Mary Pratt, founder of The Caviar Spoon had this to say about the new online platform.
“The more members collaborate, the more chance they have of being automatically matched with what could be a new brand. This potentially changes their entire business dynamic. By bringing together the marketing activities of two brands the value of the individual brands is magnified and the value of both increases as a direct result of their brand collaboration.’
Both brands and creative individuals can use the platform to search for potential co-brand partners and to pitch ideas or brainstorm or work together to create brand collaborations, campaigns and events more cost-effectively and all with measurable ROI. Cross-marketing is another great advantage of brand collaboration for which The Caviar Spoon also provides endless opportunities across a broad spectrum of global industries. As part of their launch campaign, The Caviar Spoon is giving a selection of carefully curated members/brands free access to the platform for the next 12-months. As select members each will be asked for their feedback on the new platform, and in return they’ll receive full-access to The Caviar Spoon platform, as well as valuable benefits like hands-on support and social media promotion and 20% discount on masterclasses and networking events for 12-months. After the 12-month post-launch test period, paid subscriptions to The Caviar Spoon will give members access to an equally wide range of resources including networking events, webinars, access to exclusive industry insights and masterclasses with global thought leaders. Four years of industry led research and development is behind The Caviar Spoon brand collaboration platform. It has also been tested by business professionals worldwide and extensively refined in line with those findings by The Caviar Spoon brand marketing team. www.thecaviarspoon.com
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