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Featured are done in the industry. For example, in the school of industrial design we have 250 graduation projects per year and that means there are about 200 companies involved (because some companies like Philips take more than one graduation project). All these companies are very keen to get students from us because they like the approach on one hand, and what comes out finally as a product or whatever is often taken into production later on. It is a very successful way again of integrating several aspects. When the student goes into these graduation projects he starts with an analysis of the question of the client; is it a real question or is it a much broader problem? What is important? What about the consumers? What about the situation? What about the culture? He brings that together and then from that analysis starts the design process. Does Delft have plans to set up a campus in India? HC: It’s not yet a plan; they already have contacts with a university in South Korea for a joint master’s. I am the first one from our faculty who has serious contacts here in India and I’d like to build on that further on and see if there is indeed a possibility that Delft will establish here a kind of collaboration. I think India has more potential then China. That’s really nice. Tell me something about your contacts in India. You mentioned that you have personally very good contacts India – who are the people you know and what is your impression of people in the design field in India? HC: Well, my contacts were actually made in the beginning of last year when I was part of a delegation organized by the Minister of Economic Affairs in Holland. I started with Delhi, Pune and then Mumbai. I met you, and Hrridaysh Deshpande and we visited the Design Yatra where we met practicing designers. We already had a plan for an International Retail Design course in four cities. Our international course with four modules should take place in Delft, New York, India, either Mumbai or Pune, and in Hong Kong. In the meantime Rodney Fitch has become a professor with Delft and he has a lot of contacts in India. We will build on that. www.retaildesignmanagement.in

My Status in Pool BHAVIKA SHAH Successfully ended the photography competition W2010- Question Everything!, beyondesign will announce its winners by July 30th. Now putting together the Diary for 2011! Beyondesign now works with Kalpataru, The Lodha Group, Panchsheel, and is launching a new dessert brand…watch out for more! www.beyondesign.in reachus@beyondesign.in AMOL JUNGARI Its an intiative in the field of design in India. I was always surprised as there is no any magazine on industrial/product design in India. and we have to opt for foreign magazines which are too expensive and featuring very less creative indian minds. I suggest it shud features students work as well so that people will get to know the design education and works done by students. FYI We have organised our Design degree show 2010 at Master of Design (industrial Design) at IIT Delhi campus. It will be grateful if you feature the works of students in various categories ranging from consumer electronics to design for elderly. Thanking you. www.mdesiitdelhi.com amolvj.mdes08@gmail.com NEHA SINGH Design is a term widely used but hardly understood. One must understand that its not so much about how it looks, its about how well it works. itsneha.singh@gmail.com SAURAV MISHRA Webonise is the process of converting businesses to web. Like begets like! True to the saying we team up with people who are adventurous enough to take a bungee jump into the world of unconventionality with a conviction that they are built to create an impact. We are not looking for degrees, experience or credentials. We are looking for passion and aggression. We want you to demonstrate knowledge, not technology. Demonstrate problem solving skills not portfolio, exhibit curiosity to ask why and tenacity to attain an answer. For more on what we exactly do visit www.weboniselab.com. Wanna join the clan?? Drop in your resume at jobs@weboniselab.com POOL MAGAZINE Pool Magazine is always on the look-out for interesting people and innovative projects that will inspire our readers. We look forward to your suggestions on the same. www.poolmagazine.in

navin pangti recognition to the designer is a definitive plus but why just 2% of the collected sum? where will the rest go and for what purpose? www.poolmagazine.in 19

POOL two  

August issue of POOL Magazine

POOL two  

August issue of POOL Magazine

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