Page 1

E4E Initiative for Arab Youth Rabat, Morocco

December 10, 2012

E4E Initiative for Arab Youth aims to provide youth with skills that are relevant to the marketplace by investing in education, engaging stakeholders, and enabling solutions so that Arab Youth earn a better future.

Youth in the Arab Region Arab Youth Unemployment Highest In World Arab region plagued with 25% youth unemployment, the highest in the world, and 50% of population below age 25

$40-50 Billion Annual Opportunity Cost Direct opportunity cost of youth unemployment to the Arab region estimated at $40-50 Billion annually

Labor Participation Rates Among Lowest in World Arab region’s labor participation rates amongst lowest worldwide, currently 35% vs. global average of 52%


Why E4E is all about youth employability and narrowing the skills gap   Despite overall high unemployment, pockets of job opportunities exist in growth sectors but the educational system is not geared to equip youth with the right skill to fill those jobs   Hence E4E focuses its interventions on targeted sectors constrained by skills gaps (priority growth sectors) and cross-cutting enablers that unlock potential for skills development such as quality assurance, access to finance, and regulatory environment 3

The need for E4E is high across the Arab region Youth currently feel under-prepared for the job market … Q: “Did your field of study adequately prepare you to find an attractive job?"

% of respondents that agree1

… as employers are looking for new skill sets in graduates (esp. soft skills)

Employers are investing substantial resources on training to build these skills

Q: “Did university graduates you hired in past 1 year possess [specific skill]?"

Q: "Do you provide training for your employees?"

% of respondents that agree1 (bottom 3 scores)

% of respondents that agree1

Students are willing to pay for better quality training to obtain these sills Q: “Would you pay for education after secondary school, if you believed that private education can improve your likelihood of securing an attractive job?" % of respondents that agree1

62 Average spend per employee of $360pa University


Leader- Problem ship solving

1 Average of respondents across 5 countries 2 French for Morocco; English for other 4 survey countries

English/ French2

New hires



SOURCE: Nielsen Employer and Youth Survey, team analysis


E4E Initiative Strategy Increase supply of • Improve operating environment work-ready students for the private sector & improve

Address operating environment

Changing the mindsets

public-private interactions

•  Investments in university education, Vocational Education & Training (VET) and workreadiness programs

•  In-depth country assessments

•  Investment vehicles to bring in other investors and diversify mechanisms

•  Address regulatory disincentives

•  Standards and quality assurance

•  Match-making

•  Signifying the importance of TVET, entrepreneurship, and work-readiness training •  Enhancing information sharing mechanisms •  Raising awareness •  Forming partnerships

•  Public-Private dialogue Entrepreneurship……Gender……..Inclusiveness 5

Example: skills gaps in Jordan E4E priority sectors Quantity gaps (In the of next 3E4E years) gaps across three priority Summary Share of HE / VET Overall Quality gaps sectors Tourism & Hospitality



•  Gap of ~3-15k trained individuals in that are “work-ready” –  Housekeeping –  Waiters, Cooks and Bus boys –  Receptionists /Guiders •  Gap of ~1.5-2k individuals that are “workready“, incl. gaps in following specialties: –  Packaged Application Specialist –  Integration Specialist –  Animators –  Game Developers •  Gap of ~ 10k practitioners, including: –  Nurses (especially Female nurses) –  Pharmacists –  Technicians –  General Practitioners and Emergency Doctors





•  Customer Service •  Languages Skills •  Professionalism (e.g., Hygiene)

•  Technical Skills (e.g., Obsolete Technologies) •  Management Skills (e.g., Entrepreneurship Mindset and Leadership Skills) •  Language Proficiency (English Skills)

•  Technical Skills (e.g., Applied Expertise) •  Managerial Skills (e.g., Leadership Mindset) •  Soft Skills (e.g., Communications and Team work)

E4e Theory of Practice Supply side: Private education can reduce the skills gap by providing flexible, responsive training opportunities, if armed with the right instruments, regulatory space, and incentives. Demand side: The private sector can provide signals to education and training providers to be more responsive to their human resource needs.


E4e Theory of Practice – Demand side •  Private firms need to be organized in order to make coherent and leveraged demand on education providers. •  Private firms require tools to communicate their training and educational needs to providers. •  Private firms need to be more fully engaged with educational providers at a local level. 8

In Jordan many sectors have no sector-level coordination on skill development Industry associations focused on skills development Industry associations focused primarily on other issues


Sector-level institutions

Primary institutional focus

▪  ICT

▪  Int@j

▪  Skills development

▪  Construction

▪  Contractor’s

▪  Workers advocacy


▪  Engineer’s Association ▪  Retail ▪  N/A ▪  Tourism and Hospitality ▪  Jordan Tourism Board


▪  Jordan Hotel

▪  Industry advocacy

▪  National Human

▪  Labor market research

▪  High Health Council ▪  Private Hospital

▪  Government policy ▪  Industry advocacy

▪  Nursing and Midwives

▪  Workers advocacy

Association; Jordan Restaurant Association; etc.

▪  Healthcare

▪  Workers advocacy ▪  N/A ▪  Sector promotion /

Resources Health Observatory

Association Council


E4e ICT Jordan Project Develop a National Qualification Framework for the ICT sector The ICT-NQF: •  Defines the competencies, skills and experience necessary for workers in the ICT industry. •  Will be established and administered by Int@j (the Jordanian ICT industry association) •  Will reflect international standards for ICT competencies and skills needed in the workforce. •  Will be used on a voluntary basis by Jordanian training providers who can have their programs and courses validated by Int@j.


E4e ICT Jordan Project Develop a National Qualification Framework for the ICT sector •  Identification of cross-sector soft skills and specific technical skills needed for ICT jobs at all certification and degree levels •  Alignment with and validation by relevant international professional accreditation bodies •  Support for the integration of the ICT NQF model into the programs and courses of participating ICT training and education providers


Association for the Improvement of University Quality Private and public university education suffer from many of the same issues: little quality control, rigid regulations, few linkages to labor markets, and mutual suspicion. Project Objective: Establish a civil society association that will promote higher quality private and public universities through analysis, media, mobilization of stakeholders Association will consist of representatives from the private and public university sectors, civil society, business, and other stakeholders. First target:



E4E Initiative for Arab Youth aims to provide youth with skills that are relevant to the marketplace by investing in education, engaging stakeholders, and enabling solutions so that Arab Youth earn a better future.