LAUREN SPRINGER, Digital Marketing Strategist Be sure to add your personal touch or stamp. Customers want to see what their experience is going to be like when they visit you. Be sure to use the same language you use in the shop and real photos of your food, employees and customers. If you do this, it will prove to the customer you are invested in showing them who you are—not just what you sell. Also, don’t forget to respond to comments and engage the customer—it shows you care about what they think and builds loyalty for your brand.
Social media isn’t just about marketing your pizzeria to prospective customers; it’s also about learning from your existing clientele.
Michelle Bizon is vice president of marketing solutions at Moving Targets, a direct marketing agency with more than 20 years of pizza industry experience. Moving Targets helps businesses build trust through campaigns that seamlessly blend print and digital messaging to reach customers at home, at work and on the go. Michelle’s team helps hundreds of businesses engage their community, protect their online reputation and define their competitive advantage daily. Email her at firstname.lastname@example.org.
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