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Pol Penas MallĂŠn Portfolio


Astronaut Super Hero Soccer player Firefighter Graphic designer.


I’m going to confess to you some things that not everybody knows… let’s get started. I hate farewells because they remind me that something is about to end. I believe that punctuality is a motto to me although perhaps I don’t practise it very often. If I could go back in time I wouldn’t change a thing. I’d love to have my own clothing line. I measure 1.90 meters. Sometimes I put airplane mode to my life and I disappear from everywhere. There’re some days that the opinion of my closest people matters a lot more than it should. One day, a girl told me that I had the most beautiful eyes in the world, and she said it with such words that I’ve believed it ever since. I usually vent among papers and not tears. I protect and take care of my kin above all. I’d be able to leave everything for love, or maybe not, who knows? I usually hide my bags with sunglasses and I don’t like one night things. I can’t stand proud people and I’m not jealous. There’re people which I’d travel the whole world for them. I’ve suffered and I don’t like interviews, they always tend to take everything out of context. I’m afraid of failure even though it’s a part of learning. I don’t consider myself as an example of anything. I’d rather be alone than in bad company and I don’t believe in luck on the other hand. The first things I look in a person are the eyes and the smile. I’m not resentful but I don’t forget, but maybe it’s the same, who cares? Sometimes I think that I can get on everything but later the circumstances show me the contrary. However, I never surrender. I’m much more brave in front of a paper than in front of a person. I’m unable to keep silent about things that disturb me, although I sometimes I manage to do so and that anxious me and that makes me prefer being with dogs rather than people. I like a lot politics. I’m feminist. I haven’t had more than two partners and I don’t like sleeping alone. I think love moves the world, power and life. I’m atheist and I prefer little details rather than material gifts. I’ve told you a lot of secrets that not everybody knows and I expect you to keep them.


Pol Penas Mallén St. Escarlet num.92 Olot, 17800 Phone: 972 268 282 / 695 418 511 polpenas24@gmail.com

PERSONAL INFORMATION: - Nationality: Spanish - DNI: 77921966J - Place and date of birth: Olot, 03/02/1995 - St. Arizala num. 39, 5èz - Barcelona, 08028

EDUCATION: - Degree in design: Centre: Elisava (University

Pompeu fabra). Dates: since 2015 to present .

- Superior Cycle in Graphic Advertising: Centre: ESDAP Serra i Abella.

Dates: from 2013 to 2015.

AWARDS: - Honour grade in final work of the Superior Cycle in Graphic Advertisement. - Argó Award of the Autonomous University of Barcelona for the Research Work: L’Art de ser Different, “una mirada més enllà dels estereotips socials”.

- Salvador Reixach Award in Olot, for the Research Work: L’Art de ser Different, “una mirada més enllà dels estereotips socials”.

- Baccalaureate:

Centre: Escola Superior d’Art i Disseny d’Olot. Dates: from 2011 to 2013.

- Qualification in Secondary Education:

Centre: INS Bosc de la Coma. Dates: from 2007 to 2011.


WORK EXPERIENCE: Customer Service, Store Maintenance, Commercial and Re-distributor, Summer 2017: Commercial Vending Drinks, Olot, Catalonia.

- Assisted in i took care of design, order and teamwork. - I worked with customers to select the best products to sell according to their specific needs.

Customer Service and Maintenance of the Summer 2016 Store. Bershka, Barcelona, Catalonia.

- Assisted in curation of storefront design and aesthetic. - Worked with clients to select clothing pieces of clothing to their specific needs.

Design, advertising and marketing October 2014-December 2015. U!dance, Barcelona, Catalonia.

- Design, advertising, brand strategy. - I worked with clients, in large and small teams and also with other design studios.

Summer Bar Service 2015. Bar Restaurant Lucky, Olot, Catalonia. - Public attention and service. - Teamwork, with just the right amount of time and great organization.

Design, Serigraphy and advertising Summer 2013-Summer 2014. Piropop Graphic, Olot, Catalonia.

- Design, advertising, printing. . . - I worked with clients, customer service, design and creativity.

Advertising model, fashion catwalks. . . April 2016-Present. Agència Francina Models Agència Mot Models Agència Francina Models Vanadismodels Agency SDA Models Agency

- Castings, advertising, photos, videos, videoclips. . . . - I worked with clients, musicians, giant teams and small teams, in front of a lot of people, with a lot of coordination and organization.

OTHER DATA OF INTEREST: - Languages: Catalan: Mother language Spanish: Mother language English: mid level.

- Computing:

Ms Office (Word, Excel, Access, PowerPoint, Movie Maker, Publisher, etc.). Regular user of Adobe (Illustrator, Photoshop, InDesign, Premiere, Lightroom, etc.). AutoCAD, Processing and Rhinoceros 3D.

- Driving Licenses: AM and B. - Creator of an entity of percussion (Trik Trak Tabalers)

- Member of a youth entity (Penya Embalats) - Instructor of inflatables and water inflatables (Multidiver) - Model (Francina Models Agency); cat walk: GiModa, Claudio de Rossi, Josep Abril, Pau Esteve. - Model (Mot Models Agency); cat walk, advertisement and events. - Model (Vanadismodels Agency); cat walk, advertisement and events.


P.10 BASIC* This project shows a collection of three covers of BASIC magazine. Este proyecto muestra la colección de tres portadas de la revista BASIC.

P.12 JO-IN!* I designed a Jo-in! A leisure app, directed to a young, proactive and urban audience. Diseñé Jo-in! Una app de ocio, dirigida a un público objetivo juvenil, proactivo y urbanita.

P.14 STATUS QUO* This fanzine, shows the collection of Status Quo. Este fanzine, muestra la colección de Status quo.

P.16 ABSOLUT* Absolut, is a Graphic Techniques project where we had to launch new products of the brand. Absolut, es un proyecto de Técnicas Gráficas dónde teníamos que lanzar nuevos productos de la marca.

P.18 PAREDES* The project is about rebranding and old and forgotten local brand, a brand that when someone says its name it makes you frown and say ¿What’s that bro? El proyecto trata sobre el cambio de marca la marca local ya vieja y olvidada, una marca que cuando alguien dice su nombre te hace fruncir el ceño y decir ¿Qué es ese hermano?


P.20 EL ROSAL* The following project, named El Rosal consists of the development of a brand and its identity. Este proyecto de El Rosal muestra el rediseño de la marca.

P.22 URABY* The following project, named Uraby consists of the development of a brand and its identity. The characteristics of this design is the strong outcome and different and innovative elements that compose it. Uraby, la identidad de una secta.

P.24 CONE* The following project, named Cone consists of the development of a brand and its identity. Muestra la colección de Cone, luces de papel.

P.26 QUIXO* The following project, named Quixo consists of the development of a brand and its identity. Quixo, es un proyecto de packaging sostenible.

P.28 U!DANCE* The following project, named U!dance consists of the development of a brand and its identity. Rediseño de la marca y posicionamiento. Campaña publicitária, bus, tram...


This project shows a collection of three covers of BASIC magazine. This one, is a turn of freedom, beauty, love, fashion and young spirit. It’s inspired with the duality of prototypal canons of big brands from the conceptualisation to the update of new trends and urban art. Este proyecto muestra la colección de tres portadas de la revista BASIC. Esta es un giro de libertad, belleza, amor, moda y espíritu joven. Inspirada con la dualidad de los cánones prototipados de las grandes marcas a partir de la conceptualización hasta la actualización de las nuevas tendencias y el arte urbano.

P.10


BASIC * Pol Penas * 2018 Elisava * Academic Project


I designed a Jo-in! A leisure app, directed to a young, proactive and urban audience. This platform has as an aim to ease tasks, organise, promote events and overall distribute gestures among the guest users. DiseùÊ Jo-in! Una app de ocio, dirigida a un público objetivo juvenil, proactivo y urbanita. Esta plataforma tiene como objetivo facilitar las tareas, organizarse, promover eventos y sobre todo repartir gestos entre los usuarios invitados.

P.12


JO-IN! * Pol Penas * 2016 Elisava * Academic Project


This fanzine, shows the collection of Status Quo. It’s a mixture between a creative magazine and at the same time didactical and cultural. It’s like a self-help notebook to keep safe at home and look at it as many times as needed. It’s inspired and directed mainly by young creative people and other people that may have the same curiosities. The main approach on the magazine’s birth is to help the young and creative people to know more about this world, artists, architects, designers, genius… At the same time, this gets transformed into references, and all the set in a source of inspiration, and more when the magazine is full of techniques to develop even more personal creativity.

Este fanzine, muestra la colección de Status quo. Es una mezcla entre una revista creativa ya la vez didáctica y cultural. Es como un cuaderno de autoayuda para tener bien guardado en casa y consultar las veces que haga falta. Está inspirada y dirigida principalmente a jóvenes creativos y otra gente que pueda tener las mismas curiosidades. El planteamiento principal del nacimiento de la revista es el de ayudar a los jóvenes creativos a saber más sobre este mundo, artistas, arquitectos, diseñadores, genios ... Asimismo esto se transforma en referentes, y todo el conjunto en una fuente de inspiración , y más cuando dentro de la revista está llena de técnicas para desarrollar aún más la creatividad personal.

STATUS QUO * Pol Penas * 2017 Elisava * Academic Project

P.14


P.16


Absolut is a project of Graphic Technics where we had to release new products of this brand. It shows a collection of Absolut Vodka; launching an advertisement campaign that doesn’t leave anyone indifferent, releasing a vindictive campaign as Absolut has got us used to; a packaging for the new Absolut London bottle that has the double function of packaging for the bottle itself and pencil case, and an editorial project of coctails.

Absolut, es un proyecto de Técnicas Gráficas dónde teníamos que lanzar nuevos productos de la marca. Muestra la colección de Absolut Vodka; lanzando una campaña publicitária que no deje indiferente a nadie, sacando una campaña reivindicativa del momento como Absolut nos tiene acostumbrados; un packaging para la nueva botella Absolut London que tiene la doble funcion de packaging para la botella y de lápzero y un proyeto editorial de cócteles.

ABSOLUT * Pol Penas * 2017 Elisava * Academic Project


The project is about rebranding and old and forgotten local brand, a brand that when someone says its name it makes you frown and say ¿What’s that bro? The aim is to change the brand’s image adding a modern feel, renovating the visuals and graphics completely, revising the products they have, proposing a new approach and presenting this whole concept in a space designed for the target. Fundamentally the idea of Paredes, is to turn a boring and forgotten brand into an urban revolution. Everything is allowed, all the rules can apply and can be broken. The only thing that counts is that in the end, the renovated brand has to be the new trend and focus of everyone. To sum sup, we have to maintain the essence os the chosen brand but get rid of everything that doesn’t work anymore. The objective is to come up with a new world around it, to seek the attention of those who doesn’t know or have any products of the brand, and create a place where the product can be bought but also a space to enjoy the brand and which style impress all the visitants. A space experience that will make everyone want to go there and be remembered for a long time.

El proyecto trata sobre el cambio de marca la marca local ya vieja y olvidada, una marca que cuando alguien dice su nombre te hace fruncir el ceño y decir ¿Qué es ese hermano? El objetivo es cambiar la imagen de la corporativa añadiendo un toque moderno, renovando por completo las imágenes y los gráficos, revisando los productos que tienen, proponiendo un nuevo enfoque y presentando todo este concepto en un espacio diseñado para el objetivo. Fundamentalmente, la idea de Paredes es convertir una marca aburrida y olvidada en una revolución urbana. Todo está permitido, todas las reglas pueden aplicarse y se pueden romper. Lo único que cuenta es que, al final, la marca renovada tiene que ser la nueva tendencia y el foco de todos. Tenemos que mantener la esencia de la marca elegida, pero deshacernos de todo lo que ya no funciona. Crear un nuevo mundo a su alrededor, buscar la atención de aquellos que no conocen o no tienen ningún producto de ella, y crear un lugar donde se pueda comprar, pero también un espacio para disfrutar de la marca.

PAREDES * Pol Penas * 2018 Elisava * Academic Project

P.18


P.20


The project is about the redesign of the brand, the current brand does not work and we have to meet the new objectives from a brief. We work on the concept of the circus; based on its community, illusion, social cohesion, joy, happiness. . . We have to keep the essence of the brand, but get rid of everything that no longer works. Create a new world around them, seek the attention of those who do not know or have no product of it, and create a place where you can buy, but also a space to enjoy the brand.

El proyecto trata sobre el rediseño de marca, y tenemos que cumplir los nuevos objetivos a partir d’un brief. Trabajamos sobre el concepto de el circo; basados en su comunidad, ilusión, cohesión social, alegria, felicidad... Tenemos que mantener la esencia de la marca, pero deshacernos de todo lo que ya no funciona. Crear un nuevo mundo a su alrededor, buscar la atención de aquellos que no conocen o no tienen ningún producto de ella, y crear un lugar donde se pueda comprar, pero también un espacio para disfrutar de la marca.

EL ROSAL * Pol Penas * 2017 Elisava * Academic Project


polpenas24@gmail.com* St. Arizala num. 39, 5è 08028 Barcelona Spain +34 695 418 511

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