Our Solution At the time Facebook did not facilitate “Fan” pages, so we created over 10 regional groups - each with their own set of Elf-angelists, blog-wall and gallery. We built a Facebook application which allowed users to take a photo from their existing library and turn themselves into “elves” by adorning a cartoon christmas hat, elf ears and pointy nose. Members were then encouraged to post these photos in their regional group galleries. Competition between groups was then gently stoked. By tagging themselves in these photos - their friends would be alerted to this activity through the ‘news feed update facility’ and ultimately clicked through and find out more.
Point 35 Case Studies
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