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Performance

M at t e r s


For more than 60 years, PMRG’s work has enhanced client performance. Our dedicated team not only understands the nuances of property management and leasing, but we bring a marketing approach, like no other in the industry, that creates value. We operate with a sincere commitment to your bottom line. Experience the PMRG difference.


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C e n t r a l Pe r i m e t e r

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contents performance matters leasing property management strategic team partnership case studies

THE PLAZA

Tower Place 200

THE FOUNTAINS AT PIEDMONT CENTER

northridge center

pmrg’s proven process contact


PERFORMANCE MATTERS. At PM Realty Group, we know what works and we know how to make it happen. Our team of professionals operate with a unique approach to leasing and property management. Because we understand the needs of today’s ever-changing corporate cultures, we know how to transform office building environments into new collaborative workspace settings. Backed by the strength of our impressive national real estate platform, the PMRG Southeast Division operates with a focus on developing and customizing regional solutions that maximize exposure and adds value to your investment.


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f i t n e s s / well n e s s

c ollabora t i v e wor k s pa c e

v i d eo c o n fere n c i n g

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LEASING We know the business. We know the market. It’s never about just leasing space. That’s why PMRG believes in a comprehensive leasing and marketing approach to filling space. Our Touch Point Broker ProgramTM keeps the unique features and benefits of each building top-of-mind with key decision makers in the market. Every PMRG team member is also actively engaged with industry networking platforms and many hold leadership positions within the industry. A laser-sharp eye is kept on leasing opportunities in the Atlanta office and industrial real estate market. As a team of expert real estate professionals, we think differently to provide a competitive advantage that bridges the gap between marketing and leasing. We continuously exceed client goals, objectives and expectations to add value.

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Property Management CONSISTENCY. COMMITMENT. COMMUNICATION.

When it comes to Property Management, PMRG not only sets the management performance bar, it continually raises the bar by setting expectations to the highest level in the industry. Our signature Performance Management ReviewTM ensures consistent execution of the industry’s highest policies and procedures. PMRG’s Property Management teams operate as an owner to offer an unmatched level of service and expertise. We keep a keen eye on the bottom line and maintain a comprehensive menu of value-added services that sets the property apart from its competition. These include award winning engineering services, signature landscape improvements and tenant lifestyle environments inclusive of art, wifi and wellness programs, just to name a few.

We live by the highest standards in the industry every day.


It’s no surprise that our well-run process makes it look easy. PMRG provides the highest quality of engineering and facility services to some of the largest companies in the country. Our building engineers recognize and solve problems before they happen. We maintain stellar, behind-the-scenes operations that brokers are proud to highlight in every building tour.


STRATEGIC TEAM Your PMRG team of dedicated professionals operate with an acute focus on each property’s competitive position in the marketplace. We leverage our in-depth local market insight, backed by regional support and national reach, to create a resource our clients can depend on.

PMRG is a proud supporter and active member of industry and professional organizations that advance the commercial real estate profession both personally and professionally.

BILL WEGHORST

JULIE MOTSINGER

EVP, Managing Director Southeast Division

SVP, Director of Operations

404.671.4702

404.671.4745

bweghorst@pmrg.com

jmotsinger@pmrg.com

CHIP ROACH

SCOTT REES

SVP, Leasing

SVP, Leasing

404.671.4705

404.671.4746

croach@pmrg.com

srees@pmrg.com

BO M A CCI M Commer c i al Boar d of R ealtors C R E W At la n ta EN ER GY STA R ICSC I R EM NAIOP SI O R U L I U rba n L a n d I ns t i t u t e U. S . GR EEN B U I L DIN G CO U NCI L


BOB TARDY

DAVID TYLER

STEPHEN CLIFTON

BILL VARNER

SVP, Leasing

VP, Leasing

VP, Leasing

VP, Construction

404.671.4757

404.671.4712

404.671.4719

404.671.4726

btardy@pmrg.com

dctyler@pmrg.com

sclifton@pmrg.com

bvarner@pmrg.com

GREG WALTERS

STEVE WILLIAMS

STACY LANGSTON

DANA RUSSELL

VP, Engineering

VP, Industrial Leasing

Regional Office Manager, Leasing Coordinator

Marketing Coordinator

404.671.4734

404.671.4740

404.671.4704

404.671.4737

gwalters@pmrg.com

swilliams@pmrg.com

slangston@pmrg.com

drussell@pmrg.com


lookbook

e-blast

marketing center signage

A real estate and marketing partnership for success

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PMRG thinks differently to seek integrated marketing solutions to develop leasing strategies and marketing materials that generate leasing success. PMRG works hand-in-hand with infinitee, a full -service advertising and marketing agency, to develop a unique brand that reflects the attributes of each building, as well as, position it as the best-in-class choice. Infinitee’s team is comprised of marketing and communications experts who understand the concept of branding through creative eblasts, electronic collateral material and social media. Simply put, our goal is to make each property clearly outshine its competitive set.


case studies What Works – our proven process


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w h at w o r k s / /

Case Studies

Built in 1988 with classic elements and traditional detailing, Resurgens Plaza, now known as The Plaza, is undergoing a large-scale renovation and rebranding project to re-establish its grand, upscale image in a competitive Class A office building market. A new, upscale brand identity was developed that features the architectural details and attributes of this iconic building. State-of-the-art graphics were

the plaza

Marketing Display Boards, e-blast messaging and a looped presentation deliver leasing details for The Plaza’s features and benefits, making it the number one choice for office space in Buckhead.

then developed for its new marketing suite that offer a glimpse of the renovations to come.

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vi deo Used as a leasing tool, a video presentation was created to highlight the planned upscale renovations and abundance of area amenities to prospective tenants.


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MARK ETING CENTER Translucent panels touting The Plaza’s position as a “timeless” and “cosmopolitan” landmark enhance the newly renovated conference room. New photography of the Atlanta skyline taken from The Plaza’s rooftop is featured on translucent panels at the entrance of the Leasing and Marketing Suite and replicate the skyline view seen from the conference room. Graphic display boards aligning the hallway feature intricate renovation details and re-establish the grandeur of this historical Buckhead landmark.

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BISNOW W EB BANNER AD The Plaza Bisnow web banner catches the attention of brokers and prospective tenants.

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RENOVATION PDF E-BLAST The renovation information was used to create a PDF e-blast for PMRG to send as a spark touch point and as an immediate email response to interested parties.

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MARK ETING PRESENTATION BOARDS A board depicting the Ingress/Egress routes demonstrates ease of access to The Plaza from all major highways/interstates.

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RENOVATION RENDERINGS Oversized display boards depict the proposed renovations.

An Aerial view positions The Plaza in relation to, but not within, the congested Buckhead area.

AFTER AFTER


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WHAT WORKS / /

Case Studies

PM Realty Group brought new life into the marketing of Tower Place 200. The goal was to generate new interest for this amenity-rich property in the center of Buckhead. Having recently been taken into receivership by CW Capital Asset Management, leasing goals also included efforts to increase occupancy to a level that positioned the building for sale.

tower place 200

Successful leasing efforts met the goal for enticing new ownership and the building exchanged ownership just two years after the launch of its new marketing strategy.

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e-blast BISNOW W EB BANNER AD A property e-blast and Bisnow banner ad were used to spark interest and tout available space for Tower Place 200.


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A one-day property photo shoot included feature shots of the building, key area amenities and aerial photography.

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ma rketin g cen ter Photographic images were incorporated on billboard size lobby graphics to create a dynamic first impression upon entering the marketing center. Key images were printed separately and pin-mounted onto the base image to create a three-dimensional effect and interest. Area amenities were called out to position Tower Place 200 in the heart of the in-demand Buckhead business market, surrounded by upscale dining, shopping and services.

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di splay bo ar ds Individual Marketing Display Boards were used in the conference room area for in-person presentations to detail Area Amenities, Ingress/ Egress, Aerial View and Tower Place 200 Floorplans. Boards were resized and leasing contact information was added for use on the Tower Place 200 website.


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WHAT WORKS / / Piedmont Center Office Park was developed in the late 1970’s and consists of 3 building quads and two freestanding buildings.

Case Studies

While each quad is marketed separately by its

the fountains at

Piedmont Center

PMRG developed new marketing materials to revitalize and reposition the ARA quad as the best choice at Piedmont Center.

respective owner, it is still marketed as Piedmont Center. However, each quad maintains its own brand look for marketing materials. Buildings Nine, Ten, Eleven and Twelve are owned by American Realty Advisors (ARA) and are managed and leased by PM Realty Group. Having just completed major renovations in its courtyard area, building systems and marketing conference center, new marketing materials were developed to revitalize and reposition the ARA quad as the best choice at Piedmont Center and within the Buckhead office market. In keeping with the revitalization and repositioning of the buildings, Piedmont Center 9-12 now differentiates itself as The Fountains at Piedmont Center with a tagline – Where Business Style Meets Life Style. This new identity reflects ARA’s investment in its new designer fountains, art sculptures, landscaping and interior upgrades.


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3 SunTrust Bank SunTrust Bank Fifth Third Bank Fifth Third4Bank

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5 Charles Schwab Charles Schwab

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6 Morgan Morgan Stanley SmithStanley BarneySmith Barney

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7 Private Bank of Buckhead Private Bank of Buckhead

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8 Chase Bank Chase Bank

14 Yogurberry 14 Yogurberry

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commercial real estate investment management firm with

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Founded in 1988, American Realty Advisors is a fully integrated

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Interior Including Finishes Including New Lobbies, ItalianStone  High-EndHigh-End Interior Finishes New Lobbies, Italian Stone and Floor-to-Ceiling Glass Entry Doors Flooring Flooring and Floor-to-Ceiling HerculiteHerculite Glass Entry Doors

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management throughout the United States.

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American is a forward-thinking company and a leading

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20 Tin Lizzys 20 Tin Lizzys 21 Starbucks21 Starbucks 22 Moe’s

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real estate advisory firm known for our performance standards

Outback Steakhouse 23 Outback 23 Steakhouse 24 Jersey Mike’s 24 Jersey Mike’s 25 Maggiano’s/Corner Bakery 25 Maggiano’s/Corner Bakery 26 Panera Bread 26 Panera Bread

in asset management and investment services. We employ top real estate professionals in property management, leasing, and tenant improvements.

WALL MOUNTED BOARDS WALL MOUNTED BOARDS

For each and every property, client, and tenant, we seek to set the standard for providing unparalleled outreach and services.

A leader in sustainability initiatives within the real estate industry, American is recognized for our commitment to energy conservation and maintains a strong focus on supporting local communities.

Additional Information regarding American can be

LOCATION. LUXURY. ACCESSIBILITY.

found online at www.americanreal.com.

Nestled within 52 acres in the heart of Buckhead, The Fountains at Piedmont Center, Buildings 9-12, offers 545,523 square feet of Class A executive office space. Masterfully renovated and located at the first traffic light entrance to Piedmont Center from Peachtree Road and the last from Roswell Road, The Fountains are the most convenient buildings to access of the Piedmont Center quads. Its gated parkway leads directly to this exclusive complex and one of two parking garages for covered entry to the buildings. The Fountains at Piedmont Center is in a class all its own.

LOCATION. VALUE. ACCESSIBILITY.

THE FOUNTAINS AT PIEDMONT CENTER

Nestled within 52 acres in the heart of Buckhead, The Fountains at Piedmont Center, Buildings 9-12, offers 545,523 square feet of Class A executive office space. Masterfully renovated and located at

BUILDINGS NINE

the first traffic light entrance to Piedmont Center from Peachtree Road and the last from Roswell Road, The Fountains provides the most convenient access to its buildings among the Piedmont

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Center quads. Its gated parkway leads directly to this exclusive complex and one of two parking garages for covered entry to the buildings. The Fountains at Piedmont Center is in a class all its own.

CLICK HERE Managed by

WINDOW WALL PANELS FRONT

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v i de o On-Screen Presentation continuously loops on Lobby TV to offer a visual tour of the features and benefits that differentiate this quad from others within the Piedmont Center complex.

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P ro p e rt y B r oc hu r e An 8.5 x 11” four-page brochure provides features and benefits information for brokers and potential tenants visiting The Fountains at Piedmont Center.

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Displ ay B oa rds Three oversized Marketing Display Boards focused on the key features and benefits of The Fountains quad, on-site quad amenities, direct ingress/egress within Piedmont Center and an abundance of upscale area amenitites. Boards were resized and leasing contact information was added for use on the The Fountains at Piedmont Center website.

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Cable Mo unted Panels Cable Mounted Panels positioned in front of the marketing suite glass wall are also visible from covered walkways between buildings and focus on rebranding The Fountains at Piedmont Center.

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E-blast S eri es Bi snow Ban n er A d Digital efforts included a series of e-blasts, each focusing on a unique message for The Fountains, and a rotating Bisnow banner ad.


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WHAT WORKS / /

Case Studies

Northridge Center is a two-building office complex located in the Central Perimeter sub-market offering direct access to GA-400 and I-285. With the probable move-out of a major tenant, KBS Capital engaged PMRG’s proven team of leasing professionals for Northridge Center. Given the low vacancy rate in the sub-market and the lack of new projects being delivered in 2011, PMRG recommended property improvements to freshen this comfortable office environment, as well as, the development of a comprehensive marketing plan to

NORTHRIDGE Center

PMRG maximized budgets and created eco-friendly commuter options to provide key points of difference for Northridge Center.

reintroduce it to the Atlanta brokerage community. Campus

upgrades

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inclusive

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landscape

improvements for an impressive sense of arrival. The addition of themed, eco-friendly car and bicycle stations were completed on a timely basis to meet the needs of environmentally conscious commuters and created a strong point of difference for Northridge Center. A new, highly visible Marketing Center was designed in the lobby area of Northridge Center I and graphically communicated Northridge Center’s stability of ownership, improved property attributes and its abundant amenity base. PMRG kicked off the new marketing campaign with a broker Wine and Dine event in the new Marketing Center. Ongoing leasing efforts were supported by branded marketing collateral that positioned Northridge Center as the best existing office environment in North Fulton County.


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KB S CAPITAL ADVISORS t r a n s l u cen t pa n el s Three Translucent Panels greeted new arrivals to the Marketing Center and featured a KBS Capital Advisors positioning message that demonstrated its national platform and strength of ownership.

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E-BLAST TOUCH POINTS The Broker Wine or Dine event invitation and on-going E-blasts served as touch points to keep Northridge Center top-of-mind with Atlanta brokers.

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NORTHRIDGE CENTER’ S NE W MARKETING CENTER PMRG created a dynamic, cost-effective Marketing Center to host broker events, allow for one-on-one presentations to potential tenants and serve as the marketing hub for Northridge Center.

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ECO-ELECTRIC AND ECO-RACK STATIONS Electric car recharging stations and bike racks were install in the parking garage to provide eco-friendly commute options for tenants and visitors.

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BISNOW W EB BANNER AD The Bisnow banner ad was used to spark interest and tout available space for Northridge Center.


PMRG’S PROVEN PROCESS

From urban to suburban, ground view to sky view, PMRG’s Proven Process enhances your brand and investment value. We create custom solutions that are unique to every building, in every business class and market.

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We know the market. We know the business.

EXPERIENCE THE PMRG DIFFERENCE...

And How Our Performance Matters


we know the market we know the business PM Realty Group

3379 Peachtree Road

Suite 700

Atlanta, GA 30326

404.671.4700

pmrg.com


Pmrg performance matters revised042014