Approved terminology
In-product page name
Notes/Comments
My Account
This is the page that allows you to make changes to your membership.
Apps & Services
Use the ampersand, not "and."
Plans
See page 11.
Files
This is where the files you've uploaded or synced live.
Approved terminology
Notes/Comments
12-month prepaid membership
Retail only.
Month-to-month plan
Sold directly through Adobe.
Free membership Creative Cloud membership, membership
Note that "membership" is lowercase.
Join
This is the call to action for Creative Cloud. Do not use "subscribe" unless required for SEO reasons.
DO NOT USE
Notes/Comments
Subscription, subscribe
Unless it's required for SEO reasons. Instead, in marketing, use "membership" or "join."
CCM
This acronym is for internal use only, and should NEVER be used in any customer-facing materials.
CCE
Spell this out in ALL external communications: Creative Cloud for enterprise.
CCI
Spell this out in ALL external communications: Creative Cloud for individuals.
CCT
Spell this out in ALL external communications: Creative Cloud for teams.
CCSTE
Spell this out in ALL external communications: Creative Cloud for students and teachers or Creative Cloud Student & Teacher Edition.
Creative Cloud Connection
The name "Creative Cloud Connection" is no longer being used. The desktop experience, mobile app, and website are all simply AdobeŽ Creative Cloud.™ The desktop experience may be referred to as "the Creative Cloud desktop app."
11
Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014