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This is your exclusive invitation to join established sportscar driver Harold Primat as he embarks on an exciting season of world-famous GT racing events across the globe, including this February’s Bathurst 12 Hours. Read on to discover the fantastic array of commercial and corporate benefits exclusively available to



• Corporate hospitality at some of the world’s most prestigious motorsport events • Private, money-can’t-buy experiences • Considerable international brand exposure • High net-worth business and networking opportunities • Access to Harold’s existing partners and business network


INTRODUCING HAROLD Born in France but raised in Switzerland since he was a child, Harold’s love affair with motorsport began while still at school when he sampled karting for the first time. His first outing in a competitive championship came in the USA, racing Formula Ford 2000s, before working his way through the singleseater ranks by competing in British F3, F3 Euro Series and World Series Lights. However, it was in endurance racing where Harold really found his niche. His first taste of the discipline came in the V de V French Endurance Championship with Saulnier Racing in 2003 and ’04, before moving on to race both LMP1 and 2 machinery – the vanguard of sports-prototype design – over the next eight years. Having made a name for himself racing at Le Mans with sportscar legend Henri Pescarolo’s eponymous team, and after two appearances at the Daytona 24 Hours, Harold was signed by Aston Martin Racing as an official factory driver for its new LMP1 project. While the following three years would be dominated by the dieselpowered Audis and Peugeots, Harold acquitted himself well by finishing fourth in the LMS standings, scoring overall victories in the Asian and American Le Mans Series, and finishing a career-best sixth at Le Mans. When Aston Martin’s LMP1 programme closed its doors at the end of 2011, Harold was on the look out for a fresh challenge. He duly found it in the revived FIA World Endurance Championship with Swiss outfit Rebellion Racing who, like Aston Martin before, would be pitted against the might of factory manufacturers in sportsprototype racing’s top echelon. Nevertheless, a pair of privateer victories and further four podiums underlined Primat’s dedication to the cause. After a near-decade competing in sports-prototypes, 2013 saw Primat switch to racing GT3 cars in the burgeoning Blancpain Endurance Series and German-based VLN championship. That allowed him to compete at another globally revered motor race, the 24 Hours of Spa, where he finished fourth after also contesting that year’s Bathurst 12 Hour for the first time.




Pescarolo Sport, Pescarolo-Judd 01 (LMP1) • Le Mans 24 Hours – 13th overall • Le Mans Series – 4x top-6 finishes Creation Autosportif, Creation CA07 (LMP1) • American Le Mans Series – 2x podiums (Petit Le Mans & Laguna Seca)

Phoenix Racing, Audi R8 LMS Ultra GT3 • Blancpain Endurance Series • 24 Hours of Spa – 4th • 12 Hours of Bathurst – 4th • Selected VLN races – 2x podiums


2006 Rebellion Racing, Lola-Toyota B12/60 (LMP1) Swiss Spirit, Courage LC70-Judd (LMP1) • FIA World Endurance Championship • Le Mans 24 Hours • 2x Privateer wins and 4x podiums • Le Mans Series – 2x podiums, 4th in the championship • Endurance Trophy for LMP1 Teams Champions Spirit of Daytona, Crawford Pontiac (DP) • Le Mans 24 Hours – 3rd in LMP1 Privateer class • Daytona 24 Hours Creation Autosportif, Creation CA07 (LMP1) 2011 • American Le Mans Series – 1x podium (Laguna Seca) Aston Martin Racing, Lola-Aston Martin DBR1-2 and Aston Martin AMR-One (LMP1) 2005 • Le Mans 24 Hours Rollcentre Racing, Dallara-Nissan (LMP1) and Kruse • American Le Mans Series – 1x victory and 1x podium Motorsport, Courage C65-Judd (LMP2) • Selected Asian and European Le Mans Series • Le Mans 24 Hours rounds • Le Mans Endurance Series Kruse Motorsport, Courage C65-Judd (LMP2) 2010 • American Le Mans Series – 1x podium (Sebring 12H) Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1)

• Le Mans 24 Hours – 6th • American Le Mans Series – 2x podiums • Le Mans Series – 1x podium


• World Series Lights - 3x podiums • V de V French Endurance Championship – vice-champion


Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) 2003 • Formula 3 Euro Series • Le Mans 24 Hours • V de V French Endurance Championship • Asian Le Mans Series – 1x win • Le Mans Series – 4x top-5 finishes



• British F3 • Macau Grand Prix

Pescarolo Sport, Pescarolo-Judd 01 (LMP1) • Le Mans 24 Hours – 7th overall and first petrolpowered car home 2001 • Le Mans Series – 1x podium • British F3 SAMAX Motorsport, Riley Pontiac (DP) • Macau Grand Prix • Daytona 24 Hours • Elf Masters of F3 Creation Autosportif, Creation CA07 (LMP1) • Asian Formula 2000 Challenge • American Le Mans Series – Petit Le Mans

1999-2000 • US Formula Ford 2000


MISSION 2014 In 2014 Harold and leading Mercedes-Benz GT squad HTP Motorsport will focus their efforts on three major endurance events... 8/9 February: 21/22 June: 26/27 July:

Bathurst 12 Hour (AUS) 24 Hours Nürburgring (GER) 24 Hours of Spa (BEL) - BES round

...As well as the remaining Blancpain Endurance Series rounds... 12/13 April: 24/25 May: 28/29 June: 20/21 Sept:

Monza, 3 hours (ITA) Silverstone, 3 hours (GBR) Paul Ricard, 3 hours (FRA) Nurburgring, 3 hours (GER)

...And selected VLN events. The first of these blue riband races, the Bathurst 12 Hour, represents the ultimate Australian endurance event and a modern classic amongst worldwide GT racing. Taking place at the legendary Mount Panorama circuit – a venue made famous by its annual V8 Supercar race – Bathurst’s blue riband GT event has attracted some of the best-known international sportscar teams and drivers in recent years who relish the opportunity to take on both the mountain and Australia’s racing elite.


A strong debut there in 2013 saw Harold finish fourth overall, although a starter motor issue undoubtedly robbed him of a podium finish and perhaps even victory. One year on and Harold’s objective is clear: to win the Bathurst 12 Hour.



In only a short space of time HTP Motorsports has become one of Europe’s leading GT teams. Established in 2012 as the successor to Heico Motorsports (an ultra-successful sportscar outfit in its own right), the project overseen by respected driver manager Norbert Brückner was soon winning in both its domestic Germany and on the European stage.

HTP’s involvement with Heico can actually be traced back to 2011 when it became a sponsor of the squad’s GT3 racing activities. As first Heico and now HTP the partnership has proven a formidable force ever since, with a number of headline grabbing championship titles, race victories and results to its name. These have also helped to reinforce the team’s particularly strong relationship with Mercedes-Benz and AMG.


Winner 24 Hours of Spa Champion Blancpain Endurance Series (drivers’ title) 1st FIA GT Sprint Championship (Pro Am) 1st FIA GT Sprint Championship (Gentlemens’ Trophy) 3rd ADAC GT Masters (drivers’ Title) 4th ADAC GT Masters (teams’ Title)


Champion FIA European GT3 Championship (teams’ title) Champion FIA European GT3 Championship (drivers’ title) 2nd & 3rd Dubai 24 Hours 3rd 24 Hours Nurburgring (first Mercedes home)



Champion FIA European GT3 Championship (teams’ title) Achievement First team to win with the new Mercedes SLS AMG GT3

Since making its race debut in 2010 the Mercedes-Benz SLS AMG GT3 has become one of the leading lights in international GT racing, clocking up countless victories and championships against rival sportscar brands such as Ferrari, Aston Martin and Porsche. Its striking looks – which mix retro 1950s styling cues taken from Mercedes’ iconic 300SL with modern-day design knowhow – and visceral V8 soundtrack make it perhaps the most recognisable of all GT3 machinery competing today. Engine Front/mid-engined, naturally aspirated V8 Displacement 6.2-litres Power 550bhp at 7300rpm Torque 650Nm at 4800rpm Transmission 6-speed steering wheel mounted paddle shift Chassis Carbon fibre and aluminium Weight 1350kg




Harold’s racing career is supported by a number of valued long-term partners whose businesses service high net-worth clients across the globe.

Founded in 1988 by Swiss-born Gabriel BarbierMueller, Harwood International is a global real estate developer and investor with prime offices and projects in select niche markets in Beverly Hills, Dallas, Geneva, London’s West End, Paris, Sunnyvale and Zurich. The Primland Luxury resort encompasses 12,000 pristine acres in the Blue Ridge Mountains (VA), USA. Covering an area roughly the size of Bermuda, it is a civilization in the wilderness where the great outdoors meets the great indoors. Primland is the ultimate retreat for world-class golf, refined dining and outdoor activities. In the 2013 Travel & Leisure World’s Best Awards, Primland was voted in the top 50, as well as being named in the top 100 of Conde Nast Traveller Reader’s Choice Awards for hotels and resorts. Accommodation ranges from the European-chic Lodge and Fairway Cottages to rustic mountain homes, as well as a tree house perched 2,000 feet above the Dan River Gorge. Sporting options include ATV riding, shooting clays, mountain biking, nature hiking, tennis, GEO-caching and golf. This Donald Steel golf course on the stunning mountaintop is second to none and has been consistently voted among the top rated courses in major US golf publications, including Golf Week and Golf Digest. Primland recently participated in the one-of-a-kind golf tournament - The Tavistock Cup – that showcases some of the world’s best players, including Tiger Woods and Justin Rose, as well as Primland members Bill Haas, Jay Haas, Webb Simpson and Fred Couples.

The full-service real estate company covers every aspect of real estate acquisition, development, construction, design, and management of both commercial and highrise commercial and residential properties. Harwood International prides itself on creating exemplary developments designed by world-renowned architects.

Situated on a high plateau in the heart of the Alps, Crans Montana offers its visitors comfortable surroundings with unparalleled views of the mountains. This exceptional environment houses golf courses for the summer months and 160kms of skiable terrain during the winter to satisfy the needs of every outdoor sports fan. It’s not by chance that prestigious events such as the Omega European Masters, Tour of Switzerland, Ski World Cup and Caprices Festival – the only winter mountain pop/rock festival – have all chosen Crans Montana as their host.



2014: • Final three hours to be broadcast live on SBS, followed by one-hour highlights on Speed Channel. • Three-hour highlights programme to be broadcast by Motors TV, Sky Sports and other networks across Asia, Europe, North America and New Zealand. • All 12 hours to be broadcast live online. 2013: • Entire race streamed live online (approx. 58,000 viewers). • Three-hour TV highlights programme aired on SBS’s Speedweek and subsequently Fox Sports (aggregate 180,000 viewers). • International TV coverage aired on Motors TV and Sky Sports.

Bathurst 12 Hours website hits

February 2013: • 124,000 visits • 2.9m page views Yearly totals: • 317,000 visits • 4.5m page views


• 25,000 trackside spectators



PARTNER BENEFITS BRANDING Sticker branding with Harold’s 2013 programme offers your business a shop window to millions of potential customers.

Motorsport has proven a highly successful marketing tool since the first sponsorship-influenced liveries appeared in the late 1960s. One of the first sports to embrace sponsorship, it has since become the first choice for many of the world’s most recognisable businesses. GT cars like the Mercedes have substantial bodywork space where your logo(s) can take pride of place.


As well as the car itself, the team’s race transporters that travel all over the world, garage area, driver overalls, mechanic uniforms, website and email templates can all feature prominent branding and (where available) hyperlinks. Use your own, branded Mercedes-Benz SLS AMG GT3 to generate a ‘wow’ factor during product launches and promotions. This is an opportunity to exploit global TV exposure measured in the hundreds of millions, advertise to tens of thousands of trackside fans and align your company with the thrill, excitement and history universally associated with motor racing.

BUSINESS OPPORTUNITIES There are many benefits to be generated by aligning your company with Harold, his existing partners and the excitement of world-class international motorsport:

Motorsport is a magnet for business leaders and new business opportunities are rife. Explore synergies with co-sponsors, suppliers and clients. Motorsport sponsorship is one of the very best methods of raising your company’s profile in a tax efficient way. Incentivise your workforce or impress potential clients by offering Harold’s money-can’t-buy experiences as rewards. You and your clients can enjoy the thrill of motor racing like never before when you meet Harold and experience Mercedes-Benz’s world-class corporate hospitality. Utilise this demanding sporting environment, the cutting-edge technology and business network as an effective showcase for your brand, products and services.

SPECIFIC INCENTIVES* VIP passes for each event includes access to: Starting grid and race paddock Guided garage tours HTP/Mercedes hospitality (all European events) HTP/Mercedes private lounge (all VLN races, Nurburgring 24 Hours and 24 Hours of Spa) Helicopter flights (around the world famous Nurburgring Nordschleife layout) Private car parking Complimentary race team merchandise HTP and AMG factory tours *Incentives dependent upon partner package terms

BATHURST INCENTIVES Official AMG hospitality: • Watch the race in style from the comfort of AMG’s hospitality suite. • Open bar • Canapés and lunch provided

Exploit HTP’s race team premises by hosting business conferences, client development meetings or even product launches in a dynamic and cutting edge environment that’s driven by precision. As a general rule motorsport at this level involves high net-worth individuals and important decision makers. Tap into this social sphere by aligning your brand with Harold and Mercedes-Benz.


Harwood International Global Real Estate Development

SELECTED PARTNER-ONLY EVENTS Trackday and Primland experience with Harold and Tom Kristensen

In September 2014 Harold will be hosting an ultraexclusive partner event at Virginia International Raceway where he will be joined by friend, reigning World Endurance Champion and nine-time winner of the Le Mans 24 Hours, Tom Kristensen. • This is a once-in-a-lifetime opportunity to go headto-head with Harold and Tom on-track at a worldclass motorsport venue. • Also included are accommodation, dinner and a round of golf at the stunning Primland resort nestled in Virginia’s Blue Ridge Mountains. For more information about Primland please see the ‘Valued Partners’ page.

Lap in Luxury, Dallas

Harold and real-estate developer Harwood International have come together to host their Lap in Luxury event that offers selected partners an extremely rare opportunity to drive the Mercedes SLS AMG GT3. • Along with Mercedes-Benz, you’ll take over the Harwood district’s 17-city block in Dallas where you’ll experience the ultimate driving thrill amongst the city’s finest real estate developments. Indeed, the Harwood district provides a unique showcase for the AMG SLS GT3 and Mercedes’ newest road cars. You’ll be invited to experience the 550bhp racer – just like the one Harold will drive throughout 2014 – for yourself as well as a selection of Mercedes’ premium production models. • Thanks to Harwood International’s extensive first class property portfolio, this elite event should be considered an unmissable B2B opportunity. • Further details about Harwood International can be found on the ‘Valued Partners’ page. Primland and the surrounding wilderness

SELECTED PARTNER-ONLY EVENTS Crans-Montana long weekend

• Headtotheheartofthebreath-taking Swiss Alps for a long weekend’s stay at one of Europe’s premier winter resorts, in the company of Harold. • But the 140 kilometres of alpine piste, part of which regularly appears on the FIS World Cup schedule, isn’t the only experience on offer… • One of the evenings will see Harold hosting a private alpine après celebration at his personal museum, located not far from the slopes. A selection of fine wines and regional delicacies will be served as guests are invited to look around some of the incredible machines Harold raced during his career. • And if that whets your appetite to experience the thrill of motorsport for yourself then why not try ice karting? Only available high in winter resorts, the purpose-built circuit carved from snow offers drivers an opportunity to show off their car control skills and racing instincts against other guests and Harold. • Further details about CransMontana can be found on the ‘Valued Partners’ page.



Please contact Olivier Tremeaud for further information on becoming a valued partner of harold’s. Email Tel +41 58 818 84 16


Harold Primat 2014 Partnership Presentation  

Information about Harold Primat and his 2014 racing programme

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