(Top) ACC Cement Advertisement; (Bottom) Behind the scenes
Channel promo spots, write them down, get a budget out, shoot, animate, edit and it’s on air! No clients, changes or creative red tape. Champagne spots on a beer budget! Some memorable works include [v] Fundamentals – A four city documentation of popular street culture of India; many award winning channel identity spots including ‘zoom in’ – a spot done in half an hour at the cost of a beta tape, which went on to win Gold at the Promax BDA awards; packaging for Channel [v]’s Music Awards which presented all the VJs as super heroes; a short 5-minute film Guide for Channel [v]’s Bheja Fry, and innumerable show packaging and program promos. At Channel [v] I must have written, directed, shot and edited at least 40-50 www.poolmagazine.in 37