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The title contributes in a big way to an articles visibility. Create the title yourself so that you can pick just the right keywords for your article. Keep things creative and attention-grabbing. Once you've sent your articles to the directories, ensure you're tracking them afterwards. This will give you an idea of which topics and formats your audience is interested in. Then, you can write articles that focus on those subjects. There is no hiding the fact that article marketing is a tough job to conquer. Take the tips described in this article and apply them to further your own business. It takes no special skills or God given abilities, just hard work, a willingness to learn and an attention to detail.