zest.golf
ON MESSAGE Oliver Dury, commercial director of Zest.Golf
Now the 74-year-old believes Zest. Golf can achieve their own form of change and said: “Golf is a global sport with innovation and technology at its very heart. “I know that for many players booking a tee time can be a frustrating experience, as it can take extensive searching of websites and numerous phone calls to make a tee time reservation. I also know that clubs who should be making valuable income from selling tee times are, in fact, losing money,” Jacklin said. “The system is out of date and not delivering for players or clubs. This needs to change and Zest.Golf have the answer with their new technology for the global tee time market. “It makes golf tourism more accessible and the tee time industry fairer, more open and more profitable for clubs whilst providing a superior experience for the golfer. I therefore urge golf businesses and those with a passion for the game to follow me and invest in the Zest.Golf Channel Manager via their crowdfunding campaign,” concluded Jacklin.
Zest.Golf was launched after industry research demonstrated a frustration among golf courses at the lack of opportunity to sell tee-times. “Our channel manager delivers the first truly open, independent and global tee time market place that changes the way tee times are distributed and sold online across the globe, ultimately for the good of clubs, players, the industry and the game as a whole,” added Oliver Dury, commercial director. “Courses around the world can use the Zest.Golf channel manager to list available tee times and rates. We aggregate all the available tee times globally so that any sales channel can access the inventory and sell on to the golfer, who can then make real-time bookings. “By connecting with the Zest.Golf Channel Manager, tour operators can log into multiple tee-sheets and book teetimes simultaneously. This saves a huge amount of time and resources when compared to the current requirement of emailing and calling golf courses to understand availability and make separate bookings at each course.
“To put the growth potential of the golf travel sector into context, there are 60m golfers worldwide – 8m in Europe – and 70 per cent of golf travellers are looking to visit a new destination. “The latest IAGTO report states Tour Operators are reporting a year-on-year booking increase of five per cent and we believe an incredible 90 per cent of these bookings are still happening offline.” Zest.Golf have already made considerable investment in research, development and testing and now wish to attract further commercial interest by opening the opportunity to the entire golf industry and lovers of the game globally. Dury continued: “The goal is to become almost the ‘voice’ for distribution, providing one connection that can benefit courses, tee sheet providers and sales partners. “We feel crowdfunding the next stage of our business fits our ethos perfectly, as it allows both golf businesses and golfers around the world, to invest and be part of changing the future of the game.” GMé
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