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PowerRank   Measuring  Importance  and  Relevance  

Published: May 23, 2012 For more information contact: powerrank@tgleaders.com


PowerRank Measuring Importance and Relevance May 23, 2012

With the marked rise in popularity of social media networks such as Facebook, Google+, and LinkedIn, people are increasingly turning to these huge databases to search for people and business development opportunities. Social media can be helpful to find new customers, suppliers, partners, investors, and employees. Although some web and social media tools like Klout have been developed to target and measure social media influence, currently there are very few tools available to measure business importance and relevance of web and social media searches. PowerRank is a new tool that measures the importance and relevance of business executives and leaders based on their economic, education and network influence.

What is PowerRank? PowerRank was developed with the idea that members of a group, like a group of business executives, can be rank ordered in a hierarchy based on their relative importance. PowerRank assigns numerical weightings to each executive and group according to their economic, academic and network influence and importance:

Economic Importance: The amount of resources and people you influence

Academic Importance: Your level of academic achievement

Network Importance: The breadth of your network relationships

The PowerRank model and algorithms takes into consideration measures of revenue and profitability, market capitalization and assets, employees and position levels, degrees and teaching experiences, board and non-profit leadership roles, company affiliations, and places worked and lived. These factors are scored and index weighted against the relevant group population to assign a ranked number to each person, company or organization in the search group. A recent PowerRank search for the world’s most powerful business leaders resulted in a rank order list of over 90,000 executives. At the top and ranked number one and two are Jeff Immelt, Chairman and CEO of General Electric, and Warren Buffett, respectively. The top 10 most powerful business executives in the world, New York, in healthcare and from Harvard are shown as an example on attached Exhibit A. PowerRank is a fact based, quantitative measure of individual and group importance based on independently verified measures of economic, academic and network influence. PowerRank

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How Can PowerRank be used? PowerRank is a way to identify and rank business executives and leaders who can be important and relevant to you or your company for business and professional development. It ranks executives based on their relevant economic, academic and network experiences. It can be used to find the right people to buy a product, lead a business, invest in your company, or join your organization. PowerRank can also be used as a professional development tool. By knowing your PowerRank score and that of the leaders in your field, you can understand what actions you need to take and development experience you need to have to progress within the industry or through an organization. Companies can use PowerRank to assess their collective PowerRank score compared with their customers and competitors. If for example your executives have an average PowerRank score of 10 and your biggest competitors has an average rank score of five (where the top score is one), you may have people development and skill issues that need to be addressed. PowerRank gives you a way to quickly find the right people and resources to help solve your business problems, and it gives you a way to tangibly compare yourself against competition and performance targets.

The Problem - An Example Your company has just launched a revolutionary new software program that can significantly improve a customer’s speed and productivity, giving them a competitive advantage. The new software product is so impactful and game changing that it needs to be sold into the highest levels of an organization. You are looking to build a target list of Chief Executive Officers (CEOs) from multiple industries and geographies with more than a billion dollars per year in revenue and employing more than a thousand people. You would also like to meet CEOs from other software companies who might want to partner with you. Microsoft is particularly interesting as a possible partner. You start by do a Google search for “Chief Executive Officer”. Your hope is to get a good list of possible targets to pursue. Your Google search returns 70+ million results, which is many more than you can practically review. You decide to narrow down your search to “Software CEO”. This Google search results in 13+ million possible targets. Frustrated with the Google search you move on to LinkedIn. The LinkedIn search for current CEOs returns a list of 1.1 million people, many of who don’t appear to be CEOs based on their resumes. You narrow down the LinkedIn search to only Fortune 50 companies and get back a list of 3,400 people who claim to be the current CEO of a Fortune 50 company, which doesn’t make sense. You then narrow down your LinkedIn search to find the names and background of the current CEO and Chairman of Microsoft (Steve Ballmer and Bill Gates, respectively). LinkedIn returns a list of 465 people who claim to be the CEO of Microsoft and 82 people who claim to be the current Chairman of Microsoft. Bill Gates and Steve Ballmer on not on this list.

PowerRank

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You have learned firsthand that web and social media searches are not very helpful because of voluminous data and inaccurate and irrelevant results with no ranking mechanism. You also realize that people searching for you and your company probably have the same problem. You cannot find the right people and you cannot be found by the right people. The Answer - PowerRank Example You hear about a new system and measurement tool called PowerRank and you repeat the same searches. Through this search your list of CEOs is narrowed down from millions to less than 100,000. PowerRank identifies and rank orders the list based on the executives’ relevant economic, academic and network influence. The most relevant person shows up at the top of the list. You take a look at the PowerRank list and see that Jeff Immelt, the Chairman and CEO of General Electric, and Warren Buffett is at the top of the list, which makes sense to you (see Exhibit A). You then narrow the search down to find the most powerful people located in New York, from the healthcare industry and who went to Harvard. These lists also seem to make sense to you and they seem to be in the right rank order. You know have a short, actionable list of people you can reach out to about your company and new software product. You can refine the search by company, title, industry, geography, university, and many other elements to find the right people who are important and relevant to what you need. The PowerRank score shows where these executives fit into the hierarchy. You can also see where you, your employees, managers, customers, suppliers, and partners rank as a helpful tool to assess experiences and opportunities.

Other Examples

1. You’re looking to hire a new Chief Financial Officer. You have two possible candidates. Their PowerRank score can help you assess their relative experiences.

2. You’re considering joining two different companies. You can use the relative PowerRank score for the companies to see which one develops the best leaders.

3. You are thinking about investing in a company and are unsure about the experience base of the management team. The PowerRank score compared to competition can help in the evaluation process.

4. You are considering joining an organization or group, but are unsure if you fit in. PowerRank scores can help in the assessment.

5. You are merging your company with another company and are going through the leadership evaluation process. PowerRank scores can help you identify the right group of people to lead the merged company. PowerRank

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6. You are doing a strategic assessment of a business. PowerRank comparisons with competitors can help evaluate the opportunities and risks.

7. You are re-designing your compensation system and slotting managers into the new salary grids. PowerRank scores can help to differentiate levels.

8. You are considering spending advertising and marketing funds on a group of social media leaders. You know their Klout score, but don’t know how impactful they are from a business perspective. Blending the social media Klout score and the PowerRank scores can help to target your advertising budget.

9. You are a magazine or website trying to sell sponsorships. You are the smaller magazine competing against much larger magazines with a broader distribution. You can compare the PowerRank of your reader base with the PowerRank of your competitors’ readers to demonstrate that you readers are more important and relevant to a particular advertiser.

10. You are an executive search group competing with on-line search engines. You need a better tool to find candidates for jobs more effectively. PowerRank scores can help you identify and evaluate the best candidate more quickly and give you a competitive edge.

11. You are a hedge fund manager and want to find out what companies are picking up and losing the most talent in making your investment decisions. The PowerRank score can help show trends in senior level talent changes.

12. You run a market research department and want to conduct interviews of relevant leaders. PowerRank searches and scores can help to achieve the right experience and influence mix of interview candidates, which you can also market.

Other Information

Some relevant statistics are shown on attached Exhibit G.

Comparison to the Forbes 500 is on Exhibit H.

A summary of the CEO LinkedIn search is on Exhibit I.

How can I get Access to PowerRank? PowerRank is available through The Global Leaders at www.tgleaders.com.

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Exhibit A - 1 The World’s Most Powerful Executives Below is a rank order list of the World’s 10 Most Powerful Executives as measured at May 15, 2012.

World PowerRank

Name

Company

Title

Age

1

Immelt, Jeffrey R.

General Electric Company

Executive Chairman

55

2

Buffett, Warren E.

Berkshire Hathaway Inc.

Chairman and Chief Executive Officer

81

3

Roberts, Brian L.

Comcast Corporation

Chairman

51

4

Brabeck-Letmathe, Peter

Nestlé S.A.

Chairman

67

5

Alierta Izuel, Cesareo

Telefonica, S.A.

Executive Chairman

66

6

Palmisano, Samuel J.

International Business Machines Corporation

Chairman of the Board and Chairman of Executive Committee

60

7

Walton, S. Robson

Wal-Mart Stores Inc.

Chairman

66

8

Stephenson, Randall.

AT&T, Inc.

Chairman

50

9

Guohua, Xi

China Mobile Limited

Chairman

59

10

McDonald, Robert A.

Procter & Gamble Co.

Chairman

58

PowerRank

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Exhibit A - 2 The World’s Most Powerful Executives Headquartered in New York

Below is a rank order list of the World’s 10 Most Powerful Executives who are headquartered in New York City.

New York PowerRank

World PowerRank

Name

Company

1

91

Camilleri, Louis C.

Philip Morris International, Inc. / Executive Chairman and Chief Executive Officer

120 Park Avenue | New York, New York | 10017 | United States

2

121

Murdoch, Keith Rupert

News Corp. / Chairman and Chief Executive officer

1211 Avenue of the Americas | New York, New York | 10036 | United States

3

138

Bewkes, Jeffrey L.

Time Warner Inc. / Chairman and Chief Executive Officer

One Time Warner Center | New York, New York | 10019-8016 | United States

4

157

Cornelius, James M.

Bristol-Myers Squibb Company / Non-Executive Chairman

345 Park Avenue | New York, New York | 10154 | United States

5

165

Logan, Don

Time Warner Cable Inc. / Director

60 Columbus Circle | New York, New York | 10023 | United States

6

168

Britt, Glenn A.

Time Warner Cable Inc. / Chairman and Chief Executive officer

60 Columbus Circle | New York, New York | 10023 | United States

7

170

Dimon, James

JPMorgan Chase & Co. / Chairman

270 Park Avenue | New York, New York | 10017 | United States

8

186

O'Neill, Michael E.

Citigroup, Inc. / Chairman of The Board

399 Park Avenue | New York, New York | 10043 | United States

9

188

Weill, Sanford I.

Citigroup, Inc. / Chairman Emeritus and Senior Advisor

399 Park Avenue | New York, New York | 10043 | United States

10

195

Fishman, Jay S.

The Travelers Companies, Inc. / Chairman

485 Lexington Avenue | New York, New York | 10017 | United States

PowerRank

Business Address

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Exhibit A - 3 The World’s Most Powerful Executives Healthcare Industry

Below is a rank order list of the World’s 10 Most Powerful Executives who are in the Healthcare Industry.

HealthCare PowerRank

World PowerRank

Name

Company / Title / Country

1

11

Vasella, Daniel L.

Novartis AG / Chairman and Member of Chairman's Committee / Switzerland

$59,066

2

34

Lorch, George A.

Pfizer Inc. / Lead Independent Director / United States

$66,328

3

40

Weldon, William C.

Johnson & Johnson / Chairman of the Board and Chairman of Finance Committee / United States

$64,996

4

47

Read, Ian C.

Pfizer Inc. / Chairman / United States

$66,328

5

51

Weinberg, Serge

Sanofi / Non-Executive Chairman / France

$47,728

6

63

Burke, Richard T.

Unitedhealth Group, Inc. / Founder / United States

$103,712

7

64

Frazier, Kenneth C.

Merck & Co. Inc. / Chairman / United States

$48,198

8

66

Dehecq, JeanFrancois

Sanofi / Honorary Chairman and President of The Sanofi Espoir Foundation / France

$47,728

9

71

White, Miles D.

Abbott Laboratories / Chairman / United States

$39,267

10

73

Humer, Franz B.

Roche Holding AG / Chairman and Chairman of Presidium/Nomination Committee / Switzerland

$47,195

PowerRank

Revenue ($mm)

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Exhibit A - 4 The World’s Most Powerful Executives Attended Harvard University Below is a rank order list of the World’s 10 Most Powerful Executives who attended Harvard University Healthcare Industry

Harvard PowerRank

World PowerRank

Name

Company / Title

1

1

Immelt, Jeffrey R.

General Electric Company / Executive Chairman

55

2

11

Vasella, Daniel L.

Novartis AG / Chairman and Member of Chairman's Committee

57

3

26

McNerney, W. James

The Boeing Company / Executive Chairman

62

4

49

Miller, Robert S.

American International Group, Inc. / Director

69

5

56

Kandarian, Steven A.

MetLife, Inc. / Chairman of The Board

59

6

64

Frazier, Kenneth C.

Merck & Co. Inc. / Chairman

56

7

65

Blake, Francis S.

The Home Depot, Inc. / Executive Chairman and Chief Executive Officer

61

8

119

McNally, Alan G.

Walgreen Co. / Chairman

66

9

155

Lechleiter, John C.

Eli Lilly & Co. / Chairman

57

10

166

Fanning, Thomas A.

Southern Company / Chairman of the Board

53

PowerRank

Age

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Exhibit G The World’s Most Powerful Executives Interesting Questions and Insights for the Top 10,000

Finding the right people to help you get what you need done is important. We analyzed the background of the top 10,000 leaders in the world. Below are some statistics and answers to questions:

Measurement

Total of 10,000

Average per Executive

Comment

Market Capitalization

$46.5 Trillion

$5.2 Billion

85% of World’s market

Revenue

$50.1 Trillion

$5.1 Billion

70% of World’s GDP

Assets

$229.7 Trillion

$23.3 Billion

Employees

106 Million

13,100

Companies

8,812 Companies

Countries

104 Countries

Industries

154 Industries

94 Executives / Country

Question: Answer:

What business sectors have the most number of top executives? Financials (21%), Industrials (16%), Consumer Discretionary (14%), Information Tech (11%)

Question: Answer:

Of the 104 countries represented, which have the most number of executives represented? The USA (36%), the UK (6%), Japan (5%), China (5%), and Canada (5%)

Question: Answer:

What are the most popular cities? Tokyo (296), London (276), New York (188), Houston (170), Calgary (121)

Question: Answer:

What is the average age of these leaders? The average age is 60 (55 for women on the list). 508 (5%) are under 46 years old

Question: Answer:

Of the top 10,000 leaders, how many are women? Fewer than 500 (5%) are women.

Question: Answer:

What are the most common first names on the list? John (318), Robert (257), David (216), Michael (211), James (199), Mary (5)

Question: Answer:

How many doctors are on the list? There are 612 doctors (6%) and 21 professors in the list of 10,000

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Exhibit B Comparing the Fortune 500, PowerRank, LinkedIn and Twitter

Of the top 20 Fortune 500 Chief Executive Officers, only three are on LinkedIn and Twitter.

Fortune 500 Rank

World PowerRank

Name

1

39

Tillerson, Rex W.

2

7

3

Company

On LinkedIn?

On Twitter?

Exxon Mobil

No

No

Duke, Michael T.

Wal-Mart Stores

No

No

35

Watson, John S.

Chevron

No

No

4

77

Lance, Ryan M.

ConocoPhillips

No

No

5

21

Akerson, Daniel F.

General Motors

No

No

6

1

Immelt, Jeffrey R.

General Electric

No

No

7

2

Buffett, Warren E.

Berkshire Hathaway

Maybe *

Yes

8

2,079

Williams, Michael J.

Fannie Mae

Yes

No

9

33

Mulally, Alan R.

Ford Motor

No

No

10

16

Whitman, Margaret C.

Hewlett-Packard

Yes

Yes

11

8

Stephenson, Randall L.

AT&T

No

No

12

263

Klesse, William R.

Valero Energy

No

No

13

451

Moynihan, Brian T.

Bank of America Corp.

No

No

14

210

Hammergren, John H.

McKesson

No

No

15

38

McAdam, Lowell C.

Verizon Communications

No

No

16

170

Dimon, James

J.P. Morgan Chase & Co.

No

No

17

17

Cook, Timothy D.

Apple

No

Yes

18

50

Merlo, Larry J.

CVS Caremark

No

No

19

6

Rometty, Virginia M.

International Business Machines

No

No

20

186

Pandit, Vikram S.

Citigroup

No

No

* Multiple people with the same name and picture, indicating that person may not be real.

PowerRank

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Exhibit C Quality and Relevance Issues in Social Media Searches Trying to Find Influential and Relevant CEOs and Chairmen on LinkedIn A recent search of LinkedIn for current Chief Executive Officers (CEOs) and current Chairmen resulted in over a million hits, including over 3,000 people who came up a the possible CEOs of the 50 largest companies in the world and 82 people who came us the possible Chairman of Microsoft. How can there be more than 50 CEOs of the 50 largest companies, and how can there be more than one (Bill Gates) Chairman of Microsoft?

PowerRank

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For more information about PowerRank or to subscribe to PowerRank reports, contact The Global Leaders at powerrank@tgleaders.com.

PowerRank

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PowerRank Overview  

PowerRank is a new tool that measures the importance and relevance of business executives and leaders based on their economic, education and...

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