special edition
BUSINESSWOMAN
CUTTING-EDGE MULTIMEDIA PROJECTS
AGATA SITKO, President of Group AV, talks to “Polish Market’s” Ewelina Janczylik-Foryś. innovative solutions, encourages us to deepen our knowledge and to be more creative in the solutions we offer. We do our best to make sure that our technical team has the competences and certificates required by manufacturers. Group AV is rebranding. You have introduced a new logo. Why? The introduction of the new logo was one of the planned activities in the company’s development strategy. Building a strong base for the company, we first focused on our product range, signing contracts with suppliers and building a technical team which was able to provide top-quality services. The next stage in the company’s development is strengthening its market image. The new logo, along with the rest of the company’s visual identification, is one of the tools which enables us to successfully transmit information to customers about the company and the services it offers. PM
The change comes in response to the company’s global aspirations and its market position. You have already established a strong market position. What about your global aspirations? Are you thinking of expanding to other markets, or perhaps working in partnership with a global player? We are working to constantly expand our product range and business area. We are currently working on several foreign projects, but they are at a negotiation stage, so I can’t say too much about them. I hope that we will soon be able to reveal more details about our new ventures. PM
Group AV has been around since 2015 and has already secured a strong position. What are the company’s main strengths? The company was founded in 2015, but the team of people associated with it has many years of experience in the multimedia industry. Despite the growing popularity of multimedia systems, the industry is very specialised. It requires a lot of technical knowledge from various fields which are closely related, but at the same time, have nothing to do with each other. Most of the team has over 15 years of experience in the design and installation of multimedia systems, which guarantees the high quality of services provided by the company. The growing expectations of our clients, the search for new and PM
26 polish marketspecial edition 2019
PM
What is your main focus in talks with your business partners? What technologies are you mainly interested in - sound systems, recordings of events, or something more innovative like 3D, holograms and VR?
We make sure that the solutions we offer our clients are comprehensive. This allows us to provide the best multimedia solutions, and once they are put in place, to provide a comprehensive service. We do not just install multimedia systems. Among the services we provide is also the development of comprehensive projects, construction and finishing work, installation of telecom systems and the production of multimedia content. Of course, we do not perform all of the work ourselves. We have a large base of companies we have been working with for many years, which have proved their worth on a number of joint projects. The comprehensive range of services we provide gives our clients an additional advantage in the projects we implement, as we take care of cross-industry coordination. The client receives a complete package of services from us. Each project is tailored to the client’s needs and financial capabilities. A crucial stage in developing offers for individual clients, is to identify their needs, based on which we select the best solutions. We offer the latest solutions in the field of 3D technology, holography, VR and audio and video systems. Could you mention the most exciting projects you have implemented so far? Although we’re just four years old, we are proud of a number of prestigious projects we have implemented, both in the public and business sectors. For us, each project we implement with our clients is important and unique. Certainly those projects in which we have used new solutions and technologies arouse more interest, and require more involvement on the part of the entire team. Particularly noteworthy is one project based on Virtual Reality. The combination of Virtual Reality and multimedia applications makes PM