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#100KonaCoffeeKcups

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Hi Loyal Customers and Resellers: We at Pooki’s Mahi know that our NPI (New Product Introduction) expertise from the high tech industry greatly influences new product launches as well as End-Of-Life existing ones. Our prowess in managing our supply chain ecosystems bringing hard to find, highly valued, and award-winning products to customers at an affordable price quickly and efficiently has earned us top awards as an operationally efficient company. Our 100% Kona coffee k cups continue to win awards and delight customers. Delivering high quality 100% Kona coffee k cups consistently, improving our supply chain metrics and setting new goals are huge accomplishments. We’re over achievers. We continue to earn the Top 1% Operational Excellence awards from several Top 50 Disty customers. Personally I’m proud for: 1. Earning a patent (copyright) for my lifetime work on Product Lifecycle Management, New Product Introduction and Go-To-Market Framework(s).

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2. Being inducted into the Business Hall of Fame (Class of 2014) 3. Landing on the coveted Top 10, Top 50, Top 100 lists. 4. Landing top internet retailers to carry Pooki’s Mahi’s Kona kcups. 5. Launched Pooki’s Mahi’s new Custom K cups & Private Label site: http://customkcups.pookismahi.com 6. Lead times of < 4 weeks (new record) to launch custom k cups. Many thanks to my executive advisors, Customer Advisory Board, partners, customers (you) and my family for the support. A few things keep me up at night: 1. Upgrade Pooki’s Mahi’s overall architecture and technology integrations to better serve our larger customers. 2. Continue to earn the Top 1% Operationally Efficient Award 3. Continue to introduce new products that delight and wow Pooki’s Mahi’s customer base. 4. Learn and improve. 5. Out perferform. Consistently. #DontStopBelieving I’ve asked my team, suppliers, manufacturing partners to do the impossible: improve Pooki’s Mahi’s 100% Kona coffee k cups and deliver (shorter lead times). We did it - consistently. 3


What We’re Working On: Pooki’s Mahi’s #1 focus is to grow our channels by improving k cups products and consistently delivering high quality Hawaiian 100% Kona coffee k cups that delight our customer base. DECAF: Expand Pooki’s Mahi 100% Kona coffee Decaf k cups. It’s hard to find high quality DECAF coffee k cups. Our customers want options. IMPROVING TEAS: Transition Pooki’s Mahi entire loose leaf teas to our high quality k cup product line and custom k cups channel. Pooki’s Mahi tea k cups will debut at a red carpet event and offered as: - K cups Variety Pack: Best option to sample similar teas - Custom K cups & Private Label K cups: Select teas only

TECHNOLOGY INFRASTRUCTURE Improve PookisMahi.com to deliver a better experience for Pooki’s Mahi’s larger etailers. At the core we’re a high tech company selling a low tech product. Wholesale 15% Discount: Pooki’s Mahi’s Wholesale 15% Discount is now open to all customers. Enjoy 15% off on all products FOREVER. Accounts are reviewed every week. Wholesale Onboarding Process: 1. CREATE a wholesale account. 2. RECEIVE a “Welcome to Pooki’s Mahi....” email. 3. LOG IN and order. We want repeat customers while growing our distributors.

CORPORATE BREAK ROOM: Pooki’s Mahi’s Hawaiian and 100% Kona coffees for the corporate break room. Many Thanks! GROWING CUSTOM K CUPS & PRIVATE LABEL K CUPS: Pooki’s Mahi Custom K cups and Private Label K cups launched in 2016. We received tremendous response and are already fulfilling orders for luxury hotels, professional sports teams and top retailers.

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Les Magsalay-Zeller, Founder/CEO #PookisMahi #100KonaCoffeeKcups

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Wholesaler(s) vs. Reseller(s) http://pookismahi.com/pages/wholesale Pooki’s Mahi’s wholesale option is a coffee club for repeat customers who want to save but want more flexibility than our 6-month subscription plan. Resellers are RETAILERS selling goods at a markup.

WHOLESALERS PAY $40.80 - $45.85 per box No commitment Save 15% on ALL products. Prices may increase. Subscribers pay $40.80/box on a 6-month subscription plan (no impact).

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Pooki’s Mahi’s Wholesale Process: 1. Create Account at http://pookismahi.com/account/register. 2. Wholesale Approval - Receive a “Welcome Email.” 3. Activate Account - “Wholesale” displayed next to (wholesale) prices.

Pooki’s Mahi’s Wholesale Team sends “Welcome Emails” several times a month. We don’t rush onboarding customers. We QA (check) to ensure the customer’s account is set up correctly in our systems. This is a semi-manual process. 7


Award-Winning 100% Kona Coffee K cups ONLINE ECOMMERCE / MCOMMERCE ONLY SILICON VALLEY, CALIFORNIA

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OUR STORY: We began with a simple idea: Bring hard to find, highly valued, and awardwinning products to customers at an affordable price, quickly and efficiently. We ideate and innovate with our partners / suppliers by using key customer insights to drive decisions. Our NPI (New Product Introduction) expertise from the high tech industry influences new product launches as well as End-Of-Life of existing ones. As experts at bringing new products to market, our product lines are always expanding. Weâ&#x20AC;&#x2122;ve just gotten started and why not be part of it.

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Pooki’s Mahi is a Silicon Valley-based manufaturer and etailer distributor offering Hawaiian coffees, award-winning 100% Kona coffee k cups, teas and other specialty food products. In 2012 we incubated and piloted several products over five product lines. Since its online launch in 2013, Pooki’s Mahi’s products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including (Oscars, MTV Movie Awards, Emmys) Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.

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OUR MISSION: Pooki’s Mahi™ mission is to revolutionize the supply chain ecosystem in bringing the highest quality 100% Hawaiian coffees into the market at an affordable price point with an environmentally friendly solution. All 100% Kona coffee, 100% Maui Mokka coffee, and 100% Kau coffee beans are harvested / roasted in Hawaii, k cup manufactured in US and distributed to several fulfillment centers in the US. Our k cups are made from 99% mesh, 1% plastic and compostable. Our strict RFI/RFP process is designed to weed out vendors and suppliers who aren’t a cultural fit, engage in cyber -harrassment, cyber-bullying or brand / character assassination. For resellers our lengthy due diligence process ensures the top 1% resellers aren’t carrying the load for the entire B2B2C channel. We are #BayAreaProud and deeply integrated with technology.

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C O N T E N T S

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O F

K O N A

C O F F E E

K C U P S

100% Kona Coffee K cups/16. 100% Hawaiian Coffee K cups/22. Customer Success Center/24. Key Links/26.

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//100% Kona Coffee K cups

//100% Kona Coffee K cups

100% Kona

100% Kona

All natural, hand-picked, sun-dried and farm-roasted by our master roasters in Oahu, HI. Everyday “Cuppa Joe.”

Makes a dark brewed cup or a dazzling espresso. Everyday “Cuppa Joe.”

Medium Roast

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French Roast

Our medium roast is chestnut brown in color, producing a delicate and mild coffee.

Offers a crisp symphony of citrus, nightblooming flowers, dark chocolate, and aromatic wood. A much darker roast - “jet fuel.”

2.0 & 1.0 Keurig K cups • Filter is 100% recyclable and compatible with Keurig 2.0 and 1.0 brewers. • 100% Kona Coffee Beans roasted in Oahu, HI • Caffeine (Regular) • Roast Type: Medium Roast (Full City Roast) • Origin: Kona, Big Island, Hawaii • 24 Individually wrapped k cups

2.0 & 1.0 Keurig K cups • Filter is 100% recyclable and compatible with Keurig 2.0 and 1.0 brewers. • 100% Kona Coffee Beans roasted in Oahu, HI • Caffeine (Regular) • Roast Type: Dark Roast • Origin: Kona, Big Island, Hawaii • 24 Individually wrapped k cups

ITEM #PMAHI-KONA-24 UPC #812283020817

ITEM #KONA-FRENCH-24 UPC #853441004034

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//100% Kona Coffee K cups

//100% Kona Coffee K cups

100% Kona

100% Kona

Customers very familiar with Kona coffee bean grades prefer Estate Extra Fancy. Highest quality and grade.

Peaberry is an oval-shaped (coffee) bean instead of the two flat-sided (coffee) beans. Rare and expensive.

Made from a higher grade of Kona coffee beans, Extra Fancy. Robust flavor with hints of wine and a spicy finish and tints of chocolate.

Only 5% of the yearly harvests are of this grade. A crisp symphony of citrus, night-blooming flowers, dark chocolate and aromatic wood.

Estate Extra Fancy

2.0 & 1.0 Keurig K cups • Filter is 100% recyclable and compatible with Keurig 2.0 and 1.0 brewers. • 100% Kona Coffee Beans roasted in Oahu, HI • Caffeine • Roast Type: Medium Roast • Origin: Kona, Big Island, Hawaii • 24 Individually wrapped k cups ITEM #KONA-ESTATEXFANCY-24 UPC #812283020824 18

Peaberry

2.0 & 1.0 Keurig K cups • Filter is 100% recyclable and compatible with Keurig 2.0 and 1.0 brewers. • 100% Kona Coffee Beans roasted in Oahu, HI • Caffeine • Roast Type: Medium Roast • Origin: Kona, Big Island, Hawaii • 24 Individually wrapped k cups ITEM #KONA-PEABERRY-24 UPC #812283020831 19


//ECO SINGLE SERVE - COFFEE

100% Kona

DECAF - Medium Roast All natural, hand-picked, sun-dried and farm-roasted by our master roasters in Oahu, HI. Highest grade and quality. Our medium roast is chestnut brown in color, producing a delicate and mild coffee. 2.0 & 1.0 Keurig K cups • Filter is 100% recyclable and compatible with Keurig 2.0 and 1.0 brewers. • 100% Kona Coffee Beans roasted in Oahu, HI • Decaffeinated using Swiss Water Decaf process • Roast Type: Medium Roast (Full City Roast) • Origin: Kona, Big Island, Hawaii • 24 Individually wrapped k cups

pooki’s mahi uses the highest quality kona coffee beans for our keurig kona k cups, custom k cups and private label kona coffee single serve(s).

ITEM #KONA-DECAF-24 UPC #812283020855 20

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//100% Hawaiian K cups

//100% Hawaiian K cups

100% Maui Mokka Medium Roast

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100% Ka’u Medium Roast

Coffee beans used won 1st Place Hawaii Coffee Association’s Statewide Coffee Cupping Competition.

A consistent local and national award winner, Ka’u coffee is sure to delight even critical coffee connoisseurs.

Rose-like flowers, berries, blackberry, candied citrus, dark chocolate, cocoa, bittersweet chocolate and finishes like a good port.

Orange-toned citrus, cherry, aromatic cedar wood, hint of baking spice, robust with hints of berries, chocolate, whine and a spicy finish.

2.0 & 1.0 Keurig K cups • Filter is 100% recyclable and compatible with Keurig 2.0 and 1.0 brewers. • 100% Maui Coffee Beans roasted in Oahu, HI • Caffeine • Roast Type: Medium Roast • Origin: Maui, Hawaii • 24 Individually wrapped k cups

2.0 & 1.0 Keurig K cups • Filter is 100% recyclable and compatible with Keurig 2.0 and 1.0 brewers. • 100% Kau Coffee Beans roasted in Oahu, HI • Caffeine • Roast Type: Medium Roast • Origin: Ka’u, Big Island, Hawaii • 24 Individually wrapped k cups

ITEM #MAUIMOKKA-24 UPC #812283020862

ITEM #KAU-24 UPC #812283020848

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customer success center http://support.pookismahi.com Hours: Sunday - Thursday 9:00am - 12:00pm PT Visit Pooki’s Mahi’s Customer Success Center for all questions. Try searching our knowledge base prior to creating a new case. We’re always improving our Customer Success Center by adding detailed explanations to the most frequently asked questions. If you can’t find the answer, then reach out to us by filing a case. All requests are handled through Pooki’s Mahi’s Customer Success Center.

How can we help?

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Customer Service page: http://support.pookismahi.com © 2015 Pooki’s Mahi. All Rights Reserved.

Examples - Requests, Questions 1. Resellers: Qualifications, drop ship requirements, shipping requirements 2. Wholesalers: Account Management, switching Kona coffee kcups in an existing order, changing shipping addresses, order status 3. Press & Media: Press Releases, media outreach, executive presentations, executive perspective 4. Brand Expansion: Brand advocates like celebrities, blog post, social media, TV commericals, gift guides 5. New Vendors, Suppliers: Pitching new services or products 6. Subscriptions: Modifying existing subscriptions (like a unique variety pack) 7. Custom K cups & Private Label K cups: New customers interested in Pooki’s Mahi’s capabilities, lead times, minimum quantities

No phone support. We are faster responding to customer cases via Pooki’s Mahi Customer Success Center. We are a growing, lean startup dedicated to responding to Pooki’s Mahi’s customers within two business days. 25


key links Press & Media: http://goo.gl/Y3Fnzg News: http://pookismahi.com/blogs/news Custom Success Center: http://support.pookismahi.com

Social Media: Facebook: http://facebook.pookismahi.com Instagram: http://instagram.com/pookismahi

Subscriptions: http://subscriptions.pookismahi.com Custom k cups: http://customkcups.pookismahi.com Private Label k cups: http://customkcups.pookismahi.com K cup Coffee Reviews: http://pookismahi.com/pages/review

Google+ (Pooki’s Mahi’s HQ): https://plus.google. com/+PookismahiHQ/posts Google+: https://plus.google.com/118008971233758014081/posts Online TV: http://vimeopro.com/pookismahi/launches

Launch: We’ve just begun!

Policies: Refund Policy: http://pookismahi.com/pages/refund-policy Press & Media Policy: http://pookismahi.com/pages/pr-media-policy Subscription Policy: http://pookismahi.com/pages/subscription-policy

LinkedIn: http://www.linkedin.com/company/pooki’s-mahi Pinterest: http://www.pinterest.com/pookismahi/ Twitter: https://twitter.com/pookismahi YouTube: https://www.youtube.com/user/pookismahi

As experts at bringing new products to market, our product lines are always expanding. We’ve just gotten started and why not be part of it.

Learn About Pooki’s Mahi’s Kona Coffee K cups: K cups: http://pookismahi.com/blogs/k-cups Private Label Kona Coffee K cups: http://pookismahi.com/blogs/ private-label-kona-k-cups Kona Coffee: http://pookismahi.com/blogs/kona-coffee Our Journey: http://pookismahi.com/blogs/our-journey

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Many Thanks!

Join us!

Les Magsalay-Zeller, Founder/CEO

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http://pookismahi.com | support@pookismahi.com PookisMahi.com | wholesale@pookismahi.com 28

Pooki's Mahi 100% Kona Coffee K cups  

Pooki's Mahi 100% Kona Coffee K cups catalogue for wholesale customers. 2017 Edition. Create a wholesale account at http://pookismahi.com...