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FASHION + STYLE LA MADU – BEAUTIFUL CLOTHING AND FURNISHINGS TO SUIT RELAXED LIVING After starting as one of the first pop up shops - six years ago, next to The Jeans Outlet Store on the corner of Richmond Road, Brown Street and Ponsonby Road - La Madu has become a well known and established business. The building suits the informal style of resort shopping and, though under threat of apartment development, has endured well. The fantastic availability of off-street parking is a huge drawcard and the envy of many main street businesses. The store in Ponsonby is abuzz with summer activity after becoming known for its ‘all year round’ resortwear range. Adele and Gaybrielle have recently returned from a buying trip in Sydney with a collection of fab affordable dresses for the party set finishing exams. They have also added to the ‘oneseason’ range from Melbourne to cater for their mother/daughter summer shopper. The La Madu label has created a year round-capsule of resort/travel pieces with fresh new silks and cotton voile cover-ups, pants and singlets that travel well and fit all sizes and shapes. Adele says “there is something in store for everyone. We have wonderful

The World Belongs to the Dissatisfied

customers and have a lot of fun helping them sort their summer wardrobes”. The pair have recently opened a store in Milford after a successful pop-up shop there last year. “We had a lot of customers coming from Takapuna and the shore and they have been very enthusiastic buyers of our casual lifestyle wear”. This year it seemed a natural progression to pop-up in Newmarket. Melissa from Eterno in Morgan Street invited La Madu to join her in her gorgeous furniture showroom. She has a fabulous collection of antiques from Argentina along with her own creations and offers an excellent home styling consultancy. Adele and Gaybrielle have selected a range of silks and summer/resortwear to merge with and complement Eterno’s classic and stylish image. Drop in and enjoy hassle free shopping - there is loads of parking. PN LA MADU, 4 Brown Street, Ponsonby T: 09 360 4101



DECEMBER/JANUARY '10/ '11 Ponsonby News  

Christmas issue - covering December and January - news/views and all that is happening in and around Ponsonby

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