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MATTERS And for all the technological changes and their new challenges, the heart of business remains a very human interaction: a mutually-beneficial exchange. When firms forget the deal they must always strike, even the sleepiest of customers will eventually be roused against them.

“The heart of business remains a very human interaction: a mutuallybeneficial exchange”

Business has always been a moral pursuit. The words of a great Christian scholar of the twelfth century, Hugh of Saint Victor, remain true: “The pursuit of commerce reconciles nations, calms wars, strengthens peace, and commutes the private good of individuals into the common benefit of all.” For their own good, and the good of society, firms need to help us all remember that.

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Profile for Portland

Bringing Business Home  

Corporate communication has fundamentally changed. Technology has transformed the media landscape on which businesses communicate and reputa...

Bringing Business Home  

Corporate communication has fundamentally changed. Technology has transformed the media landscape on which businesses communicate and reputa...