depends upon new golf courses being demanded. Firstly that the biggest growth in demand currently comes from ‘frontier’ countries of golf such as the Czech Republic, Slovakia, Slovenia, Hungary, Poland and the Ukraine with a blanket term of ‘Middle East’ being region number two. !

September 2006 Golf Management Europe


Over 20 new courses built in the last ten years

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Golf Management Europe September 2006

Past President of the European Institute of Golf Course Architects

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However, while these regions are already seeing a growth in supply to accommodate this growth in demand, the big question is ‘where next’? Which is where some surprises are perhaps to be found. With all things taken into consideration the net result of the KPMG research across the region is that an additional 3,873 golf courses are needed over the next 14 years. Put away the calculators, that amounts to a staggering 23 new golf courses to be finished every month assuming that 23 are opened next month, and the month after etc. A steady opening of 23 golf courses every month for the next 14 years equals a lot of fees for architects… Dubious Some of those architects believe the figures to be dubious at best, Jeremy Pern for one: “I don’t believe that we need 3,800 new golf courses by 2020, it’s rubbish and I can’t understand how they came to these figures. I think it’s horrendous that KPMG produce these statistics and people believe them. It’s a joke.” If the joke has the ring of truth about it though, who will be laughing the loudest? Eastern Europe looks set to more than double its market share to five per cent of the golf course supply in Europe, Mediterranean Europe is apparently still the best bet with an increase from 18 to 33 per cent of the market share, a phenomenal amount of courses with Turkey and Portugal being clear winners according to the KPMG research - water availability being an unanswered question at this point. Which begs the question, who is going to design these courses? Currently the European Institute of Golf Course Architects has 108 architects Page 28

registered as members - these include graduate members who might not be actively involved in architecture right now. The American Society of Golf Course Architects have 189, and a number of them wear the most hideous blazers on the planet. Sartorial elegance aside, this means that there are close to 300 golf course architects likely to be vying for the business that crops up in the EMA region, right? Wrong. These figures do not take into account the golf course architects that are not members of either body and, conversely, does not take into account those US based architects that are not actively seeking work outside of the ‘Home of the free’. Of this latter group though there must be fewer and fewer; about 125 golf courses opened in the USA in 2005 compared to 150 in 2004 and the record 399 that opened in 2000. Is it safe to assume that with a 69 per cent decrease in new courses in the US Domestic market over five years, there will be a significant increase in US architects venturing overseas? Another unknown. But even the relative unknowns from the USA have established some kind of foothold in the European market - ref: Gil Hanse designing the Craighead course at Crail, Fife. Not all is despair over the water; Golfdom reports that there are 308 courses under construction in the USA right now with 373 in planning and a further 251 proposals on paper. Nevertheless, the supply of golf course architects is great and the current demand - Sartori’s predictions notwithstanding - is small.

So again, which designers are likely to be household names over the next decade or so? Easy - Jack Nicklaus and RTJ II. This is not because these guys are the best architects in the world maybe, maybe not - but because the average golfer and the average golf developer (who almost always happens to be a very average golfer) will have heard of both Nicklaus and Jones and familiarity is soothing. More than this, there is evidence that a ‘named’ designer, a signature if you will, goes a long way towards guaranteeing success for a project. KPMG made this connection in their 2005 Cost Survey in the EMA region: “Regarding factors influencing the selection of an architect we found that 70 per cent of our respondents considered credentials, brand recognition and reputation as the most important influence upon their choice.” And it is hard for someone to be more recognised than Jack Nicklaus in the golfing world. Robert Trent Jones is also a name that has, over fifty years or so, been at the forefront of golf course design around the globe - the brand is recognised and the developer likes that, despite the signature golf course being considerably more expensive to develop in the first instance. Roger Pride - director of marketing, Visit Wales has seen golf as a great attractor to the principality over recent campaigns and is aware of ‘Signature’ status: “There is a lot of evidence that adding Signature designers to a course project helps both with general PR and in creating some kind of premium to influence pricing policy etc. “Actually when I say “there is a lot of evidence” I don’t have access to any particular research but I assume that !

September 2006 Golf Management Europe


this evidence exists, otherwise why would developers pay such a premium to work with a signature designer?” Good point, ‘it works because it works’ kind of thing. Nevertheless there is an element of the ‘Emperor’s New Clothes’ about all of this. If enough people in the crowd (the crowd being potential members and buyers of real estate) recognise that paying a good deal extra to live on a Nicklaus signature course that is only as good as, say, a Fred Bloggs Golf Course Architect design, then the whole thing might just implode and fade away. After all, just how valuable are bragging rights once the brag has been exhausted? But this is unlikely and, anyway, is the use of a famous name such a bad thing per se? Jeremy Slessor, managing director of European Golf Design - who work with a number of signature designers doesn’t think so: “Who designs a Jaguar car? It’s not the designer that gets the credit, it’s the brand. “People are buying signature design and the proof is in the eating; they get a team of people behind the principal and they are entirely competent and that is demonstrable by the work that has been produced. “If we were selling the lie that Monty sits down between rounds and works on a grading plan then we would be rightly open to claims of false repre-

sentation. But none of our clients buy into that, no-one expects them [the pros like Montgomerie and Els] to be doing that.” So, if the signature designers are most likely to create a successful financial venture for a developer, how does the ‘non-signature’ architect hope to compete with these guys when the 23 courses per month come up for tender? Jeremy Pern has his own particular views on that: “When a developer hires me, he gets me; I actually do all the work. I hold the hand of the developer all the way through the project and am responsible for everything from permitting to handover, I’m not sure that the signature guys offer that same level of commitment.” Reputation And it is the lack of former glory and global reputation that Pern believes spurs him to great things: “A non-signature designer has to work hard on the design of the golf course because that’s all my reputation is based upon. I live and die by my reputation as an architect, not because of what I did when I was 25 and wearing a green blazer.” Having said all that, Pern is actually a fan of signature designers, well some of them at least. “They [the multi million dollar signature courses] are good for all of us because they ‘up the levels’. What I am against is people who cannot draw and cannot manage a site and just turn up for a photo.

“Nicklaus is a good designer, Faldo is a good designer but there are plenty of others who aren’t and are just jumping on the bandwagon.” The burning issue however is just how big this bandwagon is and whether it might trundle out of control. The last time a big proclamation was made about the number of golf courses required in a set period saw a panic build of golf courses by just about anyone with a few acres to spare. A lot of money was lost, a lot of companies ruined and a nasty taste left in the mouths of a public that grew sick of golf developments cropping up everywhere. The answer is probably that the regions identified by KPMG as development hotspots will probably be the best places for an architect to be. The availability of water and the continued access to cheap air travel (despite terrorist threats and oil prices) will be mitigating factors in many markets. The availability of sizeable chunks of real estate with relevant permits and zoning will continue to be a problem and the unease surrounding nations close to Iraq and Iran will no doubt depress an otherwise buoyant market. One thing is certain, there will not be 23 courses opening next month, or the month after that. Nor will there be 3,870 courses springing up in the next 14 years, no way, not ever. No.

70 Whitesmead Road Stevenage SG1 3JZ Tel: 01438 221026 Fax: 01438 229271 Mobile: 07770 981618 Email: davidpottage@ntlworld.com

JOHN JACOBS GOLF ASSOCIATES INTERNATIONAL GOLF COURSE ARCHITECTS AND DESIGN CONSULTANTS Established 1985

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September 2006 Golf Management Europe


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OPINION

‘Pay for Play’ is born Although GPS devices were legalised less that a year ago, they have rapidly become big money earners for many golf clubs throughout Europe. International marketing director of Elumina Iberica, Angela Catlin, gives us her view on the GPS market today.

s the Ryder Cup is played out at Ireland’s wonderful K Club, surely there is no greater endorsement for the use of global positioning systems (GPS). Amazingly there are still some people for whom the use of GPS is still an anathema. The Royal & Ancient sanctioned its use, yet still people bemoan progress. Presumably these are the same people who would have complained about the gutty ball replacing the featheries, or the passing of the persimmon wood. Well, if the venue for the greatest team competition in the sport can welcome progress with open arms why can’t the stuffed shirts? The K Club like many others is keen to offer its members and visitors the best possible golfing experience. And to do that it has installed the ProLink system - distributed throughout Europe by Elumina on its new fleet of 120 buggies. ProLink’s industry-leading, solutions-based GPS system is installed at both the Palmer and Smurfit courses, two of Ireland’s most highly regarded championship golf facilities. When faced with choosing a GPS system to complement and enhance its operations and customer experience, the first Irish golf club to host a Ryder Cup selected ProLink ahead of all other competitors.

A

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Prolink is now installed at more than 700 courses worldwide and features at PGA Tour venues, such as Sea Pines Resort in Hilton Head, as well as the 1997 Ryder Cup venue Valderrama. Counterparts The K Club has joined such prestigious European counterparts as Alicante, La Moraleja and La Sella golf clubs in Spain, Les Bordes in France, Brocket Hall, Kilworth Springs and Whittlebury Park in England, in offering the ProLink system. One of the most recent to join that prestigious list is the Four Seasons Resort Provence at Terre Blanche, a spectacular property located just miles from the Cote d’Azur. Named the world’s best leisure resort in 2005 by the Gallivanter’s Guide, the Four Seasons Resort Provence at Terre Blanche utilises ProLink at both of its two 18-hole courses: Le Chateau and Le Riou. “The recent installation of ProLink’s system on our new fleet of 125 cars has added a significant new dimension to our golf resort,” commented Michael O’Donnell, director of golf at Terre Blanche. “With its excellent visual presentation the system provides a fast and accurate way to aid golfers with course management, while greatly increasing efficiency on the operations side.” The Four Seasons Golf Club Terre Blanche and The K Club are two of

Europe’s premier golf destinations and Elumina is delighted to have the opportunity to provide the ProLink system to both venues. ProLink’s position as the GPS industry leader in reliability, customer service and player amenities is enhanced by its association with such prestigious properties. The Elumina Group is, in our opinion, now the ultimate GPS company across Europe and the Middle East, supplying systems for both buggy and handheld operations! Following recent success, Elumina is one of the fastest-growing businesses in the golf industry building the ProLink brand through its offices in the UK, Spain, France, Middle East, South Africa and soon to be Australia. Elumina have already installed at 30 courses in the UK and expect to install at another 70 courses in the next year. The ProLink system is becoming a “must have” facility rather than a luxury facility for the more upmarket golf resort! Groups such as DCG and the Surrey National have installed the ProLink GPS system throughout their eight courses and other groups are following suit. All of Elumina’s courses have boasted that their buggy roundages have increased thereby increasing revenue for the club and golfers have returned on a regular basis to use the GPS system.

September 2006 Golf Management Europe


This proves that people are willing to pay as little as £2.50 per round to use the ProLink system - less than a course planner. Clubs and golfers alike are also enjoying the magnificent live leaderboard scoring system in addition to the exceptionally clear graphics and accurate yardages. Quality Elumina and ProLink are outselling their nearest competitors on a ratio of 10/1 which is the true test of quality. ProLink is now featured at more than 700 resorts, private and public courses worldwide, and some of the world’s most respected golf management companies have also adopted the system: Billy Casper Golf, Evergreen Alliance Group, Kemper Sports, and Pacific Golf Management all engage ProLink. The company’s leasing arm Elumina Finanzia - provides courses with a flexible, accessible financing mechanism for purchasing golf cart fleets custom equipped with ProLink GPS. Last year Elumina pioneered a successful multi-national advertising program - GP Ads - which enables courses to offset the cost of, and profit from, the installation of ProLink GPS. Elumina now through its innovative leasing arm, Elumina Finanzia, has launched to the industry throughout Europe and the Middle East its latest Pay For Play facility.

Historically, eight out of ten systems in the US have been sold on a Pay For Play basis. What this basically brings to the course is all the benefits of the ProLink system without any financial risk and this must be a win win situation for any golf club considering installing GPS and in my opinion, there is only one solution and that is ProLink! The financing and advertising programs provide a complete, turn-key marketing solution capable of funding capital projects, equipment purchases and other on-and off-course programs. What’s more, Elumina’s successful advertising arm, GPAds’ client base includes government organisations, blue-chip companies and high-end luxury goods distributors, which has subsidised the cost of installing the ProLink system through advertising on the screens at each of the golf courses throughout the UK and Europe Last year, ProLink and Elumina were officially endorsed as the official GPS of The PGAs of Europe, and Elumina is ideally positioned to increase installations of ProLink GPS systems at public, private and resort courses in a wide variety of countries and economic environments. So whether you have a small fleet of ten buggies or a large fleet of a 100 buggies you should contact Elumina to discuss your options. 700 courses and 15 million golfers worldwide cannot be wrong!

For a live demo visit www.eluminaiberica.com or contact info@eluminaiberica.co.uk or telephone Jeremy Moore on +44 1789 207419

Golf Management Europe September 2006

Page 33


Portfolio Jacobsen in Command Ransomes Jacobsen, a Textron company, has introduced InCommand, a new control system for the Jacobsen PGM22 and Greens King 522/526 pedestrian mowers. The system comprises of a new Dhandle that improves operator comfort and makes the OPC easier to control, together with a new variable speed control feature.

01473 270000 Investment at College As part of £300,000 investment in new turf maintenance equipment at Bridgwater College’s Cannington Centre for Land-based Studies, a new Wiedenmann Terra Spike XP6 has been purchased for use on their 9hole, 18-tee course. Head greenkeper, Hugh Murray, has been using the new machine on his greens, tees, surrounds since February

0141 814 3366 Light work at Deer Park

Toro on Tour Toro is hitting the road this autumn in a move to show greenkeepers its latest new products. It’s all part of an exciting new Toro on Tour series of roadshows - organised by Lely UK, and involving around 20 of its local dealers - at which the company will also be unveiling its brand new Reelmaster 5010 range of fairway mowers.

01480 226800 Fleet upgraded at Norfolk The Norfolk G&CC has recently taken delivery of a package of new course maintenance equipment, valued at just over £100,000, from Ransomes Jacobsen dealer, Bartram Professional of Norwich. Included in the package is a Greens King VI, an LF3800 light fairway mower, an AR250 semi-rough rotary mower and a Groom Master II powered bunker rake.

01473 270000 Primo MAXX gets Royal ok

The latest addition to the course equipment at Deer Park G&CC is a Jacobsen LF3800 light fairway mower, which has been purchased from Fairways GM the local Ransomes Jacobsen dealer based at Kinross. Owned by the JW Muir Group, Deer Park features a range of facilities unlikely to be found at a single location anywhere else in Scotland.

Scotts’ new liquid turf growth regulator, Primo MAXX, is showing some astounding results in trials being carried out on Royal Ascot Golf Club’s new 18-hole course, which opened in May this year. Course manager Alistair Holehouse has made three applications of Primo MAXX on his greens since the end of April with stunning results.

01473 270000

0871 220 5353

Solution for Climate Change Barenbrug UK has launched a new mixture to help greenkeepers successfully respond to the challenges of climatic and environmental change. BAR 10 with RTF has been designed to provide users with a mixture that is capable of withstanding both drought and waterlogging together with unrivalled recovery and superior wear tolerance.

01359 272000 Page 34

Tancred new Product Trainer Ransomes Jacobsen, the Ipswichbased manufacturer of turf maintenance equipment, has appointed Geoff Tancred as product trainer for the UK. Reporting to Jason King, customer support and training manager, Tancred will be responsible for the product training of Ransomes Jacobsen dealership staff and endusers throughout the UK.

01473 270000 September 2006 Golf Management Europe


From tee to green, the only name you need to know for golf course equipment. With John Deere, you get more than just equipment. It’s true, we have a full line of equipment for your course: from fairway mowers to greens mowers, aerators to utility vehicles, compact tractors, collection systems, bunker rakes, etc. But that’s just the beginning. Our product support is second to none. We have probably more parts depots worldwide than any other company, getting you the parts you need, when you need them. And our financing can fit any course’s budget. C 660.1 E

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Reliability is our Strength John Deere Ltd., Harby Road, Langar, Nottingham NG13 9HT, Telephone 01949 860491


GMé | September 2006  

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