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Cover Story asks us to chase our Indian roots The resemblance to Rabindranath Tagore is startling. The attire and his belief in India, its crafts and its own cultural language emphasize the spiritual resemblance. Illustrious designer Subrata Bhowmick, alumni of the National School of Design (NID), lives in Gujarat. For over four decades he has been working in the various fields of design in Ahmedabad. He is one of India’s most lauded designers with over 55 prestigious national and international awards (18 of them being the President of India award) in Graphics, Advertising, Photography and Book Design. His other areas of specialization are Textiles (Printing, Weaving), Fashion Design, Environmental Design, Product Design, Exhibition Design, Interior Design, and Publication Design (The Pioneer). The list of his achievements is unending yet he does not rest on his laurels. Presently he is concentrating on Communication and Product Development for the Craft sector, and Education. In a candid interview with POOL, he shares some of his thoughts. Excerpts: Who do you see yourself as - a graphic designer or textile designer? SB: I feel design is a discipline in itself, just like being a doctor or an engineer. Within the discipline of design, one specializes; just like a doctor specializes in being an orthopedic surgeon, a designer can specialize in being a graphics or textile designer. But unlike a doctor or engineer, one can be a designer by practice, and not just education. So after a while the many specializations like graphics, textiles, film and interiors start merging from the experience of many projects in the various

fields of design. I make textile calendars, merging calendar layout and typography, which is a graphics project, with textiles; they are printed on fabric with textile printing technology, and that makes me a designer… like a tree with many branches. As one of the earliest designers in India, how do you think design and acceptance of design as a discipline has changed over the years? SB: Earlier design was learnt through experience - not taught in classrooms but through an apprenticeship. The

methods were different. Nowadays we have what I call stamped or qualified designers. Earlier we had people who created great things and concepts, like Manu Desai and Satyajit Ray. Satyajit Ray was a great designer as he made the most apt posters for those films, full of depth. Or the Air India Commercial Director, Bobby Kooka and Umesh Rao (JWT, Mumbai) who made the Air India posters. The work of these people is rich and can’t even be found online, there are no archives. Where is learning from heritage then? Subrata Bhowmick’s early work

anthonyhlopez Did you try to scrawl the $ € ¥ £ and the Indian Rupee `. See if u like it in comparison :) 8 Pool | 8.10 | #2

POOL two  

August issue of POOL Magazine

POOL two  

August issue of POOL Magazine

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