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For every major change to happen a mandate is necessary. In the case of design the mandate has been given to The India Design Council. The body would seek to support Indian design nationally as well as internationally. Every activity related to design will be overseen by IDC. One of the most ambitious mandate of the Design policy is to encourage products ‘designed in India, made for the world.’ Quality of design and product support by a design mark from the IDC is one of the

most significant and awaited step. Setting up innovation hubs is another important agenda as drawn out by the national design policy. Besides that the IDC will be responsible for the following: a) Undertake design awareness and effectiveness programmes both within India and abroad; b) act as a platform for interaction with all stakeholders; c) undertake R&D strategy and impact studies;

d) design educations; e) conduct programmes for continuous evaluation and development of new design strategies; f) develop and implement quality systems through designs for enhancing the country’s international competitiveness; g) coordinate with Government to facilitate simplification of procedures and system for registration of new designs; h) assist industries to engage the services of designers for their existing and new products

Bottom row from Left: Ajai Choudhary :: Akhil Succena :: Shrikant Nivsarkar :: Preeti Vyas Giannetti :: Pradyumna Vyas :: Ritu Kumar :: Dr. Vaijayanti Pandit :: Rina daka :: Prof. Ranjit Mitra :: Sudhir Sharma This picture was taken during the 4th meeting of the India Design Council in Mumbai on 16th April, 2010

Representatives from each of the three apex industry organizations Mr. Anjan Das, Senior Director- CII, Mr. Sumeet Nair, Member- ASSOCHAM. Dr. Vaijayanti Pandit, DirectorFICCI WRC Representatives from Design Institutes Prof. Ravi Pooviah IDC, IIT Prof. Ranjit Mitra Director, School of Planning & Architecture

Eminent designers Mr. Satish Gokhale Design Directions Mr. Bidyabijay Bhowmik Vice President Mahindra & Mahindra. Mr.Jagdish Hinduja Chairman, Gokaldas Images Ms. Rina Dhaka Fashion Designer Mr. Sarabajit Singh Fab Interiors The invitee members of the India Design Council are Mr. Chandraker Bharti IAS,Deputy Secretary-DIPP

Ms . Preeti Vyas, Chairwoman & CCO, Vyas Giannetti Creative Mr. Ashok Butala, President – IIID Institute of Indian Interior Designers Mr. Shrikant Nivsarkar, President-IFI & Former President, IIID Mr. Sudhir Sharma, INDI Design, Designindia. Mr. S Sundar, President, Association of Indian Design Industry (AIDI) www.indiadesigncouncil.in

POOL two  

August issue of POOL Magazine

POOL two  

August issue of POOL Magazine

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