HOME: WHERE THE HEART IS
HAPPY 10TH BIRTHDAY - FIREFLY LIGHT & DESIGN After 10 years in the industry Firefly Light & Design know a thing or two about serving the north shore. A decade working in the local community, while constantly refining their product range, has built strong reputation for expertise and quality, and delivered hundreds of satisfied customers. As the market has changed Firefly has responded by sourcing lighting products direct from manufacturers in Europe. This includes ranges from Scandinavia and Belgium, as well as building relationships with American and Italian suppliers. “It is satisfying seeing design tastes evolve, and being able to respond to that with new products we have sourced from around the world,” says Firefly manager and lighting designer Jake Henderson. A few other things have changed since Firefly opened its doors; The rapid transition to LED lighting from traditional lighting technology has been a significant development. “There was an over-night change from traditional halogen / incandescent lighting in mid -2013, the point where the benefits of LED finally outweighed the cost, and LED lighting technology has continued to get better and better since,” says Jake. Where LED lighting used to be just available as strip or plain downlights a new generation of quality light fittings of all types are now available in LED and as prices fall everyone can reap the benefits of more efficient and durable light fittings. New Zealand lighting designers have continued to carve out a share of the market with David Trubridge leading the charge. New Zealand-made lighting often has a craft element; designers utilise natural timber and blown glass, possibly because the scale of production is relatively small, and this unique point of difference is starting to become a recognisable trend in the Firefly showroom. In addition to these striking designer pieces, there are new technology companies such as Switch Lighting producing high -grade LED lighting here in New Zealand. Firefly’s success in providing a range of window treatments has added another branch to the business, "Our individual, customised approach, with the benefit of an in house interior designer to guide customers has been very effective,” says Chris Sharpe. “When one person handles the measure, quote and installation you can be sure the process is a smooth one."
L to R: Anne Hocking, Chris Sharpe and Jake Henderson
Over 10 years in business Firefly has seen shutters grow in popularity, and the curtain trends have evolved from taffeta to more natural textiles like linen. The biggest bump in the road has been the global financial crisis which changed the way people shop. Decisions are made with a little more care, and customers demand value. The global financial crisis also had a dramatic impact on fabric mills around the globe, with many failing to survive. This has meant that the established and reputable textile brands (such as Sanderson, Mokum and Designers Guild), with high design values and superior weaving quality, have survived as the less reliable producers have faltered. It is proof that a good brand endures. With their expertise and quality product offering, Firefly Light & Design is already looking forward to turning 20. F PN FIREFLY LIGHT & DESIGN, 22 Wynyard Street, Devonport, T: 09 446 0934, www.fireflynz.com
The World Belongs to the Dissatisfied
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PONSONBY NEWS+ September 2016
Ponsonby? Anyone not heard of us? We are Auckland's most talked-about part of town. ENJOY :-))