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Pearls of the Polish Economy

which support digitalization and for the use of new features every step of the way in the customer journey map, Itaka has been honored with the prestigious Digital Excellence Leader Award. In recent years the complicated international situation and heightened security risks in a number of popular destinations have been making life tough for tour operators. How are you coping? It’s a major problem of the 21st century, also when it comes to the tourist industry, which is greatly affected by the geopolitical situation. People want to travel and their curiosity of other countries and their cultures outweighs their anxieties over possible threats. The world is beginning to accept those tragic events as part of 21st century realities. In our case, of fundamental importance is the diversification of what we offer and smooth co-operation with our partners in foreign countries. We don’t focus on a handful of destinations. We have the broadest range of destinations in Poland. That’s our market strength. Whatever happens, we are able to offer an alternative. We have procedures worked out with our business partners which are proving their worth in the current geopolitical situa• tion. PM

“Tour and Activities”, where we achieved first success – this year we launched a booking platform that allows our partners to promote and sell their local tours and activities online, through web and mobile channels. Those innovations allow us to better serve the needs of our regular package client and to make our main product more attractive. However, if the customer expects a tailor-made service, Itaka’s booking platforms enables him to book

any tourist service completely independently, i.e., a regular airline or low cost airline ticket, a hotel accommodation from a base of several hundred thousand worldwide, car rental or local tours and activities. In addition to online solutions, we pay a lot of attention to development of tool supporting our sales offices and agents, in this way creating seamless customer experience, which is our greatest advantage. For the implementation of solutions

FOR THE FIRST TIME IN HISTORY, A POLISH TOUR OPERATOR CHARTERS AN ENTIRE CRUISE SHIP

48  polish market 

Profile for Polish Market

Polish Market No.12 (266)/2017  

Published on Jul 13, 2017 "Polish Market” is a prestigious English-language magazine published since 1996. In its pages, it promotes the Pol...

Polish Market No.12 (266)/2017  

Published on Jul 13, 2017 "Polish Market” is a prestigious English-language magazine published since 1996. In its pages, it promotes the Pol...

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