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IGNITE NATION Brand Book | 2014


Brand Book Design by Poland Associates


How to use this book This book is a reference manual for anyone who is looking to represent the Ignite Nation brand. It has three purposes: to reaffirm our values, to outline the building blocks of our brand (vision, promise, positioning, personality and identity) and to provide a toolkit for cohesive communications across the company.


Brand Book Design by Poland Associates

IGNITE NATION BRANDBOOK


Contents BRAND STRATEGY 01 Brand Inspiration

12

EXPRESSION 28 Our Look and Feel

03

Core values

30

Logo specifications

05

Visual cues

34

Fonts

10

Core attributes

36

Color Usage

11

Tone

38

Print

40

Tone

Our Brand 41

Every Day Use

14

Vision

16

Promise

42

Email signatures

20

Positioning

44

Branded messaging

26

Personality

50

Key message toolkit

55

Thought leadership

61

Marketing collateral


Brand Book Design by Poland Associates

IGNITE NATION BRANDBOOK


Our Brand


Brand Book

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IGNITE NATION BRANDBOOK

Vision

Ignite Nation partners w create positive learning e real accountability and b can live enriched and sa


Vision Purpose: Communicates Ignite’s intentions (purpose and objectives) and identifies our common goal we are working together to realize. It is our key measure of success.

with students and staff to environments that foster belief in self, so students atisfying lives.


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IGNITE NATION BRANDBOOK

Personality Ignite Nation has its own distinct personality. We are optimistic and reliable, while nurturing a family-like dynamic. Together, we strive to personify attributes such as:

Brand Book

Inclusive

Invested

Enriching

Believers Change Agents

Reliable

Teachers


Belief in others is at the heart of why we are here. It is what drives our actions every step of the way.


Brand SectionBook Title

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IGNITE NATION BRANDBOOK


Our Look &Feel


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IGNITE NATION BRANDBOOK

Logo Final Logo

Brand SectionBook Title

We replaced our old logo with a mark that is contemporary, engaging and energetic. The mark is designed to relate with all ages and genders of students. It has an element of fun and provides flexibility in use for various marketing collateral, like t-shirts, posters, binders and digital


Usage Usage This shows the main logo and the the main logo with a dark yellow color usage as a shadow. This shadowbox effect is preferable vs the plain logo on a yellow field of color. These are for use with standard marketing


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IGNITE NATION BRANDBOOK

Size Spacing and breathability of the brand

Brand SectionBook Title

Use of space around branding is important for successful impact and memorability of the brand. As lack of space within any given usage is always going to be different, the minimum visual distance is typically recommended. Often, as a rule of thumb, eyeballing 1/2 height or 50% of the width of the brand, as a bare minimum of visual breathable space, is often suitable. This is displayed below.

10px

1/2 height or 50% of the width of the brand, as a bare minimum of visual breathable space is shown with the light colored yellow box above.


Isolation Branding Isolation As a secondary rule of thumb, the basic measure of height and width of 50% of logo height of space around the brand on all sides can also be utilized for appropriate branding isolation. The purpose of isolation is to deliver the appropriate brand impact upon visual observance of the brand. Degradation of the experience visually can occur when branding isolation has failed.

10px


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IGNITE NATION BRANDBOOK

Fonts Open Sans

Brand SectionBook Title

Open Sans Light 24/30

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Open Sans Regular 24/30

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Palette Pantone 138C

Pantone 1505C

Pantone 199C

Pantone 225C

Pantone 241C

Pantone 2738C

Pantone 426C

C=2 M = 12 Y = 100 K=0

C=0 M = 83 Y = 100 K=0

C=1 M = 100 Y = 92 K=0

C=5 M = 97 Y=0 K=0

C = 27 M = 100 Y =0 K=2

C = 100 M = 87 Y=0 K=2

C = 94 M = 77 Y = 53 K = 94

R = 255 G = 214 B=0

R = 255 G = 80 B=0

R = 235 G=0 B = 40

R = 231 G=0 B = 148

R = 180 G = 25 B = 137

R = 26 G = 66 B = 152

R = 37 G = 40 B = 42

HEX = #ffd600

HEX = #ff5000

HEX = #eb0028

HTML #e70094

HTML #b41989

HTML #1a4298

HTML #25282A

The above Pantone colors speciification should be used where ever possible. When Pantone colors are not availble for real-world application then use the CMYK values indicated. When designing for the web then the above RGB or HTML values can be used. According to Pantone Bridge each of the selected Pantone colors are, reasonably accurately, reproducible out of CMYK and RGB. This ensures that wherever the logo applied the brand colors will keep a level of continuity.


Brand SectionBook Title

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IGNITE NATION BRANDBOOK


Everyday Use


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IGNITE NATION BRANDBOOK

Email Signature Email Signatures

Brand Guidelines

Ashoke Menon | President, Ignite Nation IGNITE NATION -Cullture First Achievment Follows 800-567-6414 | ashoke.menon@igniteforschools.com | www.igniteforschools.com

Ashoke Menon | President, Ignite Nation IGNITE NATION -Cullture First Achievment Follows 800-567-6414 | ashoke.menon@igniteforschools.com | www.igniteforschools.com


Branded Messaging Find out why students are talking about IN.

Read the case study on how brand strategy is giving voice to peer mentoring.


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IGNITE NATION BRANDBOOK

Branded Messaging What we believe.

Ignite Nation believes if you give students the tools to transform their education, they will. We utilize student mentors to positively influence their student peers because we believe peer-to-peer engagement is the best way to

Brand Guidelines

instill accountability and belief in self – the cornerstones of high performing school culture.


The Ignite Nation Effect.

The Ignite Nation mentor program is proven to lower dropout rates, decrease referrals, enhance staff community and create a school culture of engaged leaders. When kids believe in themselves, they learn better and live richer lives. This is the Ignite Nation Effect.


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IGNITE NATION BRANDBOOK

Key Message Toolkit Target Audience: Middle schools and high schools with less than optimal learning environments where students in transition grades (6th and 9th grades) are struggling with attendance, referrals and passing classes; and for schools where principals and/or other key leaders are advocates for creating positive learning environments that employ interactive instructional practices that engage students in their education – both in the classroom and socially.

Brand Guidelines

Problem we address: How do you help students get the most out of their education in school systems with less than optimal conditions, where quality teachers are few and far between?

Main Solutions/Services: Peer Mentor Transitioning School Culture Advancement Staff Professional Development Student Leadership Training

Why we do it: Teach students performance and morale character, so they may lead full and productive lives


Supporting Metrics Average first year results: 58% increase in passing every class 35% increase in passing math 28% increase in passing science 40% increase in student retention

How we do it. We leverage the shareable nature of mentoring to reach millions of students without millions of dollars. We address all sides of high performing school culture using four powerful tools: staff professional development, blended learning, student voice and peer influence. The highly acclaimed research from “Smart & Good Schools” supports our approach, www.excellenceandethics.com. We augment our solution with online and mobile technologies that fit within the lifestyle of today’s learners. We ignite school wide culture and academic improvement from the inside out by empowering students and staff to be the solution.

What we do: We join peer mentoring with staff development to give K-12 schools an affordable and scalable solution to failing culture and high student dropout rates.

How we will know we’ve succeeded: One million mentors and five million student mentees, all working together to create positive learning environments in schools across the U.S.


We believe if you give students the tools to transform their education, they will.

Ignite Nation Brand Book  

POLAND provided Ignite Nation with its own Brand Book that gives the touchstones you need to keep your business, culture, marketing and comm...

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