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TRANS / PRODUCT / INTERACTION / SERVICE


HYBRID.

CV

EMAIL

SOFTWARE:

PHONE

MAC OS/ Windows

johnnyli1991@gmail.com +886 927238249

EDUCATION: Bechleor of Industral Design at Taiwan MCUT ID

Master of Industral Design at Taiwn NCTU IAA

DOMAIN: TRANSPORTATION DESIGN PRODUCT DESIGN USER EXPERIENCE DESIGN

LANGUAGES: Chinese (Native Speaker) English (IELTS Overall 6.5) Japanese

Autodesk Alias, Cinema 4d, ProE Rhnio, Solidworks,Keyshot, Showcase Adobe Illustrator, Adobe Illustrator, Adobe Aftereffect, Painter Autodesk Sketchbook Sketch, Arduino, QC, Open Frame Works

SKILLS: Product /Transportation Design Graphic& UX/ UI Design, Interaction Design, 3D Modeling, 3D Rendering, Animation, Free Hand Sketch, Clay modeling,


AWARD: 2012 YODEX Exhibition - Silver medal award - 乾唐軒活瓷 Special award - 典創新人 Special award - Honorable mention 2013 TwDw, Taiwan Designer Week - Special award - Special award

2013 1st Redbull Soapbox Racing TPI - Quality award

2015 International Michelin Design Challange - Quality Award 2016 SMART CITY Hackathon - The First Prize點子王評審大獎 2016 Mobileheros Hackathon - Finalists in Chunghwa Telecom Co. Special award


Experience: 2010 NovaDesign, 2 months internship

2013 TwDw, Taiwan Designer Week

2011 I.D.E.A. cross fields workshop

2014 Art Center Transportation Design Workshop

2012 Maxin innovation, 1 year internship -body kit design brand in Taiwan

2012 TaipeiAutoShow, After Market Exhibition 2012 YODEX Exhibition新一代設計展 2013 “Shanghai Autodesign workshop“” 2013 1st Redbull Soapbox Racing TPI

2015 Taiwan Artisan Exhibition

-National Taiwan Craft Research And Development Institute

2015 Participate in Zero& Tesla sponsored projects -Wei-Cheng Chu’s Graduation Projects, ACCD

2015 Michelin Design Challange 2015 World Design Capital Taipei -Ministry of Economic Affairs


2016 “Construction of Shame Workshop“ -Prof. Lily from Aalto University

2016 Mobilehero Hackathon

2016 SMART CITY Hackathon

2016 SPOSAD workshop

2016 E.SUN FHC X IBM Hackathon

2016 NCTU X KMD

2016 Social Design Researching Project 2016 Organising Art Center Transportation Design Workshop Position: Contact person & Executive assistant

2016 CID 2016 - Weekly Seminar of Chinese institute of design

- one of five 4 finalists in the special award

Entertainment design in social issue Workshop Position: Disaster Team Leader

2016 Japan Media Art Festival 2016 NCTU IAA Annual Design Exhibition 2016 Acer Cloudprofessor Workshop 2016 Trans-Action Award


01 Index. 02 03 04

2016 MICHELIN Challenge Design Winner

2014 ACCD X ZERO Sponcer Project

2013 YODEX Honorable Mention

2014 ACCD X NCTU Workshop


Index.

05 06 07

2013 YODEX Silver Award

2016 SPOSAD Workshop

KEIO X NCTU Entertainment design in social issue Workshop


Awarded Global Winner 2016

Michelin Challenge Design


M-CLINIC Michelin Design Callenge


concept: M-Clinic, the ”M” here means mobile. M-Clinic is a medical vehicle with hight mobility, the obective of this project is to provide medical service which has long been urgent needed in Africa. With high mobility generated from the tire, M-Clinic is able to overcome different kinds of road conditions and land forms. “Medical service for all” is our core value, we hope people in Africa cam have a better medical environment, that’s why we designed M-Clinic, cause we care.


M-SWIN Suspension: M-SWIN suspension system uses two swing arm to replace treditional wheels axis. Without wheels axis, front wheels can have wide-ranged adjast to cross all kind of terrain.

ob.


01.

Driving mode

Multi-tasks Cockpit: The interior of M-Clinic has two modes, normally it stays in drive mode, but when medical perso -nnel need to execute medical treatment or take a rest, they can rotate the interior and turns it into the rest & clinic mode.

02.


Medicien-Cylender: M-Cylender is a container for medicine, it is designed to prevent medicine from being damaged by humidity or other factors.

Surgery Tent: In case of a emergency surgery, the surgery tent provides a private and safe space for doctors and patients.


MICHELIN M-WHEEL SITUATION

Off-Road Mode: The magnet rim controls the magnets placesd inside the foot. When facing different kinds of land forms, you can transform the surface of the tire by rotating the foot to adopt the environment.


participate in

Wei-Cheng Chou Graduation Project


ZERO Sponsor Project


2018 SS

2020 SS EVOLUSION

ZERO MOTOCYCLE

About 2020 SS

Zero Motocycle Inc. is an American manufacturer of electric motorcycles. Former called Electricross. It produc -ces high performance electric moto -cycles that are lightweight, efficient, fast off the line and fun to ride.

Zero SS is the Flagship stre -etfighter of Zero family. It is much more sporty than Zero S, higher performance, shar -per exterior, avavt garde DRL and aggresive tail light.

HEAD KIT. Led Light IL KIT ooo

TAIL KIT. Led Light IL KIT

INSP

IRA

TIO

N

07’ 09’

#2014

11’ 13’ New Features -Streep wage -Flat head -Avent grade taillight


What is “ZERO”? What is the new model SS?

4 TERMS:

E-Bike had sales over 185,000 units

INSG SECRETARIAT BRIEFING PAPER, 2014

S

Gen Z

takes 70% of all

Street Dual Sport Dirt - T&J Dirt - T&T

Street Dual Sport Dirt

Street Dual Sport Dirt Military

FAST FASION EXTREME SPORTS SHARING STREET CULTURE

expect have over 100% growth in 2015

Street Bike

Street Dual Sport Dirt

takes 25% of all

O

According to Forbes

What are Gen-Z need? What is the NK bike, they expect?

-Specific in Dirt -Performance

W

-Lack of On-road Models -No characteristic NK Bike

Product

-High Performance

-Green product

-Too Small Market

-Lighter Weight

-Extreme Image

-No Racing spirit

-Dirt Spirit

-Environmental Issue -Gen Z Market/ Extreme Sports

T

-Recovery from Financial Crises

-Streetfighter -Dual Sport -Stealthfighter -Max Performance -Military -Police

Promotion -Participating Racing Competitions -Motor Exhibitions

-New Battery Factories of Traditional manufacturor

Price

Place

-The Extension of KTM Group

-Relatively Higher than Traditional Manufacturor

-Online Stores

-Fluctuation of Oil price

-Worldwild Dealers

US & EU

According to Forbes

brutale 1090rr

streetfighter s

MV CLASSIC

HIGHEND BRAND

1000r

BMW SMART

GSX-S1000

SUZUKI

LUXURY

k1300r

Brand & Market Analysis:

B-KING 1300

CB1000R

HONDA MIDCLASS BRAND

MT-09

YAMAHA

Z1000

SUPER DUKE 1290

KAWASAKI #Fastest growing in the world

SOUTH EURO &EAST &USA GenZ Market ASIA BEAST FURIOUS

#Focus on GenZ Market, EU &USA #Sales: 158,760 units (+ 28.2%) #Revenue: 864.6 mio. EUR (+20.7%)

Can we take over KTM? Can we be the next? SHARP

EXTREME


ZERO

First Discussion Brand?

Brand Re-defining

First Discussion

Researching I

Researching II

Target market Analysis

Setting rival vehicle

Second Discussion

Researching III

Defining Styling

2d Sketching

Proportion Defining

Trend of NK exterior

Cross Manufactors

Defining Question

learn sofware


Tird Discussion

Final Exhibition

2d Rendering

Wire 3d Modeling

Detail Checking stp1

Detail Checking stp2

3d Modeling

Prototype

Final Model

Photoshop

Cinema 4d

PS Rendering

Cinema 4d

Alias

Clay model

Modeling Studio


2012

Oct.

Dec.

Feb.


Apr.

May

2013


2030 CHIROPTERA 1 Seater Spider 1.8 liter Inline 8 Rear Engine

EXTERIOR HARDPOINTS

Length Width Height

Frt Track Rr Track Wheel Base

3540 1720 1120

1460 1505 2300 gas tank

2006 LOTUS ELISE 2 Seater Roadster 1.8 liter Inline 4 Mid Engine (transverse) RWD

Max. Tire Size

air cleaner

175/55 R16

carburettor

battery EXTERIOR HARDPOINTS Length Width Height Wheel Base Frt Track Rr Track Max. Tire Size

3785 1720 1120 2300 1460 1505

radiator

175/55 R16

compressor 1996 FERRARI F50 2 Seater Coupe 5.0 liter V12 Mid Engine (longitudinal) - RWD

sonar receiver

EXTERIOR HARDPOINTS Length 4480 Width 1985 Height 1120 2580 Wheel Base 1620 Frt Track Rr Track 1600 Max. Tire Size 245/35 R18 frt 335/30 R18 rr

3 cylenders inline engine

sonar receiver computer radiator

battery

2003 SMART ROADSTER 2 Seater Roadster 0.6 liter inline 3cyl. Rear Engine (transverse) - RWD

compressor

sonar receiver EXTERIOR HARDPOINTS Length Width Height Wheel Base Frt Track Rr Track Max. Tire Size

3425 1525 1205 2360 1355 1395 P185 55 R15

fire extinguisher

gas tank

warning light

exhaust pipe

differentials


Straight Knife/ Tough Tape/ Arch Pen Nuovo Aesthetics: Re-defining the aesthetics of product is the best approach to enhance the spirit of a luxury band. Thus, we translated the beauty of transportation design to our pr -oducts. As the result, the neo-luxury stat -ioneries which with smooth surface and character line are our band’s recognition.

Obviously, more and more people are willing to buy a pen of Pininfarina or a fountain pen of Porsche design. Nowadays, the luxury stationery from design studios becomes the new accessory to represent one's personality and taste. While it is not just like the fountain pen of the traditional boutique brands, such a Montblanc; the aesthetics of the neo-luxury brands of stationery is over the conventional ornament and useless artifacts. It involve of the design spirt of the automotive design and modernism design, what the two famous sayings people said, "Less is more" as well as " Form follows function." Actually, that is the Nuovo Aesthetics of this series of stationery.


It is a common experience, when you have held on the art knife, nevertheless, you could not find any ruler to cut a straight line on paper. Actually, even it is just a tiny problem in our daily, but that is annoying. However, the things change. Honestly speaking, "Straight Knife" is the best rescue of this awful experience; it not just straight has brand-new smart design to easily cut a straight line. Clearly, it is also having elegance from auto design and well looking.

Step Figure: First of all, put your “straight knife” in the paper. And aiming to the line which you want to cut. Put your palms on the back of the “straight knife”. Then, press the back of knife by your palms, make the latch release. While you cut, you can easily get a perfect straight line.


product design

Changing Blade: It is a serious problem to some people, especially, elder and children. Thus, we try to use different ways to make it much easier than past. As a result, combination of box cutter and art knife are the perfect solution. So, when the blade gets blod, you just need to replace the old and install a new one.


Arc Pen is a Compasses pen has the feature of elegant and practical . With simple , fashion style , the drop shape body gives users a wonderful writing experience.


Using the tenacity of forged steel as the element to bring out the simple design, when other's tape dispenser lies on the desk, “Tough Tape� is like a superman standing right there shows disdain for others. Be tough, be sharp!


Process & Material: “Hot forging� is a manufacturing process involving the shaping of metal using localized compressive forces. Forged parts can range in weight from less than a kilogram to 580 metric tons.Forged parts usually require further processing to achieve a finished part. Today, forging is a major world-wide industry that has significantly contributed to the development of the manufacturing cycles.


HELP KIDS TO KEEP ROOM ORGANIZED WHILE ENJOYING.

CONCEPT: Pyramix is an extraordinary tactile-led control device giving user four-dimensional experience of control. But, what is the four-dimensional control? Why we need four-dimensional control? In fact, since the development of IOT, VR and AR becomes much more popular, .n fact, since the development of IOT, VR and AR becomes much more popular, .n fact, since the development of IOT, VR and AR becomes much more popular, .


TOBI WHO IS// TOBI? LEARNING

SENSOR

MOTION

CHARACTER


Different Feedback

MOM

KIDS

Different Track

TOYS Throwing Pattern

SYSTEM MAP

HCI Model

MOM

KIDS TOBI

Throw Toys

TOBI

Move around

KIDS

Feeling it’s alive

Catch Toys

HOW IT WORKS

WHAT ACTIVITIES THEY LIKE//

THROW & CATCH


SFR + CHILD SINGLE FUNCTION ROBOT.


IMPROVING DISASTER PREVENTION EDUCATION IN Taiwan

RESEARCH & DESIGN

PROCESS CoT

1. Investigate quantitative data

2. Conduct user interviews

3. Service Design Methods

4.Kid & KIT Bag Prototype

5. Interational Workshop

6. Visual Content Design


IN ACTIVITY

BEFORE In Class Introduction

Car Arrives at School

Experience

JOURNEY MAP:

AFTER

Go Home

Deliver Propaganda

: Children would forget the knowledge they learned in the earthquake experience car.

STAKEHOLDER MAP:

Family

Emergency

Kit

Crisis

Awareness

OUR CONCEPT


PERSONA

CUSTOM JOURNEY MAP


Earthquake Simulation Car

Learning Passport

K&K Bag


Profile for Pohsun Li

2017 Po-hsun_Johnny_Design_Portfolio_  

Transportation design Product Design Service Design UX Design

2017 Po-hsun_Johnny_Design_Portfolio_  

Transportation design Product Design Service Design UX Design

Profile for pohsunli
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