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Blogger

paavani trendiya Paavani Bishnoi

Connectivity, Conversation & Co-learning. These are the 3 Cs I got from blogging. - Paavani Bishnoi Paavani Bishnoi, 26, started blogging in 2003, one of the earliest to take to the internet as a medium of reaching out. As an industrial designer from National Institute of Design, Ahmedabad and a graduate in Information Technology, she has worked with Tata Interactive Services, DuPont and Whirlpool – Global Consumer Design as a Color, Finish & Material specialist. Her start-up, Trendiya, a design research and trends spotting company based in Gurgaon takes up most of her time, whatever is left, is spent updating her various blogs and engaging in photography. Since 2006 she has been writing on www.paavani.in; she also blogs at www.trendiya.com, and micro-blogs at www.twittercom/paavani. Bishnoi’s interest in writing started with short poems, but she soon got hooked to blogging. “It is fulfilling to be able to express myself through my own blog,” she says. The experience of being able to write and have an appreciative readerbase is all the encouragement she needs. “I feel empowered because I am able to connect to a huge audience.” She

gets honest feedback and has improved tremendously as a result. Networking is another advantage of blogging because she meets people who have similar as well as opposing points of view. When she started out, Bishnoi wrote on design issues or stories related to toys and craft. It gave her a chance to air her own observations. “My favorite topics were design, sustainability, craft, lifestyle and travel and photography,” she says. Initially her posts were large, but in this age of microblogging she now writes about 15 to 20 twitter updates, and a few monthly posts. Feedback from readers has resulted in a few series like the ‘Toy Story’ and ‘Craft Story’. “As a blogger you do have to carry the burden of expectations,” she admits. Bishnoi feels her blog and microblogging have helped establish her as a photographer, besides offering networking opportunities, which resulted in getting her work. “When I started Trendiya, I was clueless as I had left my job in a consumer goods company and didn’t know how to

uditkulshrestha Been experimenting with the tiffen filters. #win 10 Pool | 8.10 | #2

get clients. Social networking helped me catch the first few clients,” she says. For novice bloggers Bishnoi has a few recommendations: Begin by writing on generic topics initially and then switch to specific ones; engage proactively; start reading other people’s blogs and make conversation with them; write your own original comments; make your blog interesting with pictures, charts; do not use ‘sms lingo’; never spam to drive traffic to your site. “And finally,” she advises, “write, write, write!” Bishnoi enjoys Jan Chipchase’s blog for his views on culture, design and research methods; she also follows Core 77 for updates on design and trend related posts, and Fast Company’s blog for technology, innovation, leadership and design news. She has moved from blogs to microblogging and photoblogs but is now looking for something with integrated features for everything. “And Google Buzz is not the answer!” www.paavani.in www.trendiya.com

POOL two  

August issue of POOL Magazine

POOL two  

August issue of POOL Magazine

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