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Porte MARKETING W E M A K E I T E A S Y. W E M A K E I T H A P P E N

P R I N T • D I G I TA L • S O C I A L

2014 JEWELERS’

MARKETING

GUIDE

Ideas

To Create Sales 365 Days A Year


Bring them back! AUTOMATED EMAIL, DIRECT MAIL AND SOCIAL MEDIA ADVERTISING.

FREE

Travel Jewelry Case With This Card

Fine silk embroidered and compartmentalized personal travel or storage wrap.

5017 Hinkleville Road Paducah, KY 42001-9166

FREE SPA CLEANING* $49 VALUE • A thorough inspection for loose stones or damage. • A relaxing hand polish with a high speed buffing machine for a brilliant shine. • A gentle ultrasonic bath that will completely cleanse and refresh its natural sparkle. • And finally, a distilled water steam to revive the gemstones leaving it looking as good as the day you first wore it. * Offer valid for one piece of jewelry only and with this card only.

STORE USE ONLY

DATE

SALES ASSOCIATE

Bring back customers that bought diamond jewelry and let The Porte Marketing Creative Team develop-design the suitable piece that will work for you. We have many more ideas and samples to share with you. Please call us!


Build repeat sales with our automated VDP jewelry matching technology

Perfect Match Dear Susan,

Complete your jewelry wardrobe.

You own

“The Perfect Match”

1870 Scenic Highway 124 North • Snellville, GA 30078 • (770) 982-2950 • www.vanadams.com

Perfect Match Dear Susan,

Complete your jewelry wardrobe.

“The Perfect Match” You own 1870 Scenic Highway 124 North • Snellville, GA 30078 • (770) 982-2950 • www.vanadams.com


Receipt Holder Strategy This tool can help your sales associates get more birthday, anniversary and email data.

PRINT SIZE: 8.5” x 4”

Don’t just hand your customers a receipt, give them a reason to come back


Receipt Holder Strategy

Increase online testimonials by providing simple instructions on the right panel as to how your customer can post their buying experience on Google+

$75

Gift Certificate

Rd. 52 LaSalle 107 ord, CT 06 West Hartf 57 860-523-17 s.com ertisjeweler www.DeRob

Increase customer referrals by providing your customer with three gift cards that they can give to friends and colleagues. The referring party will receive a gift each time a gift card is redeemed.


ay u” , he offer.

Thank You Card Handout

PRINT SIZE: 4” x 6”

Thank your customers at point of sale with our customized “Thank You” cards.


Thank You Card Handout

PRINT SIZE: 4� x 6�

Special offer gift card can be printed as part of the panel or we can affix a paper or plastic card so that customer puts in in their wallet.


Birthday & Anniversary Strategies Barbara,

Happy Birthday Present this card to one of our jewelry consultants and receive a complimentary celebratory libation for your Birthday.

Automated direct mail and email campaigns. Set it & forget it! NO MINIMUMS!

Mary Dear Steve, We Extend Our Best Wishes for A Great Day!

Whether you have the anniversary or birthday dates of 5, 50, 500 or 5,000 customers we can automate your emails and postcard mailers so that they are precisely timed to go out the day you want them to even if it is only one customer!


Birthday & Anniversary Strategies

Personalized and Customized automated direct mail & email campaigns

Grab your customer’s attention with this interactive and unique anniversary direct mail piece!


Store Services Pamphlets are available in 8,12, 16 & 20 pages

This tool is like a business card on steriods! Engraving • Pearl Restringing • Insurance Replacement • Watch Repair • Appraisals • Ring Sizing • Antique and Estate Restoration • Re-tipping and Prong Repair • Custom Design...


Store Services Show customers & prospects the services you offer! Appraisal Services

$25 Off

al

xt apprais

Your ne

Engraving Specialists 10% Off

On premise

graving

En

Choose from hundreds of gift items that we can engrave for you!

We make your gifts personal

YES WE DO...

Pearl Restringing stringing

Pearl Re

It is important, now more than ever, to have an accurate and updated appraisal for your fine watches and jewelry. • Insurance Appraisals • Estate Consultations and Appraisals • Jewelry Photographs for your Records

O F E S TAT E JJ EEW BBUUYYEERRSS O WEELLRRYY We are one of the largest Estate Buyers in the N.E. Whether you’ve inherited a watch that doesn’t suit your taste or have gold, fine jewelry and diamond pieces you’ve grown tired of…

10% Off

With our ever changing economy, the price of precious metals is constantly fluctuating.

Let us make you an offer you can’t refuse


Custom Design Show customers & prospects your custom design talents

The Addessi Makeover Redesign Is Our 10% Specialty Off

On Custom Design

TURN THIS

Is Your Jewelry Outdated?

Let Us Redesign it For You! INTO THIS


Custom Design Showcase your designs in our unique portfolio Custom Design Our Passion...

If you can dream it...

The most expensive piece of jewelry you own is the one you don’t wear

One-of-a-kind

“Life is not measured by the number of breaths you take, but by the moments that take your breath away”


Store Events

Market and expose your new technology and separate yourself from the competition by letting consumers know that you utilize the most efficient equipment to create and repair jewelry.

Star Wars

INVADES Mooresville Ok, so maybe you won’t see Luke Skywalker & Darth Vader battling it out but, you will see all new “Laser Technology” at Alexander Zachary Jewelers! Yes, its true...we’ve recently made a purchase of the most powerful laser welder on this side of the milky way.

What does this mean to you? Simple... we are now able to do the most complex repair on your fine jewelry that before couldn’t be done or would need to be sent off. With the aid of our laser, we can now also do eyeglass soldering, repairing of costume jewelry and much more! If you’ve had a jewelry item you’ve been a bit apprehensive about having repaired...now is the time to do it!

$25 Off

Any repair of $25 or more Expires 10/31/12

175 North Main Street Mooresville, NC 28115 www.alexanderzacharyjewelers.com 704-663-3430


Store Events THIS VALENTINE”S MAKE HER FEEL SPECIAL

MEN ONLY Joins us on Thursday, February 6th from 5:30 - 8:30 pm

SHOOT THE BREEZE. TALK SPORTS. EXCHANGE PROPOSAL IDEAS. WIN HER BACK! LAUGH & CRY IF YOU WANT TO! ENJOY SOME GREAT FOOD! Plus you will save money too!

29 Union Street South Concord, NC 28025

704-782-9314

LADIES

NIGHT

December 3rd 6:00-8:30 p.m.

Seita Jewelers 724-224-9114


Charity Events Most jewelers get little benefit from donating a piece of jewelry or giving a jar of jewelry cleaner in the ‘Goodie Bag’ for an event charity. The people that attend charity events remain one of the best sources for new customers.


Charity Events

The attendees of local charity luncheons, evening galas and golf tournaments represent an ideal group of jewelry prospects.


Golf Charity Events

Turn Local Golfers into customers “We sponsored a hole-in-one contest in the tournament and set up a table at the Par 3. I intoduced myself eye-to-eye with each participant. No one made a hole-in-one but we gained great exposure and gave all the participants reasons to come into our store.� Jerry Evergreene Everygreen Jewelers


Vendor Trunk Shows

Let Porte Marketing create a trunk show, store event or new product announcement.


Our Best Sale Ever

60 MINUTES

60 % OFF

STOREWIDE

SALE

SAT., JUNE 22ND • 1 0-11 a.m. 508-366-5512

This program is copyrighted & Trademarked by Porte Marketing Group


Liquidate Old Inventory In minutes!

The Results Are Amazing! Hi James, Our sale was GREAT! 60% - 60 MINUTES - 60K!!!!! Deb

Direct Mail, Ads, posters, email templates, billboards, Social Media


ST

SAT. FEB. 1 • 12-1: pm.

Our Best Sale Ever

60 MINUTES

60 % OFF

STOREWIDE

SALE INVENTORY REDUCTION BOWL!

126 N. Main 208-232-0972

Molinelli Jewelers in Pocatello, Idaho, had their cash register ringing on Saturday, February 1st, from 12- 1 PM with non-stop buying & retail sales of $120,000, before discount.


Bringing 100s customers into your store

Liquidate Old Inventory In minutes!

Gold Mine Jewelers at around 1 pm on Saturday, July 20th. The store is mobbed and elated with over 200 customers buying jewelry during their 60% off 60 Minute Sale!

We had a blast! Customers loved it! We had over 100 people in line with approximately 40 in the store at a time. We started passing out tickets at 9:30 am and opened the doors at 10. We gave out the last ticket at exactly 11 and it took us 1 1/2 hours to finish waiting on those inside and get to the person with the last ticket! We closed for the day at 12:30! Our sales were right at $20,000. We were thrilled! Tracey L. Love- Love’s Jewelers


Store Announcements

THE HOTTEST

THREE EVENTS

BEFORE 2014 THAT YOU DON’T WANT TO MISS • • • • • •

Grand Opening Grand Re-Opening Relocation Renovation Expansions Store Closing Century Center 1750 Kalakaua Ave. Suite 3702 Honolulu, HI 96826 Phone: 808-946-4332 Fax: 808-947-6482 robertpalmadesigns.com rpalma@pixi.com


Store Announcements Then

Grand Reopening

and Now

GRAND

Re-opening Saturday, December 8

Join us for fun, food, and festivities all day! Enter our raffle for: Third prize: Pandora bracelet valued at $250 Second prize: $500 gift card to Van Adams Jewelers Grand prize: 1.00ct TDW solitaire earrings, valued at $1799 Specially priced items throughout the store. Recieve a free pair of Honora pearl earrings with every purchase!

Van adams Jewelers


Special Promotions If it Snows this New Year’s, Your Holiday Purchases are Free!*

ng il g in M & n u F f o g Evenin Fill out

Allowed. Absolutely No Sales knows what you want. your wish list so he

Save tOhctoebDera4thte

• Weather Promotions • Antwerp Buying Trip • Scratch Off

If it Snows on Christmas, Your Holiday Purchases are *

FREE!

Thursday, . Time: 5:00 - 8:30 pm res ’oeuv Fine wine & Hors d P: (410) 721-7100

*See store for details

2506 New Market Ln 4 Gambrills, MD 2105

RSV .com www.littletreasury

Scratch off Here to See What you’ve Won!

f presence o off in the win. d e h tc ra to sc rder Must beass ociate in o ICIPATE. R TO PART a sales OR OLDE ES ____ S OF AGE YEAR R. EXPIR ST BE 18 HER OFFE SSARY. MU TH ANY OT HASE NECE BE COMBINED WI NO PURC OT NN CA S PROMOTION

Jewelry purchases from Thanksgiving thru December 18th will be 100% refunded and you keep the jewelry.* * a limited time offer, see store for complete details.

SEE STORE FOR DETAILS

Have some fun with our scratch off promotions...


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Business Partnering Target new prospects based on the cars they buy and drive.

Jewelers that form partnerships with car dealers create a steady flow of new customers 365 days a year since the small little 4� x 6� silent salesman cross-promo program represents a third-party endorsement of the store.


Business Partnering Folded Thank You cards for Professional Sales People.

Offer professional sales people their own Thank You cards that they can send to their customers after they close a sale. Ideal for car salesmen, realtors, insurance agents, stock brokers, and any business that wants to show customers they care!


Business Partnering With car dealers, realtors, restaurants, florists, limos...

...wedding photographers, stock brokers, spas, hotels.


New Customers From local businesses, hospitals, law firms...

...manufacturers, government agencies and sales professionals


Estate Jewelry Promote, educate and inform your Estate Jewelry Services with an impressive 4� X 6� booklet that you can mail to your customers, distribute at the store to new customers and hand it out as if it were a business card since it is designed to include it.


Estate Jewelry Expand your Estate Jewelry department with mailers, email blasts, social media and in-store handouts

B U Y E R S O F E S TAT E J E W E L R Y We are one of the largest Estate Buyers in Virginia

Let us make you an offer you can’t refuse

Whether you’ve inherited a watch that doesn’t suit your taste or have gold, fine jewelry and diamond pieces you’ve grown tired of…

We Guarantee the highest prices paid

We Guarantee the highest prices paid


Restaurant Partnering


Restaurant Partnering Jeweler’s Guide PA R T N E R N I N G W I T H L O C A L R E S TA U R A N T S

Porte MARKETING C R E AT I N G Y E A R - R O U N D S A L E S O P P O R T U N I T I E S

Restaurant cross promotions enable you to get your store name in front of diners that are right for your store. Target sushi restaurants, sports bars, night clubs, fancy restaurants, trendy eateries, and restaurant bars that cater to the after work crowd.

P R I N T • D I G I TA L • S O C I A L

To receive your Free Guide contact James Porte at 954-817-3911


Bridal Grow your Bridal business with your own customized catalogue featuring bridal jewelry brands, services and credentials


Bridal

Connect and bond with your bridal customers with an unforgettable keepsake and memento! Musical Vow Wedding song partnered with Steinway & Son


Bridal After engagement ring sale


Bridal


Heartbeat Collection

SPARKLES

CENTER DIAMOND

W I T H E V E RY B E AT OF HER

HEART

New patented mounting pulsates to the rhythm of your heartbeat. Our Heartbeat jewelry will take her breath away!

SHIMMERS SPARKLES

& DANCES


Heartbeat Collection

Touch Her Heart...

With our New Selection of Heartbeat Jewelry!

COLLECTION STARTS AT $299

New patented mounting pulsates to the rhythm of her heartbeat. Our Heartbeat collection will make her heart beat faster!

ENTER TO WIN A BEAUTIFUL DANCING DIAMOND HALO PENDANT $1,500.00 Value

Go to landing page and enter to win. Winner will be drawn on February 28, 2014. One entry per person. Offer expires: February 14th, 2014

Our Valentine’s Gift to you!

$100

Gift Certificate Must be used in-store. Cannot be combined with any other offer or discount. One gift certificate per person. Not redeemable on sale merchandise or any repairs. MINIMUM PURCHASE OF $500.00. Offer expires February 14th, 2014

Let Porte Marketing help you promote your vibrating diamond jewelry with: Email Banner Ads Billboards Print Ads Posters Postcards Facebook Contests

www.villagejewelers.com

SEE HER HEART BEAT New patented mounting pulsates to the rhythm of your heartbeat. Our Heartbeat collection will make her heart beat faster!

EXCLUSIVELY AVAILABLE AT


Digital Flipbooks Digital flipbooks provide an interactive way to easily present new products, services and specials through the web. Ipad & iphones compatible.


Digital Flipbooks


Plastic Gift & Paper Cards Please bring this by Van Atkins before Christmas to receive a FREE cake from Sugaries or Westside Bakery


Plastic Gift & Paper Cards

10% OFF

Your next Jewelry Repair

215 Willowbrook Shopping Center, 19705 Fraser Highway Langley, BC V3A 7E9 Tel: (604) 530-7221 www.goldentreejewellers.com


Valentine’s Day On the14t of Februarh day true love g y my to me... ave PRST il ss Ma First Cla stage US Po PAID FL Miami, t 4270 Permi

uilds Love b s e g d ri b there where . ne are no will n h u K ’s ou take y there!

er se ov

n rose

doze Free

with

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Main n, 1009 wntow ic Do Histor KS 67601 Hays,

A dozen breathta roses Free with king new ab jewelry! solutely

$200

Valentine’s Day represents an important opportunity to acquire new customers, get men into the store and continue the sales momentum from the holiday season.

New Valentine’s restaurant cross-promotion


Mother’s Day Mother’s Day is an ideal jewelry gift occasion.

How to Thank Her

$100

Gift Card

2800 Cumberland Blvd. Smyrna, GA 30080 770-434-4367 www.cumberlanddiamond.com

Passionately Engaging Relationships Since 1982

Cross promote with our new restaurant perk and partner with: Restaurants, Nail & Hair Salons, Spa’s, etc.

With our vast array of unique and proven marketing tools such as postcards, mega trifolds and cross promotion strategies we can make your next Mother’s Day sales your best ever!


Store Anniversary

PRIVATE EVENT FRIDAY NOVEMBER 1ST 12:00-8:00 PM

Diamond Jubilee

815-397-7227 www.mincemoyerjew elry.com

Diamond Necklace

CONTEST EXPIRES DECEMBER 20TH

You’re Invited

Enter to win our oldest jewelry receipt contest! Winner will Receive a Diamond Necklace

6585 Lexus Drive Rockford, IL. 61108

CONTEST EXPIRES DECEMBER 20TH

815-397-7227 www.mincemoyerjewelry.com

Yo

PR

FR NO 12


Holiday Season


Referrals Let our automated customer referral program turbo charge your word-of-mouth advertising! Make your referral program follow-up a habit. Plastic Card with detachable Gift Certificate

Referral email templates and personalized direct mail No Minimums!


Print Advertising Let Porte Marketing assist with all your marketing needs 365 days a Year

OFFSHORE MANUFACTURING FOR THE MOST DISCERNING BRANDS

With over 30 years of experience, communication is easy because we speak the same language... JEWELRY! Contact: Len Weiss len.weiss@modasia.co.th

YoAnu’re InvitYoeud’re Invited n ual sale

Up to 50% off All Jewelry & Watches on display*

Friday, October 5th thru Saturday, October 13th

Store Hours: Mon, Tue, Fri 10 a.m. to 7 p.m. Thurs 10 a.m. to 8 p.m. Sat 10 a.m. to 6 p.m. Sun Closed

Our world-class manufacturing facilities in Chiang Mai, Thailand produce top quality gold and silver jewelry for some of the world’s leading designers and retailers.

2506 New Market Ln Gambrills, MD 21054

(410) 721-7100 www.littletreasury.com

Annual sale Up to 50% off All Jewelry & Watches on

Frid

display*

13th ay, October 5th thru Saturday, October

All of our major designer lines and watch brands are included in sale. Store Hours: to 6 p.m. Mon, Tue, Fri 10 a.m. to 7 p.m. Sat 10 a.m. Sun Closed Thurs 10 a.m. to 8 p.m. 2506 New Market Ln, Gambrills, MD 21054 (410) 721-7100 • www.littletreasury.com

MOD Asia’s CAD/CAM designer’s, impeccable quality standards and timely delivery exceeds our customer’s expectations.

www.modasia.co.th

BIG DIAMOND SHOW ONE DAY

ONLY!

Saturday, December 1st 10 am - 5 pm

* Some exceptions apply, see

LIFESTYLE GEMS ONE DAY ONLY! You may never see another Colored Gemstone Collection like this ever again!

Saturday, November 17th 10 am - 5 pm

2 - 10 Carats All shapes & Sizes

store or website for details

DIAMOND SOLITAIRE EVENT

* Some exceptions apply,

s

see store or website for detail

WATCH LAUNCH PARTY 2 DAYS ONLY Friday November 9TH 10:00 a.m. - 6:00 p.m. & Saturday November 10TH 10:00 a.m. - 5:00 p.m.

Friday, Saturday and Sunday December 14th- 16th • Engagement Rings • Diamond Studs • Diamond Pendants

SIMPLE SOLITAIRES SPECTACULAR SAVINGS HUGE SELECTION FOR ANY BUDGET

WE ARE PROUDLY INTRODUCING TWO NEW SWISS LUXURY BRANDS FEATURING LIMITED EDITION AND SPECIALTY PIECES DIRECTLY FROM OUR MANUFACTURER

Ruby-Emerald-Sapphire Jewelry Direct from the Manufacturer! Interest-free financing for qualified buyers 4540 E. Main St. Farmington, NM 505-326-7353 www.garciajewelers.com

4540 E. Main St. Farmington, NM 505-326-7353 www.garciajewelers.com

4540 E. Main St. Farmington, NM 505-326-7353 www.garciajewelers.com

4540 E. Main St. Farmington, NM 505-326-7353 (RSVP) www.garciajewelers.com


Porte MARKETING C R E AT I N G Y E A R - R O U N D S A L E S O P P O R T U N I T I E S

P R I N T • D I G I TA L • S O C I A L

Menu P L A N A N E N T I R E J E W E L R Y M A R K E T I N G C A M PA I G N B Y T H E D AY, W E E K , M O N T H O R Y E A R

48 HOUR TURNAROUND FOR MANY PORTE PROGRAMS Traditional-Digital-Social Media Marketing & Advertising Programs Easy to implement, low-cost, high quality and fast turnaround traditional-digital-social media jewelry programs.

Automated Email, Direct Mail

and

Social Media Programs

Set it and forget it. Plan your entire year of marketing in less than 30 minutes and you can change it at any time. Add new customers and delete inactive ones. Porte Marketing is partnered with Sproutloud Media Networks, offering the most advanced technology in automated printing, emails and social media platforms.

Digital Graphic Design Team Porte Marketing has 4 graphic designers that specialize in jewelry graphics for your website, print ads, emails, billboards, newspaper ads, and p.o.p. materials.

Digital Photography Studio Porte Marketing utilizes the latest digital photography equipment and we can photograph your jewelry images in 48-72 hours. We also offer color retouching.

Digital Archive Library Porte Marketing has thousands of jewelry images and hundreds of service images.

Prospect Lists Porte Marketing can procure any demographic list available in the market today . Most lists cost around $.025 each (Amex Platinum and Black card member list is more)

List Cleansing Services Keep your customer list clean. Porte Marketing offers free CASS certified cleansing of your customer list.

ALL VENDOR IMAGES MUST BE APPROVED

954-389-4777 • (CELL) 954-817-3911 • INFO@PORTEMARKETING.COM • WWW.PORTEMARKETING.COM


2014 porte menu issuu