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RODNEY FITCH Picture at Cannes by Sudhir Sharma

Set up in 1972, Fitch was one of the first GLOBAL design firms. In 1982, founder Rodney Fitch took it public and it was a fully quoted company on the London Stock Exchange. Amongst the world’s most influential design agencies, Fitch is now owned by the WPP group. It has led the design industry for over three decades with global clients in Europe, USA, Latin America and Asia, and a portfolio ranging from architecture and interiors, to live events, exhibitions, brand identity, industrial design, and in particular retail design. Rodney Fitch was for many years a senior Governor of the University of the Arts in London, he has served as a member on the Council of the Royal College of Art, and is a past president of the Designers and Art Directors Association, and the Chartered Society of Designers. He has been a trustee of the Victoria and Albert Museum and is now Chairman of Victoria & Albert Enterprises and as such, responsible for the commercial activities of the museum. In 2008 he was the inaugural Design Jury President at Cannes. In 2009 he was the inaugural President of Spikes Design Lions in Singapore. He was awarded Commander of the British Empire (CBE) in 1990 for his influence on the British design industry. After handing over the reins of Fitch to WPP, he expressed his views about design and India in an exclusive and candid interview with POOL’s Sudhir Sharma. Excerpts: benterrett “If you’re a boy and you’re going out with a boy who is the same size you’ve just doubled your wardrobe” 12 Pool | 8.10 | #2

POOL two  

August issue of POOL Magazine

POOL two  

August issue of POOL Magazine

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