Jewelry designer Deepika Vijay adds pizzazz to her product line coyote – for the woman with confidence and a sense of courageous style In 2005, Dipika started a design firm called Pink Dot based in Delhi. When she moved to Mumbai in 2007, she felt that there were too many labels / brands starting with the word ‘pink’ and that her little dot would just disappear amongst them! She chose the name Coyote Silver instead. “Coyote is a species of wild wolves,” she says. “The name has certain wildness and character attached to it. It is also slang for sexy women!”
Featured on this page, jewelry by Deepika Vijay
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Dipika Vijay is the founder of Coyote Silver, a jewelry design outfit based out of Mumbai. An accessory designer from National Institute of Design, Ahmedabad, she works under the label ‘Coyote’ and predominantly designs au courant silver jewelry and small personal and dining accessories.
Dipika’s journey started when she wore a self designed gold neckpiece to a party; the attention it got made her think of the first few ideas for her jewelry line. She feels that the starting point for her products is all Indian. Her styling however makes the forms feel virginal in context to the modern woman. “It caters to the tantrums of au courant women,” she says. Her products have a high dosage of style, be it jewelry or home accessories. She chooses different segments targeting different lifestyles.
August issue of POOL Magazine