PRESS RELEASE – FOR DISTRIBUTION June 7th, 2016
Polar Teams Up with Les Mills to create a Fitter Planet
KEMPELE, Finland – June 6, 2016 – Polar, the pioneer of wearable sports and fitness technology and the leader of heart rate monitoring for more than 35 years, announces its partnership with Les Mills, the leading provider of group exercise programs worldwide. The partnership brings together Polar’s leading heart rate training guidance with the motivation and results that go hand-in-hand with LES MILLS fitness programs. Vaughan Schwass, CEO of Les Mills Enterprises explains that Polar is the perfect partner to join Les Mills on its mission to create a fitter planet. “The personalized and adaptive heart rate guidance that Polar provides inspires people to get the most from their workouts. Team this with Les Mills’ proven workouts and people get the results they desire and in turn, continue to fall in love with fitness.”
Polar’s heart rate monitoring devices, such as the H7, A360 and A300, allow Les Mills participants to keep track of their workouts and ensure effective exercise – whether sweating in a LES MILLS fitness classes or pumping it up in their living rooms with LES MILLS On Demand, a workout streaming service. Moreover, Polar takes the workout sessions further with its Polar Flow online platform and app. When syncing their devices with Polar Flow, participants will not only be able to view details of their workout, but also receive guidance and suggestions for improvement and keep track of their long term progress. The partnership spans a wide range of joint actions. Polar heart rate monitors are now being used by Les Mills Program Directors and Trainers who love the insight it gives them and the ability to track their workouts against their long term goals. In addition, the companies will be working together on product development, joint research initiatives and greater integration of Les Mills workout information on Polar devices. Les Mills is also excited to be bringing Polar onboard as a partner of its global LES MILLS Live events.
“Polar prides itself on our rich history of heart rate monitoring, coaching and helping users get the most of any activity,” said Marco Suvilaakso, Polar Global Product Director. “Les Mills inspires millions of people around the world to get moving every week. Blending our heart rate and activity tracking tools with Les Mills’ cutting-edge group exercise classes will not only help people around the world get active and achieve their fitness goals, but also ensure that their fitness experience is personalized and easy to understand, bringing them closer to reaching their goals.”
About Polar: Polar is the leading pioneer in heart rate monitoring, activity trackers and training computers. With nearly 40 years of experience and a proud heritage in innovative physiological and sports medical research, we cater to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services. Our award-winning training computers are the number one choice among consumers worldwide, being sold through over 35,000 retailers globally. Headquartered near Oulu in Finland, Polar is a privately held company that operates in more than 80 countries including U.S. headquarters in Lake Success, NY. For more information, please visit www.polar.com.
About Les Mills: Every week millions of people rely on Les Mills for the worldâ€™s best group training. Les Mills workouts are licensed in 100 countries by 17,500 partners around the world. These partners have access to research, marketing and new workouts every three months. A tribe of 130,000 certified instructors bring those workouts to life every day. The future of fitness is merging physical and digital. Les Mills is leading the way with immersive training and workouts on demand. For more information on LES MILLS Workouts, Les Mills Live events and LES MILLS On Demand, visit www.lesmills.com.
### Media Contact: Grace Khoo, Asst Marketing Manager, Polar Singapore 1 Commonwealth Lane #07-04 One Commonwealth Singapore 149544 Tel: 6692 7722 Email: firstname.lastname@example.org