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ORGANIC FOOD most important of them are the Lower Silesian Economic Griffin, the CSR Swallow, Friend of the Disabled, Świdnica Griffin - all of them have been awarded for corporate social responsibility. Our CSR activities are appreciated by Świdnica residents. In 2015, in a 'Panorama Świdnicka' newspaper poll, I received the title of Personality of the Year. Over this period, the bakery has been repeatedly awarded prizes for the dynamic development of products. Among the awards are the Forbes Diamond for the fastest growing company in Lower Silesia (three times), Business Star award for the best family company in the Lower Silesian Economic Poll, the Mouflon award for the best regional product - wholemeal bread containing whole grains, and the Business Eagle prize awarded by the 'Wprost' weekly magazine,” Katarzyna Jarosz-Lenkiewicz adds. Bread is baked according to centuries-old recipes and methods. “In 2018, having trained a technologist and master bakers, and having conducted numerous technological tests and implementations, we received a BIO certificate for our products,” says president Jarosz - Lenkiewicz. “We also refined an old recipe for making bread using local beer. In 2019, we decided to reinvent Świdnica bread in a BIO version for the Master Baker competition. Our bread turned out to be the best. We won the title of Master Baker 2019. We are soon opening a cosy, local bakery in the Świdnica street market, where you will be able to buy our BIO breads (including the beer bread), drink fine coffee, and have an all-natural bread sandwich.” Master baker Czesław Meus of the Polish Ecology Association, an active promoter of a healthy diet and organiser of many bread workshops, particularly addressed to younger consumers, is convinced that the production of BIO bread can check the decline of Polish bakeries. “Our Association runs

Krzysztof Bryjka, winner of the Master Baker competition

80  polish market 

BIO bread baking workshops at various street market events, where consumers complain that it is impossible to buy BIOcertified bread in bakeries. The Polish Ecology Association is keen to strike up partnership with bakery owners who would like to produce organic bread and rolls. In every bakery it is possible to make organic bread, but you need to follow certain procedures. There are about 1,000 organic food stores in Poland, not counting supermarkets, where you can also sell BIO bread,” says Czesław Meus. The Świdnica Pasol-Paco bakery does not need to be convinced to bake BIO breads. It has already built a brand in • this market.

NUTRITIONISTS AND EXPERTS FROM THE WARSAW INSTITUTE OF FOOD AND NUTRITION AND THE US DEPARTMENTS OF HEALTH AND AGRICULTURE AND THE FOOD STANDARDS AGENCY CALL FOR THE INCLUSION OF WHOLEMEAL AND RYE BREAD IN YOUR DAILY DIET.

Left to right: Józef Sadkiewicz, Krzysztof Bryjka, Katarzyna Jarosz Lenkiewicz, Czesław Meus

Profile for Polish Market

Polish Market No.2-3 (293)/2020  

"Polish Market” is a prestigious English-language magazine published since 1996. In its pages, it promotes the Polish economy, businesses,...

Polish Market No.2-3 (293)/2020  

"Polish Market” is a prestigious English-language magazine published since 1996. In its pages, it promotes the Polish economy, businesses,...

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