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Macedonia Airport Advertising PORTLINE 2012

Airport "Alexander the Great" - Skopje


Who we are? PORTLINE

(Macedonia Airport Advertising)

We are a leading marketing agency focused exclusively on the lease of advertising space on airports.

Founded in 1999 in Istanbul

Part of “ILBAK HOLDING” – marketing cluster

Present in several elite airports over the world

Since the beginning of 2012 also present in Macedonia on the ”ALEXANDER THE GREAT” Airport in Skopje

"Alexander the Great" Airport - Skopje


Why Airport? Hardest Working Medium 

The airport advertisements are seen 365 days per year, 24 hours per day

Has the Greatest Captivation of the Audience The ever increasing waiting time on airports offers the

possibility to reach your target audience on several strategic positions:  10 to 20 minutes on Check-in  45 to 65 minutes in the waiting lounges before the flight  15 to 25 minutes on Passport Control  15 to 25 minutes in the Baggage Reclaim Area

Target Audience With the Highest Income  Airports offer an audience with high purchasing power.

According to the latest research in the field, these people are usually the early adopters of new technologies, and they also spend more money on leisure and luxury items.

Medium With the Greatest Targeting Segmentation  The possibility to target Managers – decision makers for their respective companies.

Lowest Cost per Thousand

 A relatively low price per thousand persons of high quality audience in comparison with TV, radio or print media.

Medium With Fastest Growth

 Airport advertising along with internet advertising is the fastest growing medium in the world.

"Alexander the Great" Airport - Skopje


What we offer? Advertising on Standard and Mega Sized Panels  

Backlit Unlit

Special Solutions Branding of:    

Moving staircases Columns Glass doors and windows Walls

We also offer the possibility of setting up Promotional Stands on Strategic Locations and possibility to perform Promotional Activities Premium Opportunity of Recognition in a Totally Luxurious Innovative and New Environment

"Alexander the Great" Airport - Skopje

Portline Offers

Premium Opportunity of Recognition and Targeting Leaders Important and Numerous Essential people


Passenger Graf

Skopje Airport

January 1990 – December 2011

Some of the most important occurrences since 1990!

2010 (681,080 passengers) "Alexander the Great" Airport - Skopje

+11,6%

2011 (759,928 passengers)

+9,1%

2012 (828,831 passengers)

Source: Macedonian Ministry of Transport and Communications


Some numbers  The number of passengers is rapidly increasing each year.

SKOPJE "ALEXANDER THE GREAT AIRPORT" 2010 - 2012 PASSENGER TRAFFIC

 The year to year percentage of incensement is around 10%.

December November

 The new Wizz Air & Fly Dubai flights which started from November 2012 as you can see in the chart, had a great impact on the total number of passengers at the end of the year.

October September August July

 According to our information there will be a lot of new very attractive destinations introduced in 2013, which gives us a great reason to believe that the total number of passengers will be much higher.

June May April

March February January 0

10.000

20.000

Year 2012

January 60.911

February 47.492

March 56.158

April 65.938

30.000

May 67.225

40.000

June 75.968

50.000

July 95.890

60.000

August 92.903

70.000

80.000

Year 2011

44.875

38.401

44.326

55.190

59.101

67.708

96.715

89.928

75.287

70.713

56.180

61.504

Year 2010

44.822

34.481

43.429

44.840

56.517

62.447

88.930

84.634

63.411

58.959

47.975

50.635

September October 74.800 64.504

90.000

100.000

November December 62.371 64.671

 One thing to have in mind is that this the numbers which are shown are only for the travelers. We also have a lot of people which go to the airport and don’t travel and that number is not included here. The total number should be 50% higher if we add those numbers in this chart.

We have almost one million reasons for you to advertise at the airport! "Alexander the Great" Airport - Skopje

Source: TAV Skopje


Some numbers OTHER 10%

Share by destination

ZURICH 19%

ANTALYA 2%

January – December 2012

ROME 2%

 Almost 50% of the passengers have traveled to Zurich, Istanbul and Vienna  Wizz Air, Turkish Airlines, Austrian Airlines, JAT & Hello LTD. are the top five airline agencies in Macedonia. Combined they have more than 50% of the share.  6% of all fights are charter flights.  If “charter flights” was a destination it would be ranked as 7th most visited destination for 2012.  If “charter flights” was an airline company it would be ranked as 7th biggest airline agency in Macedonia.  18 locations are not included in this chart and are marked as “other”. All of those flights have less than 1,5% share. This is how they are rankled:         

IZMIR MALMO BASEL DORTMUND EINDHOVEN MUNICH ANCONA MILAN PRAGUE

        

BUDAPEST BRUSSELS DUBAI STUTTGART ERCAN GENEVA AMSTERDAM PALMA DE MAJORKA SOFIA

"Alexander the Great" Airport - Skopje

VENICE 4%

LONDON 5%

LJUBLJANA 6% ISTANBUL 18%

DUSSELDORF 7%

ZAGREB 7% VIENNA 12% BELGRADE 8%

Source: TAV Skopje


Some numbers

Skopje Airport

January – August 2012

These are top 5 airline agencies for this year!

"Alexander the Great" Airport - Skopje

Source: TAV Skopje


Some numbers

Skopje Airport

January – August 2012

The most visited destinations for this year!

"Alexander the Great" Airport - Skopje

Source: TAV Skopje


Categorization Finance  

People with higher income People who rely on financial services and products

Premium Brands   

Influential and fashion oriented Always follow trends Pay great attention to their appearance Spend a lot if they find a product worth spending

Insurance

  

Technology

Mature and active individuals Manage their own lifestyle Prepared to expect the unexpected

Automobile    

High income Tendency to buy expensive and new cars is higher Most of them tend to buy new car in the next 12 months Car promotion can give them opportunity to look and feel the car from up close

   

Consultancy   

Education   

A place where you can find lots of academic oriented people Teenagers and students travel a lot Most of the passengers have high IQ and can understand more easily an academic program which is offered

High Executives can be reached Creators of public opinions Influential businessman who usually use outcrossing services

Tourism    

"Alexander the Great" Airport - Skopje

Early adopters of new technologies Use technology while traveling Recognize the benefits of new technologies Buy “new ideas” as soon as they appear

Best possible reach of the people who like to travel People who like to be comfortable and have pleasure while traveling People who constantly spend money for business travels Families and couples


Airport areas Baggage Claim Area (first floor)

This is the area where arriving passengers claim checked in baggage after disembarking from an airline flight.

For advertisers this is the most attractive area since:    

All the arriving passengers must pass by The waiting time is up to 20 min The panels are right in front of you All of the panels are backlighted and simply cant be missed

Whether travelers are waiting for bags to arrive on the carousel or just passing through bag claim, they simply can’t miss these panels.

"Alexander the Great" Airport - Skopje


Airport areas Main Hall (first floor)

This is the area where everyone must pass by once they get in the airport.

The characteristics of this area are:   

It covers 100% of the people who travel The circulation is higher in comparison with other areas An ideal place for different kind of promotions

You don’t need a flying ticket to enter this area and that is why it gives advertisers the opportunity to reach higher number of people.

"Alexander the Great" Airport - Skopje


Airport areas Departure (second floor)

Most of these companies, many of which are internationally known brands, are located within the departure areas

The characteristics of this area are:    

Burger King and Duty Free Shop are located in this area Very good advertising area for big international brands The average waiting time is higher than 1 hour Sophisticated VIP lounge

This is the area where most major airports provide commercial outlets for products and services.

"Alexander the Great" Airport - Skopje


Hope to be hearing from you soon! www.facebook.com/portlinemk?fref=ts www.youtube.com/user/portlinemacedonia

Address: Pirinska 23, 4th floor 1000 Skopje, Macedonia

www.linkedin.com/company/portline-macedonia www.twitter.com/PortlineMK www.flickr.com\portline

Phone: Fax:

+389 (0)2 32 32 116 +389 (0)2 32 32 177

Email: office@portline.mk Web: www.portline.mk

Macedonia Airport Advertising  

Macedonia Airport Advertising - General Presentation