POLO & Lifestyle The London Magazine

Page 49

The world's most beautiful wool This is the very highest quality, finest wool in the world, and it comes solely from specially selected flocks of merino sheep. Hailing from the meadows of Australia and New Zealand, it reaches Italy to be processed with the care and expertise merited by all rare, precious materials. Pure, gleaming white in colour, its crimped structure, natural stretch and supreme softness against the skin are complemented by its ability to wick away moisture and absorb excess heat. All of these properties make The Gift of Kings® merino wool a very special fibre.

It owes its existence to the dedication of a group of Australian and New Zealand breeders who pass down their passion for this "beautiful wool", which bears the distinctive scent of carnations, from generation to generation. loropiana.com


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