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Program 2014


About Florence Design Week Florence Design Week is a multi-disciplinary and creative project designed to communicate the identity of individuals, businesses, cultures, ans societies to the world. Florence Design Week - International Design Festival is an event dedicated to design in all its forms, and to art, as means of communication and promotion of culture, along with local identity in a global vision. At the fifth edition in the City of Florence, this year too, there will take place the spontaneous role as catalyst for national and international creative energy as expressed by professionals, companies and institutions that make a way of life, not only a profession, out of design and visual arts. Program 2014

EXHIBITIONS EXPO AREA DESIGN VILLAGE

Florence Design Week 2014 Beyond Design “Beyond Design� is the theme for the 2014 edition: A look beyond itself, which becomes relationship, experience, symbol. A showcase dedicated to design products, where designers and the public create together new meanings and scenarios of the future: Design, Arts and Crafts, Contemporary Art, for Florence Design Week, the International Life Style Festival. Life style, pleasure, art de vivre, environmental sustainability, a mix of business and network, virtuous contamination, make Florence again the center of the aesthetic debate to express visual, functional, ethical beauty in the world.


Florence Design Week FORMATS INTERNATIONAL GUESTS AND MEDIA: INTERNATIONAL DESIGN PAVILIONS YOUNG BIG IDEAS: NEW INTERNATIONAL DESIGN BRANDS AND INNOVATIVE CULTURAL PROJECTS D+ DESIGN PER IL VALORE SOCIALE ART.COM.: ARTIGIANATO CONTEMPORANEO ART FOR FLORENCE DESIGN WEEK: ART MEETS DESIGN FLORENCE DESIGN WEEK PRIZE, 3 ED. FLORENCE DESIGN WEEK OFF: STUDI E GALLERIE FIORENTINE - NETWORKS INOLTRE : CONFERENZE, OPENINGS, LAUNCHES, PARTIES, PERFORMANCE, ETC...

ART FOR FLORENCE DESIGN WEEK EXHIBITING during Florence Design Week oFFers INTERNATIONAL EXPOSURE in an event that creates a NETWORK BETWEEN PROFESSIONALS OF DIFFERENT SECTORS. This event will bring together professional artists, architects, art directors, buyers, designers, managers, directors of institutions and companies. Florence will be the perfect setting for this event, to connect its’ illustrious heritage with the international, ever evolving Art and Design World. Artists wishing to participate in International Art Expo Florence Design Week 2014 are invited to express with paintings, photography, sculpture, installations, or their preferred medium, their concept of BEYOND DESIGN! Il Format Art for Florence Design Week will be held in Grand Hotel Minerva, in Piazza Santa Maria Novella and in the elegant historical palace Palazzo Borghese


Grand Hotel Grand Hotel Minerva Minerva

Piazza Santa Maria Novella 16 Piazza Santa Maria Novella 16 www.grandhotelminerva.com www.grandhotelminerva.com An exclusive four-star superior hotel in Florence, the Grand Hotel Minerva is a mixture of art and design, not only in its interior, where it is embellished with the work of the architects Detti and Scarpa, but also outside because of its central location in Piazza di Santa Maria Novella, close to the historic town centre and the major marvels of Florence. From its grand terrace, overlooking the city and providing an enchanting venue for any type of refreshments, ceremonies and receptions, it is possible to enjoy spectacular views of Florence. The hotel roof has a great swimming pool with breathtaking views of Florence's Cathedral and the city's major monuments.


Palazzo Borghese Palazzo Borghese ViaVia Ghibellina 110110 Ghibellina

www.palazzoborghese.it www.palazzoborghese.it


ART FOR FLORENCE DESIGN WEEK ARTISTS’ BENEFITS - Exhibit two - three artworks (depending on sizes) in one of the prestigious locations mentioned below (for other locations, extra-space, renting other locations, please contact info@florencedesignweek.com) - General On-line and Off-line Communication -Presence in the official Guide distribuited in 20.000 copies in all the locations of the Festival -Annual Presence in the website www.florencedesignweek.com

PARTICIPATION FEE PARTICIPATION FEE: 250 euros + vat all the services mentioned below are included in the fee Insurance, transports, set up/down, are not included in the fees. For these services or extra services (food, beverage, forniture rentals, corporate events) the organization can provide these services at extra costs, FOR MORE INFOS WRITE TO INFO@FLORENCEDESIGNWEEK.COM


Project by: IMMAGINAE Creative Communication Via dell’Agnolo. 44r 50121, Firenze! Tel: +39 0553860684 Fax: +39 0553860684 Mobile : +39 3204883583 +39 3297942006 Email: info@ immaginae.com info@florencedesignweek.com p.iva: 06072360487 cod.fisc.: 94179910487 www.immaginae.com www.florencedesignweek.com www.i-des.it www.lifedes.org www.guidadesign.com www.poptv.it www.digitalweek.net www.sensoriums.org


Artfor florencedesign week2014 - ENG